L, is for the way you look… at an email. Okay, that’s not how the song goes, but Valentine’s Day is a great day for brands to share the love with their customers. Brands got creative this Valentine’s Day, not only by offering discounts, but creating new content specifically for the holiday.
Fall in love with our favorite Valentine’s Day emails. We’ve rounded them up to share what we love.
This Valentine’s Day, BHLDN (Anthropologie’s bridal line) skipped a discount promotion and instead, focused on what they and their customers know best: love.
Their CTA links to collected stories and photo collages of their favorite stylists and bloggers wearing BHLDN on their wedding day. The quick read shows a photo collage, blurb about the couple’s relationship, and links to the specific dress or items worn in the photos.
We love that BHLDN took advantage of the holiday to curate original content. Plus, linking to the specific items under the post’s photo collage removes the guesswork of finding the products in the images. Check out the other stories here.
Lane Bryant’s email isn’t overly Valentine’s Day themed, and we’re more than okay with that. Using a clean, black, white, and red color scheme with a simple x, o, and heart pattern in the GIF grabs our attention without being overwhelming.
The cute call-to-action: “Shop Your <3 Out,” echoes the preview text: “Ends today, so shop your heart out!” We generally preach using live text in CTAs, but we’ll let this one slide, since it ties so nicely into the rest of the email design.
Dodge the Doghouse
Forgot to get your partner something special for Valentine’s Day? Don’t panic. Paper Source will save you from the doghouse.
Paper Source sent an email towards the end of the day with last-minute gift ideas and a CTA linking to their store locator.
The email header text reminds readers that Paper Source stores are open until 8 p.m., so there’s still time to “wow their sweetie.” Since Paper Source has physical store locations, in addition to an online store, it’s smart to link the CTA directly to their website’s store locator, so customers can swing by after work.
Start Planning for Next Year
Holiday email campaigns don’t need to be elaborate to be successful. Put your customer first when designing an email to resonate and compel conversion.
Think about implementing one of the above ideas next Valentine’s Day, or even for another upcoming holiday. Already doing something similar? Share it in the comments!