How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels. According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands … Continue reading How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Zara Augmented Reality Enhances Customer Shopping Experience

Imagine this: you walk into your favorite store, point your phone’s camera toward the display window, and see a real-life model posing and speaking, instead of a motionless mannequin. Or, you point your phone’s camera at a delivery package and see a model posing on top of your box. This sounds like futuristic fiction, but … Continue reading Zara Augmented Reality Enhances Customer Shopping Experience

Personalize Customers’ Online Experience For Huge Results – A Nutricia Case Study

Get the Case Study. Nutricia, who sells products for people requiring a specialized diet, leveraged the power of personalization with their new website and automated email campaigns. Both their website and emails dynamically change messaging + imagery based on age and health condition, so that customers with specific conditions see content + products relevant to their unique needs. … Continue reading Personalize Customers’ Online Experience For Huge Results – A Nutricia Case Study

Optimize Your Customers’ Online Experience

Get your FREE copy of the Online Optimization Checklist today!   Need to sell more online? You’re in safe hands – online business is our business. We know better than anyone that it’s not always easy. It takes more than a cool website or an awesome email to optimize sales. The key to killer sales … Continue reading Optimize Your Customers’ Online Experience

3 Reasons Magento 1 Customers Transfer to Episerver

Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock. Magento 1 loses all service and support to the platform in … Continue reading 3 Reasons Magento 1 Customers Transfer to Episerver

3 Tips for More Personal and Profitable Customer Journeys

It’s no secret that personalizing your customers’ experience boosts satisfaction, loyalty, and sales. Successful personalization delivers a consistent and seamless customer journey across channels (email, website, social, etc.). In fact, according to Salesforce, 75% of consumers expect consistent experiences across multiple channels, with 73% likely to switch brands if they don’t. To help you get … Continue reading 3 Tips for More Personal and Profitable Customer Journeys

How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City. We co-presented a stand-out speaking session with Yamaha on Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy. The presentation covered proven techniques … Continue reading How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

4 Basics to Improve User Experience (UX)

The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment. Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, … Continue reading 4 Basics to Improve User Experience (UX)

Behind the Glasses: Meet the Customer Insights Team

The future that data experts and science fiction authors have long predicted is here: digital data runs our world. When effectively interpreted and harnessed, data helps us make strategic decisions, improve inefficiencies, better engage our audience, and provide deeper value to customers. Data automation at scale is the competitive future, and Whereoware has an entire … Continue reading Behind the Glasses: Meet the Customer Insights Team