How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels. According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands … Continue reading How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Zara Augmented Reality Enhances Customer Shopping Experience

Imagine this: you walk into your favorite store, point your phone’s camera toward the display window, and see a real-life model posing and speaking, instead of a motionless mannequin. Or, you point your phone’s camera at a delivery package and see a model posing on top of your box. This sounds like futuristic fiction, but … Continue reading Zara Augmented Reality Enhances Customer Shopping Experience

Personalize Customers’ Online Experience For Huge Results – A Nutricia Case Study

Get the Case Study. Nutricia, who sells products for people requiring a specialized diet, leveraged the power of personalization with their new website and automated email campaigns. Both their website and emails dynamically change messaging + imagery based on age and health condition, so that customers with specific conditions see content + products relevant to their unique needs. … Continue reading Personalize Customers’ Online Experience For Huge Results – A Nutricia Case Study

Optimize Your Customers’ Online Experience

Get your FREE copy of the Online Optimization Checklist today!   Need to sell more online? You’re in safe hands – online business is our business. We know better than anyone that it’s not always easy. It takes more than a cool website or an awesome email to optimize sales. The key to killer sales … Continue reading Optimize Your Customers’ Online Experience

How A Better Website Reduces Customer Acquisition Costs

Originally published in CustomerThink. Customer acquisition is critical, but it’s also more challenging, competitive, and costly than ever. In fact, Episerver’s recent report, B2B Digital Experiences Report 2020, found that heightened customer expectations and rising acquisition costs tie for B2B leaders’ biggest external threat. How you can you meet the elevated demands of today’s customers … Continue reading How A Better Website Reduces Customer Acquisition Costs

3 E-commerce Features for A Better B2B Buying Experience

Originally published in CustomerThink. Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities. In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and … Continue reading 3 E-commerce Features for A Better B2B Buying Experience

Customer Acquisition in 2020: Best Practices

Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business. “Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said … Continue reading Customer Acquisition in 2020: Best Practices

3 Reasons Magento 1 Customers Transfer to Episerver

Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock. Magento 1 loses all service and support to the platform in … Continue reading 3 Reasons Magento 1 Customers Transfer to Episerver

3 Tips for More Personal and Profitable Customer Journeys

It’s no secret that personalizing your customers’ experience boosts satisfaction, loyalty, and sales. Successful personalization delivers a consistent and seamless customer journey across channels (email, website, social, etc.). In fact, according to Salesforce, 75% of consumers expect consistent experiences across multiple channels, with 73% likely to switch brands if they don’t. To help you get … Continue reading 3 Tips for More Personal and Profitable Customer Journeys