The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Get the case study to see Ad Council’s March “Adness” Interactive Campaign In Action, and learn how they create responsive, on-brand emails in minutes with Code Perfect.



Who: The Ad Council is where creativity and causes converge. We use the power of communications to tackle the country’s toughest issues, and we are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action — and improve lives.

What: In the spirit of March Madness, the Ad Council’s March “Adness” email campaign pins the year’s top 16 public service announcements (PSAs) against one another in a “bracketology” competition.

How: The Ad Council built the email series using responsive email template tool Code Perfect . Code Perfect creates responsive, on-brand emails in minutes, by combining modular email design and a simple click-to-build interface – no HTML coding required.

The emails encourage subscribers to vote for their favorite PSA using Movable Ink’s live polling and their “scratch off” functionality added interactivity to the winner announcement email.

Download the case study to see how the Ad Council combined Code Perfect and Movable Ink to increase engagement and awareness around their social causes.

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