Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.
Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16. This year, major retailers Target, Walmart, and eBay are joining in on the fun.
Prime Day Goes Mainstream for Major Retailers
Amazon Prime Day “will feature more than one million deals globally” on brand-name products. Amazon also uses the event to promote their in-house product lines, such as Alexa-enable devices, and attract new members to Amazon Prime—their $119 annual expedited shipping subscription.
In 2018, Target held a one-day sale coinciding with Amazon’s Prime Day, but this year, they’re extending the fun.
Target recently announced it would hold its first ever Target Deal Days, billed as “days of red hot online sales, no membership required.” Target’s playing up the fact that their discounts are available to all customers, unlike Amazon’s deals for Prime members only. Target Deal Days are—you guessed it—July 15 and 16, in direct competition with Amazon’s promotion.
Walmart joined the fray, announcing discounts on thousands of items between July 14 and July 17, including deals on major tech and appliances.
In possibly the most aggressive attempt to compete with Amazon Prime Day, eBay announced deals for the entire month of July.
They’re discounting major brands on July 15, with additional deals to come as part of their “crash sale.” eBay’s “crash sale” promises that if Amazon’s site crashes on Prime Day, it will drop prices even further—a reminder of Amazon’s unfortunate site crash during last year’s Prime Day.
Get Your Products Ready for Prime Day
It’s time to get ready! July 15 and 16 are fast approaching and looking more and more like Black Friday… just without the turkey hangover.
These sales-driven shopping days will drive significant traffic and revenue across the web. If you have an e-commerce website or sell your products on popular marketplaces, take advantage of the eager audience and optimize your product listings to get noticed.
Follow our tips below to get your brand ready for the competitive July online sales season: