Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.
In 30-minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.
Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.
Screens everywhere are going back to black as dark mode surges in popularity.
Developers, designers, and marketers are adapting their content, emails, websites, and applications to create a “dark mode” experience to cater to the growing preference for darker themes and interfaces. As more users are opting for this color scheme, content that isn’t optimized for dark mode can be jarring – and frustrating.
Dark mode is more than a passing trend of individual preferences – it’s changing the email marketing horizon.
Are you ready to embrace the dark side (or mode) of email and evolve to meet the rising user preference? We’re illuminating what dark mode is, why subscribers are making the switch, and how you can enhance your campaigns to deliver dark-mode-friendly email experiences.
Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales.
Pickersgill’s arrival comes after a strong year of growth, as the company plans to expand its client services in 2020 and beyond.
“We’re excited to have Paul on the Whereoware team. He has an exceptional record of building high performance, consultative sales teams that understand the complexities of today’s digital marketing,” said Whereoware CEO Michael Mathias.
Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock.
Magento 1 loses all service and support to the platform in June 2020, leaving thousands of businesses with the choice to either rebuild on a new platform, or risk security breaches.
If you’re considering a platform switch, first compare the complete suite offering against your near- and long-term goals. Does the platform offer features and flexibility to scale alongside your company and withstand the test of time?
Navigating today’s digital landscape as an e-commerce
retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared
his advice on Retail
Tips from Joe include:
Create experiences around selling your products
Customize the customer journey
Implement AI technology
Optimize for mobile
Harris’s advice is simple: “focus wholly on your customer,” he
He explains that concentrating on your customers creates a
brand experience that matches up with your ideal audience. Harris explains
deeper into how you can keep up in this always-changing digital age, read the
full article at Retail
The California Consumer Privacy Act (CCPA) took effect January 1, and although it’s a state law, it holds companies around the world accountable for the customer data they collect. New year, new privacy regulations.
Here’s a quick look at the new law, who must comply, and how to ensure your business is compliant.
Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.
In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.
Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.
The ADA turns 30 this year. Since it took effect, Americans with disabilities have brought staggering numbers of lawsuits against businesses for violations like employment discrimination and lack of customer accommodation. Because many of those suits focused on noncompliance in the workplace and in physical stores, it’s been easy for online merchants to forget that the ADA applies to their websites. But recent litigation is changing that.
Late last year, the United States Supreme Court ruled in favor of a blind customer who sued popular pizza chain Domino’s because the company’s website and app didn’t accommodate screen-reading software used by many people with vision impairments. The case put ecommerce on notice: it’s time to make your online stores accessible.
Eliminating liability for noncompliance is incentive enough to comply, but maintaining an accessible website or app offers other benefits, too. Accessibility improvements can boost site performance and deliver a positive user experience (UX) to customers of all abilities.
To help you achieve ADA
compliance with ease, we’re breaking down the benefits and best practices for
making accessibility a top priority for your ecommerce site in 2020.
Get the case study to see how a redesign of their abandoned cart email by Whereoware helped Mud Pie increase their email revenue by 203%.
Mud Pie is a lifestyle brand that creates delightful gifts to inspire all of life’s sparkling moments. The company’s designers create delightful products for the fashion forward gals, the entertainers, the home decorators, the mommas and their little ones, and most importantly, for the ladies that enjoy the finer moments in life. Mud Pie has something for everyone across its three lines of product: Fashion, Kids, and Home.
According to Experian, transactional emails have 8x more opens and clicks than any other type of email. Unfortunately, Mud Pie’s wholesale Abandoned Cart email was obsolete and did not align with design trends and best practices.
Mud Pie turned to Whereoware, their go-to digital agency for more than 10 years, to enhance their Abandoned Cart email to fully capitalize on their revenue potential and re-engage customers.
Want to learn more? Download the full case study to see how Mud Pie doubled the average order value (AOV) on their Abandoned Cart email.
Get in touch with one of our digital marketing automation experts to get the most out of your emails.