All posts by Whereoware Staff

INBOUND 2017 Recap: Food Trucks, Celebrities, and Marketing (Oh My)

This week, we welcome a guest post from our Technical Marketer, Katie Hake.

Katie is responsible for conducing digital product work for e-commerce clients across multiple channels, including using HTML/CSS to build emails. She is also responsible for the creation and management of web content and ensuring quality control in execution.

In this post she shares about her experience and lessons learned at Inbound 2017.

Continue reading INBOUND 2017 Recap: Food Trucks, Celebrities, and Marketing (Oh My)

Facebook Dark Posts: What They Are and When to Use Them

With Halloween coming up, we decided to write about a topic that sounds a little more eerie than usual: Facebook dark posts. We know that sounds spooky but, luckily, they are not as sinister as they sound. It’s safe to say you can put away your garlic and wooden stakes. Now that we’ve cleared that up, let’s discuss what Facebook dark posts are.

Continue reading Facebook Dark Posts: What They Are and When to Use Them

Email Tip – To Emoji, or Not to Emoji?

This week, we welcome a guest post from our Digital Strategist, Erin Alemdar.

Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji?

Silverpop Tip – Creating a Query Using Watson Campaign Automation

Watson Campaign Automation is the IBM solution formerly known as IBM Marketing Cloud/Silverpop.

If you’ve been keeping up with Whereoware’s blog, you’re familiar with IBM’s Watson Campaign Automation (if you haven’t, you can check out our blog posts here). As an IBM partner, Watson Campaign Automation gives us different ways to track our audiences’ behavior and personalize their experiences.  Today we’re focusing on one aspect of Watson Campaign Automation – Queries.

Continue reading Silverpop Tip – Creating a Query Using Watson Campaign Automation

Behind the Glasses – Yireda Jilili

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Yireda Jilili our Digital Project Coordinator, a little better.


What’s your name?  Yireda Jilili
Job title:  Digital Project Coordinator


Favorite food: Pizza – as long as there are peppers on it!
Hidden talents: I am GREAT at thumb wrestling and Mercy; mainly because I can bend my fingers all the way back.
If there were a movie of my life, I’d be played by: Emma Watson for sure, more because I’m obsessed with her instead of any big resemblance. Although, my stunt double would be played by Jennifer Lawrence (I’m not as graceful as Emma Watson).
One item you would bring with you to a desert island and why: Pot to boil water, hunting equipment, hammock, a library… oh one item? Yikes… I bring three suitcases to a weekend trip, so I do not think I am capable of one item.
In a zombie apocalypse, my weapon of choice would be: A fully stocked ship- these zombies can’t swim, right?


Facebook or Twitter: Can I opt out for Instagram?  
iOS or Android:   iOS
‘Nerd’ or ‘Geek’:   Geeky nerd?
Star Wars or Star Trek?  Star Wars – slight chance I still dabble in the art of lightsabers (sound effects and all).

 What’s the best part about working at Whereoware? 

I don’t know where to start! I think it’s the brilliant and supportive minds that surround me. Whereoware has me working harder, innovating more, and thinking in different perspectives because everyone around me is so inspiring. Better yet, Whereoware gives everyone a platform to collaborate and share great ideas, allowing us to teach and learn from each other. The learning opportunities are endless, and the support is strong. Not to mention, Whereoware provides a very fun work environment.

Get Your 2017 Responsive Email Design Checklist

As promised, here is our 2017 Responsive Email Design Checklist.

Did you know that 51% of consumers unsubscribed from a brand’s email because their emails or website didn’t display or work well on their smartphone? We know you don’t want your audience to be part of this high percentage.

What’s more, 54% of email is now opened on a mobile device.

With more and more people using mobile devices to open their emails everyday, it is imperative that you keep up!

Get our Responsive Email Design Checklist to follow as you code your next email. If you’re still having trouble, don’t hesitate to reach out to us.

Download the checklist:

Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend


Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.


Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.


Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.