All posts by Whereoware Staff

Whereoware Appointed to Episerver Partner Advisory Board to Help Drive Strategic Growth

The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often  

Episerver Platinum Partner Whereoware has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereoware has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer adoption of digital marketing technologies and a broad understanding of the needs of a variety of key industries.

Whereoware offers more than 20 years of experience as a full-service digital agency, driving smart growth for clients through digital marketing strategy and activation. Whereoware is a two-time Episerver Partner of the Year, and five-time award-winner for Episerver Commerce and CMS websites. Whereoware differentiates its Episerver practice through:

  • Full-service solutions from project inception through ongoing strategy, support, optimization, and marketing of a client’s Episerver website – ensuring it successfully and continuously drives business objectives, user needs and expectations, revenue, and conversions.
  • Successful implementations across Episerver’s Digital Experience Platform (DXP), for diverse clients spanning B2B manufacturing, retail, consumer package goods, furniture, financial services, health, insurance, sports and recreation, and more.
  • In-house teams (website and mobile development, marketing, creative design, user experience (UX) optimization, SEO/PPC, analytics, project management)
  • 100% backend developers certified on Episerver Content Cloud
  • Pioneers in multi-channel online personalization

Most recently, Whereoware launched a new website on Episerver’s DXP for long-time customer, Cuisinart, a division of the Conair Corporation, and built and designed two new websites hosted on DXP for Yamaha WaterCraft Group: www.yamahaboats.com and www.yamahawaverunners.com.

“Whereoware is honored to serve on the Episerver Partner Advisory Board, joining our distinguished industry peers,” said Joe Harris, Chief Revenue Officer at Whereoware and their representative on Episerver’s Partner Advisory Board. “We are excited to share our extensive Episerver experience and lessons learned from hundreds of website and marketing projects to drive continued success for Episerver customers.”

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Goodbye Website Window Shoppers: 3 Re-Engagement Campaign Best Practices to Maximize Every Customer

Your marketing team works tirelessly to drive consistent, high-quality traffic to your site. However, according to ReTargeter, only a mere two percent of web traffic converts on the first visit. Do you have a plan in place to recapture the attention of the other 98%?

To foster continued, sustainable growth for your business, it’s vital that you actively nurture new prospects, while motivating existing customers to come back time and time again. In fact, Bain & Company research found that repeat purchasers spend more frequently, generate larger transactions, and are more likely to recommend your brand and motivate new business.

Need help converting your website’s window shoppers into new customers, and nurturing existing buyers into loyal brand fans? A proactive re-engagement plan will raise brand awareness, increase website traffic, cultivate more personalized interactions, and grow sales – ultimately driving long-term customer loyalty and profitability. 

Learn how retargeting and remarketing strategies work and campaign optimization best practices to amplify your customer acquisition, retention, and maximization success. 

Retargeting and Remarketing – What’s the Difference? 

Frequently used interchangeably, retargeting and remarketing are valuable nurturing tactics to target and engage audiences who have already shown interest in your brand.

In both instances, a visitor browses your website, but leaves before converting. When you remarket or retarget, you attempt to bring them back to your website by reminding them of your brand, products, or services at a later moment. The visitor sees your advertisement when they’re browsing a different website or social network, or they’ll receive your email.  

The difference between retargeting and remarketing is in the channels used to accomplish these goals. Retargeting primarily uses paid digital ads to reconnect with visitors interacting on your website or social profiles, such as making a purchase, completing a webform, or leaving items in their shopping cart. Similarly, remarketing uses email to re-engage visitors who have previously taken action on your website.

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Yamaha Continues Digital Transformation with New Websites and Mobile Apps

Coinciding with their 2021 product launch, Yamaha WaterCraft Group launched redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications, both built by Whereoware, a full-service agency driving smart growth for clients through digital marketing strategy and activation.

The immersive online experiences guide customers through a personalized buying journey, furthering Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.

The new websites, built on the powerful Episerver Digital Experience Platform, feature bold design and an elevated user experience (UX). Streaming video, animations, and high-quality photography show off every angle of the boats and WaveRunners®, helping users visualize themselves out on the water. Streamlined content makes it easy to compare different models within a series and download specs, while selecting the “Share” feature lets users email product pages to friends and family, without leaving the website.

“By partnering with Whereoware, we deliver an engaging online experience that closely connects our customers to Boats and WaveRunners that elevate their on the water lifestyle. With the 2021 WaterCraft launch, the new websites and apps celebrate the phenomenal interest and demand in our products and guide customers down the path to purchase, while streamlining the sale for our dealership partners.” said Andrew Cullen, Sr. Manager, Digital Marketing and Communications, Yamaha WaterCraft Group.

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Cuisinart Embraces Digital Transformation with New E-Commerce Website, Built by Whereoware

New website adds direct-to-consumer e-commerce sales and supports retail partners

Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services.)

The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.

“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart.

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B2B Marketers Must Be Nimble for Online Holiday Strategy

Originally published in Digital Commerce 360.

The global COVID-19 crisis has led to dramatic economic shifts and an upheaval of the retail landscape, leading to uncertainty around the 2020 holiday season.

In Digital Commerce 360, Whereoware CEO Michael Mathias shares strategies for B2B marketers to start thinking creatively and prepare for changing tides.

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How to Ensure Your B2B Business is Ready for the 2020 Holiday Season

Originally published in BizReport.

Is your B2B business ready for an unprecedented holiday season?

In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.

“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.

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4 Social Media Strategies to Generate Holiday Revenue

This holiday season is sure to be unlike any other. In the midst of a turbulent year, marked by a global pandemic that sent consumers dashing to the web due to store closures, public restrictions, and enduring discomfort, more families are shopping from the safety of their homes.

According to a Digital Commerce 360 and Bizrate Insights survey, 77% of shoppers plan to do more than half of their holiday spending online. What’s more, with changing buying behaviors and e-commerce penetration rising faster than ever, Digital Commerce 360 forecasts that “U.S. consumers are poised to spend an unprecedented $198.73 billion with online retailers this holiday season.”

Social media can serve as an impactful channel to stay top-of-mind in the hustle and bustle of the holidays, while fueling traffic to your website, increasing sales, and driving business growth. In fact, 54% of social browsers use social media to discover and research products, and social networking platforms are the among the leading sources of inspiration for purchasing decisions.

It’s time to step up your social media strategy and take advantage of all the different features each platform has to offer to maximize your holiday marketing success. We’re sharing four key social media selling tactics for deepening engagement and enhancing product discovery to ultimately boost online conversions and generate greater revenue during the season-of-giving.

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Whereoware Welcomes John Schneider as Chief Technology Officer

Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.

“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now.  Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.

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B2B Pay-Per-Click (PPC) Is Critical. Here’s How to Get Started.

In 2019, before the current economic shift, 61% of B2B brands were using pay-per-click search ads as part of their marketing mix. As COVID-19 cancels or postpones face-to-face marketing opportunities, many B2B companies are reallocating this year’s event spend to digital advertising.  That means if you’re not already using PPC as part of your marketing strategy, you may face greater competition.

PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.

What’s the Key Benefit of B2B PPC Over SEO?  

A critical benefit of B2B PPC over search engine optimization (SEO) is speed.

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Key Considerations When Replatforming Your Website

Originally published in Retail IT Insights.

When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?

In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.

Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.

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