New website adds direct-to-consumer e-commerce sales and supports retail partners
Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services).
The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.
“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing for Cuisinart.
Is your B2B business ready for an unprecedented holiday season?
In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.
“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.
Is your business getting the most out of your social media presence? If you’re already using Facebook to connect with your audience and Instagram to build brand awareness, it may be time to take the next step: selling on social.
Before getting started, ensure you’ve got the social media basics covered, are interacting with your audience in meaningful ways, and providing value-driven content by avoiding common mistakes. Ask yourself these critical questions, are you:
Using social analytics to better understand what your audience’s wants, interests, and needs?
Tailoring your content and posts to each social platform?
Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.
“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now. Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.
PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.
What’s the Key Benefit of B2B PPC Over SEO?
A critical benefit of B2B PPC over search engine optimization (SEO) is speed.
When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?
In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.
Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.
Get the case study to see step-by-step how Cuisinart found the right ingredients for email deliverability success, ultimately reaching a 99% email deliverability rate.
Cuisinart a division of the Conair Corporation, is a market leader in culinary appliances, professional quality cookware, outdoor grilling, and kitchen accessories.
According to Return Path’s Deliverability Benchmark report, roughly 15% of emails fail to reach their intended audience. Every time you hit send, your emails must fight their way into the inbox, bypassing email provider blocks sidestepping spam filters that review your reputation, subscriber engagement, and content.
Cuisinart’s email marketing program experienced a steep drop in deliverability rate, due to mail blocks, bounces, and a blacklisted IP address. Cuisinart paused all email marketing activities and sought an email deliverability solution.
Cuisinart partnered with Whereoware to develop a strategic plan to improve deliverability, get their emails into more inboxes, and stay connected with subscribers. Whereoware tackled Cuisinart’s deliverability hurdles head on with a three-phase approach:
Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.
In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.
Watch the recording below and download ourchecklist for five steps to get started with SEO today.
The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail.
Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.