All posts by Whereoware Staff

O’Grady’s Landscape Increases Conversions 41% With SEO

Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.

Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.

Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.

Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.

Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.

Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.

Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

The multi-brand, B2B e-commerce website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines.

Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.

Download the case study to deep dive into Uttermost’s feature-rich and customer-focused B2B website.

Ready to refresh your site or talk e-commerce strategy? Contact us to speak to a Whereoware website expert.

Viva Las Vegas Summer Market!

Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!

Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.

Gift + Stationery 40 Under 40 Awards

The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.

Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40 honorees representing all facets of the gift and stationery industry.

We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.

Lean In & Lift Up!

The Whereoware team was also excited to honor and celebrate successful women in the gift and home industry during the inaugural Lean In & Lift Up event on Sunday evening.

We joined industry leaders for an inspirational discussion on mentorship, followed by a reception in support of the WithIt scholarship fund.

9th Annual Up on the Roof Fundraiser

Monday evening was marked by the 9th annual Up on the Roof fundraiser and reception in support of Gift for Life, which unites the gift, stationery, and home industries in the fight against HIV/AIDS.

The Whereoware team gathered with colleagues from across the industry to mix, mingle, raise a glass, and bid on exclusive silent auction items to support Gift for Life.

Gift and Home CEO Summit

Whereoware was proud to sponsor the one-day Gift & Home CEO Summit, held on Tuesday at Las Vegas Market.

The summit featured 4 keynote presentations from thought leaders, providing insight on today’s critical issues that affect the industry.

The roster of speakers was comprised of Honorable Ambassador Gary F. Locke, U.S. Ambassador to China (2011-2014) and 36th United States Secretary of Commerce, Dr. Evan A. Feigenbaum, former Deputy Assistant Secretary of State for South Asia (2007-09) and Deputy Assistant Secretary of State for Central Asia (2006-07), author and consultant Stephen Shapiro, and Ben Stein, economist and well-known commentator on finance.


We had a great time at Las Vegas Market and look forward to seeing familiar faces in Vegas this coming January, or at the many markets in between!

User Experience (UX) Tips for Better Webforms

Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.

If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.

Webforms are, however, vital to engaging your customers and communities online. Not only do they increase both B2B and B2C account registration (which is, by the way, an important KPI for new websites) and email capture for marketing, but forms also offer the convenience for users to sign in from anywhere and proceed through checkout more easily.

There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.

Continue reading User Experience (UX) Tips for Better Webforms

Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.

Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16.  This year, major retailers Target, Walmart, and eBay are joining in on the fun.

Continue reading Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

5 Tips to Build “Code Perfect” Emails

Email is a fan favorite marketing channel to drive website traffic, boost engagement, deliver proactive customer service, increase sales, and support just about any business objective.

Customers prefer email’s non-obtrusive brand touch and businesses love the frequent audience outreach, while remaining low cost. In fact, a 2019 Litmus study found email’s return on invest increased over last year to $42:1 ($42 dollars returned for every $1 invested).

Email marketers will be the first to tell you, though, coding high-quality, error-free emails that render effectively across the variety of mobile devices, tablets, desktops; email clients; and email service providers is complex.

Though tried and true email rules are elusive and heavily dependent on the mood swings of ESPs and audience choice, today we’re sharing our lead technical marketer and guest blogger Chris Grouge’s five favorite tips for coding “code perfect” emails.

Continue reading 5 Tips to Build “Code Perfect” Emails

Webinar – SEO 101

Getting Started with SEO

SEO (Search Engine Optimization) is a collection of best practices to help popular search engines (like Google) understand and boost your webpage to the top of search results. This is vital – Hubspot found that 75% of users never scroll past the first page of search results.




SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

Continue reading SEO Tip – 5 Steps to SEO Victory

How Pharos Helps B2B Businesses Serve Today’s Customer

The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.

Pharos by Whereoware

Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?

Pharos by Whereoware is an affordable, mix-and-match product suite for your entire organization. Check out a few ways that Execs, E-com Marketers, and Sales Teams use Pharos to build an enjoyable digital presence, deepen customer relationships, and increase sales. (Can’t wait? Contact Us to get a Pharos Demo!) Continue reading How Pharos Helps B2B Businesses Serve Today’s Customer

Email Deliverability 101 Checklist

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2017 Deliverability Benchmark report, roughly one in five emails don’t reach their intended audience.

With nearly 20% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

Continue reading Email Deliverability 101 Checklist