Are you using Google AdWords to reach the right people at the right time? It’s common for campaigns and keywords to quickly accumulate, causing your ads to show up in irrelevant locations instead of in front of your target audience.
Start 2018 off on the right foot in by cleaning your AdWords account. We’ll cover how to clean up your campaigns and ad groups, keywords, and extensions.
Continue reading 3 Tips to Boost AdWords Performance with a Little Cleaning
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For February, we get to know Elizabeth Stewart, our Email Marketer, a little better.
Continue reading Behind the Glasses – Elizabeth Stewart
B2B Gift and Home Buyers Are Changing – Can You Keep Up?
Acceleration of sales technology and evolving B2B buyer expectations are restructuring sales teams, displacing traditional sales channels, and fundamentally changing how buyers shop and interact with brands. To stay competitive, gift buyers and vendors must transition their business from old world commerce to new world commerce – fast.
What Can You Do?
Fill out the form + download your copy of the updated 21st Century Playbook: a quick recap of how B2B buyers are changing, and a play-by-play outline of what you need to anticipate and respond
to their needs, and compete for their business.
Download your 21st Century Playbook:
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For January, we get to know Andrew Kim, our Technical Support Specialist, a little better.
Continue reading Behind the Glasses – Andrew Kim
This month, we welcome a guest blog post from our Sales Account Manager, Kate Kisner.
Kate is an experienced MailChimp marketer and is responsible for developing new Whereoware business.
Continue reading MailChimp’s Opt-in Change – What You Need to Know
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For December, we get to know Lauren Garcia, our Junior Proposal Writer, a little better.
Continue reading Behind the Glasses – Lauren Garcia
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For November, we get to know Hunter Jennings, our Technical Marketer a little better.
Continue reading Behind the Glasses – Hunter Jennings
This week, we welcome a guest post from our Technical Marketer, Katie Hake.
Katie is responsible for conducing digital product work for e-commerce clients across multiple channels, including using HTML/CSS to build emails. She is also responsible for the creation and management of web content and ensuring quality control in execution.
In this post she shares about her experience and lessons learned at Inbound 2017.
Continue reading INBOUND 2017 Recap: Food Trucks, Celebrities, and Marketing (Oh My)
With Halloween coming up, we decided to write about a topic that sounds a little more eerie than usual: Facebook dark posts. We know that sounds spooky but, luckily, they are not as sinister as they sound. It’s safe to say you can put away your garlic and wooden stakes. Now that we’ve cleared that up, let’s discuss what Facebook dark posts are.
Continue reading Facebook Dark Posts: What They Are and When to Use Them