All posts by Whereoware Staff

How Modular Email Templates Cut Email Design + Build Time In Half



Who

Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge

Some of Ferguson’s emails were not responsive, because they didn’t have an in-house email developer. They wanted to redesign and rebuild their emails to be responsive, while reducing design and development time.

Solution

Whereoware and Ferguson took a modular approach to building responsive email templates. Modular design enables Whereoware to build flexible templates with modular “building blocks” that Ferguson can swap in and out for endless combinations of email layouts and designs.

Download the case study to see how Ferguson’s email clickthrough rate increased by 50%.

Gmail Accelerated Mobile Pages Coming Soon

Wouldn’t it be cool to interact with website content, answer a survey, RSVP to an event, or schedule an appointment without ever leaving your Gmail inbox? Imagine the opportunities for increased interactions with your audience, if they could convert directly within an email. Well, it’s your lucky day. Google announced Accelerated Mobile Pages (AMP) will be released for Gmail later this year.

Today, we’ll talk through how email marketers can prepare for Gmail AMP.

Google Accelerated Mobile Pages

Continue reading Gmail Accelerated Mobile Pages Coming Soon

Whereoware Named Episerver Digital Commerce Partner of the Year North America


Whereoware received the 2017 Episerver Digital Commerce Partner of the Year in North America award and their client, Yamaha WaterCraft Group, won a North America Customer Website Award for best Brand & Informational website. The awards were presented at the annual Episerver Ascend Conference, held this week in Las Vegas.

The 2017 Episerver Digital Commerce Partner of the Year in North America award recognizes the top-performing partners for their success in driving joint opportunities and the strategic contribution to the positioning and delivery of the Episerver platform to support digital commerce. This award is a testament to Whereoware’s success in implementing best practices and guiding digital strategy to ensure clients meet their unique objectives.

“We are proud to congratulate Whereoware for the Digital Commerce Partner of the Year achievement,” said James Norwood, Executive Vice President of Strategy and CMO at Episerver. “The award speaks to Whereoware’s commitment to our mutual customers, creating fast and feature-rich websites. We look forward to continuing this strong partnership and sharing the incredible customer journeys this relationship creates for consumers who crave better online interactions with brands and reward the companies that provide them.”

The North America Customer Website Award recognizes the personalized websites Whereoware developed for Yamaha WaterCraft Group that feature a new look and feel, personalized content, enhanced user experience (UX), high resolution product imagery, streaming video, and more.

“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in a way that replicates the fun and excitement our customers have on the water.”

“We are honored to be chosen as the 2017 Episerver Digital Commerce Partner of the Year North America and to win a North America Customer Website Award in the same year,” said Bill Haskitt, Partner at Whereoware. “We built WOWCommerce and WOWCMS, accelerator packages to bring consistent, incremental revenue growth to Episerver websites. They get new Episerver websites to market faster and enables our vision: to build authentic personalized relationships online. We’re a proud Episerver partner and couldn’t be more pleased to accept these awards.”

In addition to the 2017 Episerver Digital Commerce Partner of the Year and North America Customer Website Award, Whereoware is the winner of the 2016 Episerver Ascender Partner of the year, 2016 IBM Beacon Award, 2016 DMA Innovation Award, 2016 EEC Email Marketing Program Award, 2015 Episerver Commerce Site of the Year Award, and 2014 Episerver Best Digital Marketing Site Award. Whereoware was also a 2017 IBM Beacon Award finalist, 2017 IRCE B2B Site of the Year Finalist, and a 4-time Silverpop Partner of the year.

About Yamaha WaterCraft Group
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.

About Episerver
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce, and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Integrating a Business Intelligence Tool (Domo) + Mobile Sales App to Keep All Data In One Place



 

Challenge:

Our client needed greater transparency into their nationwide sales organization’s activity and progress against goals, but their data was housed in separate tools.

Solution:

Our Client teamed with digital agency Whereoware to identify a solution to integrate, house, and analyze their mobile sales app data and sales reports in a single location. Enter Domo, a business intelligence and predictive analytics engine.

Management monitors sales rep performance by region, territory, manager, and individual rep. They see the products individual reps show, the media libraries and catalogs they access, items added to carts, and more.

Meanwhile, each sales rep has their own highly-personalized sales dashboard, accessible when they’re on the road, in a sales meeting, or at an event via their Spotlight mobile app.

Now, weekly, quarterly, and annual reports are in an easy-to-use dashboard and are no longer manually exported, combined, and shared.

Download the case study to get the full story.

Deep Dive Into SEO Webinar Recording, Slides, Toolkit, and Checklist

Thanks to everyone who joined us for our March webinar: Deep Dive Into SEO. We shared how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience. 

Missed the webinar or need a refresher? Get the slides.

Watch to the webinar recording:

Download Christina Daves’ Publicity Ebook and HARO Cheat Sheet

 

Download the SEO 201 Checklist:


4 Social Media Trends and Brand Inspiration

Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.

Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).

Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.

Continue reading 4 Social Media Trends and Brand Inspiration

How Automated Emails Reduced Customer Churn 14%



Who

GVTC Communications provides phone, TV, security, and fiber-internet to businesses and residents living in the greater San Antonio Metropolitan region.

Challenge

GVTC needed a way to inform customers before their monthly subscription rates expired, so they could choose a new service plan in the online portal.

Solution

Whereoware designed and built automated emails to send in advance of price increases and provide customers a direct link to their website’s online portal.

Results

GVTC saw 14% of campaign recipients purchase a new plan, either through the online portal or call center.

Download the case study to get the full story.

Combining Predictive Analytics and Email to Win Back At-Risk Customers



Challenge

Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.

Solution

Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.

By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.

Results

Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.

SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

Continue reading SEO Tip – 5 Steps to SEO Victory