Are you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.
All posts by Whereoware Staff
How Pharos Helps B2B Businesses Serve Today’s Customer
The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.
Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?
Pharos by Whereoware is an affordable, mix-and-match product suite for your entire organization. Check out a few ways that Execs, E-com Marketers, and Sales Teams use Pharos to build an enjoyable digital presence, deepen customer relationships, and increase sales. (Can’t wait? Contact Us to get a Pharos Demo!) Continue reading How Pharos Helps B2B Businesses Serve Today’s Customer
Email Deliverability 101 Checklist
Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?
Email deliverability challenges are a common issue for many brands. According to Return Path’s 2018 Deliverability Benchmark report, roughly 15% of emails don’t reach their intended audience.
With nearly 15% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.
Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).
Continue reading Email Deliverability 101 Checklist2018 Litmus Live Boston – Responsive Background Images
Whereoware headed to 2018 Litmus Live Boston this week, where our Lead Technical Marketer, Chris Grouge, presented a session on 100% responsive background images.
We had a great time networking and collaborating with such a brilliant group of email professionals and industry experts. Jam-packed with worthwhile workshops, in-depth breakout sessions, knowledgeable speakers, and awesome attendees, this year’s Litmus Live was one to remember. We can’t wait to put into action the real-world advice and best practices we absorbed.
To all you fellow email nerds who attended, we hope you enjoyed Chris’ presentation on Developing Better Emails With Background Images. Relive the experience and download the presentation slides and get his code snippet, via the webform.
For those who missed it, are you feeling a little FOMO? Don’t worry. Read more about what Chris covered and get the inside scoop on how to create more flexibility in your email designs, ensure a smoother customer experience, and enhance email performance and results with 100% responsive background images.
Continue reading 2018 Litmus Live Boston – Responsive Background Images
Analytics tip – 3 metrics to benchmark holiday success
B2B vendors are already in the holiday marketing swing to help their retailers fulfill inventory, while B2C brands are brainstorming and executing holiday campaign strategy for their stores, websites, emails, and more.
Everyone wants a piece of that huge holiday pie. Last year, holiday sales during November and December increased 5.5% over 2016 to $691.9 billion.
A smart digital strategy is step one to getting a big, fat piece of that seasonal spending. Of course, the best way to map out a winning digital strategy is to first look back at what worked last year.
To get started, we’ve outlined 3 Google Analytics metrics to benchmark from last season to help you develop this year’s marketing plan.
Conversions + most popular shopping days
First, identify the days your website saw the highest conversions last year.
To benchmark high-level conversion numbers from last season in Google Analytics, navigate to Conversions > Ecommerce > Overview.
The Overview graph at the top of the page displays the E-commerce Conversion Rate by default, but can be modified by clicking the dropdown. You can click “Select a Metric to add additional metrics, like Average Order Value, Quantity, Revenue, Transactions, and Unique Purchases. We selected Revenue and E-commerce Conversion Rate.
Continue reading Analytics tip – 3 metrics to benchmark holiday success
Whereoware Named to 2018 Inc. 5000 List
We’re doing our happy dance and throwing our hands in the air like we just don’t care! We’re thrilled to announce Whereoware’s placement on the 2018 Inc. 5000 list of fastest-growing private companies in America for the second year in a row.
Recognized for excellence in marketing, development and design services, Whereoware ranked #3317 on Inc Magazine’s prestigious Inc. 5000 list, up from #3409 in 2017.
Continue reading Whereoware Named to 2018 Inc. 5000 List
How Ferguson Enterprises Increased Email Capture 188%
Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.
Challenge: Despite running sophisticated email marketing campaigns, Ferguson was missing email addresses for approximately 70% of their large, national customer base. Ferguson realized requiring associates to capture customer email addresses equated to a multi-million-dollar opportunity, but entailed a huge procedural change across their nationwide organization.
Solution: Ferguson Enterprises teamed with digital agency Whereoware to make customer data quality a company-wide priority, but needed an effective and compelling communications strategy to get internal stakeholders, associates, and customers on board with the procedural change.
Download the case study to see how Ferguson Enterprises executed a three-tiered communication strategy, ultimately increasing email capture 188%.
Want more? See how Ferguson Enterprises took a modular approach to email and cut their email design and build time in half.
Whereoware Redesigns Website for The American Home Furnishings Hall of Fame Foundation
We recently partnered with The American Home Furnishings Hall of Fame Foundation to revamp their website, pro bono. The new website features an elegant design and streamlined navigation.
A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.
“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.
In Their Words: The American Home Furnishings Hall of Fame Foundation
“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”
The Website Redesign
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.
The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.
The website is responsive, so visitors receive a consistent and pleasant user experience from every device.
The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.
About The American Home Furnishings Hall of Fame Foundation
The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.
4 Facts About Facebook Advertising
This week, we welcome a guest post from our Search Marketing Associate, Gaby Dagata.
Gaby is responsible for managing Facebook Ads, pay-per-click (PPC) services, and search engine optimization (SEO) for our clients. She conducts account audits, optimizes ongoing campaigns, and works closely with clients to reach their advertising goals.
Are you one of the 93% of marketers regularly advertising on Facebook? With Facebook’s extensive reach, the benefits of advertising outweigh the negatives.
Whether you’re new to Facebook advertising, or an old pro, we’ve highlighted four things to know about Facebook advertising.
Ad Council and Code Perfect Featured in a Litmus Case Study
Whereoware’s client Ad Council was recently featured in a case study by Litmus, the email industry rockstars behind the robust enterprise marketing platform.
The case study covers how Whereoware builds bulletproof email templates for Ad Council using our modular email design tool, Code Perfect.
Ad Council: “Code Perfect has been a lifesaver for our team, allowing us to be more nimble with our designs. It’s super easy to use and since it comes pre-tested across all email clients, we’re confident that it always looks great no matter which order we place our modules in. The monthly subscription fee gives us added peace of mind that the Code Perfect team is on top of the latest changes in Outlook, Gmail, iOS, and others, ensuring our modules are in line with best practices.”
Read the Litmus case study here, or check out our recap.
Continue reading Ad Council and Code Perfect Featured in a Litmus Case Study