All posts by Whereoware Staff

User Experience (UX) Tips for Better Webforms

Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.

If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.

Webforms are, however, vital to engaging your customers and communities online. Not only do they increase both B2B and B2C account registration (which is, by the way, an important KPI for new websites) and email capture for marketing, but forms also offer the convenience for users to sign in from anywhere and proceed through checkout more easily.

There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.

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Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.

Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16.  This year, major retailers Target, Walmart, and eBay are joining in on the fun.

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5 Tips to Build “Code Perfect” Emails

Email is a fan favorite marketing channel to drive website traffic, boost engagement, deliver proactive customer service, increase sales, and support just about any business objective.

Customers prefer email’s non-obtrusive brand touch and businesses love the frequent audience outreach, while remaining low cost. In fact, a 2019 Litmus study found email’s return on invest increased over last year to $42:1 ($42 dollars returned for every $1 invested).

Email marketers will be the first to tell you, though, coding high-quality, error-free emails that render effectively across the variety of mobile devices, tablets, desktops; email clients; and email service providers is complex.

Though tried and true email rules are elusive and heavily dependent on the mood swings of ESPs and audience choice, today we’re sharing our lead technical marketer and guest blogger Chris Grouge’s five favorite tips for coding “code perfect” emails.

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Webinar – SEO 101

Getting Started with SEO

SEO (Search Engine Optimization) is a collection of best practices to help popular search engines (like Google) understand and boost your webpage to the top of search results. This is vital – Hubspot found that 75% of users never scroll past the first page of search results.




SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

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How Pharos Helps B2B Businesses Serve Today’s Customer

The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.

Pharos by Whereoware

Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?

Pharos by Whereoware is an affordable, mix-and-match product suite for your entire organization. Check out a few ways that Execs, E-com Marketers, and Sales Teams use Pharos to build an enjoyable digital presence, deepen customer relationships, and increase sales. (Can’t wait? Contact Us to get a Pharos Demo!) Continue reading How Pharos Helps B2B Businesses Serve Today’s Customer

Email Deliverability 101 Checklist

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2018 Deliverability Benchmark report, roughly 15% of emails don’t reach their intended audience.

With nearly 15% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

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2018 Litmus Live Boston – Responsive Background Images



Whereoware headed to 2018 Litmus Live Boston this week, where our  Lead Technical Marketer, Chris Grouge, presented a session on 100% responsive background images.

We had a great time networking and collaborating with such a brilliant group of email professionals and industry experts. Jam-packed with worthwhile workshops, in-depth breakout sessions, knowledgeable speakers, and awesome attendees, this year’s Litmus Live was one to remember. We can’t wait to put into action the real-world advice and best practices we absorbed.

To all you fellow email nerds who attended, we hope you enjoyed Chris’ presentation on Developing Better Emails With Background Images. Relive the experience and download the presentation slides and get his code snippet, via the webform.

For those who missed it, are you feeling a little FOMO? Don’t worry. Read more about what Chris covered and get the inside scoop on how to create more flexibility in your email designs, ensure a smoother customer experience, and enhance email performance and results with 100% responsive background images.

Responsive Background Image
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Analytics tip – 3 metrics to benchmark holiday success

B2B vendors are already in the holiday marketing swing to help their retailers fulfill inventory, while B2C brands are brainstorming and executing holiday campaign strategy for their stores, websites, emails, and more.

Everyone wants a piece of that huge holiday pie. Last year, holiday sales during November and December increased 5.5% over 2016 to $691.9 billion.

A smart digital strategy is step one to getting a big, fat piece of that seasonal spending. Of course, the best way to map out a winning digital strategy is to first look back at what worked last year.

To get started, we’ve outlined 3 Google Analytics metrics to benchmark from last season to help you develop this year’s marketing plan.

Conversions + most popular shopping days

First, identify the days your website saw the highest conversions last year.
To benchmark high-level conversion numbers from last season in Google Analytics, navigate to Conversions > Ecommerce > Overview.

The Overview graph at the top of the page displays the E-commerce Conversion Rate by default, but can be modified by clicking the dropdown. You can click “Select a Metric to add additional metrics, like Average Order Value, Quantity, Revenue, Transactions, and Unique Purchases. We selected Revenue and E-commerce Conversion Rate.


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Whereoware Named to 2018 Inc. 5000 List

We’re doing our happy dance and throwing our hands in the air like we just don’t care!  We’re thrilled to announce Whereoware’s placement on the 2018 Inc. 5000 list of fastest-growing private companies in America for the second year in a row.

Recognized for excellence in marketing, development and design services, Whereoware ranked #3317 on Inc Magazine’s prestigious Inc. 5000 list, up from #3409 in 2017.
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