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All posts by Whereoware Staff

Whereoware and Clients Featured in Marketing Textbook

Whereoware has been featured in the recently published Fifth Edition of Direct, Digital, and Data-Driven Marketing—a textbook for university-level marketing students written by Dr. Lisa Spiller of Christopher Newport University.

In the text, Dr. Spiller uses real-life examples featuring Whereoware clients, including Evergreen, Interlude Home, Mud Pie, and Sullivans. The series of client success stories detail the our unique expertise, in the areas of B2B customer acquisition, personalized buying experiences, and data-driven omni-channel marketing.

For more information on Dr. Spiller’s book, please visit Sage Publishing.

Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Case Study - Resource, Marketing, WebinarWhereoware Staff

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

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Tactics for Enhancing Website Search and Navigation

Web tipWhereoware Staff

As digital commerce continues to evolve, standards for user experience are on the rise. Why? Technology that creates personalized, seamless customer experiences (CX) across channels keeps raising the bar.

In fact, in a survey of more than 8,000 B2C and B2B buyers around the world, 73% said just one really good experience with a company raises their expectations of other companies. That’s great news for companies who are already providing extraordinary experiences, but for the many that aren’t, this poses a new set of challenges.

One thing customers expect when visiting a company’s website is to find what they need—and fast. Whether they’re looking for a specific product, information on your service offerings, or user reviews to help them make a buying decision, ease of access is essential.

But many websites fall short when it comes to helping customers find what they’re looking for. Some even (unwittingly) make the process more difficult. We’re sharing tips for improving your website navigation and search to enhance user experience (UX) and stand out against the competition.

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Webinar Recap: Dark Mode for Email 101

Email Automation, Marketing, WebinarWhereoware Staff

Thank you to all who joined us for our webinar, Dark Mode for Email: What Do You Need to Know?

In our 20-minute webinar, we covered what dark mode is and how it benefits your email subscribers.

Watch the webinar recording to learn why subscribers are making the switch, common misconceptions and limitations of the trend, and tips for designing and building emails for dark mode.

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Optimizing Email for Dark Mode

Email Automation, MarketingWhereoware Staff

Screens everywhere are going back to black as dark mode surges in popularity.

Developers, designers, and marketers are adapting their content, emails, websites, and applications to create a “dark mode” experience to cater to the growing preference for darker themes and interfaces. As more users are opting for this color scheme, content that isn’t optimized for dark mode can be jarring – and frustrating.

Dark mode is more than a passing trend of individual preferences – it’s changing the email marketing horizon.

Are you ready to embrace the dark side (or mode) of email and evolve to meet the rising user preference? We’re illuminating what dark mode is, why subscribers are making the switch, and how you can enhance your campaigns to deliver dark-mode-friendly email experiences.

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Whereoware Welcomes Paul Pickersgill as VP of Sales

Press ReleasesWhereoware Staff

Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales.

Pickersgill’s arrival comes after a strong year of growth, as the company plans to expand its client services in 2020 and beyond.

“We’re excited to have Paul on the Whereoware team. He has an exceptional record of building high performance, consultative sales teams that understand the complexities of today’s digital marketing,” said Whereoware CEO Michael Mathias.

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3 Reasons Magento 1 Customers Transfer to Episerver

Web tipWhereoware Staff

Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock.

Magento 1 loses all service and support to the platform in June 2020, leaving thousands of businesses with the choice to either rebuild on a new platform, or risk security breaches.

If you’re considering a platform switch, first compare the complete suite offering against your near- and long-term goals. Does the platform offer features and flexibility to scale alongside your company and withstand the test of time?

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The Ever-Changing Digital Landscape: What E-commerce Businesses Need to Know

News, Web tipWhereoware Staff

Originally published in Retail Customer Experience.

Navigating today’s digital landscape as an e-commerce retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared his advice on Retail Customer Experience.

Tips from Joe include:

Create experiences around selling your products
Customize the customer journey
Implement AI technology
Optimize for mobile

Harris’s advice is simple: “focus wholly on your customer,” he said.

He explains that concentrating on your customers creates a brand experience that matches up with your ideal audience. Harris explains deeper into how you can keep up in this always-changing digital age, read the full article at Retail Customer Experience.

CCPA: Understanding California’s New Privacy Law

AnalyticsWhereoware Staff

You’ve probably heard of the European Union’s General Data Protection Regulation (GDPR), but what is the CCPA?

The California Consumer Privacy Act (CCPA) took effect January 1, and although it’s a state law, it holds companies around the world accountable for the customer data they collect. New year, new privacy regulations.

Here’s a quick look at the new law, who must comply, and how to ensure your business is compliant.

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Webinar Recap: 4 Steps for Multichannel Marketing Success

Marketing, SEO + PPC, WebinarWhereoware Staff

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

Watch the Webinar Recording:

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