All posts by Whereoware Staff

Get Your 2018 Modular Email Design Cheat Sheet



Overwhelmed by your email frequency and volume? You’re not alone. According to Litmus, almost 55% of companies have six or more emails in production at the same time. If production demands are high, email complexities are even higher. Email On Acid found that 71.8% of companies plan on spending more time on email production this year.

If you’re an email marketer spending significant time coding, building, and testing each email send, STOP what you’re doing and download our Modular Email Design Cheat Sheet. Using modular email design, you boost email quality, while cutting email build time by as much as half. See how it works!

What is Modular Email Design?

Modular email design enables users to build flexible templates using modular “building blocks.” Email modules are pre-tested snippets of code laid on top of each other like Lego blocks that fit nicely together. Swapping modules in and out allows for endless combinations of email layouts and designs. Ready for the kicker? With modular design, you don’t have to code and test the modules each time.

Modular design takes planning, coding, and stringent testing in advance, but then frees your email team to repeatedly reuse the modules for all email and design needs. Our clients using modular design have cut their email production time in half – check out a case study to see how we did this for Ferguson Enterprises!

Why Should You Use Modular Email Design?

Modular email design makes the email production process easy and significantly less time consuming. By testing the modules in advance, you’re no longer spending time fixing line breaks or irritating rendering issues across different email clients or mobile devices. Your designers can instead focus on email strategy, compelling copy, and eye-catching imagery instead of rendering and formatting issues. Say goodbye to the days of spending hours coding each email, and hello to the days of pre-tested code modules that can be swapped in and out of emails in a fraction of the time!

How Can I Get Started with Modular Email Design?

Have you decided you want to try modular design out? To excel at modular design, you need to think through your email template and module needs to ensure you build flexible email layouts. We’ll break the steps down for you:

Step 1: Look through emails you’ve recently sent and figure out what’s working and what’s not. Are some parts of your emails getting more clicks than others? Is your audience ignoring elements in your navigation or overlooking calls-to-action? What parts of your emails is your audience interacting with?

Step 2: Compile the best parts of your emails and any need-to-have elements. This is where you’ll begin designing email modules to swap in and out of your email templates. Only keep the elements that have been working within your existing emails.

Step 3: Once you choose your modules – code and thoroughly test them. We recommend using a testing tool, like Litmus or Email on Acid, to ensure your modules render correctly across devices and ESPs. We suggest building responsive modules, so every email you send looks great regardless of screen size.

Step 4: Design, build, and test your templates. We typically build standardized headers and footers, and a master body that includes all our flexible modules. Test the templates for rendering and coding issues.

Step 5: Once you’ve thoroughly tested your modules and templates, you’re ready! Add in the modules like building blocks, change up copy and imagery, and enjoy your endless variations of email designs.

Download our Modular Email Design Cheat Sheet

If you’d like additional help, get our Modular Email Design Cheat Sheet. The cheat sheet includes an email modules guide to help you brainstorm module types, examples of what those modules look like in real emails, and a checklist to use when creating your own modular emails. Get ready to boost email quality and decrease email production time!

If you get stuck, contact us and we’ll walk you through the steps. We’ve built a modular email design tool, Code Perfect, that lets you add modules and customize layouts with a simple mouse click. See what everyone’s saying about Code Perfect and get a free demo of Code Perfect.

Zara Augmented Reality Enhances Customer Shopping Experience

Imagine this: you walk into your favorite store, point your phone’s camera toward the display window, and see a real-life model posing and speaking, instead of a motionless mannequin. Or, you point your phone’s camera at a delivery package and see a model posing on top of your box.

ZaraAR

This sounds like futuristic fiction, but it’s exactly what Spanish retailer Zara revealed on April 12.

Yesterday, Zara rolled out an augmented reality (AR) campaign on their mobile app, ZaraAR to coincide with the release of their new collection. It is available in 120 Zara stores globally for two weeks. They’re not alone either. AR is picking up speed; according to Digital Bridge, 74% of consumers expect retailers to offer some type of AR experience.

Intrigued? Us too. Check out how Zara is using AR to enhance the customer shopping experience.

Continue reading Zara Augmented Reality Enhances Customer Shopping Experience

How Modular Email Templates Cut Email Design + Build Time In Half



Who

Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge

Some of Ferguson’s emails were not responsive, because they didn’t have an in-house email developer. They wanted to redesign and rebuild their emails to be responsive, while reducing design and development time.

Solution

Whereoware and Ferguson took a modular approach to building responsive email templates. Modular design enables Whereoware to build flexible templates with modular “building blocks” that Ferguson can swap in and out for endless combinations of email layouts and designs.

Download the case study to see how Ferguson’s email clickthrough rate increased by 50%.

Gmail Accelerated Mobile Pages Coming Soon

Wouldn’t it be cool to interact with website content, answer a survey, RSVP to an event, or schedule an appointment without ever leaving your Gmail inbox? Imagine the opportunities for increased interactions with your audience, if they could convert directly within an email. Well, it’s your lucky day. Google announced Accelerated Mobile Pages (AMP) will be released for Gmail later this year.

Today, we’ll talk through how email marketers can prepare for Gmail AMP.

Google Accelerated Mobile Pages

Continue reading Gmail Accelerated Mobile Pages Coming Soon

Whereoware Named Episerver Digital Commerce Partner of the Year North America


Whereoware received the 2017 Episerver Digital Commerce Partner of the Year in North America award and their client, Yamaha WaterCraft Group, won a North America Customer Website Award for best Brand & Informational website. The awards were presented at the annual Episerver Ascend Conference, held this week in Las Vegas.

The 2017 Episerver Digital Commerce Partner of the Year in North America award recognizes the top-performing partners for their success in driving joint opportunities and the strategic contribution to the positioning and delivery of the Episerver platform to support digital commerce. This award is a testament to Whereoware’s success in implementing best practices and guiding digital strategy to ensure clients meet their unique objectives.

“We are proud to congratulate Whereoware for the Digital Commerce Partner of the Year achievement,” said James Norwood, Executive Vice President of Strategy and CMO at Episerver. “The award speaks to Whereoware’s commitment to our mutual customers, creating fast and feature-rich websites. We look forward to continuing this strong partnership and sharing the incredible customer journeys this relationship creates for consumers who crave better online interactions with brands and reward the companies that provide them.”

The North America Customer Website Award recognizes the personalized websites Whereoware developed for Yamaha WaterCraft Group that feature a new look and feel, personalized content, enhanced user experience (UX), high resolution product imagery, streaming video, and more.

“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in a way that replicates the fun and excitement our customers have on the water.”

“We are honored to be chosen as the 2017 Episerver Digital Commerce Partner of the Year North America and to win a North America Customer Website Award in the same year,” said Bill Haskitt, Partner at Whereoware. “We built WOWCommerce and WOWCMS, accelerator packages to bring consistent, incremental revenue growth to Episerver websites. They get new Episerver websites to market faster and enables our vision: to build authentic personalized relationships online. We’re a proud Episerver partner and couldn’t be more pleased to accept these awards.”

In addition to the 2017 Episerver Digital Commerce Partner of the Year and North America Customer Website Award, Whereoware is the winner of the 2016 Episerver Ascender Partner of the year, 2016 IBM Beacon Award, 2016 DMA Innovation Award, 2016 EEC Email Marketing Program Award, 2015 Episerver Commerce Site of the Year Award, and 2014 Episerver Best Digital Marketing Site Award. Whereoware was also a 2017 IBM Beacon Award finalist, 2017 IRCE B2B Site of the Year Finalist, and a 4-time Silverpop Partner of the year.

About Yamaha WaterCraft Group
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.

About Episerver
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce, and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.

Integrating a Business Intelligence Tool (Domo) + Mobile Sales App to Keep All Data In One Place



 

Challenge:

Our client needed greater transparency into their nationwide sales organization’s activity and progress against goals, but their data was housed in separate tools.

Solution:

Our Client teamed with digital agency Whereoware to identify a solution to integrate, house, and analyze their mobile sales app data and sales reports in a single location. Enter Domo, a business intelligence and predictive analytics engine.

Management monitors sales rep performance by region, territory, manager, and individual rep. They see the products individual reps show, the media libraries and catalogs they access, items added to carts, and more.

Meanwhile, each sales rep has their own highly-personalized sales dashboard, accessible when they’re on the road, in a sales meeting, or at an event via their Spotlight mobile app.

Now, weekly, quarterly, and annual reports are in an easy-to-use dashboard and are no longer manually exported, combined, and shared.

Download the case study to get the full story.

Webinar Recap: Deep Dive Into SEO Webinar Recording, Slides, Toolkit, and Checklist

Thanks to everyone who joined us for our March webinar: Deep Dive Into SEO. We shared how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience. 

Missed the webinar or need a refresher? Get the slides.

Watch to the webinar recording:

Download Christina Daves’ Publicity Ebook and HARO Cheat Sheet

 

Download the SEO 201 Checklist:


4 Social Media Trends and Brand Inspiration

Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.

Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).

Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.

Continue reading 4 Social Media Trends and Brand Inspiration