Transactional emails are one of the most effective touchpoints for engaging customers. In fact, Experian found that their open rates are 8x higher than traditional marketing emails. Even more, according to Campaign Monitor, they generate 6x more revenue. Still, many marketers underestimate and underutilize the opportunities offered by these seemingly run-of-the-mill messages.
But transactional emails don’t have to be dull or daunting. We’re sharing four quick tips on how to optimize these important automated notifications to improve customer experience and provide the helpful information your customers need (and expect).
Emails: The Basics
Before we dive in, let’s first go
back to the basics. Transactional emails have one purpose: to relay
important information to your customers.
Triggered by a specific action
taken by a customer on your site, these one-to-one, post-purchase touchpoints
are crucial in customer satisfaction and retention. However, transactional
emails are all too often “set it and forget it” programs. From order and
shipping confirmations, to purchase receipts and tracking updates, cart
abandonment reminders and more, context is key for these timely, triggered emails.
Get started with a few simple
guidelines to ensure your transactional emails inform and impress:
Are you setting the stage? Craft a strong subject line and header that reflects the purpose of the transactional message.
Are you prioritizing the right content? Transactional content should appear first, while commercial content comes second.
Are you providing a cohesive customer experience? Transactional emails often feel dated, off-brand, and deliver an inconsistent customer experience from other marketing efforts.
Are you adding value? A compelling transactional email is informative, personalized, and customer service focused.
Are you driving the customer’s next step? Include calls-to-action to encourage customers to reengage post-purchase.
Enhancing your transactional emails enables you to extend your company’s relationship with a customer throughout every interaction, while awarding the opportunity for cross-sells or upsells. Follow along to discover how to boost customers’ post-purchase experience by optimizing your brand’s transactional emails.
Get the case study to see how Whereoware helped Eastern Alliance Insurance Group’s increase their visitor total by 47%.
Eastern Alliance Insurance Group is a best-in-class provider of workers’ compensation products and services built on supportive relationships, superior service, and providing agents and clients with tools and resources to win with integrity.
Eastern Alliance’s website included outdated architecture, content, and design, and an inconsistent user experience. To stay competitive in an increasingly online industry, they needed a full update to their website and user experience.
Eastern Alliance teamed up with digital agency Whereoware to implement a brand new and wholly improved website. The design and features of the new website modernized Eastern’s web presence and helped visitors understand gain access to available products and resources.
Want to learn more? Download the full case study to see how supplying a simplified and secure web experience helped increase web traffic by 47%.
Contact us to learn how you can optimize your website to ensure better customer experiences.
This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforce, only half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.
In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.
“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias.
Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king.
To read the full article, visit Digital Commerce 360 here.
Between time with their families, festive errands, and the hypnotizing distraction of perpetual holiday music, trying to capture the attention of holiday shoppers can be daunting for independent retailers. With 42% of consumers planning on shopping with Amazon, you may be wondering how you can stand out against the competition.
Our partners at Episerver just released their Online Shopping Trends of 2019 Report, and we took an in depth look to find easy-to-implement solutions that will help you stay ahead of the herd.
Searching for Deals
As the days tick down to Christmas, customers switch into goal-oriented shopping mode. It becomes a subconscious game, and completing the mission is the main objective. Shoppers adamantly search for the best deals online, scouring the web in hopes of finding something special.
Get the case study to see how Whereoware helped Creative Co-Op optimize their e-commerce website with personalized, data-driven product recommendations, increasing revenue 13%.
Who: Creative Co-Op is a B2B home and seasonal décor, candle, jewelry, and fashion accessories company.
Solution: Creative Co-Op makes it easier for customers to discover, browse, and shop the 10,000+ products sold on their e-commerce website (built by Whereoware) by adding personalized product recommendations, using Episerver Perform.
Want to learn more? Download the full case study to see how smart product recommendations display the most compelling products for every shopper, increasing overall revenue 13%.
Need help getting personal?
Contact us to learn how you can optimize your website to sell more.
Data is the foundation of every modern business, technology, marketing campaign, and sales initiative. Your data (and how you use it) is a critical distinction between you and your competition.
At Whereoware, we’re obsessed with all things data. Data drives everything we do—from our Creative team using data to track user experience, to our client marketing team analyzing performance data to optimize every campaign, to our Customer Insights (CI) team (who are all.data.all.the.time) creating sophisticated business intelligence dashboards and predictive models. Before saying go, we look to data to validate our strategy and guide our execution, and then measure activity and results along the way.
If there’s one thing to commit to in 2020, it’s becoming a data-driven company. Leaders across industries share this goal. A survey from CMO Council and Deloitte found, “more than half (56%) of growth CMOs prioritize data and intelligence analysis as the top skill to help them evolve their growth agenda.”
Depending on your organization’s current comfort level, this might mean undertaking a few specific projects to elevate your data game; connecting your systems to breaks down silos; or starting from the ground up to set a reliable data foundation.
Whether you’re just getting started or doubling down on your data pledge, follow our three steps to becoming a more data-driven company in 2020.
Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.
Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.
Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).
“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost
Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.
Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.
Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.
Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.
Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.
Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.
Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.
Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!
Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.
Gift + Stationery 40 Under 40 Awards
The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.
Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40honorees representing all facets of the gift and stationery industry.
We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.
Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.
If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.
Webforms are, however, vital to engaging your customers and
communities online. Not only do they increase both B2B and B2C account
registration (which is, by the way, an important KPI for new websites) and
email capture for marketing, but forms also offer the convenience for users to
sign in from anywhere and proceed through checkout more easily.
There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.