All posts by Whereoware Staff

Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.

According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.

Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.

Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.

Facebook Brand Collabs Manager
Continue reading Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

Email Tip – Updated Email Optimization Checklist



We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.

According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.

We strive to always give you the most up-to-date, reliable email marketing advice. Today, we’re excited to share the 3rd edition of our famous Email Optimization checklist, updated in 2018 to reflect the latest email best practices.
Continue reading Email Tip – Updated Email Optimization Checklist

Whereoware October Events Recap

Whereoware had an eventful October jammed full of exciting company successes, festivities, parties, and more. Check out a recap of all the award-winning and action-packed activities our WOW family enjoyed!

2018 Timmy Awards

Hip, hip, hooray! Whereoware won the DC Best Tech Work Culture Award at Tech in Motion’s 4th Annual Timmy Awards! We couldn’t be more proud of our talented geek-chic team, and the fun, diverse, and innovative culture we celebrate every day.

Learn more about the Timmy’s and our shiny new trophy!

2018 Timmy Awards
Continue reading Whereoware October Events Recap

Behind the Glasses: Dominique

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For November, we get to know Dominique Bini, our Email Marketer, a little better.

WHO:

What’s your name? Dominique Bini
Job title: Email Marketer

BACKGROUND:

Favorite food: Fish Tacos (On The Boarder has the best!)
Hidden talents: Bobbing & weaving through crowds – my friends get left in the dust at concerts. I also have a knack for calligraphy and remembering birthdays.
If there were a movie of my life, I’d be played by: Kristen Bell, she’s little but sassy.
One item you would bring with you to a desert island and why: My little Jeep Renegade. I can trek the island with 4×4 and there’s handy stuff in there like a first aid kit, hand sanitizer and a flash light.
Continue reading Behind the Glasses: Dominique

30 Minute Webinar Recap: Winning on Amazon

Thank you to all who joined us for the webinar.

Below, you’ll find the webinar recording, slides, and checklist.

Need some hands-on help? We’ve got an Amazon Marketing Services Package with four different offerings to fit your needs. Get in touch with us for more information.

Watch the Webinar Recording:

Get the Slides and Resources:

Webinar Slides
Winning on Amazon Checklist

Whereoware Wins a 2018 Timmy Award for DC’s Best Tech Work Culture

We’re excited to share Whereoware WON the 2018 Timmy Award for the DC Best Tech Work Culture! The competition was fierce with more than 60 local Timmy Award nominations and nine other finalists in our category.

We’re excited to be recognized as a leader in Washington DC’s technology industry for our smart and playful corporate culture. We’re proud of the fun, diverse, and inventive employees we celebrate each and every day.

2018 Timmy Awards
Continue reading Whereoware Wins a 2018 Timmy Award for DC’s Best Tech Work Culture

30 Minute Webinar: Winning on Amazon

Winning on Amazon

According to Internet Retailer, Marketplace sales account for 
50% of global online retail sales. Are your products optimized to sell?

In this free webinar, you’ll learn how to:
1) Optimize product titles, descriptions, and images
2) Optimize back-end keywords
3) Boost Amazon success

Save Your Spot >>

Can’t join us? Register anyway and we’ll send you the webinar slides and recording after the webinar!

2018 DC DogFest Walk ‘N Roll

This October, Whereoware was a local partner for the 5th Annual DogFest Washington DC Walk ‘N Roll to benefit Canine Companions for Independence (CCI)! The event raised over $68,000 in funds to support CCI’s mission to provide expertly trained service dogs to change the lives of individuals living with disabilities.

DogFest DC celebrates the community of people and dogs that make it possible for Canine Companions to place assistance dogs with children, adults, and veterans free of charge.

Furry friends and families of the greater DC metro area joined together to trot for a great cause at the Reston Town Center in Reston, VA.

DogFest 2018
Continue reading 2018 DC DogFest Walk ‘N Roll

2018 GHTA Conference



We’re headed to sunny Arizona for the 2018 Gift and Home Trade Association (GHTA) Annual Conference – THE PLACE to exchange ideas and collaborate with the diverse group of vendors, retailers, sale agencies, and industry leaders moving the Gift and Home Industry forward.

We’re offering an exciting giveaway at our booth, and our CEO Eric Dean is moderating a star studded panel. Get the details below!
Continue reading 2018 GHTA Conference

30 Minute Webinar Recap: Google Analytics 101

Thank you to all who joined us for the webinar.

Below, you’ll find the webinar recording, slides, and case study.

Need some hands-on help? Set up your free 30-minute consult with our Customer Insights team.

Watch the Webinar Recording:

Get the Slides and Resources: