Get your geek chic on with our newsletter full of website + marketing tips.
Thanks to everyone who joined us for our June webinar: 5 Website Quick Fixes. We shared simple updates you can make to your website to reduce friction and increase conversions. Below, you’ll find the webinar recording, slides, and a 5 Website Quick Fixes checklist.
If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!
Session: A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.
Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.
In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.
Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.
This year’s Internet Retailer Conference and Exhibition (IRCE 2018) in Chicago did not disappoint! We enjoyed awesome speakers, informative sessions, fun networking opportunities, and ate a ton of fresh popcorn at our booth.
The four-day conference featured two days of workshops and two days of general sessions, with an all-star cast of keynote speakers: Warby-Parker, Seth Godin, Houzz.com, and Eloquii. We had a great session in the B2B workshop on Friday speaking with our client Mud Pie, A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth. (Did you miss our B2B workshop session? Get our slides and the persona worksheet here.)
Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help. Join our free webinar to get 5 simple website fixes and updates to reduce visitor friction, increase conversions, and improve your website marketing today.
In this webinar, you’ll learn:
– 5 Website Quick Fixes and Best Practices
– See website “Before + After’s”
– Tips for Optimizing for Mobile
When: Wednesday June 20 – 11 AM – 12 PM EST
Can’t join us? Register anyway and we’ll send you the webinar slides and recording after the webinar!
Speakers:
– Erin Alemdar, Digital Strategist, Whereoware
– Sarah Carlsen, Project Manager, Whereoware
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For June, we get to know Allison Cutsinger, our Digital Strategist, a little better.
This month, we welcome a guest blog post from our Business Analyst, Bryan Sauka.
Bryan manages Whereoware’s business intelligence tools, develops predictive models, analyzes data, and identifies trends to help Whereoware clients make data-driven decisions.
If last year’s buzzword “big data” is about capturing and understanding data, intelligence is about achieving big-picture insights and making data actionable.
Today, we’re breaking down business intelligence (BI) and predictive analytics to help you understand how each can impact your business.
Continue reading Business Intelligence vs. Predictive Analytics
This month, we welcome a guest blog post from our Digital Strategist, Allison Cutsinger. Allison is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, mobile, and search campaigns for B2B and B2C e-commerce clients.
In the age of personalized content at your customers’ fingertips, email marketing campaigns are a must. After all, it’s a simple algorithm. You send engaging emails, make millions of dollars, and skip off into the sunset to live happily ever after.
While this may be your story, it’s often not that simple. Estimates suggest that by 2021, we could reach an all-time high of 320 billion emails sent daily around the globe. Competition for inbox placement and your customers’ attention is a universal challenge.
Every savvy email marketer struggles with subscriber disengagement. Broadly defined, email contacts are considered disengaged if they do not open any of your emails within the past 6 months.
It’s not uncommon for contacts to become disengaged. In fact, you can expect to lose roughly 22% of your subscribers on an annual basis (either from disengagement or from opting-out).
With heightened competition, even the best subject lines might not save disengaged customers. Today, we’ll cover engagement basics and how to re-engage at-risk subscribers.
Thanks to everyone who joined us for our May webinar: Modular Email Design: Build Better Emails Faster. We teamed up with IBM to teach you how to take a modular approach to responsive email design. Below, you’ll find the webinar recording, slides, Modular Email Design Cheat Sheet, and Ferguson case study we promised you.
Product detail pages make or break the shopping experience and directly impact conversions. Today, we’re highlighting 5 retailers exceeding our product detail page expectations with easy-to-scan and relevant product details, interesting imagery, and clever upsell features to enhance the customer purchase experience.
Sizing
We’ve all been there: you find the perfect item online, but you’re unsure of how it will fit. Should you order your normal size, a size down, and a size up just in case? Anthropologie, PinkBlush, and Asos feel your pain and are taking some of the guess work out of online sizing.
Anthropologie
Anthropologie is a brand under Urban Outfitters’ umbrella, focused on women’s wear and home décor. Their product detail pages are clean, utilizing easy to read fonts, colors, and multiple images.
What caught our eye is a quick statement underneath the size options – “Customers say Runs a Little Large”. This fit prediction comes from the mix of “True to Size” and “Runs Large” comments from reviewing customers, offering important real-time feedback to help unsure shoppers. In this case, we’d get our size and the size down.
PinkBlush
PinkBlush carries women’s maternity and non-maternity apparel.
We like that PinkBlush’s product detail page includes a “Model Stats” section under “Size and Fit.” It’s not new for a retailer to include the model’s clothing size, but what sets PinkBlush apart is they include both the model’s picture (so you can double check the model is the same one featured in the product images) and the model’s measurements. Customers can compare their own measurements to the model’s , making it easier to assess the item’s fit.
Asos
Asos is a men and women’s wear company based in the UK. They recently started testing a new feature within their product images for a select group of products.
You may not notice at first glance, but they’re showing models with different body shapes and skin colors to reflect the products’ wear on diverse customers (yay!). Similar to PinkBlush, a “Model Stats” section breaks down the models’ height and size (UK, EU, US sizing).
Sale End Dates + Discounts
Bauble Bar
Bauble Bar is a women’s jewelry online retailer, hosting frequent sales and games to engage customers.
The product detail pages for final sale items has a lot of thoughtful information, but we love how they call out sale details. The sale deadline is prominently displayed above the price in red, with copy under the CTA calling out “Psst: You’re Saving 64%”.
There’s no way a customer will overlook the red font and other need-to-know details! We also like the clever “Psst” text under the CTA, enticing the customer to buy more.
Personal Shopper
Nordstrom
Nordstrom is currently testing a new feature on their product detail pages that builds a complete head-to-toe outfit based on the item you’re viewing This interactive feature allows customers to view different options within the outfit, based on style and price.
We took this feature for a test spin. The top of the maxi dress product detail page looks normal , but scrolling down under the product specifications reveals a new section showing a head-to-toe outfit idea built around the dress. Shop the items shown without leaving the page, or “refresh” the page to see another outfit idea.
Check out the product page for yourself here.
Simple to Sophisticated
Are you ready to test-run any of these ideas on your own product detail pages? Adding a sale end date or percentage off are fairly simple adds, while photographing multiple models or adding a full-outfit feature like Nordstrom is more sophisticated.
Think about how to ease friction for your customers and provide all the information necessary to compel them to convert from the product page.
Do you think the party’s over once your customer purchases? Wrong! Keep the customer engaged with your brand by continuing the conversation. We’re talking about optimizing order tracking pages to maintain the same seamless user experience you’ve worked so hard to achieve.
Shipping confirmation emails often include plain text and a simple tracking number linking directly to USPS, UPS, FEDEX, or DHL. Yawn. Did you know many platforms allow you to customize the order tracking page with images, email sign-ups, promotions, and branding?
We’re sharing some of our favorite brands’ optimized order tracking pages.
Continue reading 3 Order Tracking Platforms Optimizing the Post-Purchase Experience
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