All posts by Whereoware Staff

15 Minute Webinars Presents: Predictive Analytics 101

Webinar

Are you using your data to predict the future? With predictive analytics, you could be, and it’s easier than you think. In 15 minutes, we’ll review predictive analytics basics and reveal a real case study using data to predict customer churn. Get actionable takeaways in 15 minutes, no fluff. After the webinar, we’ll send out the recording, slides, and case study to help you get started.

We know you’re busy! Register for the webinar, and if you can’t attend, we’ll send you all the resources afterwards.

Save Your Spot >>

Can’t join us? Register anyway and we’ll send you the webinar slides and recording after the webinar!

Speaker:
Bryan Sauka, Business Analyst, Whereoware

Behind the Glasses: Madison Herbert

Behind the Glasses

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Madison Herbert, our Internal Marketer, a little better.

WHO:

What’s your name? Madison Herbert
Job title: Internal Marketer

BACKGROUND:

Behind the Glasses: Madison Herbert

Favorite food: Korean BBQ. I’ve never met a bulgogi I didn’t like.
Hidden talents: I’m a wiz in the kitchen and I can sing every word to almost any 80’s greatest hit (I’m really a 90’s kid, but an 80’s kid at heart). Oh, and sorting M&M’s by color (#OCDproblems).
If there were a movie of my life, I’d be played by: Zooey Deschanel. She’s my spirit animal.
One item you would bring with you to a desert island and why: Hermione’s enchanted purse. It’s the perfect survivor kit, obviously.
In a zombie apocalypse, my weapon of choice would be: The cloak of invisibility (yes, another HP reference). I’m just not cut out for blood and guts and zombie slaying. I think my greatest chance of survival would be to live my best post-apocalyptic life under the radar.
Continue reading Behind the Glasses: Madison Herbert →

New Google Ad Suite Branding

Analytics, SEO + PPC

In June, Google announced changes to their Google Ad suite branding, effective July 2018.

To streamline the user experience across both small- and enterprise-level businesses, and simplify their brands, Google consolidated their current offerings into three new ad brands. The new ad suite includes: Google Marketing Platform, Google Ad Manager, and Google Ads.

Let’s quickly review each.
Continue reading New Google Ad Suite Branding →

3 Must-Send Emails This Holiday Season

Email Automation

It’s no secret that Black Friday doorbusters and Cyber Monday steals are essential in driving online sales and boosting foot traffic in stores. Adobe Analytics reported that consumers spent nearly $20 billion online from Thanksgiving Day through Cyber Monday in 2017. This 15 percent increase in e-commerce sales from 2016 is sure to continue to skyrocket this coming season-of-giving.
Thanksgiving Weekend Online Sales

While there’s no sign of the biggest shopping weekend of the year losing its luster, retailers must work harder than ever to bring holiday cheer to customers. The highly-anticipated kickoff to the holidays is now a five-day shopping spree full of discounts and perks, with the competition getting stronger and stronger. Similarly, buyers are savvy and efficient, searching for the best deals at the best times.

Worried about how you’re going to stand out amongst the flurry of ugly sweater party invitations, festive e-cards and competitor promotions? Need some holiday hacks to send your 2018 sales soaring?

We’re sharing our 3 must-send emails to help make it your best year yet:

Continue reading 3 Must-Send Emails This Holiday Season →

Webinar Recap: Holiday Marketing Quick Wins

Webinar

Thank you to all who joined us for the webinar.

Below, you’ll find the webinar recording, slides, and holiday marketing resources.

Watch the Webinar Recording:

Get the Slides and Resources:

Holiday Marketing Webinar Slides
Marketing Naughty or Nice Checklist
7 Steps to Optimize PPC for the Holidays How to Build a Holiday Facebook Ad Mud Pie Facebook Ads Case Study

How to Build a Holiday Facebook Ad

SEO + PPC

If you’re marketing on Facebook, you likely hang out in one of two camps. You run a successful Facebook Business Page with an engaged, excited audience, or like too many businesses, your Facebook Business Page exists, but interaction is few and far between.

Facebook Advertising offers many ways to tap into those 1.47 billion people logging into Facebook each day and increase engagement on your business page, as well as drive holiday traffic and sales on your website.

Today, we’ll walk through building a simple holiday Facebook Ad from your Business Manager Ad Account.

How to Build a Facebook Ad

Step 1: Navigate to your Ad Account in Facebook Business Manager.

Continue reading How to Build a Holiday Facebook Ad →

PPC Tip – 7 Steps to Enhance PPC for the Holidays

SEO + PPC

Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!

Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.

1. Lookback to Last Year

First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?

Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.

Last Year's Paid Search Strategy

Continue reading PPC Tip – 7 Steps to Enhance PPC for the Holidays →

Sales Tip: Help Your Retailers with Holiday Planning

Sales tip

Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.

For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.

The holidays can make or break the entire sales year for many retailers.  More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas.
Continue reading Sales Tip: Help Your Retailers with Holiday Planning →

2018 Holiday Digital Ads Toolkit

Marketing, SEO + PPC

It’s beginning to look a lot like….the busiest shopping season of the year! Is your paid search plan in place to develop successful holiday ads and increase conversions this season?

Don’t skip this hugely profitable channel! Adobe reported that organic and paid search brought in the most revenue during the 2017 holiday season.

Holiday PPC Tips

We’re here to help you maximize paid search for holiday shoppers. Our 2018 Holiday Digital Ads Toolkit includes a guide to help you optimize your PPC strategy, a how-to for creating a Facebook ad, and a quick case study of a successful holiday ads campaign that generated a 954% return on ad spend (ROAS).

Get the Resources:



 

 

Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

Web tip

I was finishing up a craft project recently, when I realized I needed spray sealant stat – even Amazon same-day delivery wouldn’t cut it. What’s a crafty gal to do! Fortunately, I saw on Michaels.com that they stocked spray in a nearby store, so I panic purchased (we’ve all done this) the spray online to pick it up later that afternoon. I’ve been an “order online, pick up in store” convert ever since.

Ecommerce

According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. Not only that, more than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available!

If same day shipping isn’t feasible for you, consider offering the option to pick up in store for online purchases. While this also requires infrastructures in place to ensure the product is at the specific store, it allows the customer to receive the product within 24 hours of purchase, with no shipping or handling fees.

Continue reading Shipping Options to Compete with Amazon: Order Online, Pick Up In Store →