Blog

All posts by Whereoware Staff

Data-Driven Marketing in Crisis: How to Use Data to Turn Your Strategy on a Dime

Originally published in Advertising Week 360.

In a flash COVID-19 transformed business as we know it and forced marketers to learn a hard lesson. Amidst the recent global crisis, along with constantly evolving consumer preferences, external disruptions, new technology, and more, e-commerce brands need to be able to adapt – fast.

How can your business effectively and confidently revolutionize your plan in the face of today’s rapid speed of change? In an article featured in Advertising Week 360, Whereoware’s VP of Customer Success and Marketing, Randi Mohr, offers her expertise on how to pivot and crisis-proof your digital strategy by placing your data and customers at the epicenter.

“Stay laser-focused on your customers. Turn your strategy on a dime by using data to understand your customers’ current context and proactively respond to their needs. Provide relevant value at every turn. Then, measure the results of your efforts to tailor your strategy ongoing,” she advises.

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How A Better Website Reduces Customer Acquisition Costs

News, Web tipWhereoware Staff

Originally published in CustomerThink.

Customer acquisition is critical, but it’s also more challenging, competitive, and costly than ever. In fact, Episerver’s recent report, B2B Digital Experiences Report 2020, found that heightened customer expectations and rising acquisition costs tie for B2B leaders’ biggest external threat.

How you can you meet the elevated demands of today’s customers and provide a superior online buying experience, while standing out against the competition and reducing acquisition costs?

“By taking an existing investment – your website – and have it pull double duty. With a few tweaks your website can be one of your most important sales channels and a customer acquisition machine,” says Alyson Hunter.

In an article featured on CustomerThink, Whereoware’s Director of Marketing, Alyson Hunter, shares actionable tips for optimizing your website to capture and convert more customers and deliver a winning customer experience (CX).

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Webinar Recap: Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?

SEO + PPC, WebinarWhereoware Staff

Thank you to all who joined us for our webinar, Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?.

In our 30-minute webinar, co-presented by our partners at Episerver, we shared updates you can make today to ready your website for Google’s important change and protect your search rankings.

Watch the recording below to learn actions to take now for aligning with Google’s Page Experience signals, Core Web Vitals, and existing search signals. Tune in to discover tools to measure and maximize your website’s User Experience (UX), as well as tactical tips for better usability and content optimization.

Watch the Recording

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WOW Women in Leadership: Meet Teya

CultureWhereoware Staff

Whereoware is proud to have a majority woman workforce, particularly in the male-dominated tech industry. We’re recognizing our WOW women and their achievements in both tech and leadership, and sharing their thoughtful insight for the next generation of women in the workplace.

In this edition of WOW Women in Leadership, meet Teya Tuccio-Flick, Partner & Executive VP of Operations at Whereoware.

How has your background prepared you for success in the industry?

I started off as an electrical engineer, but soon after I started working, I realized that engineering wasn’t quite the right fit for me. I went back to school to get my MBA and to pivot my career into business.

Nevertheless, I carry through a lot of the problem solving skills and data processing from my first career into the agency life. That mix between engineering and business has served me well, allowing me to make wiser and more informed decisions along the way.

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Whereoware Earns Episerver Platinum Partnership

News, Press ReleasesWhereoware Staff

To Earn Distinction, Whereoware Has Satisfied Premium Sales, Training, Certification and Specialization Requirements from Episerver

Whereoware, an award-winning, full-service agency driving smart growth for clients through digital marketing strategy and activation, today announced it has been certified as a Platinum Partner of Episerver, the customer-centric digital experience company. Whereoware is one of only three Platinum Partners in the United States.

Whereoware completed a thorough certification process including Episerver Education training and having a significant quantity of Episerver Certified Developers and multiple Episerver Specializations to earn the prestigious Platinum Partner status in Episerver’s Partner Success Program and to join as a qualified, value-add seller of Episerver’s Customer-Centric Digital Experience Platform (DXP). As a Platinum Partner, Whereoware has comprehensive competency and implementation experience, comprehensive product expertise, and a large number of certified resources and specializations in Episerver solutions.

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Webinar Recap: Amplifying Lead Acquisition and Nurture

Marketing, Sales tip, WebinarWhereoware Staff

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

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3 E-commerce Features for A Better B2B Buying Experience

Marketing, NewsWhereoware Staff

Originally published in CustomerThink.

Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.

In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.

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5 Tips for B2B Websites to Get Started with SEO

SEO + PPCWhereoware Staff

As buyer demographics change, B2B marketers have had to shift priorities to adapt. According to Hubspot, 61% of marketers consider improving search engine optimization (SEO) and growing their organic presence to be their top priority.

The rise of digital-native decision makers has highlighted the need for B2B experiences to reflect modern B2C shopping. One thing that hasn’t changed is that first impressions are of the utmost importance. What has changed, however, is where those impressions are happening. For this new batch of buyers, search results are the new elevator pitch.

More than 70% of B2B decision-makers say they start researching their purchase though a generic search. Accordingly, search engine optimization has been an important pillar of B2C marketing for some time now, and with changing buyer behaviors and preferences, it’s no longer viable for B2B brands to sit on the sidelines.

SEO is the practice of attracting high-quality traffic and increasing visibility for a website through search engine results. Search engines employ bots to crawl webpages to determine factors such as expertise, authority, and trustworthiness. These factors establish the rank of the website, impacting where on a search engine results page (SERP) the site will appear.

Anyone who has ever used Google knows how intimidating the pages upon pages of search results can be, so trying to ensure you’re ranking high on the list can be daunting. Luckily, B2B brands can learn from the experience of B2C brands to start implementing SEO best practices to reach the right customers, and drive consistent, high-quality traffic.

SEO can be broken down into three fundamental categories: on-page SEO, off-page SEO, and technical SEO. We’re going to dive into on-page SEO – an essential factor to start improving your website’s search rankings, visibility, and value.

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Webinar Recap: 3 Steps to Safeguard Email Deliverability

Email Automation, Marketing, WebinarWhereoware Staff

Thank you to all who joined us for our webinar, 3 Steps to Safeguard Email Deliverability.

In 30 minutes, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Email deliverability is challenging in the best circumstances, but is recently at-risk by marketers abruptly changing their email cadences due to COVID-19.

Read on to get the resources and quick tips to protect your sender performance and thoughtfully adapt your email marketing strategy.

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Customer Loyalty in the COVID-19 Era

Marketing, NewsWhereoware Staff

Originally published in Destination CRM.

Are you focusing on the right marketing strategies to nurture and maintain brand loyalty in the wake of COVID-19?

On average, it costs five times more to acquire a new customer than to keep an existing one. With greater uncertainty than ever, its critical for brands to concentrate on building meaningful and sustainable customer connections.

In an article published in Destination CRM, Whereoware CEO Michael Mathias offers his thoughts on mindfully reducing risk of customer attrition and tactics to enhance customer retention.

According to Mathias, the key to winning customer loyalty is stand-out customer experiences that maximize personalization and segmentation.

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