All posts by Whereoware Staff

Behind the Glasses: Devon Attends the 2019 Women’s World Cup

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware. For August, we get to know Devon Martin, our Product Designer, a little better.

WHO:

What’s your name? Devon Martin

Job Title: Product Designer

KICK IT WITH DEVON:

Whereoware’s resident soccer fanatic, Devon, headed to France to watch team USA take the 2019 FIFA Women’s World Cup. Catch a glimpse of her experience in Europe!

Continue reading Behind the Glasses: Devon Attends the 2019 Women’s World Cup

IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

Continue reading IMAX Releases New Website, Built by Whereoware

Acoustic Campaign – Features You’re Missing: 30-Minute Webinar

In case you missed it: IBM Watson Campaign Automation was recently renamed Acoustic Campaign. Hear directly from Wayne Sadlowski, Acoustic’s Chief Strategist & Global Partner Exec, on what the change means for you.

Need to get started with Acoustic Campaign or looking to capitalize on all it has to offer? In our 30-minute webinar, get the inside scoop on our favorite data, segmentation, program, and reporting tips for building and delivering more effective campaigns.

With a decade of expertise (since the Silverpop, then IBM WCA days), we’ve seen too many users skip these can’t-miss features. Join our webinar so you can work smarter (not harder), and have the tools and insights you need to boost engagement and increase loyalty with Acoustic Campaign.

In our free webinar, we’re diving into:

  • What the Acoustic Name Switch Means for You
  • Full Campaign Execution, no CMS required
  • Relational Table, Query, and Program Tips
  • Performance Insights

Bonus: Get our Marketing Automation Audit!

SAVE YOUR SPOT >>

Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

Continue reading Meet Acoustic (Formerly IBM Watson Marketing)

Webinar Recap: SEO Success Made Simple

Thank you to all who joined us for our webinar, SEO Success Made Simple.

In our 30-minute webinar, we covered SEO basics for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

Watch the webinar recording below to get SEO tips for boosting search rankings, gaining visibility, and outshining the competition.

Watch the Webinar Recording:

Continue reading Webinar Recap: SEO Success Made Simple

3 Tips for More Personal and Profitable Customer Journeys

It’s no secret that personalizing your customers’ experience boosts satisfaction, loyalty, and sales.

Successful personalization delivers a consistent and seamless customer journey across channels (email, website, social, etc.). In fact, according to Salesforce, 75% of consumers expect consistent experiences across multiple channels, with 73% likely to switch brands if they don’t.

To help you get started, we’re sharing three tips for connecting your website and email personalization strategy for delivering relevant, memorable experiences that build brand loyalty, motivate action, and increase sales.

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Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

At Whereoware, we like to think bigger. Beyond our wow-worthy work environment, Whereoware is committed to giving back and fostering community spirit through service. Our fab employees are dedicated to working together in small but mighty ways to better serve our community – and have fun doing it!

Our Corporate Social Responsibility (CSR) committee spearheads service projects, charity events, and other initiatives to reflect our culture of compassion and achieve our goal of making a difference that resonates.

The committee’s mission is to actively engage our team through hands-on outreach activities to help those in need, cultivate lasting relationships with local organizations, and create meaningful impact.

Check out some of the passionate and devoted CSR leaders that help make it all possible!

Continue reading Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

Our session with client Yamaha, Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy, covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

Get the Session Slides >>

Get the Session Slides

Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

Continue reading How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

How To Create User Personas


One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.

Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.

It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.

User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.

Getting your personas right and successfully personalizing the customer experience is a huge opportunity.

Continue reading How To Create User Personas

Behind the Glasses: Meet Randi Mohr

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware.

For June, we get to know Randi Mohr, our newest addition to the executive team and Vice President of Customer Success and Marketing, a little better.

Learn more about Randi’s background, expertise, talents, and role at Whereoware, and let’s give her a big WOW welcome!

THE RANDI RUN-DOWN:

What are you looking forward to in your new leadership role at Whereoware?

So many things! Getting to know our incredible team. I’m already so impressed with how knowledgeable, friendly and collaborative everyone is.

Also, I can’t wait to dive in a bit more with our customers to discover how we can continue to evolve to help them take their businesses to the next level.

Continue reading Behind the Glasses: Meet Randi Mohr