All posts by Whereoware Staff

Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

At Whereoware, we like to think bigger. Beyond our wow-worthy work environment, Whereoware is committed to giving back and fostering community spirit through service. Our fab employees are dedicated to working together in small but mighty ways to better serve our community – and have fun doing it!

Our Corporate Social Responsibility (CSR) committee spearheads service projects, charity events, and other initiatives to reflect our culture of compassion and achieve our goal of making a difference that resonates.

The committee’s mission is to actively engage our team through hands-on outreach activities to help those in need, cultivate lasting relationships with local organizations, and create meaningful impact.

Check out some of the passionate and devoted CSR leaders that help make it all possible!

Continue reading Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

30 Minute Webinar: SEO Success Made Simple

SEO (Search Engine Optimization) ensures your website is easily found by online searchers. This is vital – if you’re invisible online, you’re losing clicks, leads, and sales to your competitors.

Want to rise to the top of search results and outrank the competition? In our 30-minute webinar, we’re covering SEO basics and best practices for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

In our free webinar, you’ll learn:

  • Search Engine Optimization (SEO) basics
  • Tips for maximizing your SEO campaigns
  • Tools for measuring your SEO success

Bonus: Get our 5-Step SEO Checklist for search victory!

SAVE YOUR SPOT >>

Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

Our session with client Yamaha, Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy, covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

Get the Session Slides >>

Get the Session Slides

Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

Continue reading How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

How To Create User Personas


One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.

Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.

It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.

User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.

Getting your personas right and successfully personalizing the customer experience is a huge opportunity.

Continue reading How To Create User Personas

Behind the Glasses: Meet Randi Mohr

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware.

For June, we get to know Randi Mohr, our newest addition to the executive team and Vice President of Customer Success and Marketing, a little better.

Learn more about Randi’s background, expertise, talents, and role at Whereoware, and let’s give her a big WOW welcome!

THE RANDI RUN-DOWN:

What are you looking forward to in your new leadership role at Whereoware?

So many things! Getting to know our incredible team. I’m already so impressed with how knowledgeable, friendly and collaborative everyone is.

Also, I can’t wait to dive in a bit more with our customers to discover how we can continue to evolve to help them take their businesses to the next level.

Continue reading Behind the Glasses: Meet Randi Mohr

Sell More with Smart Product Recommendations

This week, we welcome a guest post from our Senior Digital Strategist, Brittany Moreland.

Brittany helps our e-commerce clients utilize data to deliver omni channel marketing automation experiences. She specializes in combining data analytics, customer journey mapping, and research-based insights to develop scalable and profitable digital marketing solutions.

Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it’s essential that brands engage existing and potential customers with hyper-relevant personalized experiences.

One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.

Today, we’re digging in on how Episerver Perform helps enhance product discovery and increase cart value with smart product recommendations. Learn how Episerver Perform helps you achieve a 24/7 personalized buying experience across all channels.

Continue reading Sell More with Smart Product Recommendations

Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.

Continue reading Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Furniture, Gift, and Home Veteran, Joins Whereoware’s Executive Team

Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.

She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

Continue reading Furniture, Gift, and Home Veteran, Joins Whereoware’s Executive Team

Watch Now Webinar: Five Ways to Fix Email Deliverability

We co-hosted a 30-minute webinar with Cuisinart and IBM Watson Marketing to share Five Ways to Fix Email Deliverability and optimize inbox placement.

According to Statista, approximately 48% of emails end up in a subscriber’s SPAM folder. The problem is real for marketers, and most don’t even know it. IP health, email design, and other key factors significantly impact deliverability. But how do you overcome these challenges?

Learn how Cuisinart worked with IBM Business Partner Whereoware and Watson Marketing to quickly right their boat when they found themselves in a deliverability storm. We share a detailed story about taking an email marketing program with many deliverability issues and turning it into the world class email marketing it is today.

Do you have a deliverability problem? It’s never too early or late to fix your email deliverability. Watch the on-demand webinar here.

Webinar Recap: B2B Personalization, Simplified

Thank you to all who joined us for our webinar, B2B Personalization, Simplified.

We covered how to build buyer-focused B2B features into your website to overcome common challenges, deliver a customer-centric buyer experience, and boost sales.

Watch the webinar recording below to get simple how-to’s for getting started on delivering a best-in-class online journey, tailored to every customers’ behavior, preferences, and interests.

Continue reading Webinar Recap: B2B Personalization, Simplified