All posts by Whereoware Staff

30-Minute Webinar: 4 Steps for Multichannel Marketing Success

Is a siloed digital marketing strategy holding you back from pushing campaign performance to the next level?

Let’s face it, smashing your silos is easier said than done. But we have four key steps to unlock multichannel marketing success.

Register now for our 30-minute webinar to learn how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales. We’ll show you how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

In our free webinar, you’ll learn how to:

  • Connect Your Data
  • Guide and Nurture the Customer Journey
  • Optimize Content and Messaging Across Channels
  • Monitor Performance and Stay Nimble

Too busy to join? Register anyway, and we’ll email you the recording and resources after the webinar!

Behind the Glasses: Beau Alexander Castro

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For January, we get to know Beau, our Account Coordinator, a little better.

Beau Alexander Castro

WHO:

Name: Beau Alexander Castro

Job title: Account Coordinator

Describe yourself in three words: Driven, Dependable, Honest

Words to live by: Be fearlessly and relentlessly true to yourself.

Continue reading Behind the Glasses: Beau Alexander Castro

Behind the Glasses: Allie Chilcoat

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For November, we get to know Allie Chilcoat, our Business Development Representative, a little better.

Allie Chilcoat

WHO:

What’s your name? Allie Chilcoat

Job title: Business Development Representative

FUN FACTS:

Favorite food: Hot wings. The hotter the better.

Hidden talents: Never being able to finish a TV show series. In the age of Netflix, believe me, it’s a talent.

A song you know by heart: “Ice, Ice Baby” by Vanilla Ice. Also a hidden talent?

One item you would bring with you to a desert island and why: Sunscreen. When life gives you an unexpected break from reality, just take it and embrace it.

Continue reading Behind the Glasses: Allie Chilcoat

Behind the Glasses: Sara Mallick

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For October, we get to know Sara Mallick, our Internal Marketing Associate, a little better.

WHO:

Sara Mallick

What’s your name? Sara Mallick

Job title: Internal Marketing Associate

FUN FACTS:

Hidden talents: I embroider, cross-stitch, and crochet! I haven’t found a form of needlework that I don’t enjoy.

In a zombie apocalypse, my weapon of choice would be: A car for mowing down zombies, obviously. But don’t forget rule #4: Buckle up.

Words to live by: “Excellence is to do a common thing in an uncommon way.” Booker T. Washington

Continue reading Behind the Glasses: Sara Mallick

Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

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Beginner’s Guide to Account-Based Marketing

Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.

According to MarketingProfs, by aligning sales and marketing teams, companies experience a 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).

We’re diving into the ABCs of ABM: what it’s all about, benefits you can’t ignore, and a crash course on creating a winning campaign.

Continue reading Beginner’s Guide to Account-Based Marketing

2019 Advanced Search Summit

The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!

Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.

Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.

Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.

Continue reading 2019 Advanced Search Summit

Whereoware Announces Strategic Changes to Executive Team

Whereoware announces executive team changes, distinguishing digital agency from software products.

Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.

Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.

He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.

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Webinar Recap: Google Analytics 101

Thank you to all who joined us for our webinar, Google Analytics 101.

In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.

Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.

Need some hands-on help? Set up a free 30-minute consultation with a data expert on our Customer Insights team. Limited time offer expires on September 25.

Below, you’ll find the webinar recording, slides, and checklist.

Watch the Webinar Recording:

Continue reading Webinar Recap: Google Analytics 101

Whereoware Makes 2019 Inc. 5000 List

Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.

The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!

“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”

Continue reading Whereoware Makes 2019 Inc. 5000 List