Get your geek chic on with our newsletter full of website + marketing tips.
Each month, we interview one of our out-of-sight employees here at Whereoware. For February, we get to know Kendall, our Email Marketer, a little better.
Name: Kendall Duke
Job title: Email Marketer
Describe yourself in three words: Passionate, Loyal, Resourceful
Words to live by: Start each day with a grateful heart.
Continue reading Behind the Glasses: Kendall DukeEach month, we interview one of our out-of-sight employees here at Whereoware. For January, we get to know Beau, our Account Coordinator, a little better.
Name: Beau Alexander Castro
Job title: Account Coordinator
Describe yourself in three words: Driven, Dependable, Honest
Words to live by: Be fearlessly and relentlessly true to yourself.
Continue reading Behind the Glasses: Beau Alexander CastroEach month, we interview one of our out-of-sight employees here at Whereoware. For November, we get to know Allie Chilcoat, our Business Development Representative, a little better.
What’s your name? Allie Chilcoat
Job title: Business Development Representative
Favorite food: Hot wings. The hotter the better.
Hidden talents: Never being able to finish a TV show series. In the age of Netflix, believe me, it’s a talent.
A song you know by heart: “Ice, Ice Baby” by Vanilla Ice. Also a hidden talent?
One item you would bring with you to a desert island and why: Sunscreen. When life gives you an unexpected break from reality, just take it and embrace it.
Continue reading Behind the Glasses: Allie ChilcoatEach month, we interview one of our out-of-sight employees here at Whereoware. For October, we get to know Sara Mallick, our Internal Marketing Associate, a little better.
What’s your name? Sara Mallick
Job title: Internal Marketing Associate
Hidden talents: I embroider, cross-stitch, and crochet! I haven’t found a form of needlework that I don’t enjoy.
In a zombie apocalypse, my weapon of choice would be: A car for mowing down zombies, obviously. But don’t forget rule #4: Buckle up.
Words to live by: “Excellence is to do a common thing in an uncommon way.” Booker T. Washington
Continue reading Behind the Glasses: Sara Mallick
Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.
In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.
Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.
Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.
According to MarketingProfs, by aligning sales and marketing teams, companies experience 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).
We’re diving into the ABCs of ABM: what it’s all about, the benefits you can’t ignore, and a crash course on creating a winning campaign.
Continue reading Beginner’s Guide to Account-Based Marketing
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.
Continue reading 2019 Advanced Search SummitWhereoware announces executive team changes, distinguishing digital agency from software products.
Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.
Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.
He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.
Continue reading Whereoware Announces Strategic Changes to Executive Team
Thank you to all who joined us for our webinar, Google Analytics 101.
In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.
Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.
Need some hands-on help? Set up a free 30-minute consultation with a data expert on our Customer Insights team. Limited time offer expires on September 25.
Below, you’ll find the webinar recording, slides, and checklist.
Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.
The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!
Continue reading Whereoware Makes 2019 Inc. 5000 List“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”
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