All posts by Wheroware Staff

3 Order Tracking Platforms Optimizing the Post-Purchase Experience

Ecommerce

Do you think the party’s over once your customer purchases? Wrong!  Keep the customer engaged with your brand by continuing the conversation. We’re talking about optimizing order tracking pages to maintain the same seamless user experience you’ve worked so hard to achieve.

Shipping confirmation emails often include plain text and a simple tracking number linking directly to USPS, UPS, FEDEX, or DHL. Yawn. Did you know many platforms allow you to customize the order tracking page with images, email sign-ups, promotions, and branding?

We’re sharing some of our favorite brands’ optimized order tracking pages.

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3 Valentine’s Day Emails We Love

L, is for the way you look… at an email. Okay, that’s not how the song goes, but Valentine’s Day is a great day for brands to share the love with their customers. Brands got creative this Valentine’s Day, not only by offering discounts, but creating new content specifically for the holiday.

Fall in love with our favorite Valentine’s Day emails. We’ve rounded them up to share what we love.

Curated Content

This Valentine’s Day, BHLDN (Anthropologie’s bridal line) skipped a discount promotion and instead, focused on what they and their customers know best: love.

Their CTA links to collected stories and photo collages of their favorite stylists and bloggers wearing BHLDN on their wedding day. The quick read shows a photo collage, blurb about the couple’s relationship, and links to the specific dress or items worn in the photos.

BHLDN-Email

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Webinar: Deep Dive into SEO

Deep Dive into SEO Webinar

Still playing hard to get? When potential customers search Google for your products or services, does your company return on the first page of search results? Are you leveraging social media and PR together to attract new leads and get your business featured on TV, radio, in magazines, newspapers, and more?

Join Whereoware and PR for Anyone to learn how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience.

SAVE YOUR SPOT

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5 404 Error Page Wins and Fails

“Oops! The page you are looking for no longer exists.” We’ve all landed on a website’s 404 error page when trying to find a product or information. Error pages are an important opportunity to motivate browsers to stay on the website and search for a new item, instead of jumping ship and searching for another site.

We’ve rounded up our picks for best and worst 404 error pages. The error page wins are clever, on-brand, and entice us to keep exploring the website. The error page fails need to be overhauled – fast.

Winning 404 Error Pages:

These error pages get an “A” for on-brand design, copy that made us chuckle, and clear calls-to-action (CTAs).

Website:
World Market
What’s working:
World Market extends an uninterrupted user experience with a branded landing page, clear CTA, and product category imagery, making it super easy and compelling to continue shopping.

World Market Error Page

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4 Features That Turn “Eh” Product Category Pages to “Yeah!”

Let’s say you’re an online retailer selling a variety of products, and the only navigation option on your website is “Shop.” With no further breakdowns or filters, shopping your website is overwhelming and frustrating.

A clean design and easy-to-follow navigation is one way to help website visitors find your products without getting frustrated. Another often overlooked step is streamlined and intuitive product categories.

Products grouped by category help customers find what they’re looking for. Your products could be categorized by product type (“candles” or “frames”), by room (“living room” or “kitchen”), by mood (“cozy comforts”), or by color (“blue” or “earth-tones”).

Once you’ve created product categories that make sense for your offerings and audience, how do you make a great category page? To help you brainstorm, we’re sharing creative features we love on product category pages.

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2018 Marketing Strategy Webinar Recording, Slides, + Checklist

Thanks to everyone who joined us for our January webinar: 3 Steps to a Successful 2018 Marketing Strategy. We shared how to how to create a data-driven foundation for your strategy and optimize go-to marketing channels to boost 2018 results.

Missed the webinar or need a refresher? Get the slides.

Watch to the webinar recording:

Download the 3 step Checklist:



Web Tip – 5 Tips for Successful User Experience Testing

User experience (UX) is a vital component of every successful website. A poorly designed website is disastrous for brand credibility. Users decide within seconds whether to stay on your site, or abandon for an alternative, based on design and experience.

In fact, a Forrester study found well-designed user interface could raise your website’s conversion rate by up to a 200% and a better UX design could yield conversion rates up to 400%.

User testing, the process of watching and listening to users while they interact with your website, helps get UX right and allows you to stay ahead of your competition. User testing should occur before the project starts, during development phases, and after project completion. This exercise unearths site issues, like broken links, complicated navigation, or confusing checkout processes.

By identifying what works and what doesn’t early-on, you gain guidance, inspiration, validation, and discover areas of improvement, ultimately reducing development time and user friction. Ready to add user testing to your website development and maintenance strategy? Get started with our 5 tips for successful user experience testing.

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Trending: Anti-Black Friday and Cyber Monday Marketing

Did you survive the biggest shopping weekend of the year?! While our wallets crave payday after the onslaught of Black Friday and Cyber Monday deals and steals, it’s retailers’ inventive marketing that really piqued our interest.

Surprisingly, retailers’ clever subject lines or design isn’t what caught our eye – it was the missing promotion. When inboxes are overloaded with holiday shopping deals, does skipping a promotion altogether differentiate brands?

We’re investigating the “anti-Black Friday/Cyber Monday” crew in today’s email roundup.

REI

Starting in 2015, REI bucked trends and turned out the lights on Black Friday with their #OptOutside campaign.

REI, an outdoors adventure retailer, closed their stores, gave their employees a paid holiday, and encouraged others to go outside on Black Friday with friends and family, instead of duking it out at the mall.

This campaign not only aligns with REI’s mission, but sets them apart from the myriad of other retailers vying for your attention during the holidays.

REI #optoutside

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Email Tip – Black Friday and Cyber Monday

Were you inundated with emails between Thanksgiving and Cyber Monday? You’re not alone – the biggest shopping weekend of the year filled up our inbox too.

Black Friday and Cyber Monday are two of the busiest days of the year for retailers and marketers. Many retailers didn’t even wait until Black Friday this year and instead, began their sales on Thanksgiving Day. Their early-bird approach paid off. According to Adobe Digital Insights, Thanksgiving online sales increased 18.3%, Black Friday dollars spent increased 16.9%, and Cyber Monday sales increased 16.8% from 2016.

Since we’re total data geeks at Whereoware, we set out to measure how our overflowing inbox correlated to retailers’ holiday sales success. Did retailers across industries send more emails this year compared to last year’s holiday shopping kickoff? We tracked the holiday email sends (Thanksgiving – Cyber Monday) of 15 major retailers, such as Old Navy, Amazon, Loft, Nordstrom, Kohls, and Bath & Body Works (see the raw data below), and compared the results year-over-year. Check out what we found.

BlackFriday-CyberMonday-Graph

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Social Tip – LinkedIn Advertising 101

LinkedIn is the Facebook for professionals. While there are some things you’d do on Facebook that you wouldn’t do on LinkedIn (such as, post those pictures from last year’s holiday party), social advertising isn’t just for Facebook. If you’re a services company you can take advantage of generating leads for a webinar or from whitepaper downloads using LinkedIn advertising. Let’s walk through how to create an ad.

Types of LinkedIn Ads

  • Sponsored Content: In feed sponsored advertisements
  • Text Ads: Right rail text only advertisements
  • Sponsored InMail: Direct sponsored messages to LinkedIn inbox

LinkedIn-Ad-Types

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