Get your geek chic on with our newsletter full of website + marketing tips.
Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.
Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.
Set your alarms! Amazon Prime day begins July 16, 2018.
Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.
Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.
Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.
Here is a customer appreciation email example from Gathre last month:
So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).
Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.
UrbanStems did a great job of this recently:
Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.
Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.
Here are some examples we love from Apartment Therapy and Brit + Co:
This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.
What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!
The first 15 people signed up for our quick product demo
receive 50% off setup in July! The offer ends July 31, 2018.
Fill out the form below to indicate what times you’re available for a free Pharos demo at AmericasMart and one of our reps will follow-up with you to confirm your slot!
Thanks to everyone who joined us for our June webinar: 5 Website Quick Fixes. We shared simple updates you can make to your website to reduce friction and increase conversions. Below, you’ll find the webinar recording, slides, and a 5 Website Quick Fixes checklist.
If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!
Session: A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.
Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.
In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.
Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.
This year’s Internet Retailer Conference and Exhibition (IRCE 2018) in Chicago did not disappoint! We enjoyed awesome speakers, informative sessions, fun networking opportunities, and ate a ton of fresh popcorn at our booth.
The four-day conference featured two days of workshops and two days of general sessions, with an all-star cast of keynote speakers: Warby-Parker, Seth Godin, Houzz.com, and Eloquii. We had a great session in the B2B workshop on Friday speaking with our client Mud Pie, A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth. (Did you miss our B2B workshop session? Get our slides and the persona worksheet here.)
Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help. Join our free webinar to get 5 simple website fixes and updates to reduce visitor friction, increase conversions, and improve your website marketing today.
In this webinar, you’ll learn:
– 5 Website Quick Fixes and Best Practices
– See website “Before + After’s”
– Tips for Optimizing for Mobile
When: Wednesday June 20 – 11 AM – 12 PM EST
Can’t join us? Register anyway and we’ll send you the webinar slides and recording after the webinar!
Speakers:
– Erin Alemdar, Digital Strategist, Whereoware
– Sarah Carlsen, Project Manager, Whereoware
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For June, we get to know Allison Cutsinger, our Digital Strategist, a little better.
This month, we welcome a guest blog post from our Business Analyst, Bryan Sauka.
Bryan manages Whereoware’s business intelligence tools, develops predictive models, analyzes data, and identifies trends to help Whereoware clients make data-driven decisions.
If last year’s buzzword “big data” is about capturing and understanding data, intelligence is about achieving big-picture insights and making data actionable.
Today, we’re breaking down business intelligence (BI) and predictive analytics to help you understand how each can impact your business.
Continue reading Business Intelligence vs. Predictive Analytics
This month, we welcome a guest blog post from our Digital Strategist, Allison Cutsinger. Allison is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, mobile, and search campaigns for B2B and B2C e-commerce clients.
In the age of personalized content at your customers’ fingertips, email marketing campaigns are a must. After all, it’s a simple algorithm. You send engaging emails, make millions of dollars, and skip off into the sunset to live happily ever after.
While this may be your story, it’s often not that simple. Estimates suggest that by 2021, we could reach an all-time high of 320 billion emails sent daily around the globe. Competition for inbox placement and your customers’ attention is a universal challenge.
Every savvy email marketer struggles with subscriber disengagement. Broadly defined, email contacts are considered disengaged if they do not open any of your emails within the past 6 months.
It’s not uncommon for contacts to become disengaged. In fact, you can expect to lose roughly 22% of your subscribers on an annual basis (either from disengagement or from opting-out).
With heightened competition, even the best subject lines might not save disengaged customers. Today, we’ll cover engagement basics and how to re-engage at-risk subscribers.
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