All posts by Whereoware Staff

Homemakers Furniture Builds Better Emails with Modular Design



Get the case study to learn how Homemakers creates responsive emails in minutes with Code Perfect.

Who: Homemakers Furniture offers a large selection of furniture from all over the world at low prices. They have over 215,000 square feet of showroom space and expert specialists in every department.

Challenge: Homemakers needed to redesign their emails to be mobile responsive to deliver a seamless user experience from every device. With only one marketer on staff creating every email, Homemakers needed a tool to produce on-brand, mobile responsive emails in less time.

Solution: Homemakers found their responsive email build solution in Code Perfect. Code Perfect by Whereoware is an email template tool to create responsive emails in a fraction of time.

Download the case study to see how Homemaker’s optimized their emails for mobile audiences (no HTML code required) with Code Perfect.

Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Continue reading Pharos by Whereoware Launches AmericasMart Showroom

Ferguson Enterprises Dives Into Real-Time Data With Domo



Download the case study to learn how Ferguson Enterprises uses business intelligence tool Domo to replace hours of manual reporting with actionable insights in minutes.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PFV, waterworks, and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Like many large, omnichannel organizations, Ferguson captures online customer activity and data in different systems – making it difficult to analyze the vast amounts of data created each day to effectively and completely measure marketing success.

Ferguson Enterprises needed to integrate data sources from different tools and store them in a single system to achieve a single source of truth, cut down hours spent manually pulling reports and combining data, and increase time spent on analyzing and acting on the data. Most importantly, the data needed to be actionable (inform their next action or trigger a corresponding email marketing activity), automated, and shareable across their large organization.

Download the case study to see how Ferguson uses Domo to transform their reporting and email marketing strategy. 

Need help maximizing your data, reducing reporting time, or gaining a universal truth for your business? Contact us to speak to one of our data experts.

Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

Continue reading Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels.

According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands if a company fails to deliver personalized interactions.

How do you achieve the level of personalization customers expect? Pharos by Whereoware equips Marketing and E-com teams with simple, but powerful tools to amplify and personalize their marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

Pharos Product Suite
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Webinar Recap: Gift and Home 2020

Thank you to all who joined us for our Gift and Home 2020 webinar.

In our webinar, Eric Dean shared how the Gift and Home Industry is changing, how retailers are going digital, and how the Pharos Product Suite helps B2B vendors meet retailers’ heightened sales expectations.

Watch the Webinar Recording:

Continue reading Webinar Recap: Gift and Home 2020

Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.

According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.

Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.

Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.

Facebook Brand Collabs Manager
Continue reading Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

Email Tip – Updated Email Optimization Checklist



We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.

According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.

We strive to always give you the most up-to-date, reliable email marketing advice. Today, we’re excited to share the 3rd edition of our famous Email Optimization checklist, updated in 2018 to reflect the latest email best practices.
Continue reading Email Tip – Updated Email Optimization Checklist

Whereoware October Events Recap

Whereoware had an eventful October jammed full of exciting company successes, festivities, parties, and more. Check out a recap of all the award-winning and action-packed activities our WOW family enjoyed!

2018 Timmy Awards

Hip, hip, hooray! Whereoware won the DC Best Tech Work Culture Award at Tech in Motion’s 4th Annual Timmy Awards! We couldn’t be more proud of our talented geek-chic team, and the fun, diverse, and innovative culture we celebrate every day.

Learn more about the Timmy’s and our shiny new trophy!

2018 Timmy Awards
Continue reading Whereoware October Events Recap

Behind the Glasses: Dominique

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For November, we get to know Dominique Bini, our Email Marketer, a little better.

WHO:

What’s your name? Dominique Bini
Job title: Email Marketer

BACKGROUND:

Favorite food: Fish Tacos (On The Boarder has the best!)
Hidden talents: Bobbing & weaving through crowds – my friends get left in the dust at concerts. I also have a knack for calligraphy and remembering birthdays.
If there were a movie of my life, I’d be played by: Kristen Bell, she’s little but sassy.
One item you would bring with you to a desert island and why: My little Jeep Renegade. I can trek the island with 4×4 and there’s handy stuff in there like a first aid kit, hand sanitizer and a flash light.
Continue reading Behind the Glasses: Dominique