All posts by Whereoware Staff

Marketing During the Coronavirus: What To Do

None of us, in life or in business, are immune to crisis. As the Covid-19 Coronavirus outbreak evolves, our norm is rapidly adapting – we’re social distancing, working from home, stockpiling hand sanitizer and paper goods. We’re stressed over our loved ones’ health, closed schools, and cancelled events.

It may not be business as usual, but for many, business moves forward. Some companies are sharing with customers how Covid-19 is transforming business operations. Many brands don’t have an update, but feel compelled to jump on the bandwagon – resulting in subscribers being inundated by very similar (and largely irrelevant) messages.  

Cancel everything is not a path forward. Instead, marketing during the Coronavirus means treading carefully. What’s the right chord between sensitivity, timeliness, and relevance? Should you be making a statement, what type of statement, and what else should you do in the weeks the world’s at a standstill?  

Pause and plan, but don’t panic: every business right now must ask and answer these questions, with their unique customers’ needs and interests in mind. We hope our strategic recommendations will help you navigate these murky waters and communicate more effectively.

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Customer Acquisition in 2020: Best Practices

Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.

CMSWire logo

“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.

Check out the original article, or read our recap below.

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2020 Gartner Magic Quadrant Report

Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.

Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.

“Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries,” according to Gartner.

Episerver’s customer-centric digital experiences have been recognized for the past three years as challengers, and we congratulate our partner in celebrating their first year being distinguished as a leader by Gartner.

Gartner’s Magic Quadrant Report includes

  • A comprehensive look at the current leaders in the industry
  • Strong points and caveats of each DXP vendor
  • Evaluation of each recognized vendor’s ability to execute and their vision

Download the full 2020 report here: Gartner Magic Quadrant for Digital Experience Platforms

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Does Your B2B Site Give Millennial Buyers What They’re Looking For?

59% of all B2B buyers are millennials

B2B buyer demographics are changing. A 2019 TrustRadius study found that 59% of all B2B buyers are millennials, with nearly 30% of them serving as lead buyers for their organization.

To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process. 

In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers. 

To read the full article, visit CustomerThink here.

Behind the Glasses: Beau Alexander Castro

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For January, we get to know Beau, our Account Coordinator, a little better.

Beau Alexander Castro

WHO:

Name: Beau Alexander Castro

Job title: Account Coordinator

Describe yourself in three words: Driven, Dependable, Honest

Words to live by: Be fearlessly and relentlessly true to yourself.

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Behind the Glasses: Allie Chilcoat

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For November, we get to know Allie Chilcoat, our Business Development Representative, a little better.

Allie Chilcoat

WHO:

What’s your name? Allie Chilcoat

Job title: Business Development Representative

FUN FACTS:

Favorite food: Hot wings. The hotter the better.

Hidden talents: Never being able to finish a TV show series. In the age of Netflix, believe me, it’s a talent.

A song you know by heart: “Ice, Ice Baby” by Vanilla Ice. Also a hidden talent?

One item you would bring with you to a desert island and why: Sunscreen. When life gives you an unexpected break from reality, just take it and embrace it.

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Behind the Glasses: Sara Mallick

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For October, we get to know Sara Mallick, our Internal Marketing Associate, a little better.

WHO:

Sara Mallick

What’s your name? Sara Mallick

Job title: Internal Marketing Associate

FUN FACTS:

Hidden talents: I embroider, cross-stitch, and crochet! I haven’t found a form of needlework that I don’t enjoy.

In a zombie apocalypse, my weapon of choice would be: A car for mowing down zombies, obviously. But don’t forget rule #4: Buckle up.

Words to live by: “Excellence is to do a common thing in an uncommon way.” Booker T. Washington

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Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

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