All posts by Whereoware Staff

Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

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4 Basics to Improve User Experience (UX)

The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment.

Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, they frequently get in the way. Great user experience (UX), requires planning, testing, and investing in strategic design resources up front, but a well-designed and well-defined user interface reduces rework and wasted development time, decreases customer support calls, and, most importantly, increases customer retention rates and sales.

In fact, according to Forbes, every dollar devoted to user experience returns $10 to $100. Forrester agrees, finding that visit-to-lead conversions can be 400% higher on sites with a “superior user experience.”

Don’t turn off your prospects and customers with a sub-par, friction-filled website. Follow our 4 simple UX principles and best practices to improve your site’s ease-of-use, solve customer pain points, deliver memorable brand experiences, and increase conversions.

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Whereoware March Events Recap

Whereoware had an eventful March, jammed full of exciting company events, speaking engagements, and more. See how we kept busy below.

Fairfax County Economic Development Authority Roundtable

Senior Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young professionals, Erin shared her insights into the Northern Virginia talent and career options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!

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Google Images Joins the Search Network – What It Means for You

This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.

Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.

Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).

Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).

Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.

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Behind the Glasses: Grant’s Voice Acting

Each month, we go beyond the glasses to get to know our fab Whereoware employees even better. For April, meet Grant Kenny, an Account Executive and aspiring voice actor.

WHO:

What’s your name? Grant Kenny
Job title: Account Executive

THE SIDE HUSTLE: VOICE ACTOR

How’d you get started in voice acting? What’s the journey been like?

I’m still at the beginning stages! I started with coaching and online training through a Studio in New York. My coach was the voice of a popular Saturday cartoon called Yu-Gi-OH.

Since then, I’ve trained with multiple coaches and made a lot of connections. I now have a website and an agent based in Atlanta.

I’ve worked on a few commercials for car and RV dealerships, a YouTube Web trailer series, and some professional narrations.

I also help run a conference every other year – the Mid-Atlantic Voiceover Conference, or MAVO for short. It’s based in Herndon, Virginia and brings voice actors from all over to meet and work with the pros. It’s a huge success, and I love being a part of it.

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Webinar Recap – The Future of Furniture

Thank you for your interest in our webinar, The Future of Furniture: Quick Updates to Meet Today’s Tech-Savvy Buyer Expectations.

In our 20-minute webinar, we covered research on the changing furniture buyer, and quick tips to evolve your website and marketplace presence to give your customers the rich product experiences they crave, while arming your sales reps with the tools to be truly consultative, enhance each customer’s experience, and increase sales.

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Behind the Glasses: Meet the Customer Insights Team

The future that data experts and science fiction authors have long predicted is here: digital data runs our world.

Domopalooza 2018

When effectively interpreted and harnessed, data helps us make strategic decisions, improve inefficiencies, better engage our audience, and provide deeper value to customers. Data automation at scale is the competitive future, and Whereoware has an entire Customer Insights (CI) team obsessed with all-things-data.

Meet our gang of data experts and learn how the Customer Insights team helps our clients maximize data to make strategic business decisions and increase sales.

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Introduction to User Experience (UX)

Your website is an essential channel to reach customers and prospects 24 hours a day, seven days a week. Your site drives sales, captures new leads, and provides customers valuable information about your products and services.

Intro to User Experience (UX)

Too often, though, brands prioritize impactful design or trends over website user experience. The result is an expensive and aesthetically pleasing, but confusing and friction-filled website that bleeds users and skyrockets bounce rates.

We all want our digital brand representation to have a WOW factor – to capture audience attention and help us stand out from the competition.

Today, we’ll explain what User Experience (UX) is and why it’s good business.

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Combine Data in Domo for Deeper Strategic Insights

Today’s data-driven marketers struggle to track and measure campaigns spanning a variety of disparate channels, technologies, and audiences. Reporting is time consuming and overwhelming, especially when you manually pull reports from each tool and cobble the insights together. Luckily, a business intelligence (BI) tool, like Domo, is a lifesaver for the time constrained, data-driven marketer.

BI tools turn huge swaths of data into simple visualizations (called “cards” in Domo) to cut through the clutter and reveal the big picture. By letting us connect disparate data sources into a single system, we can layer and analyze complex data instantaneously, without the typical headaches associated with manually pulling reports (and pulling our hair out).

Today, we’ll highlight a few Domo cards demonstrating how combining data sources in a BI tool offers deeper, actionable insights to improve your marketing strategy and business.

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Email Deliverability 101

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2017 Deliverability Benchmark report, roughly one in five emails don’t reach their intended audience.

With nearly 20% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

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