In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.
According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.
Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.
Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.
We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.
According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.
Whereoware had an eventful October jammed full of exciting company successes, festivities, parties, and more. Check out a recap of all the award-winning and action-packed activities our WOW family enjoyed!
2018 Timmy Awards
Hip, hip, hooray! Whereoware won the DC Best Tech Work Culture Award at Tech in Motion’s 4th Annual Timmy Awards! We couldn’t be more proud of our talented geek-chic team, and the fun, diverse, and innovative culture we celebrate every day.
Learn more about the Timmy’s and our shiny new trophy!
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For November, we get to know Dominique Bini, our Email Marketer, a little better.
What’s your name? Dominique Bini Job title: Email Marketer
Favorite food: Fish Tacos (On The Boarder has the best!) Hidden talents: Bobbing & weaving through crowds – my friends get left in the dust at concerts. I also have a knack for calligraphy and remembering birthdays. If there were a movie of my life, I’d be played by: Kristen Bell, she’s little but sassy. One item you would bring with you to a desert island and why: My little Jeep Renegade. I can trek the island with 4×4 and there’s handy stuff in there like a first aid kit, hand sanitizer and a flash light. Continue reading Behind the Glasses: Dominique→
We’re excited to share Whereoware WON the 2018 Timmy Award for the DC Best Tech Work Culture! The competition was fierce with more than 60 local Timmy Award nominations and nine other finalists in our category.
We’re excited to be recognized as a leader in Washington DC’s technology industry for our smart and playful corporate culture. We’re proud of the fun, diverse, and inventive employees we celebrate each and every day.
This October, Whereoware was a local partner for the 5th Annual DogFest Washington DC Walk ‘N Roll to benefit Canine Companions for Independence (CCI)! The event raised over $68,000 in funds to support CCI’s mission to provide expertly trained service dogs to change the lives of individuals living with disabilities.
DogFest DC celebrates the community of people and dogs that make it possible for Canine Companions to place assistance dogs with children, adults, and veterans free of charge.
Furry friends and families of the greater DC metro area joined together to trot for a great cause at the Reston Town Center in Reston, VA.
As Danish usability consultant, Jakob Nielsen says, “your homepage is often your first — and possibly your last — chance to attract and retain each customer.”
What does your website homepage say about your company? Is it the “face” you want users to first meet? Does it put new users at ease and create a lasting impression? If you answered “no” to these questions, follow our three homepage tips for a winning website.
1. Your Homepage At-A-Glance
Are you a trendy footwear retailer? Do you offer face-painting services for parties? Is your homepage tailored to your unique audience? It takes a user a rapid 0.05 seconds to form an opinion about your website.
Your homepage should clearly state what your company does, why your user should explore further, what differentiates you from the competition, and what action you’d like the user to take. Try to keep your messaging simple, but impactful and descriptive, especially when it comes to headlines and calls-to-action (CTAs).
Photography is your friend here! Photography goes a long way to communicate your business objectives and values. Include simple lifestyle and product photography to draw attention, without looking too staged (stock photos) or cluttered. If you sell services instead of products, use environmental or human-interest (lifestyle) photography.
Step it up a notch by using GIFs or quality video content. Regardless of the medium, ensure the imagery makes sense and furthers your brand’s story.
Visitors to Hello Fresh’s website, instantly learn Hello Fresh is a home cooking service that provides simple recipes and pre-measured ingredients. The call-to-action to “view our plans” is front and center.