Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.
“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.
Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.
Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.
“Leaders have ample ability to support
a variety of DXP use cases and consistently meet customers’ needs over
substantial periods. Leaders have delivered significant product innovation in
pursuit of DXP requirements, and have been successful in selling to new
customers across industries,” according to Gartner.
Episerver’s customer-centric digital experiences have been
recognized for the past three years as challengers, and we congratulate our
partner in celebrating their first year being distinguished as a leader by
Gartner’s Magic Quadrant Report includes
A comprehensive look at the current leaders in the
Strong points and caveats of each DXP vendor
Evaluation of each recognized vendor’s ability
to execute and their vision
To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process.
In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers.
To read the full article, visit CustomerThink here.
Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.
In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.
Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.
Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.
According to MarketingProfs, by aligning sales and marketing teams, companies experience 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).
We’re diving into the ABCs of ABM: what it’s all about, the benefits you can’t ignore, and a crash course on creating a winning campaign.
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.