All posts by Whereoware Staff

Combine Data in Domo for Deeper Strategic Insights

Today’s data-driven marketers struggle to track and measure campaigns spanning a variety of disparate channels, technologies, and audiences. Reporting is time consuming and overwhelming, especially when you manually pull reports from each tool and cobble the insights together. Luckily, a business intelligence (BI) tool, like Domo, is a lifesaver for the time constrained, data-driven marketer.

BI tools turn huge swaths of data into simple visualizations (called “cards” in Domo) to cut through the clutter and reveal the big picture. By letting us connect disparate data sources into a single system, we can layer and analyze complex data instantaneously, without the typical headaches associated with manually pulling reports (and pulling our hair out).

Today, we’ll highlight a few Domo cards demonstrating how combining data sources in a BI tool offers deeper, actionable insights to improve your marketing strategy and business.

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Email Deliverability 101

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2017 Deliverability Benchmark report, roughly one in five emails don’t reach their intended audience.

With nearly 20% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

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20 Minute Webinar Recap – Consultative Sales Rep Success: Before, During, and After the Sales Meeting

Consultative-Sales-Rep-Webinar-Recap-Banner

Thank you to all who joined us for our webinar, Consultative Sales Rep Success: Before, During, and After the Sales Meeting.

In our 20-minute webinar, we shared how Pharos CRM and Pharos Sales App transforms your sales process before, during, and after every sales meeting to increase sales and delight customers.

Have questions or want more information? Get a demo.

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Automate Manual Tasks to Take Back Your Day

Ever feel like Stretch Armstrong – pulled in too many directions?

To Do List

If you’re like most sales, e-commerce, and marketing teams, you face an overwhelming daily task list that leaves too little time for the fun stuff – analyzing results, optimizing performance, and strategizing your next big sale or campaign.

We’re lucky to have more opportunities than ever to engage our omni channel customers. Accenture reported that multi-channel customers (visiting a combination of our website, social networks, sales reps, and in-store) are 15% more profitable than digital-only customers and 25% more profitable than human-only experiences. The opportunity is huge, but means we’re creating more campaigns, analyzing more data, and ultimately, juggling more balls.

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Behind the Glasses: Mitch’s Solo Hiking Trip Through Utah

Each month, we’ll be going beyond the glasses to get a glimpse of the personal experiences of our fab employees here at Whereoware. For February, we get to know about Mitch Phillips, our User Interface Designer, outside of the office a little better.

WHO:

What’s your name? Mitch Phillips
Job title: User Interface Designer

THE ADVENTURE:

Where did you go?

I flew to Salt Lake City, rented a car, and explored 4/5 National Parks in Utah. I visited Arches, Canyonlands, Zion, and Bryce Canyon over a ten-day span and hiked close to 100 miles in that time. I lived off of peanut butter sandwiches to save money, but every once in a while, I’d splurge on some deli meat and have the meal of a lifetime.

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Video – Meet Pharos + See How the Gift Industry is Changing in 1.5 Minutes

The Gift and Home Industry is changing – what can you do to keep up? To stay competitive, buyers and vendors must transition their business from old world commerce to new world commerce – fast.

Meet Pharos – an affordable, mix-and-match product suite built to enable Gift and Home companies to amplify and personalize marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

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Homemakers Furniture Builds Better Emails with Modular Design



Get the case study to learn how Homemakers creates responsive emails in minutes with Code Perfect.

Who: Homemakers Furniture offers a large selection of furniture from all over the world at low prices. They have over 215,000 square feet of showroom space and expert specialists in every department.

Challenge: Homemakers needed to redesign their emails to be mobile responsive to deliver a seamless user experience from every device. With only one marketer on staff creating every email, Homemakers needed a tool to produce on-brand, mobile responsive emails in less time.

Solution: Homemakers found their responsive email build solution in Code Perfect. Code Perfect by Whereoware is an email template tool to create responsive emails in a fraction of time.

Download the case study to see how Homemaker’s optimized their emails for mobile audiences (no HTML code required) with Code Perfect.

Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Pharos Digital Showroom
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Ferguson Enterprises Dives Into Real-Time Data With Domo



Download the case study to learn how Ferguson Enterprises uses business intelligence tool Domo to replace hours of manual reporting with actionable insights in minutes.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PFV, waterworks, and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Like many large, omnichannel organizations, Ferguson captures online customer activity and data in different systems – making it difficult to analyze the vast amounts of data created each day to effectively and completely measure marketing success.

Ferguson Enterprises needed to integrate data sources from different tools and store them in a single system to achieve a single source of truth, cut down hours spent manually pulling reports and combining data, and increase time spent on analyzing and acting on the data. Most importantly, the data needed to be actionable (inform their next action or trigger a corresponding email marketing activity), automated, and shareable across their large organization.

Download the case study to see how Ferguson uses Domo to transform their reporting and email marketing strategy. 

Need help maximizing your data, reducing reporting time, or gaining a universal truth for your business? Contact us to speak to one of our data experts.

Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

Continue reading Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News