All posts by Wheroware Staff

Holiday Tip – Holiday Emails We Love

Another year, another holiday season is upon us. It’s nearly November and we’ve already been inundated with Halloween, Thanksgiving, and December holiday emails. But what makes a holiday email stand out from the rest? Sometimes it’s a particularly good subject line to pique our interest, a clever design, or a unique offering. We’ll be sharing some out-of-the-box ideas in this round-up of holiday emails we love.

Holiday GIFs
GIFs are a great way to grab your readers’ attention and entice a click through. You can choose to use a GIF in place of a static hero image, or you can animate just a small aspect of your email.

Mark and Graham
We love this announcement email from Mark & Graham not only for its use of a GIF but for the omni-channel approach of inviting you to peek at the online holiday catalog. They easily could have showcased a few new product offerings and linked to the holiday category page. Instead, they used a GIF to “flip” through a few of the pages of the online catalog as a sneak peek.

Continue reading Holiday Tip – Holiday Emails We Love

2017 B2B + B2C Holiday Toolkits

2017-B2B-B2C-HOLIDAY-TOOLKITS

It’s that time of year again! The B2B + B2C Holiday Toolkits are back to get you ready for this holiday season and prepare you for next year’s season.

Each free toolkit includes:

  • 2017 Holiday Calendar with campaign ideas and important dates for B2B + B2C
  • A plethora of resources to get your email and website holiday ready
  • Recording of our B2B/B2C Holiday Marketing 101 webinar
  • Plus, so much more!

 





B2C Holiday Marketing 101 Slides + Toolkit

Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2C Holiday Toolkit to get tons of great resources and the webinar recording:



B2B Holiday Marketing 101 Slides + Toolkit

B2B-Holiday-webinar

Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2B Holiday Toolkit to get tons of great resources and the webinar recording:


B2C Holiday Email Inspiration 2017

Another year, another holiday campaign. Avoid getting stuck in a rut – pull ideas for your 2017 campaigns with our  B2C Holiday Email Inspiration Gallery.

Check it out:

Mobile Email Design 101 Slides, Recording, + Checklist

Thank you to everyone who joined our webinar: Mobile Email Design 101. We hope you gained some mobile email design best practices to improve customer experience and increase conversions.

If you missed the webinar or need a refresher:

Review the slides   HERE

Watch the Webinar:

Download the checklist:


Email Tip – Mystery Emails We Love

Is your interest piqued at the slightest bit of mystery? If your answered “yes,” the same goes for your audience.

Mystery emails are used to pique interest, add urgency, and increase open and click rates. There are many use cases for this- maybe you’re promoting a sale, or unveiling a new product or service. The same goes for all your other emails; the subject line, creative, copy, and call-to-action all play a role in getting the reader to click through to the landing page. In the case of mystery emails, you’re going to be vague and “tease out” what the landing page will reveal.

Continue reading Email Tip – Mystery Emails We Love

Webinar: Mobile Email Design 101

Today, more than half of emails are opened on mobile devices, yet too many marketers skip mobile design! That’s risky – Litmus found 51% of consumers have unsubscribed from a brand’s emails because their emails or website didn’t display or work well on their smartphone.

We’re helping even non-coders go mobile. Whereoware’s email design experts are hosting a free webinar: Mobile Email Design 101. We’ll simplify mobile and responsive email design, and teach you how to save time with templates.

Join us on August 23 from 11 a.m. to 12 p.m. and get ready to boost mobile email performance and subscriber experience whether you’re a code ninja or a beginner. 

SAVE YOUR SPOT

In this webinar, you’ll learn: 
• Mobile-first vs. scalable vs. responsive design best practices
• Responsive email design steps and examples
• Intro to saving time and money with email templates

Speaker(s): 
Dan Caro, Senior Director of Marketing Ops
Chris Grouge, Digital Marketing Manager