All posts by Whereoware Staff

Webinar Recap: Amplifying Lead Acquisition and Nurture

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

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3 E-commerce Features for A Better B2B Buying Experience

Originally published in CustomerThink.

Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.

3 E-commerce Features for A Better B2B Buying Experience Featured on CustomerThink

In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.

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5 Tips for B2B Websites to Get Started with SEO

As buyer demographics change, B2B marketers have had to shift priorities to adapt. According to Hubspot, 61% of marketers consider improving search engine optimization (SEO) and growing their organic presence to be their top priority.

The rise of digital-native decision makers has highlighted the need for B2B experiences to reflect modern B2C shopping. One thing that hasn’t changed is that first impressions are of the utmost importance. What has changed, however, is where those impressions are happening. For this new batch of buyers, search results are the new elevator pitch.

More than 70% of B2B decision-makers say they start researching their purchase though a generic search. Accordingly, search engine optimization has been an important pillar of B2C marketing for some time now, and with changing buyer behaviors and preferences, it’s no longer viable for B2B brands to sit on the sidelines.

SEO is the practice of attracting high-quality traffic and increasing visibility for a website through search engine results. Search engines employ bots to crawl webpages to determine factors such as expertise, authority, and trustworthiness. These factors establish the rank of the website, impacting where on a search engine results page (SERP) the site will appear.

Anyone who has ever used Google knows how intimidating the pages upon pages of search results can be, so trying to ensure you’re ranking high on the list can be daunting. Luckily, B2B brands can learn from the experience of B2C brands to start implementing SEO best practices to reach the right customers, and drive consistent, high-quality traffic.

SEO can be broken down into three fundamental categories: on-page SEO, off-page SEO, and technical SEO. We’re going to dive into on-page SEO – an essential factor to start improving your website’s search rankings, visibility, and value.

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Webinar Recap: 3 Steps to Safeguard Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Safeguard Email Deliverability.

In 30 minutes, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Email deliverability is challenging in the best circumstances, but is recently at-risk by marketers abruptly changing their email cadences due to COVID-19.

Read on to get the resources and quick tips to protect your sender performance and thoughtfully adapt your email marketing strategy.

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Customer Loyalty in the COVID-19 Era

Winning Customer Loyalty in the COVID-19 Era

Originally published in Destination CRM.

Are you focusing on the right marketing strategies to nurture and maintain brand loyalty in the wake of COVID-19?

On average, it costs five times more to acquire a new customer than to keep an existing one. With greater uncertainty than ever, its critical for brands to concentrate on building meaningful and sustainable customer connections.

In an article published in Destination CRM, Whereoware CEO Michael Mathias offers his thoughts on mindfully reducing risk of customer attrition and tactics to enhance customer retention.

According to Mathias, the key to winning customer loyalty is stand-out customer experiences that maximize personalization and segmentation.

Continue reading Customer Loyalty in the COVID-19 Era

5 Tips for Meeting Gmail’s Deliverability Guidelines

According to Litmus, Gmail is the world’s most popular email client, with more than 1.5 billion global active users. As a result, Gmail is a leading email service provider that marketers can’t afford to overlook when it comes to inbox placement.

It’s essential for today’s marketers to follow Gmail’s ever-changing guidelines. If you aren’t mastering Gmail best practices, you could be losing opportunities to improve deliverability, boost campaign results, and effectively engage with a critical segment of your subscriber audience.

So what’s a marketer to do to ensure their messages aren’t getting flagged before they reach their Gmail customers? Read on to dive into fundamental tips for optimizing your email campaigns to meet Gmail’s latest deliverability guidelines and avoid their sophisticated spam filters.

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Lead Acquisition and Nurture with Acoustic Campaign

First impressions are everything, so lead acquisition and nurture is a defining element of any marketing strategy. Not only does lead nurture impact customer’s first impression of a brand, but it’s cost effective: companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost.

With Acoustic Campaign, you can move leads through a sales funnel and make 1:1 connections that customers increasingly demand. From adding new contacts into your database, getting to know them while they get to know you, and keeping in touch with timely, relevant content, Acoustic Campaign has tools to support your strategy the whole way.

Let’s start with how Acoustic Campaign can make any marketer an expert at acquisition.

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How to Maintain Business Continuity During a Pandemic

In these unprecedented times, companies are faced with pivoting business operations, reprioritizing marketing strategies, and refocusing customer outreach. How do you balance consumer sensitivity with remaining top-of-mind?

In an article published in Digital Commerce 360, Whereoware Director of Client Marketing, Faith Albers, shares actionable steps for developing and delivering a thoughtful business continuity plan.

Albers covers mindful marketing recommendations for effectively communicating your business’s COVID-19 response, sharing important operational updates and changes, and alleviating customer concern.

“This need to notify customers goes beyond COVID-themed emails; it requires putting a business continuity plan in place, so your customers are assured they can continue to rely on your products and services,” says Albers.

Read the full article for tactical tips and considerations for:

  • Providing meaningful incentives and flexibility
  • Crafting relevant messaging and value-adding offers
  • Ensuring your email marketing programs meet subscriber needs

Whereoware at Home

Amid the chaos and uncertainty these days in response to COVID-19, the Whereoware team is actively navigating our client relationships from our very own cozy corners of the country—from the mid-Atlantic to the Midwest, New England to the deep South. We’re doing our part and practicing social distancing, but that doesn’t mean we can’t stay a tight-knit team.

From celebrating pajama day every day, to taking a few more snack breaks than usual (okay, a lot more), being comfy at home won’t interrupt our teamwork or our hustle.

As we get used to our new work spaces, we’ve had the pleasure of welcoming some new types of “co-workers” to our team—some enjoy laying on our warm keyboards, while others like to stop and bark at the squirrels in the backyard. Other little ones are all about taking breaks for dance parties and some require the occasional diaper change. Sure, they can be a little unruly at times, but they keep us smiling and on our toes.

A cat desperate for attention
Picnic lunch during the all-staff meeting
Wally the dog laying on a rug
Amanda's lizard
Lemmy the cat playing peekaboo
Our little coworker
Puppy trying to distract it's owner
A cat who wants you to play and not work
Using mommy's office for homework
Puppy looking for attention
Continue reading Whereoware at Home

Scaling Your Ecommerce Startup in the Age of Amazon

Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?

In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.

“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.

To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.

According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.

To read the full article, visit The Next Web here.