Another year, another holiday season is upon us. It’s nearly November and we’ve already been inundated with Halloween, Thanksgiving, and December holiday emails. But what makes a holiday email stand out from the rest? Sometimes it’s a particularly good subject line to pique our interest, a clever design, or a unique offering. We’ll be sharing some out-of-the-box ideas in this round-up of holiday emails we love.
GIFs are a great way to grab your readers’ attention and entice a click through. You can choose to use a GIF in place of a static hero image, or you can animate just a small aspect of your email.
Mark and Graham
We love this announcement email from Mark & Graham not only for its use of a GIF but for the omni-channel approach of inviting you to peek at the online holiday catalog. They easily could have showcased a few new product offerings and linked to the holiday category page. Instead, they used a GIF to “flip” through a few of the pages of the online catalog as a sneak peek.
Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.
Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.
Is your interest piqued at the slightest bit of mystery? If your answered “yes,” the same goes for your audience.
Mystery emails are used to pique interest, add urgency, and increase open and click rates. There are many use cases for this- maybe you’re promoting a sale, or unveiling a new product or service. The same goes for all your other emails; the subject line, creative, copy, and call-to-action all play a role in getting the reader to click through to the landing page. In the case of mystery emails, you’re going to be vague and “tease out” what the landing page will reveal.
Today, more than half of emails are opened on mobile devices, yet too many marketers skip mobile design! That’s risky – Litmus found 51% of consumers have unsubscribed from a brand’s emails because their emails or website didn’t display or work well on their smartphone.
We’re helping even non-coders go mobile. Whereoware’s email design experts are hosting a free webinar: Mobile Email Design 101. We’ll simplify mobile and responsive email design, and teach you how to save time with templates.
Join us on August 23 from 11 a.m. to 12 p.m. and get ready to boost mobile email performance and subscriber experience whether you’re a code ninja or a beginner.