All posts by Whereoware Staff

PPC Tip – 7 Steps to Enhance PPC for the Holidays

Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!

Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.

1. Lookback to Last Year

First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?

Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.

Last Year's Paid Search Strategy

Continue reading PPC Tip – 7 Steps to Enhance PPC for the Holidays

Sales Tip: Help Your Retailers with Holiday Planning

Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.

For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.

The holidays can make or break the entire sales year for many retailers.  More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas.
Continue reading Sales Tip: Help Your Retailers with Holiday Planning

2018 Holiday Digital Ads Toolkit

It’s beginning to look a lot like….the busiest shopping season of the year! Is your paid search plan in place to develop successful holiday ads and increase conversions this season?

Don’t skip this hugely profitable channel! Adobe reported that organic and paid search brought in the most revenue during the 2017 holiday season.

Holiday PPC Tips

We’re here to help you maximize paid search for holiday shoppers. Our 2018 Holiday Digital Ads Toolkit includes a guide to help you optimize your PPC strategy, a how-to for creating a Facebook ad, and a quick case study of a successful holiday ads campaign that generated a 954% return on ad spend (ROAS).

Get the Resources:



 

 

Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

I was finishing up a craft project recently, when I realized I needed spray sealant stat – even Amazon same-day delivery wouldn’t cut it. What’s a crafty gal to do! Fortunately, I saw on Michaels.com that they stocked spray in a nearby store, so I panic purchased (we’ve all done this) the spray online to pick it up later that afternoon. I’ve been an “order online, pick up in store” convert ever since.

Ecommerce

According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. Not only that, more than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available!

If same day shipping isn’t feasible for you, consider offering the option to pick up in store for online purchases. While this also requires infrastructures in place to ensure the product is at the specific store, it allows the customer to receive the product within 24 hours of purchase, with no shipping or handling fees.

Continue reading Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

Behind the Glasses: Estefania Weinbach

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For July, we get to know Estefania Weinbach, our Web and Print Designer, a little better.

WHO:

What’s your name? Estefania Weinbach
Job title: Web and Print Designer

BACKGROUND:

Behind The Glasses - Stefa

Favorite food: Steak from Argentina; Burgers from Colombia; and Pizza from New Haven.
Hidden talents: Painting with any media (watercolor, oil, acrylics, etc.). I’m also very good at playing board games!
If there were a movie of my life, I’d be played by: Gal Gadot (she’s very beautiful, haha), but probably someone with a strong latina accent.
One item you would bring with you to a desert island and why: A knife. I could try to make a fire, hunt fish, and open coconuts. But, why would I go to a desert island in the first place? I would prefer a vacation in Jamaica.
My earliest memory: My mom used to bring me to kindergarten on her motorcycle. I remember from the couple of burns I have on my legs.

NERD QUIZ:

Facebook or Twitter: Instagram.
iOS or Android: Android.
‘Nerd’ or ‘Geek’: Geek, completely.
Star Wars or Star Trek? Star Wars.

What’s the best part about working at Whereoware?

My co-workers and especially my team. We are like family. We always support each other when looking for the best solutions for our projects. Also, the opportunities to get more experience and learn every day about our client’s different industries.

Getting the Most Out of Your CRM

Whether you’re looking to maintain relationships with existing customers or engage prospects throughout the sales cycle, it’s impossible for even the most talented sales rep to remember every customer interaction, so they can follow up at the right time with the right message.CRM

As businesses strive to give a personal and genuine touch to every customer, tracking sales activity and follow up is critical. Yet, customers interact with businesses across multiple channels and at fleeting moments – how can a rep effectively monitor and keep track of it all? Including interactions with others, such as customer service.

Continue reading Getting the Most Out of Your CRM

2018 Gartner Magic Quadrant Reports

It’s that time of year again, the Gartner Magic Quadrant Reports are out!

Download the full 2018 reports here:

Episerver, a Whereoware Partner, is named a Challenger in the 2018 Digital Commerce report, a Leader in the 2018 Web Content Management report, and a Visionary in the Personalization Engines.

Gartner has recognized Episerver’s commerce platform for robust functionality and ease of use.

Want more information on the report and how Episerver stacked up last year? Check it out. 

Digital Commerce:

Gartner Magic Quadrant 2018

 

Web Content Management:

Web Content Management Matrix

 

Personalization Engines:

Personalization Matrix

 

 

Partner Webinar Recap: Getting E-Commerce Sales Tax Right

Avalara

Thanks to everyone who joined our partner Avalara‘s webinar: Getting E-commerce Sales Tax Right: Everything You Need to Know.

They shared everything from sales tax basics to the latest tax changes made this year. Learn how to keep your business compliant in the ever-changing tax landscape.

Missed the webinar or need a refresher?

Watch the Webinar Recording:

5 Website Quick Fixes Checklist



Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.

Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.

Piggyback Your Promotions with Amazon Prime Day

Set your alarms! Amazon Prime day begins July 16, 2018.

Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.

Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.

Daily Deals

Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.

Here is a customer appreciation email example from Gathre last month:

Gathre - Appreciation Week

Survey + Win

So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).

Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.

UrbanStems did a great job of this recently:

UrbanStems - Survey

Amazon-centric Content

Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.

Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.

Here are some examples we love from Apartment Therapy and Brit + Co:

Apartment TherapyBrit+Co

 

Takeaways

This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.

What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!