Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.
According to MarketingProfs, by aligning sales and marketing teams, companies experience 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).
We’re diving into the ABCs of ABM: what it’s all about, the benefits you can’t ignore, and a crash course on creating a winning campaign.
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.
Whereoware announces executive team changes, distinguishing digital agency from software products.
Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.
Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.
He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.
Thank you to all who joined us for our webinar, Google Analytics 101.
In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.
Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.
Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.
The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!
“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”
Thank you to all who joined us for our webinar, Acoustic Campaign Features You’re Missing.
In our 30-minute webinar, we covered our favorite (but all-too-often overlooked) email, automated programs, personalization, and reporting tips available in Acoustic Campaign and other automation tools.
Watch the webinar recording below for tips and tools for working smarter (not harder) and getting the most out of your go-to marketing automation platform.
media marketing has come a long way over the last decade, its goal remains the
same: to foster interactive platforms for individuals to share, discuss, and
When done the right way, social media has big-time potential to build your community, grow your customer reach, boost engagement, and drive traffic to your website (and conversions too!). In fact, according to Sprout Social, when consumers follow a brand on social, 87% say they’re likely to visit that brand’s site or app.
Social media is no longer just a “nice-to-have” for enhancing your online presence. After all, it’s where your existing and potential customers and buyers hang out the most. But sometimes, your social media efforts can do more harm than good if you’re not sending the right message, participating on the channels in a meaningful way, or are failing to collect and track data effectively.
Do any of these not-so-rare social media cardinal sins sound like you?
… guilty of throwing content out into the universe without a clue of who you’re talking to? You might be a Community Crapshooter.
…employing a “more is more” strategy (or lack thereof), by posting as much as possible in an attempt to stay relevant? You might be an Over Sharer.
…using social channels as a soapbox for your brand and failing to truly engage your followers? You might be an Anti-Social Ghost.
If so, you
may have fallen into an impersonal social media vortex that many brands find
themselves in. Fortunately, we have some tips for how to break the cycle and
put the “social” back in your social media.
Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware. For August, we get to know Devon Martin, our Product Designer, a little better.
What’s your name? Devon Martin
Job Title: Product Designer
KICK IT WITH DEVON:
Whereoware’s resident soccer fanatic, Devon, headed to France to watch team USA take the 2019 FIFA Women’s World Cup. Catch a glimpse of her experience in Europe!
IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.
The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.
Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)
Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”
Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.
What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.”