All posts by Whereoware Staff

Customer Acquisition in 2020: Best Practices

Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.

CMSWire logo

“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.

Check out the original article, or read our recap below.

Continue reading Customer Acquisition in 2020: Best Practices

2020 Gartner Magic Quadrant Report

Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.

Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.

“Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries,” according to Gartner.

Episerver’s customer-centric digital experiences have been recognized for the past three years as challengers, and we congratulate our partner in celebrating their first year being distinguished as a leader by Gartner.

Gartner’s Magic Quadrant Report includes

  • A comprehensive look at the current leaders in the industry
  • Strong points and caveats of each DXP vendor
  • Evaluation of each recognized vendor’s ability to execute and their vision

Download the full 2020 report here: Gartner Magic Quadrant for Digital Experience Platforms

Continue reading 2020 Gartner Magic Quadrant Report

Does Your B2B Site Give Millennial Buyers What They’re Looking For?

59% of all B2B buyers are millennials

B2B buyer demographics are changing. A 2019 TrustRadius study found that 59% of all B2B buyers are millennials, with nearly 30% of them serving as lead buyers for their organization.

To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process. 

In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers. 

To read the full article, visit CustomerThink here.

Behind the Glasses: Allie Chilcoat

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For November, we get to know Allie Chilcoat, our Business Development Representative, a little better.

Allie Chilcoat

WHO:

What’s your name? Allie Chilcoat

Job title: Business Development Representative

FUN FACTS:

Favorite food: Hot wings. The hotter the better.

Hidden talents: Never being able to finish a TV show series. In the age of Netflix, believe me, it’s a talent.

A song you know by heart: “Ice, Ice Baby” by Vanilla Ice. Also a hidden talent?

One item you would bring with you to a desert island and why: Sunscreen. When life gives you an unexpected break from reality, just take it and embrace it.

Continue reading Behind the Glasses: Allie Chilcoat

Behind the Glasses: Sara Mallick

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For October, we get to know Sara Mallick, our Internal Marketing Associate, a little better.

WHO:

Sara Mallick

What’s your name? Sara Mallick

Job title: Internal Marketing Associate

FUN FACTS:

Hidden talents: I embroider, cross-stitch, and crochet! I haven’t found a form of needlework that I don’t enjoy.

In a zombie apocalypse, my weapon of choice would be: A car for mowing down zombies, obviously. But don’t forget rule #4: Buckle up.

Words to live by: “Excellence is to do a common thing in an uncommon way.” Booker T. Washington

Continue reading Behind the Glasses: Sara Mallick

Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

Continue reading Webinar Recap: Changing B2B Buyer Preferences

Beginner’s Guide to Account-Based Marketing

Achieving marketing and sales alignment is tough. Sales reps are on the hunt for better leads, while marketers seek more effective ways for evaluating their impact. Instead, imagine a unified approach, where marketing and sales teams work hand-in-hand to pinpoint the most qualified prospects, and market to them accordingly.

According to MarketingProfs, by aligning sales and marketing teams, companies experience 36% higher customer retention rates and 38% higher sales win rates. End the sales and marketing tug of war, send your ROI soaring, and reach your revenue goals with Account-Based Marketing (ABM).

We’re diving into the ABCs of ABM: what it’s all about, the benefits you can’t ignore, and a crash course on creating a winning campaign.

Continue reading Beginner’s Guide to Account-Based Marketing

2019 Advanced Search Summit

The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!

Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.

Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.

Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.

Continue reading 2019 Advanced Search Summit