All posts by Whereoware Staff

Webinar Recap: Acoustic Campaign Features You’re Missing

Thank you to all who joined us for our webinar, Acoustic Campaign Features You’re Missing.

In our 30-minute webinar, we covered our favorite (but all-too-often overlooked) email, automated programs, personalization, and reporting tips available in Acoustic Campaign and other automation tools.

Watch the webinar recording below for tips and tools for working smarter (not harder) and getting the most out of your go-to marketing automation platform.

Watch the Webinar Recording:

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3 Social Media Mistakes You’re Making—and How to Avoid Them

While social media marketing has come a long way over the last decade, its goal remains the same: to foster interactive platforms for individuals to share, discuss, and co-create content.

When done the right way, social media has big-time potential to build your community, grow your customer reach, boost engagement, and drive traffic to your website (and conversions too!). In fact, according to Sprout Social, when consumers follow a brand on social, 87% say they’re likely to visit that brand’s site or app.

Social media is no longer just a “nice-to-have” for enhancing your online presence. After all, it’s where your existing and potential customers and buyers hang out the most. But sometimes, your social media efforts can do more harm than good if you’re not sending the right message, participating on the channels in a meaningful way, or are failing to collect and track data effectively.

Do any of these not-so-rare social media cardinal sins sound like you?

Are you:

  • … guilty of throwing content out into the universe without a clue of who you’re talking to? You might be a Community Crapshooter.
  • …employing a “more is more” strategy (or lack thereof), by posting as much as possible in an attempt to stay relevant? You might be an Over Sharer.
  • …using social channels as a soapbox for your brand and failing to truly engage your followers? You might be an Anti-Social Ghost.

If so, you may have fallen into an impersonal social media vortex that many brands find themselves in. Fortunately, we have some tips for how to break the cycle and put the “social” back in your social media.

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Behind the Glasses: Devon Attends the 2019 Women’s World Cup

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware. For August, we get to know Devon Martin, our Product Designer, a little better.

WHO:

What’s your name? Devon Martin

Job Title: Product Designer

KICK IT WITH DEVON:

Whereoware’s resident soccer fanatic, Devon, headed to France to watch team USA take the 2019 FIFA Women’s World Cup. Catch a glimpse of her experience in Europe!

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IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

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Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

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Webinar Recap: SEO Success Made Simple

Thank you to all who joined us for our webinar, SEO Success Made Simple.

In our 30-minute webinar, we covered SEO basics for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

Watch the webinar recording below to get SEO tips for boosting search rankings, gaining visibility, and outshining the competition.

Watch the Webinar Recording:

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3 Tips for More Personal and Profitable Customer Journeys

It’s no secret that personalizing your customers’ experience boosts satisfaction, loyalty, and sales.

Successful personalization delivers a consistent and seamless customer journey across channels (email, website, social, etc.). In fact, according to Salesforce, 75% of consumers expect consistent experiences across multiple channels, with 73% likely to switch brands if they don’t.

To help you get started, we’re sharing three tips for connecting your website and email personalization strategy so you can deliver relevant, memorable experiences that build brand loyalty, motivate action, and increase sales.

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Behind the Glasses: Meet Our Corporate Social Responsibility (CSR) Committee

At Whereoware, we like to think bigger. Beyond our wow-worthy work environment, Whereoware is committed to giving back and fostering community spirit through service. Our fab employees are dedicated to working together in small but mighty ways to better serve our community – and have fun doing it!

Our Corporate Social Responsibility (CSR) committee spearheads service projects, charity events, and other initiatives to reflect our culture of compassion and achieve our goal of making a difference that resonates.

The committee’s mission is to actively engage our team through hands-on outreach activities to help those in need, cultivate lasting relationships with local organizations, and create meaningful impact.

Check out some of the passionate and devoted CSR leaders that help make it all possible!

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How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

We co-presented a stand-out speaking session with Yamaha on Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy. The presentation covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

Get the Session Slides >>

Get the Session Slides

Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

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How To Create User Personas


One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.

Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.

It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.

User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.

Getting your personas right and successfully personalizing the customer experience is a huge opportunity.

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