All posts by Whereoware Staff

5 Tips for Meeting Gmail Deliverability Guidelines

According to Litmus, Gmail is the world’s most popular email client, with more than 1.5 billion global active users. As a result, Gmail is a leading email service provider that marketers can’t afford to overlook when it comes to inbox placement.

It’s essential for today’s marketers to follow Gmail’s ever-changing guidelines. If you aren’t mastering Gmail best practices, you could be losing opportunities to improve deliverability, boost campaign results, and effectively engage with a critical segment of your subscriber audience.

So what’s a marketer to do to ensure their messages aren’t getting flagged before they reach their Gmail customers? Read on to dive into fundamental tips for optimizing your email campaigns to meet Gmail’s latest deliverability guidelines and avoid their sophisticated spam filters.

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Lead Acquisition and Nurture with Acoustic Campaign

First impressions are everything, so lead acquisition and nurture is a defining element of any marketing strategy. Not only does lead nurture impact customer’s first impression of a brand, but it’s cost effective: companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost.

With Acoustic Campaign, you can move leads through a sales funnel and make 1:1 connections that customers increasingly demand. From adding new contacts into your database, getting to know them while they get to know you, and keeping in touch with timely, relevant content, Acoustic Campaign has tools to support your strategy the whole way.

Let’s start with how Acoustic Campaign can make any marketer an expert at acquisition.

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How to Maintain Business Continuity During a Pandemic

In these unprecedented times, companies are faced with pivoting business operations, reprioritizing marketing strategies, and refocusing customer outreach. How do you balance consumer sensitivity with remaining top-of-mind?

In an article published in Digital Commerce 360, Whereoware Director of Client Marketing, Faith Albers, shares actionable steps for developing and delivering a thoughtful business continuity plan.

Albers covers mindful marketing recommendations for effectively communicating your business’s COVID-19 response, sharing important operational updates and changes, and alleviating customer concern.

“This need to notify customers goes beyond COVID-themed emails; it requires putting a business continuity plan in place, so your customers are assured they can continue to rely on your products and services,” says Albers.

Read the full article for tactical tips and considerations for:

  • Providing meaningful incentives and flexibility
  • Crafting relevant messaging and value-adding offers
  • Ensuring your email marketing programs meet subscriber needs

Whereoware at Home

Amid the chaos and uncertainty these days in response to COVID-19, the Whereoware team is actively navigating our client relationships from our very own cozy corners of the country—from the mid-Atlantic to the Midwest, New England to the deep South. We’re doing our part and practicing social distancing, but that doesn’t mean we can’t stay a tight-knit team.

From celebrating pajama day every day, to taking a few more snack breaks than usual (okay, a lot more), being comfy at home won’t interrupt our teamwork or our hustle.

As we get used to our new work spaces, we’ve had the pleasure of welcoming some new types of “co-workers” to our team—some enjoy laying on our warm keyboards, while others like to stop and bark at the squirrels in the backyard. Other little ones are all about taking breaks for dance parties and some require the occasional diaper change. Sure, they can be a little unruly at times, but they keep us smiling and on our toes.

A cat desperate for attention
Picnic lunch during the all-staff meeting
Wally the dog laying on a rug
Amanda's lizard
Lemmy the cat playing peekaboo
Our little coworker
Puppy trying to distract it's owner
A cat who wants you to play and not work
Using mommy's office for homework
Puppy looking for attention
Continue reading Whereoware at Home

Scaling Your Ecommerce Startup in the Age of Amazon

Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?

In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.

“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.

To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.

According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.

To read the full article, visit The Next Web here.

Marketing During the Coronavirus: What To Do

None of us, in life or in business, are immune to crisis. As the Covid-19 Coronavirus outbreak evolves, our norm is rapidly adapting – we’re social distancing, working from home, stockpiling hand sanitizer and paper goods. We’re stressed over our loved ones’ health, closed schools, and cancelled events.

It may not be business as usual, but for many, business moves forward. Some companies are sharing with customers how Covid-19 is transforming business operations. Many brands don’t have an update, but feel compelled to jump on the bandwagon – resulting in subscribers being inundated by very similar (and largely irrelevant) messages.  

Cancel everything is not a path forward. Instead, marketing during the Coronavirus means treading carefully. What’s the right chord between sensitivity, timeliness, and relevance? Should you be making a statement, what type of statement, and what else should you do in the weeks the world’s at a standstill?  

Pause and plan, but don’t panic: every business right now must ask and answer these questions, with their unique customers’ needs and interests in mind. We hope our strategic recommendations will help you navigate these murky waters and communicate more effectively.

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Customer Acquisition in 2020: Best Practices

Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.

CMSWire logo

“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.

Check out the original article, or read our recap below.

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2020 Gartner Magic Quadrant Report

Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.

Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.

“Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries,” according to Gartner.

Episerver’s customer-centric digital experiences have been recognized for the past three years as challengers, and we congratulate our partner in celebrating their first year being distinguished as a leader by Gartner.

Gartner’s Magic Quadrant Report includes

  • A comprehensive look at the current leaders in the industry
  • Strong points and caveats of each DXP vendor
  • Evaluation of each recognized vendor’s ability to execute and their vision

Download the full 2020 report here: Gartner Magic Quadrant for Digital Experience Platforms

Continue reading 2020 Gartner Magic Quadrant Report

Does Your B2B Site Give Millennial Buyers What They’re Looking For?

59% of all B2B buyers are millennials

B2B buyer demographics are changing. A 2019 TrustRadius study found that 59% of all B2B buyers are millennials, with nearly 30% of them serving as lead buyers for their organization.

To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process. 

In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers. 

To read the full article, visit CustomerThink here.