What is flat design?
The flat web design trend applauds simplicity; utilizing the sharp lines, bright colors, and bold typography popularized by minimalistic design, and shying away from fancy flourishes, gradients, drop shadows, or other artistic effects. High color contrasts, white space, and large buttons common in flat web design create a friendly user interface.
Cut through the cluttered digital space
You’ll notice tech giants Microsoft, Google, and Apple seem to be leaning more and more towards flat design in their products. This was especially obvious when Apple previewed its iOS7 UI, replete with a much flatter design than the previous versions. Why flat design? The theory is that the design’s simplicity helps users focus on your content, value proposition, and products, without being distracted by flashy design. Users can quickly figure out what actions you want them to take on your site, improving their overall experience. Less is more! Cluttered and complex is SO yesterday.
Flat Design Makes Sense in a Mobile World
The flat design trend has become increasingly popular with the surge in mobile user growth. The streamlined design technique makes it perfect for the clunky fingers of mobile users. If you are building your site using responsive design techniques, than you are in luck! Flat design often mirrors the same responsive best practices: large text for easy reading, large buttons for easy clicking, and minimalistic navigation. Both techniques design for the end user, instead of trying to impress users with unnecessary embellishments that will weigh down pages and increase load time.
Continue reading Web Tip: flat design – cluttered and complex is SO yesterday.