Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Visitors got the chance to sit back and relax, as they test drove the simple, yet powerful digital sales and marketing tools through live demos with our handy-dandy team members.

The Pharos Product Suite empowers Gift and Home companies to amplify and target their marketing across channels and third-party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps and increase sales. (Want to see how Pharos can transform your sales and marketing processes.? Get a demo.)

The Pharos interactive showroom featured comfortable meeting spaces for vendors and manufacturers to explore the products, and gain insights into modernizing their business and building a strong digital foundation.

To learn more about how Pharos is the all-in-one answer to your digital sales and marketing challenges, check out the Pharos Product Suite here.

A WOW AmericasMart Party

We hosted an exclusive evening of cocktails and conversation on how vendors, retailers, and showroom/solution providers can partner together to place retailer success at the heart of our changing Gift and Home Industry. After all, it takes a village.

AmericasMart Cocktail Party

During the lively get-together, our guests heard from leaders from all sides of the business on using technology to better support retailers. Whereoware introduced Product FastLane, a key component of the Pharos Product Suite, that makes it easy for vendors to share product data with their retailers to support their own digital channels. International Market Centers also introduced their updated Exhibitor Directory that offers rich product search and vendor profiles, to help retailers plan their market schedule and discover new products. Speakers included:

  • Leading Manufacturer, Evergreen Enterprises
  • Retailer, A. Dodson’s
  • Showroom Provider, International Market Centers
  • Technology Provider, Whereoware
AmericasMart Cocktail Party

We had a wonderful time connecting over cocktails and light bites, while we chatted about the future of our Industry, and how we can partner to ensure retailers’ continuous success in a data-driven, increasingly digital sales environment.

A big thank you to all our guests for joining us and making it a memorable and successful event, as well as to our sponsors: Evergreen Enterprises, A. Dodson’s, Creative Co-Op, Mud Pie, and International Market Centers.

Looking Forward to the Gift and Home Summer Market

We loved visiting all our current clients, welcoming new ones, and sharing how Pharos by Whereoware is the one-stop-shop to future-proof B2B product companies.

The January Market may have just wrapped up at AmericasMart, but we’re already looking forward to The Atlanta International Gift and Home Furnishings Market and in July 2019.  We hope to see you there!