Product detail pages make or break the shopping experience and directly impact conversions. Today, we’re highlighting 5 retailers exceeding our product detail page expectations with easy-to-scan and relevant product details, interesting imagery, and clever upsell features to enhance the customer purchase experience.
Sizing
We’ve all been there: you find the perfect item online, but you’re unsure of how it will fit. Should you order your normal size, a size down, and a size up just in case? Anthropologie, PinkBlush, and Asos feel your pain and are taking some of the guess work out of online sizing.
Anthropologie
Anthropologie is a brand under Urban Outfitters’ umbrella, focused on women’s wear and home décor. Their product detail pages are clean, utilizing easy to read fonts, colors, and multiple images.
What caught our eye is a quick statement underneath the size options – “Customers say Runs a Little Large”. This fit prediction comes from the mix of “True to Size” and “Runs Large” comments from reviewing customers, offering important real-time feedback to help unsure shoppers. In this case, we’d get our size and the size down.
PinkBlush
PinkBlush carries women’s maternity and non-maternity apparel.
We like that PinkBlush’s product detail page includes a “Model Stats” section under “Size and Fit.” It’s not new for a retailer to include the model’s clothing size, but what sets PinkBlush apart is they include both the model’s picture (so you can double check the model is the same one featured in the product images) and the model’s measurements. Customers can compare their own measurements to the model’s , making it easier to assess the item’s fit.
Asos
Asos is a men and women’s wear company based in the UK. They recently started testing a new feature within their product images for a select group of products.
You may not notice at first glance, but they’re showing models with different body shapes and skin colors to reflect the products’ wear on diverse customers (yay!). Similar to PinkBlush, a “Model Stats” section breaks down the models’ height and size (UK, EU, US sizing).
Sale End Dates + Discounts
Bauble Bar
Bauble Bar is a women’s jewelry online retailer, hosting frequent sales and games to engage customers.
The product detail pages for final sale items has a lot of thoughtful information, but we love how they call out sale details. The sale deadline is prominently displayed above the price in red, with copy under the CTA calling out “Psst: You’re Saving 64%”.
There’s no way a customer will overlook the red font and other need-to-know details! We also like the clever “Psst” text under the CTA, enticing the customer to buy more.
Personal Shopper
Nordstrom
Nordstrom is currently testing a new feature on their product detail pages that builds a complete head-to-toe outfit based on the item you’re viewing This interactive feature allows customers to view different options within the outfit, based on style and price.
We took this feature for a test spin. The top of the maxi dress product detail page looks normal , but scrolling down under the product specifications reveals a new section showing a head-to-toe outfit idea built around the dress. Shop the items shown without leaving the page, or “refresh” the page to see another outfit idea.
Check out the product page for yourself here.
Simple to Sophisticated
Are you ready to test-run any of these ideas on your own product detail pages? Adding a sale end date or percentage off are fairly simple adds, while photographing multiple models or adding a full-outfit feature like Nordstrom is more sophisticated.
Think about how to ease friction for your customers and provide all the information necessary to compel them to convert from the product page.
Bryan manages Whereoware’s business intelligence tools, develops predictive models, analyzes data, and identifies trends to help Whereoware clients make data-driven decisions.
