Category Archives: Analytics

30 Minute Webinar Recap: Google Analytics 101

Thank you to all who joined us for the webinar.

Below, you’ll find the webinar recording, slides, and case study.

Need some hands-on help? Set up your free 30-minute consult with our Customer Insights team.

Watch the Webinar Recording:

Get the Slides and Resources:



Analytics tip – 3 metrics to benchmark holiday success

B2B vendors are already in the holiday marketing swing to help their retailers fulfill inventory, while B2C brands are brainstorming and executing holiday campaign strategy for their stores, websites, emails, and more.

Everyone wants a piece of that huge holiday pie. Last year, holiday sales during November and December increased 5.5% over 2016 to $691.9 billion.

A smart digital strategy is step one to getting a big, fat piece of that seasonal spending. Of course, the best way to map out a winning digital strategy is to first look back at what worked last year.

To get started, we’ve outlined 3 Google Analytics metrics to benchmark from last season to help you develop this year’s marketing plan.

Conversions + most popular shopping days

First, identify the days your website saw the highest conversions last year.
To benchmark high-level conversion numbers from last season in Google Analytics, navigate to Conversions > Ecommerce > Overview.

The Overview graph at the top of the page displays the E-commerce Conversion Rate by default, but can be modified by clicking the dropdown. You can click “Select a Metric to add additional metrics, like Average Order Value, Quantity, Revenue, Transactions, and Unique Purchases. We selected Revenue and E-commerce Conversion Rate.


Continue reading Analytics tip – 3 metrics to benchmark holiday success

New Google Ad Suite Branding

In June, Google announced changes to their Google Ad suite branding, effective July 2018.

To streamline the user experience across both small- and enterprise-level businesses, and simplify their brands, Google consolidated their current offerings into three new ad brands. The new ad suite includes: Google Marketing Platform, Google Ad Manager, and Google Ads.

Let’s quickly review each.
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Business Intelligence vs. Predictive Analytics

This month, we welcome a guest blog post from our Business Analyst, Bryan Sauka.

BryaBryan manages Whereoware’s business intelligence tools, develops predictive models, analyzes data, and identifies trends to help Whereoware clients make data-driven decisions.

If last year’s buzzword “big data” is about capturing and understanding data, intelligence is about achieving big-picture insights and making data actionable.

Today, we’re breaking down business intelligence (BI) and predictive analytics to help you understand how each can impact your business.

Continue reading Business Intelligence vs. Predictive Analytics

Webinar Recap: Predictive Analytics 101

Thanks to everyone who joined us for our May webinar: Predictive Analytics 101. We introduced predictive analytics and demonstrated simple to sophisticated predictive analytics use cases, like how to identify at risk customers and re-engage them to reduce customer churn. Below, you’ll find the webinar recording, Mud Pie case study, and slides we promised you.

Want hands-on help? Set up your free 30-minute consult with our customer insights team.

Watch the Webinar Recording:

Get the Resources:

 

 

 

Webinar Recap: Google Analytics 101 Slides, Checklist, + Recording

Thank you to everyone who joined us for our November webinar: Google Analytics 101. We shared how to get started, our favorite reports, and tips + tricks.

Missed the webinar or need a refresher?

Get the slides

Watch the webinar:

Download the Google Analytics Checklist:



Google Analytics Tip – Using Demographics and Interests Data to Develop Personas

Marketers use email and website personalization to deliver a hyper-relevant online experience to every customer, but succeeding with online personalization isn’t easy.

According to Evergage, 88% of marketers say their customers expect a personalized experience, while 55% admit the marketing industry isn’t personalizing to those standards.  What’s more, 46% of marketers would give their own company’s personalization efforts a “C” grade, or less.

Developing user personas is key to executing a successful personalization strategy. Personas, fictional representations of key audience segments, help marketers understand the needs and interests of their audience segments, so they can make their customer journey more personal and relevant.

To get started, we collect and analyze available data (both qualitative and quantitative) to understand what makes different audience segments tick, so we can group them within logical and actionable personas. Today, we’ll walk through how to use Google Analytics Demographics and Interests data (a free tool) to capture additional quantitative data to develop detailed personas.

(Already have your data? Get detailed steps on creating user personas and our handy persona worksheet here.)

Continue reading Google Analytics Tip – Using Demographics and Interests Data to Develop Personas

Mud Pie: Digital Analytics, UBX, & Real-Time Emails



Mud Pie-ubx-case study

Who

Mud Pie is a B2B + B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor, and more.

What We Did

First we installed IBM’s Digital Analytics to the Mud Pie website, then we used IBM Universal Behavior Exchange to establish a connect between Digital Analytics and IBM Marketing Cloud.

Results

Get the case study to see how targeted real-time emails achieve open rates over 35%.

 

Analytics Tip – Google Optimize

The Skinny

Google is beta testing a new landing page testing and optimization tool that integrates with Google Analytics and Google Tag Manager called: Google Optimize.

Doesn’t This Already Exist?

Sort of. Google has been trying to get into the optimization game for a while now. It started with Google Website Optimizer which was discontinued in 2012 for Content Experiments in Google Analytics. This brought A/B testing into the Google Analytics tool. Google Optimize is their latest iteration. Google Optimize 360 is also in beta, but the main difference between Optimize and Optimize 360 is price. Google Optimize (sans 360) is free and thus a little more limited than the 360 enterprise version.

The Google Analytics 360 suite is the premium, paid-for suite of Google products. There are free versions of these but they have some limits to their capabilities.

Want to see the full comparison breakdown of the two versions? Check it out here.

Continue reading Analytics Tip – Google Optimize