Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.
Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.
Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.
Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.
The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.
See how Whereoware accomplished this task, along with more stats.
Marketers use email and website personalization to deliver a hyper-relevant online experience to every customer, but succeeding with online personalization isn’t easy.
According to Evergage, 88% of marketers say their customers expect a personalized experience, while 55% admit the marketing industry isn’t personalizing to those standards. What’s more, 46% of marketers would give their own company’s personalization efforts a “C” grade, or less.
Developing user personas is key to executing a successful personalization strategy. Personas, fictional representations of key audience segments, help marketers understand the needs and interests of their audience segments, so they can make their customer journey more personal and relevant.
To get started, we collect and analyze available data (both qualitative and quantitative) to understand what makes different audience segments tick, so we can group them within logical and actionable personas. Today, we’ll walk through how to use Google Analytics Demographics and Interests data (a free tool) to capture additional quantitative data to develop detailed personas.
(Already have your data? Get detailed steps on creating user personas and our handy persona worksheet here.)
Whereoware adds to its product offering with the release of Product FastLane, a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces.
Within one centralized location, marketers can upload, optimize, search, and organize product data and related digital assets, ultimately reducing data management costs, while improving data quality and consistency. Marketers can access and update their product data, related images, and other digital assets any time and from anywhere. They can easily share them with third-party marketplaces, like Wayfair, Amazon, Google Shopping, and Zulily, so data stays compelling, consistent, and complete across the web.
“Our industry is experiencing a transformation, where technology-driven companies are quickly gaining on competitors. The explosion of third-party marketplaces, and the evolving expectations of B2B buyers are driving marketers to take control of their product data. We witnessed our clients struggling to manage thousands of products while using spreadsheets and USBs. They needed a better way, so we built Product FastLane,” said Eric Dean, CEO Whereoware.
Google is beta testing a new landing page testing and optimization tool that integrates with Google Analytics and Google Tag Manager called: Google Optimize.
Doesn’t This Already Exist?
Sort of. Google has been trying to get into the optimization game for a while now. It started with Google Website Optimizer which was discontinued in 2012 for Content Experiments in Google Analytics. This brought A/B testing into the Google Analytics tool. Google Optimize is their latest iteration. Google Optimize 360 is also in beta, but the main difference between Optimize and Optimize 360 is price. Google Optimize (sans 360) is free and thus a little more limited than the 360 enterprise version.
The Google Analytics 360 suite is the premium, paid-for suite of Google products. There are free versions of these but they have some limits to their capabilities.
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