Category Archives: Case Study – Resource

How Ferguson Enterprises Increased Email Capture 188%



Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Despite running sophisticated email marketing campaigns, Ferguson was missing email addresses for approximately 70% of their large, national customer base. Ferguson realized requiring associates to capture customer email addresses equated to a multi-million-dollar opportunity, but entailed a huge procedural change across their nationwide organization.

Solution: Ferguson Enterprises teamed with digital agency Whereoware to make customer data quality a company-wide priority, but needed an effective and compelling communications strategy to get internal stakeholders, associates, and customers on board with the procedural change.

Download the case study to see how Ferguson Enterprises executed a three-tiered communication strategy, ultimately increasing email capture 188%.

Want more? See how Ferguson Enterprises took a modular approach to email and cut their email design and build time in half. 

Ad Council and Code Perfect Featured in a Litmus Case Study

Whereoware’s client Ad Council was recently featured in a case study by Litmus, the email industry rockstars behind the robust enterprise marketing platform.

The case study covers how Whereoware builds bulletproof email templates for Ad Council using our modular email design tool, Code Perfect.

Ad Council: “Code Perfect has been a lifesaver for our team, allowing us to be more nimble with our designs. It’s super easy to use and since it comes pre-tested across all email clients, we’re confident that it always looks great no matter which order we place our modules in. The monthly subscription fee gives us added peace of mind that the Code Perfect team is on top of the latest changes in Outlook, Gmail, iOS, and others, ensuring our modules are in line with best practices.”

Read the Litmus case study here, or check out our recap.

Continue reading Ad Council and Code Perfect Featured in a Litmus Case Study

Get Your 2018 Modular Email Design Cheat Sheet



Overwhelmed by your email frequency and volume? You’re not alone. According to Litmus, almost 55% of companies have six or more emails in production at the same time. If production demands are high, email complexities are even higher. Email On Acid found that 71.8% of companies plan on spending more time on email production this year.

If you’re an email marketer spending significant time coding, building, and testing each email send, STOP what you’re doing and download our Modular Email Design Cheat Sheet. Using modular email design, you boost email quality, while cutting email build time by as much as half. See how it works!

What is Modular Email Design?

Modular email design enables users to build flexible templates using modular “building blocks.” Email modules are pre-tested snippets of code laid on top of each other like Lego blocks that fit nicely together. Swapping modules in and out allows for endless combinations of email layouts and designs. Ready for the kicker? With modular design, you don’t have to code and test the modules each time.

Modular design takes planning, coding, and stringent testing in advance, but then frees your email team to repeatedly reuse the modules for all email and design needs. Our clients using modular design have cut their email production time in half – check out a case study to see how we did this for Ferguson Enterprises!

Why Should You Use Modular Email Design?

Modular email design makes the email production process easy and significantly less time consuming. By testing the modules in advance, you’re no longer spending time fixing line breaks or irritating rendering issues across different email clients or mobile devices. Your designers can instead focus on email strategy, compelling copy, and eye-catching imagery instead of rendering and formatting issues. Say goodbye to the days of spending hours coding each email, and hello to the days of pre-tested code modules that can be swapped in and out of emails in a fraction of the time!

How Can I Get Started with Modular Email Design?

Have you decided you want to try modular design out? To excel at modular design, you need to think through your email template and module needs to ensure you build flexible email layouts. We’ll break the steps down for you:

Step 1: Look through emails you’ve recently sent and figure out what’s working and what’s not. Are some parts of your emails getting more clicks than others? Is your audience ignoring elements in your navigation or overlooking calls-to-action? What parts of your emails is your audience interacting with?

Step 2: Compile the best parts of your emails and any need-to-have elements. This is where you’ll begin designing email modules to swap in and out of your email templates. Only keep the elements that have been working within your existing emails.

Step 3: Once you choose your modules – code and thoroughly test them. We recommend using a testing tool, like Litmus or Email on Acid, to ensure your modules render correctly across devices and ESPs. We suggest building responsive modules, so every email you send looks great regardless of screen size.

Step 4: Design, build, and test your templates. We typically build standardized headers and footers, and a master body that includes all our flexible modules. Test the templates for rendering and coding issues.

Step 5: Once you’ve thoroughly tested your modules and templates, you’re ready! Add in the modules like building blocks, change up copy and imagery, and enjoy your endless variations of email designs.

Download our Modular Email Design Cheat Sheet

If you’d like additional help, get our Modular Email Design Cheat Sheet. The cheat sheet includes an email modules guide to help you brainstorm module types, examples of what those modules look like in real emails, and a checklist to use when creating your own modular emails. Get ready to boost email quality and decrease email production time!

If you get stuck, contact us and we’ll walk you through the steps. We’ve built a modular email design tool, Code Perfect, that lets you add modules and customize layouts with a simple mouse click. See what everyone’s saying about Code Perfect and get a free demo of Code Perfect.

How Modular Email Templates Cut Email Design + Build Time In Half



Who

Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge

Some of Ferguson’s emails were not responsive, because they didn’t have an in-house email developer. They wanted to redesign and rebuild their emails to be responsive, while reducing design and development time.

Solution

Whereoware and Ferguson took a modular approach to building responsive email templates. Modular design enables Whereoware to build flexible templates with modular “building blocks” that Ferguson can swap in and out for endless combinations of email layouts and designs.

Download the case study to see how Ferguson’s email clickthrough rate increased by 50%.

Integrating a Business Intelligence Tool (Domo) + Mobile Sales App to Keep All Data In One Place



 

Challenge:

Our client needed greater transparency into their nationwide sales organization’s activity and progress against goals, but their data was housed in separate tools.

Solution:

Our Client teamed with digital agency Whereoware to identify a solution to integrate, house, and analyze their mobile sales app data and sales reports in a single location. Enter Domo, a business intelligence and predictive analytics engine.

Management monitors sales rep performance by region, territory, manager, and individual rep. They see the products individual reps show, the media libraries and catalogs they access, items added to carts, and more.

Meanwhile, each sales rep has their own highly-personalized sales dashboard, accessible when they’re on the road, in a sales meeting, or at an event via their Spotlight mobile app.

Now, weekly, quarterly, and annual reports are in an easy-to-use dashboard and are no longer manually exported, combined, and shared.

Download the case study to get the full story.

Deep Dive Into SEO Webinar Recording, Slides, Toolkit, and Checklist

Thanks to everyone who joined us for our March webinar: Deep Dive Into SEO. We shared how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience. 

Missed the webinar or need a refresher? Get the slides.

Watch to the webinar recording:

Download Christina Daves’ Publicity Ebook and HARO Cheat Sheet

 

Download the SEO 201 Checklist:


How Automated Emails Reduced Customer Churn 14%



Who

GVTC Communications provides phone, TV, security, and fiber-internet to businesses and residents living in the greater San Antonio Metropolitan region.

Challenge

GVTC needed a way to inform customers before their monthly subscription rates expired, so they could choose a new service plan in the online portal.

Solution

Whereoware designed and built automated emails to send in advance of price increases and provide customers a direct link to their website’s online portal.

Results

GVTC saw 14% of campaign recipients purchase a new plan, either through the online portal or call center.

Download the case study to get the full story.

Combining Predictive Analytics and Email to Win Back At-Risk Customers



Challenge

Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.

Solution

Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.

By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.

Results

Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.

Creative Co-Op – How a Redesigned Website Enhances the Retailer Shopping Experience



Who

Creative Co-Op is a home and seasonal décor, candle, jewelry and fashion accessories company.

Challenge

Creative Co-Op wanted to update their website to improve product discovery, offer sophisticated B2B tools and features, and better engage their active customer base.

Solution

Creative Co-Op’s new website streamlines product discovery with enhanced navigation, filtering, and search options to help retailers find the best products for their store. Large, high resolution lifestyle imagery and alternative views show off product details and an integrated Instagram campaign featured on the homepage enriches audience engagement.

The new site offers a suite of B2B tools and features. A Retailer Portal makes it easy and enjoyable to fulfil inventory, while a visual indicator tracks retailers progress toward their Advantage Status, Creative Co-Op’s loyalty program. A multi-line shopping cart feature separates retailers’ cart items and invoices by product line to personalize promotions and logistics (shipping/order minimums).

Download the case study to see how Creative Co-Op’s redesigned website increased transactions 19%.

How to Succeed in the Gift Industry’s New Era: Your 21st Century Playbook

B2B Gift and Home Buyers Are Changing – Can You Keep Up?

Acceleration of sales technology and evolving B2B buyer expectations are restructuring sales teams, displacing traditional sales channels, and fundamentally changing how buyers shop and interact with brands. To stay competitive, gift buyers and vendors must transition their business from old world commerce to new world commerce – fast.

What Can You Do?

Fill out the form + download your copy of the updated 21st Century Playbook: a quick recap of how B2B buyers are changing, and a play-by-play outline of what you need to anticipate and respond
to their needs, and compete for their business.

Download your 21st Century Playbook: