Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.
Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.
Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.
Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.
Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.
Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.
The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.
See how Whereoware accomplished this task, along with more stats.
Pacers Running sells running gear and hosts races to promote a running community for their customers.
Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).
Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.
By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.
See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.
Thank you to all who attended our session “A Marketer’s Practical Guide to the IBM Marketing Cloud API” at Amplify!
Whether you’ve never used the Watson Campaign Automation API or the only time you did was for the certification, this playbook will help you understand why the API test harness should be your BFF. As a marketers we have a lot of tools in our marketing toolkits and the API test harness is extremely valuable.
Extend the functionality of the Watson Campaign Automation UI by diving deeper into reporting, mass calculate queries, add and remove data, and so much more.
We share tips and tricks, how to get started, and breakdown each section of XML for one of our favorite API calls.
It’s hard enough to convert traffic on your e-commerce website, but many of our B2B wholesale clients face an additional hurdle: they require customers (retailers) to register with them to shop their website.
A non-registered website visitor can view products, though sometimes even those are hidden, but won’t see product information or certain product details. The registration process allows wholesale companies to vet retailers, without displaying wholesale prices to consumers.
Once the retailer registers and is approved, they receive a login and access to the full website – prices, product details, and frequently, highly customized retailer portals.
The plot thickens! When that same B2B wholesale company unveils a new website, oftentimes their retailers must re-register to gain access to the site. This is a common best practice to protect retailer privacy data. These wholesalers must compel retailers to register not once, but twice!
Having built hundreds of wholesale websites, we know a thing or two about motivating retailers to register. Today, we’ll cover five simple, effective ways to increase registrations on your website.
Can’t miss Invite and Benefits
This is a no-brainer, but make sure you tell retailers to register. The invitation or reminder to register must be easy to find, so place the messaging or call-to-action in a can’t miss location on your site or email.