Category Archives: Case Study – Resource

Mud Pie’s Redesigned Abandoned Cart Email Increases Revenue 203%

Get the case study to see how a redesign of their abandoned cart email by Whereoware helped Mud Pie increase their email revenue by 203%.

WHO

Mud Pie is a lifestyle brand that creates delightful gifts to inspire all of life’s sparkling moments. The company’s designers create delightful products for the fashion forward gals, the entertainers, the home decorators, the mommas and their little ones, and most importantly, for the ladies that enjoy the finer moments in life. Mud Pie has something for everyone across its three lines of product: Fashion, Kids, and Home.

THE CHALLENGE

According to Experian, transactional emails have 8x more opens and clicks than any other type of email. Unfortunately, Mud Pie’s wholesale Abandoned Cart email was obsolete and did not align with design trends and best practices.

SOLUTION

Mud Pie turned to Whereoware, their go-to digital agency for more than 10 years, to enhance their Abandoned Cart email to fully capitalize on their revenue potential and re-engage customers.


Want to learn more? Download the full case study to see how Mud Pie doubled the average order value (AOV) on their Abandoned Cart email.

Need help?

Get in touch with one of our digital marketing automation experts to get the most out of your emails.

Eastern Alliance Insurance Group’s Personalized Website Sees 47% Increase in Visitors

Get the case study to see how Whereoware helped Eastern Alliance Insurance Group’s increase their visitor total by 47%.

WHO

Eastern Alliance Insurance Group is a best-in-class provider of workers’ compensation products and services built on supportive relationships, superior service, and providing agents and clients with tools and resources to win with integrity.

THE CHALLENGE

Eastern Alliance’s website included outdated architecture, content, and design, and an inconsistent user experience. To stay competitive in an increasingly online industry, they needed a full update to their website and user experience.

SOLUTION

Eastern Alliance teamed up with digital agency Whereoware to implement a brand new and wholly improved website. The design and features of the new website modernized Eastern’s web presence and helped visitors understand gain access to available products and resources.


Want to learn more? Download the full case study to see how supplying a simplified and secure web experience helped increase web traffic by 47%.

Need help?

Contact us to learn how you can optimize your website to ensure better customer experiences.

Creative Co-Op Increases Online Sales with Product Recommendations

Get the case study to see how Whereoware helped Creative Co-Op optimize their e-commerce website with personalized, data-driven product recommendations, increasing revenue 13%.


Who: Creative Co-Op is a B2B home and seasonal décor, candle, jewelry, and fashion accessories company.

Solution: Creative Co-Op makes it easier for customers to discover, browse, and shop the 10,000+ products sold on their e-commerce website (built by Whereoware) by adding personalized product recommendations, using Episerver Perform.


Want to learn more? Download the full case study to see how smart product recommendations display the most compelling products for every shopper, increasing overall revenue 13%.

Need help getting personal?

Contact us to learn how you can optimize your website to sell more.

Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

Continue reading Uttermost’s Redesigned B2B Website Grows Revenue 20%

O’Grady’s Landscape Increases Conversions 41% With SEO

Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.

Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.

Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.

Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.

Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.

Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.

Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.

Continue reading Ferguson Enterprises’ Digital Campaign Drives Event Engagement

The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Get the case study to see Ad Council’s March “Adness” Interactive Campaign In Action, and learn how they create responsive, on-brand emails in minutes with Code Perfect.



Who: The Ad Council is where creativity and causes converge. We use the power of communications to tackle the country’s toughest issues, and we are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action — and improve lives.

What: In the spirit of March Madness, the Ad Council’s March “Adness” email campaign pins the year’s top 16 public service announcements (PSAs) against one another in a “bracketology” competition.

Continue reading The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Homemakers Furniture Builds Better Emails with Modular Design

Get the case study to learn how Homemakers creates responsive emails in minutes with Code Perfect.

Who: Homemakers Furniture offers a large selection of furniture from all over the world at low prices. They have over 215,000 square feet of showroom space and expert specialists in every department.

Challenge: Homemakers needed to redesign their emails to be mobile responsive to deliver a seamless user experience from every device. With only one marketer on staff creating every email, Homemakers needed a tool to produce on-brand, mobile responsive emails in less time.

Solution: Homemakers found their responsive email build solution in Code Perfect. Code Perfect by Whereoware is an email template tool to create responsive emails in a fraction of time.

Download the case study to see how Homemakers optimized their emails for mobile audiences (no HTML code required) with Code Perfect.

Ferguson Enterprises Dives Into Real-Time Data With Domo

Download the case study to learn how Ferguson Enterprises uses business intelligence tool Domo to replace hours of manual reporting with actionable insights in minutes.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PFV, waterworks, and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Like many large, omnichannel organizations, Ferguson captures online customer activity and data in different systems – making it difficult to analyze the vast amounts of data created each day to effectively and completely measure marketing success.

Ferguson Enterprises needed to integrate data sources from different tools and store them in a single system to achieve a single source of truth, cut down hours spent manually pulling reports and combining data, and increase time spent on analyzing and acting on the data. Most importantly, the data needed to be actionable (inform their next action or trigger a corresponding email marketing activity), automated, and shareable across their large organization.

Download the case study to see how Ferguson uses Domo to transform their reporting and email marketing strategy. 

Need help maximizing your data, reducing reporting time, or gaining a universal truth for your business? Contact us to speak to one of our data experts.

5 Website Quick Fixes Checklist



Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.

Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.