Category Archives: Case Study – Resource

B2C Holiday Marketing 101 Slides + Toolkit

Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2C Holiday Toolkit to get tons of great resources and the webinar recording:



B2B Holiday Marketing 101 Slides + Toolkit

B2B-Holiday-webinar

Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2B Holiday Toolkit to get tons of great resources and the webinar recording:


Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend



Who:

Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.

Challenge

Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.

Solution

Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.

Mobile Email Design 101 Slides, Recording, + Checklist

Thank you to everyone who joined our webinar: Mobile Email Design 101. We hope you gained some mobile email design best practices to improve customer experience and increase conversions.

If you missed the webinar or need a refresher:

Review the slides   HERE

Watch the Webinar:

Download the checklist:


Facebook Advertising 101 Slides, Recording + Cheatsheet

Thank you to everyone who joined our webinar: Facebook Advertising 101. We hope you have a solid basis of how to advertise on Facebook to increase engagement and drive traffic to your website.

If you missed the webinar or need a refresher:

Review the slides  HERE
Watch the Webinar:

Download the cheatsheet:



Email Tip – How email personalization increased offline event attendance



Who:

Pacers Running sells running gear and hosts races to promote a running community for their customers.

Challenge

Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).

Solution

Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.

By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.

See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.

IBM Tip – API Playbook



Thank you to all who attended our session “A Marketer’s Practical Guide to the IBM Marketing Cloud API” at Amplify!

Whether you’ve never used the Watson Campaign Automation API or the only time you did was for the certification, this playbook will help you understand why the API test harness should be your BFF. As a marketers we have a lot of tools in our marketing toolkits and the API test harness is extremely valuable.

Extend the functionality of the Watson Campaign Automation UI by diving deeper into reporting, mass calculate queries, add and remove data, and so much more.

We share tips and tricks, how to get started, and breakdown each section of XML for one of our favorite API calls.

What Retailers Want Infographic

Digital-Dialogs-Banner



Thank you for joining our Digital Dialogs breakfast session “What Retailers Want” at High Point this week!

You can download the infographic we shared by filling out the form.

Web tip – 5 ways to increase retailer registrations on your website



It’s hard enough to convert traffic on your e-commerce website, but many of our B2B wholesale clients face an additional hurdle: they require customers (retailers) to register with them to shop their website.

A non-registered website visitor can view products, though sometimes even those are hidden, but won’t see product information or certain product details. The registration process allows wholesale companies to vet retailers, without displaying wholesale prices to consumers.

Once the retailer registers and is approved, they receive a login and access to the full website – prices, product details, and frequently, highly customized retailer portals.

The plot thickens! When that same B2B wholesale company unveils a new website, oftentimes their retailers must re-register to gain access to the site. This is a common best practice to protect retailer privacy data. These wholesalers must compel retailers to register not once, but twice!

Having built hundreds of wholesale websites, we know a thing or two about motivating retailers to register. Today, we’ll cover five simple, effective ways to increase registrations on your website.

Can’t miss Invite and Benefits

This is a no-brainer, but make sure you tell retailers to register. The invitation or reminder to register must be easy to find, so place the messaging or call-to-action in a can’t miss location on your site or email.

Continue reading Web tip – 5 ways to increase retailer registrations on your website