Category Archives: Case Study – Resource

Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

The multi-brand, B2B e-commerce website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines.

Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.

Download the case study to deep dive into Uttermost’s feature-rich and customer-focused B2B website.

Ready to refresh your site or talk e-commerce strategy? Contact us to speak to a Whereoware website expert.

O’Grady’s Landscape Increases Conversions 41% With SEO

Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.

Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.

Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.

Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.

Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.

Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.

Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.

Continue reading Ferguson Enterprises’ Digital Campaign Drives Event Engagement

The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Get the case study to see Ad Council’s March “Adness” Interactive Campaign In Action, and learn how they create responsive, on-brand emails in minutes with Code Perfect.



Who: The Ad Council is where creativity and causes converge. We use the power of communications to tackle the country’s toughest issues, and we are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action — and improve lives.

What: In the spirit of March Madness, the Ad Council’s March “Adness” email campaign pins the year’s top 16 public service announcements (PSAs) against one another in a “bracketology” competition.

Continue reading The Ad Council Builds Successful March “Adness” Email Campaign Using Code Perfect

Homemakers Furniture Builds Better Emails with Modular Design



Get the case study to learn how Homemakers creates responsive emails in minutes with Code Perfect.

Who: Homemakers Furniture offers a large selection of furniture from all over the world at low prices. They have over 215,000 square feet of showroom space and expert specialists in every department.

Challenge: Homemakers needed to redesign their emails to be mobile responsive to deliver a seamless user experience from every device. With only one marketer on staff creating every email, Homemakers needed a tool to produce on-brand, mobile responsive emails in less time.

Solution: Homemakers found their responsive email build solution in Code Perfect. Code Perfect by Whereoware is an email template tool to create responsive emails in a fraction of time.

Download the case study to see how Homemakers optimized their emails for mobile audiences (no HTML code required) with Code Perfect.

Ferguson Enterprises Dives Into Real-Time Data With Domo



Download the case study to learn how Ferguson Enterprises uses business intelligence tool Domo to replace hours of manual reporting with actionable insights in minutes.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PFV, waterworks, and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Like many large, omnichannel organizations, Ferguson captures online customer activity and data in different systems – making it difficult to analyze the vast amounts of data created each day to effectively and completely measure marketing success.

Ferguson Enterprises needed to integrate data sources from different tools and store them in a single system to achieve a single source of truth, cut down hours spent manually pulling reports and combining data, and increase time spent on analyzing and acting on the data. Most importantly, the data needed to be actionable (inform their next action or trigger a corresponding email marketing activity), automated, and shareable across their large organization.

Download the case study to see how Ferguson uses Domo to transform their reporting and email marketing strategy. 

Need help maximizing your data, reducing reporting time, or gaining a universal truth for your business? Contact us to speak to one of our data experts.

5 Website Quick Fixes Checklist



Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.

Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.

How Ferguson Enterprises Increased Email Capture 188%



Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Despite running sophisticated email marketing campaigns, Ferguson was missing email addresses for approximately 70% of their large, national customer base. Ferguson realized requiring associates to capture customer email addresses equated to a multi-million-dollar opportunity, but entailed a huge procedural change across their nationwide organization.

Solution: Ferguson Enterprises teamed with digital agency Whereoware to make customer data quality a company-wide priority, but needed an effective and compelling communications strategy to get internal stakeholders, associates, and customers on board with the procedural change.

Download the case study to see how Ferguson Enterprises executed a three-tiered communication strategy, ultimately increasing email capture 188%.

Want more? See how Ferguson Enterprises took a modular approach to email and cut their email design and build time in half. 

Ad Council and Code Perfect Featured in a Litmus Case Study

Whereoware’s client Ad Council was recently featured in a case study by Litmus, the email industry rockstars behind the robust enterprise marketing platform.

The case study covers how Whereoware builds bulletproof email templates for Ad Council using our modular email design tool, Code Perfect.

Ad Council: “Code Perfect has been a lifesaver for our team, allowing us to be more nimble with our designs. It’s super easy to use and since it comes pre-tested across all email clients, we’re confident that it always looks great no matter which order we place our modules in. The monthly subscription fee gives us added peace of mind that the Code Perfect team is on top of the latest changes in Outlook, Gmail, iOS, and others, ensuring our modules are in line with best practices.”

Read the Litmus case study here, or check out our recap.

Continue reading Ad Council and Code Perfect Featured in a Litmus Case Study

Get Your 2018 Modular Email Design Cheat Sheet



Overwhelmed by your email frequency and volume? You’re not alone. According to Litmus, almost 55% of companies have six or more emails in production at the same time. If production demands are high, email complexities are even higher. Email On Acid found that 71.8% of companies plan on spending more time on email production this year.

If you’re an email marketer spending significant time coding, building, and testing each email send, STOP what you’re doing and download our Modular Email Design Cheat Sheet. Using modular email design, you boost email quality, while cutting email build time by as much as half. See how it works!

What is Modular Email Design?

Modular email design enables users to build flexible templates using modular “building blocks.” Email modules are pre-tested snippets of code laid on top of each other like Lego blocks that fit nicely together. Swapping modules in and out allows for endless combinations of email layouts and designs. Ready for the kicker? With modular design, you don’t have to code and test the modules each time.

Modular design takes planning, coding, and stringent testing in advance, but then frees your email team to repeatedly reuse the modules for all email and design needs. Our clients using modular design have cut their email production time in half – check out a case study to see how we did this for Ferguson Enterprises!

Why Should You Use Modular Email Design?

Modular email design makes the email production process easy and significantly less time consuming. By testing the modules in advance, you’re no longer spending time fixing line breaks or irritating rendering issues across different email clients or mobile devices. Your designers can instead focus on email strategy, compelling copy, and eye-catching imagery instead of rendering and formatting issues. Say goodbye to the days of spending hours coding each email, and hello to the days of pre-tested code modules that can be swapped in and out of emails in a fraction of the time!

How Can I Get Started with Modular Email Design?

Have you decided you want to try modular design out? To excel at modular design, you need to think through your email template and module needs to ensure you build flexible email layouts. We’ll break the steps down for you:

Step 1: Look through emails you’ve recently sent and figure out what’s working and what’s not. Are some parts of your emails getting more clicks than others? Is your audience ignoring elements in your navigation or overlooking calls-to-action? What parts of your emails is your audience interacting with?

Step 2: Compile the best parts of your emails and any need-to-have elements. This is where you’ll begin designing email modules to swap in and out of your email templates. Only keep the elements that have been working within your existing emails.

Step 3: Once you choose your modules – code and thoroughly test them. We recommend using a testing tool, like Litmus or Email on Acid, to ensure your modules render correctly across devices and ESPs. We suggest building responsive modules, so every email you send looks great regardless of screen size.

Step 4: Design, build, and test your templates. We typically build standardized headers and footers, and a master body that includes all our flexible modules. Test the templates for rendering and coding issues.

Step 5: Once you’ve thoroughly tested your modules and templates, you’re ready! Add in the modules like building blocks, change up copy and imagery, and enjoy your endless variations of email designs.

Download our Modular Email Design Cheat Sheet

If you’d like additional help, get our Modular Email Design Cheat Sheet. The cheat sheet includes an email modules guide to help you brainstorm module types, examples of what those modules look like in real emails, and a checklist to use when creating your own modular emails. Get ready to boost email quality and decrease email production time!

If you get stuck, contact us and we’ll walk you through the steps. We’ve built a modular email design tool, Code Perfect, that lets you add modules and customize layouts with a simple mouse click. See what everyone’s saying about Code Perfect and get a free demo of Code Perfect.