Category Archives: Case Study – Resource

Combining Predictive Analytics and Email to Win Back At-Risk Customers



Challenge

Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.

Solution

Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.

By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.

Results

Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.

Creative Co-Op – How a Redesigned Website Enhances the Retailer Shopping Experience



Who

Creative Co-Op is a home and seasonal décor, candle, jewelry and fashion accessories company.

Challenge

Creative Co-Op wanted to update their website to improve product discovery, offer sophisticated B2B tools and features, and better engage their active customer base.

Solution

Creative Co-Op’s new website streamlines product discovery with enhanced navigation, filtering, and search options to help retailers find the best products for their store. Large, high resolution lifestyle imagery and alternative views show off product details and an integrated Instagram campaign featured on the homepage enriches audience engagement.

The new site offers a suite of B2B tools and features. A Retailer Portal makes it easy and enjoyable to fulfil inventory, while a visual indicator tracks retailers progress toward their Advantage Status, Creative Co-Op’s loyalty program. A multi-line shopping cart feature separates retailers’ cart items and invoices by product line to personalize promotions and logistics (shipping/order minimums).

Download the case study to see how Creative Co-Op’s redesigned website increased transactions 19%.

How to Succeed in the Gift Industry’s New Era: Your 21st Century Playbook

B2B Gift and Home Buyers Are Changing – Can You Keep Up?

Acceleration of sales technology and evolving B2B buyer expectations are restructuring sales teams, displacing traditional sales channels, and fundamentally changing how buyers shop and interact with brands. To stay competitive, gift buyers and vendors must transition their business from old world commerce to new world commerce – fast.

What Can You Do?

Fill out the form + download your copy of the updated 21st Century Playbook: a quick recap of how B2B buyers are changing, and a play-by-play outline of what you need to anticipate and respond
to their needs, and compete for their business.

Download your 21st Century Playbook:



Webinar Recap: B2C Holiday Marketing 101 Slides + Toolkit

Thank you to everyone who joined us for our webinar: B2C Holiday Marketing 101. We shared need to know planning information for this season and next, easy updates you can make to your email and website, and ways to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2C Holiday Toolkit to get tons of great resources and the webinar recording:




Webinar Recap: B2B Holiday Marketing 101 Slides + Toolkit

B2B-Holiday-webinar

Thank you to everyone who joined us for our webinar: B2B Holiday Marketing 101. We shared easy updates you can make to your email + website, how to ready your reps for the holiday season, and the best way to tie in social.

If you missed the webinar or would like a refresher, get the slides.

Download the B2B Holiday Toolkit to get tons of great resources and the webinar recording:



Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend



Who:

Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.

Challenge

Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.

Solution

Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.

Webinar Recap: Mobile Email Design 101 Slides, Recording, + Checklist

Thank you to everyone who joined our webinar: Mobile Email Design 101. We hope you gained some mobile email design best practices to improve customer experience and increase conversions.

If you missed the webinar or need a refresher:

Review the slides   HERE

Watch the Webinar:

Download the checklist:



Webinar Recap: Facebook Advertising 101 Slides, Recording + Cheatsheet

Thank you to everyone who joined our webinar: Facebook Advertising 101. We hope you have a solid basis of how to advertise on Facebook to increase engagement and drive traffic to your website.

If you missed the webinar or need a refresher:

Review the slides  HERE
Watch the Webinar:

Download the cheatsheet:



Email Tip – How email personalization increased offline event attendance



Who:

Pacers Running sells running gear and hosts races to promote a running community for their customers.

Challenge

Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).

Solution

Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.

By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.

See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.

IBM Tip – API Playbook



Thank you to all who attended our session “A Marketer’s Practical Guide to the IBM Marketing Cloud API” at Amplify!

Whether you’ve never used the Watson Campaign Automation API or the only time you did was for the certification, this playbook will help you understand why the API test harness should be your BFF. As a marketers we have a lot of tools in our marketing toolkits and the API test harness is extremely valuable.

Extend the functionality of the Watson Campaign Automation UI by diving deeper into reporting, mass calculate queries, add and remove data, and so much more.

We share tips and tricks, how to get started, and breakdown each section of XML for one of our favorite API calls.