Thank you to everyone who joined us for our webinar with IBM: 6 Steps to Email Creation. We hope you feel prepared to send better emails with fewer mistakes in less time.
It’s hard enough to convert traffic on your e-commerce website, but many of our B2B wholesale clients face an additional hurdle: they require customers (retailers) to register with them to shop their website.
A non-registered website visitor can view products, though sometimes even those are hidden, but won’t see product information or certain product details. The registration process allows wholesale companies to vet retailers, without displaying wholesale prices to consumers.
Once the retailer registers and is approved, they receive a login and access to the full website – prices, product details, and frequently, highly customized retailer portals.
The plot thickens! When that same B2B wholesale company unveils a new website, oftentimes their retailers must re-register to gain access to the site. This is a common best practice to protect retailer privacy data. These wholesalers must compel retailers to register not once, but twice!
Having built hundreds of wholesale websites, we know a thing or two about motivating retailers to register. Today, we’ll cover five simple, effective ways to increase registrations on your website.
Can’t miss Invite and Benefits
This is a no-brainer, but make sure you tell retailers to register. The invitation or reminder to register must be easy to find, so place the messaging or call-to-action in a can’t miss location on your site or email.
Today, we welcome a guest post from Whereoware’s Senior Search Manager Jay Markwood. Jay specializes in search engine optimization (SEO) and executes search, display and remarketing campaigns for paid search clients.
Jay walked us through how he optimized client
Barcode-arena.com’s website for organic search, ultimately growing revenue 701%. See all the steps by downloading the case study, below.
Barcode-arena.com is an online retailer of Motorola barcode scanners and peripherals.
Launched in February 2014, Barcode-arena.com’s website experienced steady traffic and revenue growth through mid-2015.
Due to increased competition from other online barcode scanner websites, Barcode-arena.com’s traffic and revenue plateaued in July 2015.
Barcode-arena.com brought in Whereoware in early March 2016 to manage their pay-per-click (PPC) accounts and optimize their website for organic search traffic, conversions, and increased market share.
Get the case study to see how Whereoware identified missed opportunities and executed search engine optimization (SEO) best practices, growing revenue 701% and moving Barcode-arena.com to the first page of search engine results pages (SERPs).
The moment you’ve all been waiting for… the 2016 B2B + B2C Holiday E-commerce Toolkits are here!
What’s in your toolkit?
1. 2016 E-commerce calendar for 2016 chock full of holiday campaign ideas
2. Holiday Email Inspiration
3. Stats from last year’s sales season, so you can benchmark your performance
4. A bunch of other marketing resources, like email templates, how-to’s, and mobile tips.
5. A recording from our Holiday Readiness webinar, in case you missed it.
Thank you to everyone who joined us for our webinar: Simplifying the IBM Marketing Cloud Roadmap! We hope each of the tools make a little more sense to you + the use case for each tool for your organization.
But if you need a refresher, check out the recording (below) + our IBM Marketing Cloud Cost and Effort handout (here).
Consumers increasingly interact with brands from their mobile devices, and in many instances, mobile might be a customer’s only impression of a brand. It’s imperative that customers receive an excellent user experience from every device.
Plow & Hearth is a multi-channel retailer of quality hearth, yard and garden, apparel, and outdoor and indoor living products.
50% of Plow & Hearth’s emails were opened on mobile devices, but their emails were not mobile-friendly.
Like many retailers, they had a small team that was inexperienced in coding emails and a very aggressive email schedule. They were ready to dive into mobile email, but weren’t sure whether responsive or scalable design would be the best approach for their family of six brands.
Plow & Hearth reached out to Whereoware to develop mobile-friendly email templates for their team to update and maintain ongoing.
Due to the large volume of emails sent, and the limited staff/resources to put emails together, Whereoware had to think of a creative and straightforward way for less experienced email builders to construct anywhere from 30-60 emails in one week.
Read the short case study to see how Whereoware worked with Plow & Hearth to deliver three responsive email templates – increasing quality of 60+ emails a week and cutting email production time in half.
Fitz and Floyd is a leader in designing and manufacturing hand-painted ceramics, dinnerware, gifts, collectibles, and home décor.
Whereoware developed pay-per-click (PPC) campaigns to drive traffic to FitzandFloyd.com, but these campaigns were underperforming for revenue in January 2016.
Whereoware’s search team analyzed Fitz and Floyd’s current PPC campaigns and identified three areas for improvement. Read the short case study (right) to see how small changes to their under-performing campaigns ultimately grew the return on ad spend 105%.
Brands send a flurry of emails leading up to important shopping holidays like Black Friday, Christmas, and New Year’s, but there are so many under-celebrated holidays throughout the year. Sometimes, brands’ offbeat holiday promotions make an even greater impact, because they face far less inbox competition than on larger holidays.
April Fool’s Day is one overlooked holiday that allows brands to step out of their comfort zone + engage customers in ways that would NEVER fly any other day of the year. (Did you see what we did?)
Our client Colonial Candle took a creative approach to their April Fool’s Day promotion. See how it paid off big time.
Colonial Candle is a B2B+ B2C retailer of candles + candle accessories.
Colonial Candle wanted to celebrate April Fool’s Day without being gimmicky. They intended to intrigue customers with different creative than their typical email designs and drive them to the website to ultimately convert.
When prospects engage with your brand, are you just leaving them hanging? Let’s change that!
Instead, when a prospect interacts (by signing up for your email list or downloading a case study, for example), show them how much you value their attention by sending them a friendly + helpful Welcome email.
A timely Welcome email tells recipients you are excited to start a relationship. They’re well worth the effort – Welcome emails typically see higher engagement than other emails, because the prospect has shown they’re interested + are open to hearing from you in the future.
Ready to show your audience you adore them by sending an excellent Welcome email? Get our Welcome Emails case study to see proven tactics and real-life examples of getting the customer relationship started on the right foot.
Sullivans is a B2B wholesaler of floral products, seasonal décor, and home décor.
Sullivans was ready to redesign their website to be mobile-friendly and easier to update to reflect promotions and merchandising.
They had in-depth understanding of their retailer audience, and the products each cared about. They wanted their new website to deliver a personalized shopping experience, so retailers shopping specific product lines would always see content reflective of their inventory needs.
In November 2015, Whereoware designed and built Sullivans a new responsive website. The personalized B2B e-commerce website places the right product in front of the right customer at the right time to make shopping easy and intuitive for retailers. The site is easy to update and delivers an exceptional user experience from every device.
Check out the case study (above) to see Sullivans’ new website in action!