Category Archives: Email Automation

Email Deliverability 101

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2017 Deliverability Benchmark report, roughly one in five emails don’t reach their intended audience.

With nearly 20% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

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How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels.

According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands if a company fails to deliver personalized interactions.

How do you achieve the level of personalization customers expect? Pharos by Whereoware equips Marketing and E-com teams with simple, but powerful tools to amplify and personalize their marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

Pharos Product Suite
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Email Tip – Updated Email Optimization Checklist



We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.

According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.

We strive to always give you the most up-to-date, reliable email marketing advice. Today, we’re excited to share the 3rd edition of our famous Email Optimization checklist, updated in 2018 to reflect the latest email best practices.
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Email Deliverability 101 Checklist

Marketers obsess over designing innovative emails, writing compelling copy and killer subject lines, and crafting powerful calls-to-action, but what’s the point if that labor of love never reaches the inbox?

Email deliverability challenges are a common issue for many brands. According to Return Path’s 2017 Deliverability Benchmark report, roughly one in five emails don’t reach their intended audience.

With nearly 20% of emails diverted to the spam folder or blocked entirely, marketers are missing valuable opportunities to build stronger relationships with their subscribers. In fact, Litmus found that one-third of marketers have had email deliverability issues.

Let’s talk about email deliverability, why it matters, and how to ensure your email gets delivered. Can’t wait? Get our Email Deliverability Checklist to boost your delivery rates, optimize your inbox placement across your subscriber list, and avoid the dreaded spam folder (or worse, the Boogie Man blacklist).

Continue reading Email Deliverability 101 Checklist

2018 Litmus Live Boston – Responsive Background Images



Whereoware headed to 2018 Litmus Live Boston this week, where our  Lead Technical Marketer, Chris Grouge, presented a session on 100% responsive background images.

We had a great time networking and collaborating with such a brilliant group of email professionals and industry experts. Jam-packed with worthwhile workshops, in-depth breakout sessions, knowledgeable speakers, and awesome attendees, this year’s Litmus Live was one to remember. We can’t wait to put into action the real-world advice and best practices we absorbed.

To all you fellow email nerds who attended, we hope you enjoyed Chris’ presentation on Developing Better Emails With Background Images. Relive the experience and download the presentation slides and get his code snippet, via the webform.

For those who missed it, are you feeling a little FOMO? Don’t worry. Read more about what Chris covered and get the inside scoop on how to create more flexibility in your email designs, ensure a smoother customer experience, and enhance email performance and results with 100% responsive background images.

Responsive Background Image
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3 Must-Send Emails This Holiday Season

It’s no secret that Black Friday doorbusters and Cyber Monday steals are essential in driving online sales and boosting foot traffic in stores. Adobe Analytics reported that consumers spent nearly $20 billion online from Thanksgiving Day through Cyber Monday in 2017. This 15 percent increase in e-commerce sales from 2016 is sure to continue to skyrocket this coming season-of-giving.
Thanksgiving Weekend Online Sales

While there’s no sign of the biggest shopping weekend of the year losing its luster, retailers must work harder than ever to bring holiday cheer to customers. The highly-anticipated kickoff to the holidays is now a five-day shopping spree full of discounts and perks, with the competition getting stronger and stronger. Similarly, buyers are savvy and efficient, searching for the best deals at the best times.

Worried about how you’re going to stand out amongst the flurry of ugly sweater party invitations, festive e-cards and competitor promotions? Need some holiday hacks to send your 2018 sales soaring?

We’re sharing our 3 must-send emails to help make it your best year yet:

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How Ferguson Enterprises Increased Email Capture 188%



Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Despite running sophisticated email marketing campaigns, Ferguson was missing email addresses for approximately 70% of their large, national customer base. Ferguson realized requiring associates to capture customer email addresses equated to a multi-million-dollar opportunity, but entailed a huge procedural change across their nationwide organization.

Solution: Ferguson Enterprises teamed with digital agency Whereoware to make customer data quality a company-wide priority, but needed an effective and compelling communications strategy to get internal stakeholders, associates, and customers on board with the procedural change.

Download the case study to see how Ferguson Enterprises executed a three-tiered communication strategy, ultimately increasing email capture 188%.

Want more? See how Ferguson Enterprises took a modular approach to email and cut their email design and build time in half. 

Email Tip: Re-engagement Emails 101

This month, we welcome a guest blog post from our Digital Strategist, Allison Cutsinger.  Allison is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, mobile, and search campaigns for B2B and B2C e-commerce clients.

Allison

In the age of personalized content at your customers’ fingertips, email marketing campaigns are a must. After all, it’s a simple algorithm. You send engaging emails, make millions of dollars, and skip off into the sunset to live happily ever after.

While this may be your story, it’s often not that simple. Estimates suggest that by 2021, we could reach an all-time high of 320 billion emails sent daily around the globe. Competition for inbox placement and your customers’ attention is a universal challenge.

Every savvy email marketer struggles with subscriber disengagement. Broadly defined, email contacts are considered disengaged if they do not open any of your emails within the past 6 months.

It’s not uncommon for contacts to become disengaged. In fact, you can expect to lose roughly 22% of your subscribers on an annual basis (either from disengagement or from opting-out).

With heightened competition, even the best subject lines might not save disengaged customers. Today, we’ll cover engagement basics and how to re-engage at-risk subscribers.

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Ad Council and Code Perfect Featured in a Litmus Case Study

Whereoware’s client Ad Council was recently featured in a case study by Litmus, the email industry rockstars behind the robust enterprise marketing platform.

The case study covers how Whereoware builds bulletproof email templates for Ad Council using our modular email design tool, Code Perfect.

Ad Council: “Code Perfect has been a lifesaver for our team, allowing us to be more nimble with our designs. It’s super easy to use and since it comes pre-tested across all email clients, we’re confident that it always looks great no matter which order we place our modules in. The monthly subscription fee gives us added peace of mind that the Code Perfect team is on top of the latest changes in Outlook, Gmail, iOS, and others, ensuring our modules are in line with best practices.”

Read the Litmus case study here, or check out our recap.

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Gmail Accelerated Mobile Pages Coming Soon

Wouldn’t it be cool to interact with website content, answer a survey, RSVP to an event, or schedule an appointment without ever leaving your Gmail inbox? Imagine the opportunities for increased interactions with your audience, if they could convert directly within an email. Well, it’s your lucky day. Google announced Accelerated Mobile Pages (AMP) will be released for Gmail later this year.

Today, we’ll talk through how email marketers can prepare for Gmail AMP.

Google Accelerated Mobile Pages

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