Category Archives: Email Automation

Email Tip – To Emoji, or Not to Emoji?

This week, we welcome a guest post from our Digital Marketing Manager, Erin Alemdar.

Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji?

B2C Holiday Email Inspiration 2017

Another year, another holiday campaign. Avoid getting stuck in a rut – pull ideas for your 2017 campaigns with our  B2C Holiday Email Inspiration Gallery.

Check it out:

Get Your 2017 Responsive Email Design Checklist

As promised, here is our 2017 Responsive Email Design Checklist.

Did you know that 51% of consumers unsubscribed from a brand’s email because their emails or website didn’t display or work well on their smartphone? We know you don’t want your audience to be part of this high percentage.

What’s more, 54% of email is now opened on a mobile device.

With more and more people using mobile devices to open their emails everyday, it is imperative that you keep up!

Get our Responsive Email Design Checklist to follow as you code your next email. If you’re still having trouble, don’t hesitate to reach out to us.

Download the checklist:


Web Tip – How to Measure Statistical Significance of Your A/B Tests

This week, we welcome a guest post from our Digital Project Manager, Anna Pleshakova.

 Anna is responsible for behavior-driven email marketing campaigns and strategy for B2B and B2C clients and helping them navigate emerging digital trends. She also works on web development and data integration projects for clients.

As marketers, we always want to be testing to see what creative content fits our audience best. Is it a sneaky subject line that entices email opens? Or a particularly good call to action that gets the click on a landing page?

Multivariate, or A/B testing, is a great way to test and see what works and doesn’t. “Success” can be measured in numerous ways, but the results should be significant. If you’re scratching your head because we lost you at multivariate, read on to learn what A/B testing is and how you can measure the statistical significance of your tests.

Continue reading Web Tip – How to Measure Statistical Significance of Your A/B Tests

Email Tip – Mystery Emails We Love

Is your interest piqued at the slightest bit of mystery? If your answered “yes,” the same goes for your audience.

Mystery emails are used to pique interest, add urgency, and increase open and click rates. There are many use cases for this- maybe you’re promoting a sale, or unveiling a new product or service. The same goes for all your other emails; the subject line, creative, copy, and call-to-action all play a role in getting the reader to click through to the landing page. In the case of mystery emails, you’re going to be vague and “tease out” what the landing page will reveal.

Continue reading Email Tip – Mystery Emails We Love

Email Tip – How email personalization increased offline event attendance



Who:

Pacers Running sells running gear and hosts races to promote a running community for their customers.

Challenge

Pacers Running needed to drive participation at the George Washington Parkway Classic 10 Mile & 5K (GWPC).

Solution

Whereoware designed a hyper-personalized, automated email program for Pacers to drive participation at the GWPC.

By integrating multiple race registration and tracking systems, the personalized emails reference each contact’s relationship with Pacers, place in the race lifecycle (pre-registration, post-registration, and race lead-up), and more.

See all the unique datapoints Pacers used to personalize their audience’s experience and boost attendance at the George Washington Parkway Classic 10 Mile & 5K.

Email Tip – Father’s Day Emails We Love

Father’s Day is just a few short weeks away and we have started to receive numerous emails in anticipation of the holiday.

Check out some of our favorite below and get some gift ideas while you read!

Gift Guides

Gift guides make it easy to cut through the clutter on a website and see what stand out items the retailer thinks are perfect for a holiday. We like that Kiehl’s shows both individual and kits that would make great gifts for dad. And we like the top 5 gifts guide from Mark & Graham – especially the S-curve layout of the email!

Segmentation

Is your dad the creative type? Or is he more of a sports guy? Emails that segment gift suggestions to a certain “type” of guy help you to determine where to focus your interest. Is your dude on the cusp or more than one type? Mix and match gifts from different segments for a personalized gift! We like how Bergdorf Goodman and Nordstrom Rack approached this email style.

Promotions and Deals

Who doesn’t love a sale? Cabela’s and Artifact Uprising sent emails highlighting the deals and site-wide sales they have. This is especially great if you need to buy multiple gifts for the men in your life celebrating Father’s Day. Paper Culture sent an email about a specific product they are running a special on that they think would make a great Father’s Day gift.

Gift Cards

Gift cards give you a lot of flexibility in your gift giving. Services like Stitch Fix offer gift cards that can be emailed, printed, or mailed to the recipient to fit your needs. Ahead of the game? Get a physical gift card gift boxed and sent to the recipient or sent to you to give to them in person. Looking for a list minute gift? Email them the gift card with the retrieval code.

Marketing Tip – Relational Tables 101

Are you an e-commerce company that sells hundreds of products in various iterations and your customers come back to order from you time and time again? Are you pulling your hair out trying to house all the data you have on your customers into one database? Stop. Relational databases and tables will become your new best friend.

Ali Nazam

We welcome Digital Marketing Manager, Ali Nazam to explain what a relational database is and why as an e-commerce marketer you should use them.

Continue reading Marketing Tip – Relational Tables 101