Category Archives: Email Automation

Combining Predictive Analytics and Email to Win Back At-Risk Customers

Case Study - Resource, Email Automation


Challenge

Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.

Solution

Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.

By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.

Results

Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.

Trending: Anti-Black Friday and Cyber Monday Marketing

Email Automation

Did you survive the biggest shopping weekend of the year?! While our wallets crave payday after the onslaught of Black Friday and Cyber Monday deals and steals, it’s retailers’ inventive marketing that really piqued our interest.

Surprisingly, retailers’ clever subject lines or design isn’t what caught our eye – it was the missing promotion. When inboxes are overloaded with holiday shopping deals, does skipping a promotion altogether differentiate brands?

We’re investigating the “anti-Black Friday/Cyber Monday” crew in today’s email roundup.

REI

Starting in 2015, REI bucked trends and turned out the lights on Black Friday with their #OptOutside campaign.

REI, an outdoors adventure retailer, closed their stores, gave their employees a paid holiday, and encouraged others to go outside on Black Friday with friends and family, instead of duking it out at the mall.

This campaign not only aligns with REI’s mission, but sets them apart from the myriad of other retailers vying for your attention during the holidays.

REI #optoutside

Continue reading Trending: Anti-Black Friday and Cyber Monday Marketing →

Email Tip – Black Friday and Cyber Monday

Email Automation

Were you inundated with emails between Thanksgiving and Cyber Monday? You’re not alone – the biggest shopping weekend of the year filled up our inbox too.

Black Friday and Cyber Monday are two of the busiest days of the year for retailers and marketers. Many retailers didn’t even wait until Black Friday this year and instead, began their sales on Thanksgiving Day. Their early-bird approach paid off. According to Adobe Digital Insights, Thanksgiving online sales increased 18.3%, Black Friday dollars spent increased 16.9%, and Cyber Monday sales increased 16.8% from 2016.

Since we’re total data geeks at Whereoware, we set out to measure how our overflowing inbox correlated to retailers’ holiday sales success. Did retailers across industries send more emails this year compared to last year’s holiday shopping kickoff? We tracked the holiday email sends (Thanksgiving – Cyber Monday) of 15 major retailers, such as Old Navy, Amazon, Loft, Nordstrom, Kohls, and Bath & Body Works (see the raw data below), and compared the results year-over-year. Check out what we found.

BlackFriday-CyberMonday-Graph

Continue reading Email Tip – Black Friday and Cyber Monday →

Holiday Tip – Holiday Emails We Love

Email Automation

Another year, another holiday season is upon us. It’s nearly November and we’ve already been inundated with Halloween, Thanksgiving, and December holiday emails. But what makes a holiday email stand out from the rest? Sometimes it’s a particularly good subject line to pique our interest, a clever design, or a unique offering. We’ll be sharing some out-of-the-box ideas in this round-up of holiday emails we love.

Holiday GIFs
GIFs are a great way to grab your readers’ attention and entice a click through. You can choose to use a GIF in place of a static hero image, or you can animate just a small aspect of your email.

Mark and Graham
We love this announcement email from Mark & Graham not only for its use of a GIF but for the omni-channel approach of inviting you to peek at the online holiday catalog. They easily could have showcased a few new product offerings and linked to the holiday category page. Instead, they used a GIF to “flip” through a few of the pages of the online catalog as a sneak peek.

Continue reading Holiday Tip – Holiday Emails We Love →

Email Tip – To Emoji, or Not to Emoji?

Email Automation

This week, we welcome a guest post from our Digital Strategist, Erin Alemdar.

Erin is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, and mobile campaigns for B2B and B2C e-commerce clients.

Using emojis in email subject lines is a trend that has grown tremendously over the last few years, and it’s a trend that’s not likely to disappear anytime soon. In fact, the use of emojis in marketing email subject lines increased 775% from 2015-2016, according to Email Marketing Daily. Whether you ❤︎ emojis or hate them, these tiny symbols have made an impact on the way we communicate. For marketers, it’s another tool we can use to stand out in our customers’ already crowded inboxes and enhance the meaning of our subject lines. Continue reading Email Tip – To Emoji, or Not to Emoji? →

B2C Holiday Email Inspiration 2017

Email Automation

Another year, another holiday campaign. Avoid getting stuck in a rut – pull ideas for your 2017 campaigns with our  B2C Holiday Email Inspiration Gallery.

Check it out:

Get Your 2017 Responsive Email Design Checklist

Email Automation, Mobile

As promised, here is our 2017 Responsive Email Design Checklist.

Did you know that 51% of consumers unsubscribed from a brand’s email because their emails or website didn’t display or work well on their smartphone? We know you don’t want your audience to be part of this high percentage.

What’s more, 54% of email is now opened on a mobile device.

With more and more people using mobile devices to open their emails everyday, it is imperative that you keep up!

Get our Responsive Email Design Checklist to follow as you code your next email. If you’re still having trouble, don’t hesitate to reach out to us.

Download the checklist:



Web Tip – How to Measure Statistical Significance of Your A/B Tests

Email Automation, Web tip

This week, we welcome a guest post from our Digital Project Manager, Anna Pleshakova.

 Anna is responsible for behavior-driven email marketing campaigns and strategy for B2B and B2C clients and helping them navigate emerging digital trends. She also works on web development and data integration projects for clients.

As marketers, we always want to be testing to see what creative content fits our audience best. Is it a sneaky subject line that entices email opens? Or a particularly good call to action that gets the click on a landing page?

Multivariate, or A/B testing, is a great way to test and see what works and doesn’t. “Success” can be measured in numerous ways, but the results should be significant. If you’re scratching your head because we lost you at multivariate, read on to learn what A/B testing is and how you can measure the statistical significance of your tests.

Continue reading Web Tip – How to Measure Statistical Significance of Your A/B Tests →