Category Archives: Marketing

Meet Our Favorite Salesforce Marketing Cloud (SFMC) Tools

This week, we welcome a guest post from our Marketing Account Manager, Lea Howland.

Lea works with our clients to maximize their website and email strategy, guiding them on how to leverage digital technology to achieve their goals. She specializes in creating and implementing strategic roadmaps for client success – translating best-in-class digital tactics into actionable plans.

Salesforce Marketing Cloud (SFMC) is a popular marketing automation software enabling marketers to target and track interactions using the powerful data capabilities of Salesforce.com (SFDC) CRM, right out of the box. Combining SFMC and SFDC ensures all leads receive the attention they need through targeted, automated marketing and your sales team—leading to a more efficient, effective, and aligned sales process.

Any tool that helps get sales and marketing alignment is a win in our book! In fact, Salesforce found that “62% of marketing leaders say individuals and teams in their departments are more aligned with each other than ever…and the more aligned they become, the better they perform.”

Today, we’re covering a few tips to help Salesforce Marketing Cloud users maximize tools within the platform to better support their sales team and marketing efforts, while growing ROI.

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Get in Front of Your Brand’s Biggest Fans with Instagram’s New In-App Checkout Feature

Shopping on social media just got a whole lot easier.

Last year, Instagram released shopping tags, enabling brands to create hybrid marketing and advertising content with tags that display product and price details directly on posts. But the much-loved social media platform has taken it to the next level.

Instagram announced that it began rolling out a new in-app checkout feature that makes it easy-breezy for ‘grammers to shop their feed and favorite brands.

This is a big move for Facebook, the parent company of the popular photo-sharing app, into becoming a full-fledged commerce business. Although direct checkout is currently in limited testing with 20-something top brands, Instagram plans to extend the feature to more businesses in the coming months.

Want to know how you can get in front of your brand’s biggest fans? Learn how the checkout feature works, how to get started, and what it means for your devoted followers.

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Video – Meet Pharos + See How the Gift Industry is Changing in 1.5 Minutes

The Gift and Home Industry is changing – what can you do to keep up? To stay competitive, buyers and vendors must transition their business from old world commerce to new world commerce – fast.

Meet Pharos – an affordable, mix-and-match product suite built to enable Gift and Home companies to amplify and personalize marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

Continue reading Video – Meet Pharos + See How the Gift Industry is Changing in 1.5 Minutes

How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels.

According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands if a company fails to deliver personalized interactions.

How do you achieve the level of personalization customers expect? Pharos by Whereoware equips Marketing and E-com teams with simple, but powerful tools to amplify and personalize their marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

Pharos Product Suite
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Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.

According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.

Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.

Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.

Facebook Brand Collabs Manager
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2018 Holiday Digital Ads Toolkit

It’s beginning to look a lot like….the busiest shopping season of the year! Is your paid search plan in place to develop successful holiday ads and increase conversions this season?

Don’t skip this hugely profitable channel! Adobe reported that organic and paid search brought in the most revenue during the 2017 holiday season.

Holiday PPC Tips

We’re here to help you maximize paid search for holiday shoppers. Our 2018 Holiday Digital Ads Toolkit includes a guide to help you optimize your PPC strategy, a how-to for creating a Facebook ad, and a quick case study of a successful holiday ads campaign that generated a 954% return on ad spend (ROAS).

Get the Resources:



 

 

Getting the Most Out of Your CRM

Whether you’re looking to maintain relationships with existing customers or engage prospects throughout the sales cycle, it’s impossible for even the most talented sales rep to remember every customer interaction, so they can follow up at the right time with the right message.CRM

As businesses strive to give a personal and genuine touch to every customer, tracking sales activity and follow up is critical. Yet, customers interact with businesses across multiple channels and at fleeting moments – how can a rep effectively monitor and keep track of it all? Including interactions with others, such as customer service.

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Piggyback Your Promotions with Amazon Prime Day

Set your alarms! Amazon Prime day begins July 16, 2018.

Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.

Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.

Daily Deals

Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.

Here is a customer appreciation email example from Gathre last month:

Gathre - Appreciation Week

Survey + Win

So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).

Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.

UrbanStems did a great job of this recently:

UrbanStems - Survey

Amazon-centric Content

Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.

Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.

Here are some examples we love from Apartment Therapy and Brit + Co:

Apartment TherapyBrit+Co

 

Takeaways

This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.

What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!

2018 IRCE B2B Workshop Recap

If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!

Session: A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.

Mud Pie

Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.

In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.

Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.

B2B Workshop Presentation Slides

Persona Worksheet

2018 IRCE Roundup

This year’s Internet Retailer Conference and Exhibition (IRCE 2018) in Chicago did not disappoint! We enjoyed awesome speakers, informative sessions, fun networking opportunities, and ate a ton of fresh popcorn at our booth.

2018 IRCE Roundup

The four-day conference featured two days of workshops and two days of general sessions, with an all-star cast of keynote speakers: Warby-Parker, Seth Godin, Houzz.com, and Eloquii. We had a great session in the B2B workshop on Friday speaking with our client Mud Pie, A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth. (Did you miss our B2B workshop session? Get our slides and the persona worksheet here.)

Continue reading 2018 IRCE Roundup