In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.
According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.
Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.
Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.