Category Archives: Marketing

2018 IRCE B2B Workshop Recap

If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!

Session: A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.

Mud Pie

Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.

In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.

Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.

B2B Workshop Presentation Slides

Persona Worksheet

2018 IRCE Roundup

This year’s Internet Retailer Conference and Exhibition (IRCE 2018) in Chicago did not disappoint! We enjoyed awesome speakers, informative sessions, fun networking opportunities, and ate a ton of fresh popcorn at our booth.

2018 IRCE Roundup

The four-day conference featured two days of workshops and two days of general sessions, with an all-star cast of keynote speakers: Warby-Parker, Seth Godin, Houzz.com, and Eloquii. We had a great session in the B2B workshop on Friday speaking with our client Mud Pie, A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth. (Did you miss our B2B workshop session? Get our slides and the persona worksheet here.)

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Business Intelligence vs. Predictive Analytics

This month, we welcome a guest blog post from our Business Analyst, Bryan Sauka.

BryaBryan manages Whereoware’s business intelligence tools, develops predictive models, analyzes data, and identifies trends to help Whereoware clients make data-driven decisions.

If last year’s buzzword “big data” is about capturing and understanding data, intelligence is about achieving big-picture insights and making data actionable.

Today, we’re breaking down business intelligence (BI) and predictive analytics to help you understand how each can impact your business.

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Email Tip: Re-engagement Emails 101

This month, we welcome a guest blog post from our Digital Strategist, Allison Cutsinger.  Allison is responsible for the overall email strategy, production, scheduling, delivery, and reporting of behavior-based, targeted email, website, mobile, and search campaigns for B2B and B2C e-commerce clients.

Allison

In the age of personalized content at your customers’ fingertips, email marketing campaigns are a must. After all, it’s a simple algorithm. You send engaging emails, make millions of dollars, and skip off into the sunset to live happily ever after.

While this may be your story, it’s often not that simple. Estimates suggest that by 2021, we could reach an all-time high of 320 billion emails sent daily around the globe. Competition for inbox placement and your customers’ attention is a universal challenge.

Every savvy email marketer struggles with subscriber disengagement. Broadly defined, email contacts are considered disengaged if they do not open any of your emails within the past 6 months.

It’s not uncommon for contacts to become disengaged. In fact, you can expect to lose roughly 22% of your subscribers on an annual basis (either from disengagement or from opting-out).

With heightened competition, even the best subject lines might not save disengaged customers. Today, we’ll cover engagement basics and how to re-engage at-risk subscribers.

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Zara Augmented Reality Enhances Customer Shopping Experience

Imagine this: you walk into your favorite store, point your phone’s camera toward the display window, and see a real-life model posing and speaking, instead of a motionless mannequin. Or, you point your phone’s camera at a delivery package and see a model posing on top of your box.

ZaraAR

This sounds like futuristic fiction, but it’s exactly what Spanish retailer Zara revealed on April 12.

Yesterday, Zara rolled out an augmented reality (AR) campaign on their mobile app, ZaraAR to coincide with the release of their new collection. It is available in 120 Zara stores globally for two weeks. They’re not alone either. AR is picking up speed; according to Digital Bridge, 74% of consumers expect retailers to offer some type of AR experience.

Intrigued? Us too. Check out how Zara is using AR to enhance the customer shopping experience.

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Gmail Accelerated Mobile Pages Coming Soon

Wouldn’t it be cool to interact with website content, answer a survey, RSVP to an event, or schedule an appointment without ever leaving your Gmail inbox? Imagine the opportunities for increased interactions with your audience, if they could convert directly within an email. Well, it’s your lucky day. Google announced Accelerated Mobile Pages (AMP) will be released for Gmail later this year.

Today, we’ll talk through how email marketers can prepare for Gmail AMP.

Google Accelerated Mobile Pages

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Social Tip – LinkedIn Advertising 101

LinkedIn is the Facebook for professionals. While there are some things you’d do on Facebook that you wouldn’t do on LinkedIn (such as, post those pictures from last year’s holiday party), social advertising isn’t just for Facebook. If you’re a services company you can take advantage of generating leads for a webinar or from whitepaper downloads using LinkedIn advertising. Let’s walk through how to create an ad.

Types of LinkedIn Ads

  • Sponsored Content: In feed sponsored advertisements
  • Text Ads: Right rail text only advertisements
  • Sponsored InMail: Direct sponsored messages to LinkedIn inbox

LinkedIn-Ad-Types

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Facebook Dark Posts: What They Are and When to Use Them

With Halloween coming up, we decided to write about a topic that sounds a little more eerie than usual: Facebook dark posts. We know that sounds spooky but, luckily, they are not as sinister as they sound. It’s safe to say you can put away your garlic and wooden stakes. Now that we’ve cleared that up, let’s discuss what Facebook dark posts are.

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2017 B2B + B2C Holiday Toolkits

2017-B2B-B2C-HOLIDAY-TOOLKITS

It’s that time of year again! The B2B + B2C Holiday Toolkits are back to get you ready for this holiday season and prepare you for next year’s season.

Each free toolkit includes:

  • 2017 Holiday Calendar with campaign ideas and important dates for B2B + B2C
  • A plethora of resources to get your email and website holiday ready
  • Recording of our B2B/B2C Holiday Marketing 101 webinar
  • Plus, so much more!