Is your business getting the most out of your social media presence? If you’re already using Facebook to connect with your audience and Instagram to build brand awareness, it may be time to take the next step: selling on social.
Before getting started, ensure you’ve got the social media basics covered, are interacting with your audience in meaningful ways, and providing value-driven content by avoiding common mistakes. Ask yourself these critical questions, are you:
Using social analytics to better understand what your audience’s wants, interests, and needs?
Tailoring your content and posts to each social platform?
Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.
In an article featured on Customer Think, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.
First impressions are everything, so lead acquisition and nurture is a defining element of any marketing strategy. Not only does lead nurture impact customer’s first impression of a brand, but it’s cost effective: companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost.
With Acoustic Campaign, you can move leads through a sales funnel and make 1:1 connections that customers increasingly demand. From adding new contacts into your database, getting to know them while they get to know you, and keeping in touch with timely, relevant content, Acoustic Campaign has tools to support your strategy the whole way.
Let’s start with how Acoustic Campaign can make any marketer an expert at acquisition.
The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail.
Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.
Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.
In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.
Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.
None of us, in life or in business, are immune to crisis. As the Covid-19 Coronavirus outbreak evolves, our norm is rapidly adapting – we’re social distancing, working from home, stockpiling hand sanitizer and paper goods. We’re stressed over our loved ones’ health, closed schools, and cancelled events.
It may not be business as usual, but for many, business moves forward. Some companies are sharing with customers how Covid-19 is transforming business operations. Many brands don’t have an update, but feel compelled to jump on the bandwagon – resulting in subscribers being inundated by very similar (and largely irrelevant) messages.
Cancel everything is not a path forward. Instead, marketing during the Coronavirus means treading carefully. What’s the right chord between sensitivity, timeliness, and relevance? Should you be making a statement, what type of statement, and what else should you do in the weeks the world’s at a standstill?
Pause and plan, but don’t panic: every business right now must ask and answer these questions, with their unique customers’ needs and interests in mind. We hope our strategic recommendations will help you navigate these murky waters and communicate more effectively.