In a flash COVID-19 transformed business as we know it and forced marketers to learn a hard lesson. Amidst the recent global crisis, along with constantly evolving consumer preferences, external disruptions, new technology, and more, e-commerce brands need to be able to adapt – fast.
How can your business effectively and confidently revolutionize your plan in the face of today’s rapid speed of change? In an article featured in Advertising Week 360, Whereoware’s VP of Customer Success and Marketing, Randi Mohr, offers her expertise on how to pivot and crisis-proof your digital strategy by placing your data and customers at the epicenter.
“Stay laser-focused on your customers. Turn your strategy on a dime by using data to understand your customers’ current context and proactively respond to their needs. Provide relevant value at every turn. Then, measure the results of your efforts to tailor your strategy ongoing,” she advises.
Is your B2B business ready for an unprecedented holiday season?
In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.
“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.
Is your business getting the most out of your social media presence? If you’re already using Facebook to connect with your audience and Instagram to build brand awareness, it may be time to take the next step: selling on social.
Before getting started, ensure you’ve got the social media basics covered, are interacting with your audience in meaningful ways, and providing value-driven content by avoiding common mistakes. Ask yourself these critical questions, are you:
Using social analytics to better understand what your audience’s wants, interests, and needs?
Tailoring your content and posts to each social platform?
Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.
In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.
First impressions are everything, so lead acquisition and nurture is a defining element of any marketing strategy. Not only does lead nurture impact customer’s first impression of a brand, but it’s cost effective: companies that excel at lead nurture generate 50% more sales-ready leads at a 33% lower cost.
With Acoustic Campaign, you can move leads through a sales funnel and make 1:1 connections that customers increasingly demand. From adding new contacts into your database, getting to know them while they get to know you, and keeping in touch with timely, relevant content, Acoustic Campaign has tools to support your strategy the whole way.
Let’s start with how Acoustic Campaign can make any marketer an expert at acquisition.
The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail.
Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.