Category Archives: Mobile

Webinar Recap – The Store Of The Future

Did you sit in on yesterday’s webinar, Connecting Devices and Data to Create the Store of the Future? The webinar covered personalization and technology in retail and had us totally geeking out. A round of applause for the host, Alicia Fiorletta of Retail TouchPoints, and the awesome speakers:


How often do you sit in on a webinar that talks about delivering a tailored customer experience, while showing off super cool technologies like RFID, augmented reality, robots (I mean, ROBOTS)?

Check out just a few of the sci-fi-ish technologies that ambitious retailers are adding into their brick and mortar stores to bridge the gap between the digital and in-store experience:

The New StoreThe webinar covered a ton of information, but we summarized a few of our favorite points for you.

Digital isn’t killing retail

The speakers agree that digital isn’t replacing retail. In fact, 94% of total retail sales are still generated at brick and mortar stores (eMarketer). Consumers visit retail stores because they’re seeking a comfortable, familiar, sensory experience. They want to touch and see your products and get feedback from your sales reps. Smart retailers are using digital to enhance and augment the retail experience, not replace it.

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5 tips for a tablet-driven sales meeting

Is your iPad sales tool helping, or hurting, productivity in your sales meetings?

Forrester Research projects spotlight for sales - in ipad-v2that by 2017, total worldwide tablet sales will reach 381 million units, with 18% of these tablets purchased directly by enterprises.

That’s a huge number of tablet users leveraging the tool to meet and exceed their business goals. We put together our top five tips and tricks to ensure you’re using your tablet to its fullest potential.

1. Always represent your company’s brand 
In today’s competitive sales climate, it’s imperative to highlight your company’s brand wherever you go. This is especially true with your sales app, which is in front of your customers regularly. Your sales app should have a cohesive look and feel (your company’s logo, colors, and messaging) to help customers better associate and recall your brand, set yourself apart from the competition, and increase their comfort level doing business with you.

2. Be prepared before walking in the door
Open and load all the apps you need, BEFORE you walk into the client’s door. On the same note, ‘kill’ your games, email, music, and other apps that you don’t need during the sales presentation. Even better, move all nonbusiness apps to another screen. Unnecessary apps only distract your client.

3. Your tablet is guiding the meeting, not leading it!
Remember, your iPad is a sales tool, but YOU are the sales master! Don’t let technology take over your meeting – your knowledge of the customer and your product should always take center stage. Use the tool to prepare a customized presentation (based on your customer knowledge) and guide your client through closing the sale.

4. Disable all push notifications
Before walking into your meeting, picture that familiar movie theater clip about silencing your cell phone. No client should see you have another client meeting in an hour, or that you have to pick up little Jimmy from soccer at 4:00 p.m. Don’t interrupt your client’s buying experience! If you’re unsure how to disable push notifications, ask us at

5. Charge your battery
How can you give an effective sales presentation from your tablet, if it won’t turn on? Charge your tablet each and every night. You should also have a car charger, for when you’re on the road all day.

Take advantage of sales apps in your meetings by following these great tips (collected from reps using our Spotlight iPad application). How do you take advantage of your iPad in sales meetings? Share your tips in the comment box below!

Google Analytics tip – metrics to measure mobile engagement

Everywhere you turn, people are talking about the importance of mobile. If you don’t believe all the hype, check out Forrester Research’s new report, projecting $87 billion in e-commerce sales to be ordered on mobile devices in 2014.

To develop and grow your mobile strategy, you need a clear picture of just how mobile your customers are. Today, we breakdown three metrics to watch in Google Analytics to better understand the way mobile customers are interacting with your website.

What percent of your website visitors are on desktops vs. mobile devices?

1. Specify your data’s date range at the top of your analytics dashboard.
2. Under Audience in the left sidebar, select Mobile, then Overview.
3. This report displays the breakdown for your website audience – desktops, mobile devices, and tablets.

Mobile Audience Overview-small

You can now compare sessions (formally called “visits” – see more information on this change), bounce rate, session duration, etc. to gain insight into your customers’ user experience from different devices.

For example, if your bounce rate is much higher on mobile devices and tablets, your customers might be having a difficult time navigating your website from their phones and are leaving your site in frustration.

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Web tip: 3 strategies for a better website in 2014

Although spring cleaning may be many chilly months away, we think the new year is the perfect opportunity to take an objective look at your customer engagement efforts and pinpoint areas for improvement. Like a New Year’s diet, it is less daunting to make small, incremental changes, than to overhaul your whole marketing strategy in one giant swoop. What better place to start than with your website, the virtual face of your company? Although the recommendations in today’s blog post are not ground breaking or revolutionary, they are proven, time-tested tweaks to improve your site’s

The three-second rule

When your web developer drops a delectable treat on the floor, there is a three-second grace period to eat it anyway! Just kidding – that’s the other three-second rule. Today’s three-second rule speaks directly to your site’s effectiveness: can a site visitor tell what your company does, how you can help them, and how you do it better than the competition, in three seconds or less?

The three-second rule boils down to your value proposition. Is it clear? Is it consistent with your other messaging? Are you promising too much or too little? A value proposition that is brimming with the same vague, clichéd buzzwords as your industry competition will not be nearly as persuasive as a concise, front-loaded message that clearly states what your company does differently from everyone else.
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Web tip: Responsive vs. Mobile-Only Web Design

Angry-Toddler-w-Phone_bIn December 2012, Pete Cashmore, founder of online news site Mashable, declared 2013 the Year of Responsive Design. What did he mean? In short, mobile was taking over.

Fast forward a year, and according to a Pew Research Center study, nearly one in five smartphone owners do most of their online browsing on their phone. Are you providing a positive user experience on every device? As Cashmore predicted, your customers expect to browse the web on their phones and tablets just as easily as they do on a desktop computer. The question is, how can you deliver a seamless user experience from any device?

Mobile options: responsive vs. mobile-only

Mobile-friendly websites are designed predominantly in two ways: completely separate from your primary website (a mobile-only site) or built by incorporating responsive design principles into your primary site’s design (responsive design). Continue reading.

Marketing automation tip: scalable vs. responsive email design

Whether you write an e-newsletter for your business or promotional emails advertising products, designing email for mobile readers is no longer a question. Mobile is the new reality, and its ability to reach and influence consumers is growing.  According to the Litmus “Email Analytics” (June 2013) report, 44% of email is opened on a mobile device, and the Adobe “2013 Digital Publishing Report: Retail Apps & Buying Habits” notes, 71% of mobile purchasing decisions are most influenced by emails from companies.

Your current and potential customers are checking their mobile devices multiple times a day, scanning e-mails, and clicking links to purchase products.  Instead, of asking yourself whether to meet potential customers where they already are, the question to consider is, how can you best design emails to make reading and action easiest for your mobile customers? Scalable or responsive? Responsive or scalable? We’ll explore both to help you decide which technique is the right choice for your business.

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Whereoware 2013 show survey reveals five key online trends in Gift and Home industry

WASHINGTON D.C., May 13, 2013 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to B2B Gift and Home vendors and retailers at the 2013 winter shows. With the addition of data from Whereoware’s own base of over 100 Gift and Home clients, some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: targeted emails have high open rates, but most vendors are not sending
  3. Catalogs: retailers still want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but devote only a few hours per week

See all the trends in an infographic here.

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Infographic: trends in Gift + Home 2013

Inspired by the success of the 2012 Gift and Home show survey, Whereoware once again conducted a survey of retailers and vendors at this year’s shows, looking for information on their social, technological, and selling habits. Once collected, this information was combined with data from our own clients, and some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: triggered campaigns have high open rates, but are vendors sending them?
  3. Catalogs: retailers want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but do they devote enough time?

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Google Analytics tip: 3 features to pay attention to in 2013

teyaThis week, we have a guest post from Whereoware’s Director of Marketing, Teya Flick. In addition to managing marketing for Whereoware itself, Teya has a wide breadth of experience in strategy, email marketing, SEO, PPC, + other activities dependent on Google Analytics reporting. Here, she shares some of the key Google Analytics features you should be paying attention to in 2013:

1. Enhanced link attribution for In-Page Analytics. We’ve written about In-Page Analytics before, and still consider it a valuable tool (for a refresher, check out Google Analytics tip: using in-page analytics). For the first time, we could see the distribution of clicks on a page-by-page basis, rather than in spreadsheet form. One of the limitations of this service, however, is that it was previously only able to report click-through information by URL.This meant that even if “Bestsellers” was linked as a button at the top of the page, a text link to the side, and a text link at the bottom, the statistics for these links would be reported as the same percentage, even if only one of the locations was really drawing clicks.

With Enhanced Link Attribution, however, you can view statistics based on where a link is located on a page, rather than simply where it leads. This means that you can now tell whether a Contact Us link at the top of the page is receiving 3x the clicks as a link to the same URL positioned at the bottom of the page – information well worth knowing as you design pages or tweak campaigns. Enhanced Link Attribution can also report data for buttons or navigation triggered by JavaScript code – a sorely needed upgrade! Enabling the feature requires the quick addition of 2 lines to your tracking code + some tinkering with Google Analytics settings, but the results are well worth it. This feature is definitely something you should be implementing in 2013.
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Whereoware show survey reveals 5 key tech trends in Gift and Home industry

WASHINGTON D.C., October 17, 2012 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to vendors and retailers at the 2012 summer Gift and Home shows.

Survey findings were then combined with data from Whereoware’s own base of over 100 Gift and Home clients, as well as outside sources, and 5 key trends emerged:

  1. Websites: e-commerce continues grow in use and importance for wholesalers
  2. Email: smarter ‘triggered’ emails are effective, yet not widely used
  3. Mobile: traffic is growing strong (are vendors prepared?)
  4. Social media: it isn’t just for kids!
  5. Tablets: these devices are changing the way we shop and sell

See all the trends below.

“The overall message is clear: vendors are finding it a struggle to keep up with all the different ways retailers want to interact with them,” said Eric Dean, President of Whereoware. “Our data about the increased use of tablets, mobile, and social media demonstrates that Gift and Home retailers are actually more advanced than commonly perceived. However, technology changes so quickly that it is difficult to know where to invest. This research provides some direction to vendors looking to get a better sense of where to dedicate their resources.”

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