Category Archives: News

The Changing Retail Landscape in the Time of COVID-19

Michael Mathias featured on Confessions of a Marketer Podcast

The impact of COVID-19 is bringing rapid change to the retail landscape. On the latest episode of Confessions of a Marketer, Whereoware CEO, Michael Mathias, joins creator and host Mark Reed-Edwards to examine the times we find ourselves in and the shifting world of retail. 

Tune in to the podcast episode, Retail in the Time of Corona, as they dive into the latest headlines, discuss how retailers can pivot their marketing strategy, and weigh in on what the post-pandemic world will look like.

Continue reading The Changing Retail Landscape in the Time of COVID-19

How to Maintain Business Continuity During a Pandemic

In these unprecedented times, companies are faced with pivoting business operations, reprioritizing marketing strategies, and refocusing customer outreach. How do you balance consumer sensitivity with remaining top-of-mind?

In an article published in Digital Commerce 360, Whereoware Director of Client Marketing, Faith Albers, shares actionable steps for developing and delivering a thoughtful business continuity plan.

Albers covers mindful marketing recommendations for effectively communicating your business’s COVID-19 response, sharing important operational updates and changes, and alleviating customer concern.

“This need to notify customers goes beyond COVID-themed emails; it requires putting a business continuity plan in place, so your customers are assured they can continue to rely on your products and services,” says Albers.

Read the full article for tactical tips and considerations for:

  • Providing meaningful incentives and flexibility
  • Crafting relevant messaging and value-adding offers
  • Ensuring your email marketing programs meet subscriber needs

Whereoware and Clients Featured in Marketing Textbook

Whereoware has been featured in the recently published Fifth Edition of Direct, Digital, and Data-Driven Marketing—a textbook for university-level marketing students written by Dr. Lisa Spiller of Christopher Newport University.

In the text, Dr. Spiller uses real-life examples featuring Whereoware clients, including Evergreen, Interlude Home, Mud Pie, and Sullivans. The series of client success stories detail the our unique expertise, in the areas of B2B customer acquisition, personalized buying experiences, and data-driven omni-channel marketing.

For more information on Dr. Spiller’s book, please visit Sage Publishing.

Scaling Your Ecommerce Startup in the Age of Amazon

Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?

In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.

“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.

To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.

According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.

To read the full article, visit The Next Web here.

Marketing During the Coronavirus: What To Do

None of us, in life or in business, are immune to crisis. As the Covid-19 Coronavirus outbreak evolves, our norm is rapidly adapting – we’re social distancing, working from home, stockpiling hand sanitizer and paper goods. We’re stressed over our loved ones’ health, closed schools, and cancelled events.

It may not be business as usual, but for many, business moves forward. Some companies are sharing with customers how Covid-19 is transforming business operations. Many brands don’t have an update, but feel compelled to jump on the bandwagon – resulting in subscribers being inundated by very similar (and largely irrelevant) messages.  

Cancel everything is not a path forward. Instead, marketing during the Coronavirus means treading carefully. What’s the right chord between sensitivity, timeliness, and relevance? Should you be making a statement, what type of statement, and what else should you do in the weeks the world’s at a standstill?  

Pause and plan, but don’t panic: every business right now must ask and answer these questions, with their unique customers’ needs and interests in mind. We hope our strategic recommendations will help you navigate these murky waters and communicate more effectively.

Continue reading Marketing During the Coronavirus: What To Do

Customer Acquisition in 2020: Best Practices

Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.

CMSWire logo

“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.

Check out the original article, or read our recap below.

Continue reading Customer Acquisition in 2020: Best Practices

Does Your B2B Site Give Millennial Buyers What They’re Looking For?

59% of all B2B buyers are millennials

B2B buyer demographics are changing. A 2019 TrustRadius study found that 59% of all B2B buyers are millennials, with nearly 30% of them serving as lead buyers for their organization.

To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process. 

In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers. 

To read the full article, visit CustomerThink here.

The Ever-Changing Digital Landscape: What E-commerce Businesses Need to Know

Originally published in Retail Customer Experience.

Whereoware’s Chief Revenue Officer Joe Harris.

Navigating today’s digital landscape as an e-commerce retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared his advice on Retail Customer Experience.

Tips from Joe include:

  • Create experiences around selling your products
  • Customize the customer journey
  • Implement AI technology
  • Optimize for mobile

Harris’s advice is simple: “focus wholly on your customer,” he said.

He explains that concentrating on your customers creates a brand experience that matches up with your ideal audience. Harris explains deeper into how you can keep up in this always-changing digital age, read the full article at Retail Customer Experience.

2020 Trends: Advances in Marketing, Content, and AI Transform Ecommerce

This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforceonly half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.

In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.

“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias. 

Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king. 

To read the full article, visit Digital Commerce 360 here.