Category Archives: News

Data-Driven Marketing in Crisis: How to Use Data to Turn Your Strategy on a Dime

Originally published in Advertising Week 360.

In a flash COVID-19 transformed business as we know it and forced marketers to learn a hard lesson. Amidst the recent global crisis, along with constantly evolving consumer preferences, external disruptions, new technology, and more, e-commerce brands need to be able to adapt – fast.

How can your business effectively and confidently revolutionize your plan in the face of today’s rapid speed of change? In an article featured in Advertising Week 360, Whereoware’s VP of Customer Success and Marketing, Randi Mohr, offers her expertise on how to pivot and crisis-proof your digital strategy by placing your data and customers at the epicenter.

“Stay laser-focused on your customers. Turn your strategy on a dime by using data to understand your customers’ current context and proactively respond to their needs. Provide relevant value at every turn. Then, measure the results of your efforts to tailor your strategy ongoing,” she advises.

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How A Better Website Reduces Customer Acquisition Costs

Originally published in CustomerThink.

Customer acquisition is critical, but it’s also more challenging, competitive, and costly than ever. In fact, Episerver’s recent report, B2B Digital Experiences Report 2020, found that heightened customer expectations and rising acquisition costs tie for B2B leaders’ biggest external threat.

How you can you meet the elevated demands of today’s customers and provide a superior online buying experience, while standing out against the competition and reducing acquisition costs?

“By taking an existing investment – your website – and have it pull double duty. With a few tweaks your website can be one of your most important sales channels and a customer acquisition machine,” says Alyson Hunter.

In an article featured on CustomerThink, Whereoware’s Director of Marketing, Alyson Hunter, shares actionable tips for optimizing your website to capture and convert more customers and deliver a winning customer experience (CX).

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Cuisinart Embraces Digital Transformation with New E-Commerce Website, Built by Whereoware

New website adds direct-to-consumer e-commerce sales and supports retail partners

Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services).

The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.

“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing for Cuisinart.

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B2B Marketers Must Be Nimble for Online Holiday Strategy

Originally published in Digital Commerce 360.

The global COVID-19 crisis has led to dramatic economic shifts and an upheaval of the retail landscape, leading to uncertainty around the 2020 holiday season.

In Digital Commerce 360, Whereoware CEO Michael Mathias shares strategies for B2B marketers to start thinking creatively and prepare for changing tides.

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Whereoware Earns Episerver Platinum Partnership

To Earn Distinction, Whereoware Has Satisfied Premium Sales, Training, Certification and Specialization Requirements from Episerver

Whereoware, an award-winning, full-service agency driving smart growth for clients through digital marketing strategy and activation, today announced it has been certified as a Platinum Partner of Episerver, the customer-centric digital experience company. Whereoware is one of only three Platinum Partners in the United States.

Whereoware completed a thorough certification process including Episerver Education training and having a significant quantity of Episerver Certified Developers and multiple Episerver Specializations to earn the prestigious Platinum Partner status in Episerver’s Partner Success Program and to join as a qualified, value-add seller of Episerver’s Customer-Centric Digital Experience Platform (DXP). As a Platinum Partner, Whereoware has comprehensive competency and implementation experience, comprehensive product expertise, and a large number of certified resources and specializations in Episerver solutions.

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How to Ensure Your B2B Business is Ready for the 2020 Holiday Season

Originally published in BizReport.

Is your B2B business ready for an unprecedented holiday season?

In an insightful interview with BizReport, Whereoware CEO, Michael Mathias, provides a forecast for a holiday season impacted by COVID-19.

“If you haven’t already, it’s past time to embrace digital in a big way. E-commerce is the fastest growing channel for most B2B manufacturers – the Coronavirus’ impact will only accelerate that trend,” says Mathias.

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Whereoware Welcomes John Schneider as Chief Technology Officer

Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.

“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now.  Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.

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3 E-commerce Features for A Better B2B Buying Experience

Originally published in CustomerThink.

Amidst the global COVID-19 pandemic, the e-commerce landscape is undergoing profound transformation – leading to sudden changes in demand and an unprecedented spike in online transactions, as well as shifting consumer purchasing habits and priorities.

3 E-commerce Features for A Better B2B Buying Experience Featured on CustomerThink

In an article featured on CustomerThink, Whereoware’s Chief Revenue Officer, Joe Harris, shares key strategies and essential e-commerce features for delivering a superior B2B buying journey, resolving common pain points, and reducing customer churn.

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Key Considerations When Replatforming Your Website

Originally published in Retail IT Insights.

When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?

In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.

Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.

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Customer Loyalty in the COVID-19 Era

Winning Customer Loyalty in the COVID-19 Era

Originally published in Destination CRM.

Are you focusing on the right marketing strategies to nurture and maintain brand loyalty in the wake of COVID-19?

On average, it costs five times more to acquire a new customer than to keep an existing one. With greater uncertainty than ever, its critical for brands to concentrate on building meaningful and sustainable customer connections.

In an article published in Destination CRM, Whereoware CEO Michael Mathias offers his thoughts on mindfully reducing risk of customer attrition and tactics to enhance customer retention.

According to Mathias, the key to winning customer loyalty is stand-out customer experiences that maximize personalization and segmentation.

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