Category Archives: News

Digital Strategy During a Pandemic

When “normal” is thrown for a loop, smart marketers look to their data to understand the most effective ways to pivot their digital strategy.

Data-informed marketing is the focus of a sit down between Whereoware’s Vice President of Customer Success and Marketing, Randi Mohr, and the eCommerce Marketing Podcast. Mohr shares how marketers can continue to engage and sell throughout the pandemic by letting customer-focused data drive decision making.

“To truly be successful, your digital strategy has to be centered around the customer. Every strategic instinct should be focused on meeting the needs of your customers and motivating them to take a desired action,” Mohr says. “To genuinely be customer-focused, you need to harness, understand, and pay close attention to your data. The data tells a powerful story, giving you insights into what’s working for your customers (or in some cases, what’s not), so you can implement a successful digital strategy utilizing that information.”

Listen to the full interview below and reach out to Whereoware if you have any questions or ideas to maximize your digital strategy.

5 Non-Intuitive Ways to Grow Your Marketing Career

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Originally published in Authority Magazine.

Whereoware’s Chief Executive Officer, Michael Mathias, was interviewed by Authority Magazine as part of the Marketing Strategy Series, where marketing professionals at the top of their game share their insight and advice on growing your marketing career.

Mathias shares from his experience non-intuitive ways to grow in the marketing industry.

When asked for what advice he would give marketers to thrive and avoid burnout, Mathias’ advice is twofold:

“On the agency or supplier side, don’t ever stop talking to your clients,” says Mathias. “As a service provider, you can talk yourself into so many things that aren’t pertinent or real (shiny object syndrome), but nothing creates focus like the tangible needs of your clients. Anchor your growth roadmap on what’s best for your clients.”

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Episerver (Optimizely) Named a Leader in 2021 Gartner Quadrant for Digital Experience Platforms

Each year, Gartner publishes their Magic Quadrant Report, to provide a comprehensive evaluation of Digital Experience Platforms (DXP) based on both their ability to execute and completeness of vision. The report demonstrates the qualifications of each DXP in an evolving marketplace, and helps digital marketers find the right tools to power their customer experience.

In Gartner’s 2021 Magic Quadrant report, Whereoware’s longstanding technology partner, Episerver (Optimizely), is recognized as a Leader for the second consecutive year for Digital Experience Platforms, coming in the top 3 DXP players in the market.

Being named a Leader by Gartner for a second consecutive year is an honor and we believe it validates our purpose to empower people to unlock digital potential,” says Alex Atzberger, CEO of Optimizely. “Companies need to move from guesswork to a data-driven approach to achieve high ROI for their digital investment and content creation.”

Among the 16 vendors featured in the report, Episerver (Optimizely) is recognized for a powerful combination of vision, execution, customer understanding, and marketing. Episerver (Optimizely) maintains a strong reputation for cloud, personalization and content management capabilities.

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2021 Marketing Predictions

Featured in Marketing Tech.

2020 brought unparalleled challenges across the globe, with COVID-19 impacting communities and economies.

In 2021, digital is expected to expand its market share, as businesses and consumers go online to complete tasks they traditionally completed in person. Marketers are in a tough position to recoup last year’s lost revenue and consistently deliver effective multichannel campaigns in a highly competitive sales environment

Whereoware’s Chief Executive Officer, Michael Mathias, teamed with Marketing Tech to share his marketing predictions for 2021.

According to Mathias, marketers’ foundation remains the same – make your business easy to find and buy from. A powerful website and an integrated, multichannel digital marketing strategy is the surest way to meet customers’ heightened digital expectations and deliver the best customer experience.

“Don’t chase shiny buzzwords or innovate for innovations sake – take painstaking care to deliver on every customer promise, optimize flawless digital experiences, and rigorously uphold operational excellence,” Mathias advises.

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Episerver Becomes Optimizely in Strategic Rebrand

We are excited to share that our long-standing technology partner Episerver announced yesterday that they’re rebranding to OptimizelyTM, following the acquisition of Optimizely last year.

Focused on helping customers unlock their digital potential, the combination of Episerver and Optimizely offers robust capabilities for data, content, commerce, and optimization. Marketers, merchandisers, and developers are empowered with tools to understand each customers’ digital experience, an experimentation playground to optimize performance on-the-fly, and a powerful digital platform to launch omni channel experiences at a moment’s notice. See Episerver’s full press release on the combined company below.

As a full-service digital agency, Whereoware has built our business on marketing optimization and activation – extending experimentation and optimization across email, ads, and of course, Episerver websites.

Episerver has continuously evolved to make it easier for us to optimize multi-channel performance. It’s just one reason we so value their partnership, and one reason so many reputable brands like Yamaha and Cuisinart choose Whereoware to design and build their Episerver websites and drive continuous revenue through our full-service digital marketing and activation offerings.

Whereoware and Optimizely [Episerver]

As a Platinum Partner and member of Episerver’s Partner Advisory Board, Whereoware has always valued Episerver’s relentless commitment to helping marketers deliver better digital experiences, most recently, through the powerful combination of Optimizely and Episerver.

We’ll remain steadfast in our partnership to Episerver, now Optimizely, and are eager to work with them through this transition and help build the optimization-as-a-service offering. By bringing experimentation to the center of every customer journey, Episerver proves once again they know what marketers need to deliver the extraordinary digital experiences their customers expect.

Hot Off The Press

Episerver Reintroduces Itself as Optimizely with Strategic Rebrand Focused on Optimizing Every Digital Experience

NEW YORK, January 27, 2021 – EpiserverTM, today announced it has rebranded to OptimizelyTM, following its acquisition of the business last year. Rooted in a proud heritage as a customer-centric digital experience platform (DXP) and Experimentation leader, the new brand reflects the endless innovation potential of digital experiences. It takes a data-driven, digital-first approach to drive forward the company’s mission: to empower people to unlock digital potential – unleashing them to create and optimize excellent experiences that result in outsized outcomes.

“Digital experience is a journey without a finish line,” said Alex Atzberger, CEO of Optimizely. “Ultimately, our customers want to innovate and use data to confidentially create and optimize every customer experience based on actual outcomes. The Optimizely brand very much galvanizes this vision and uniquely positions us to define the future of DXP market.”

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Whereoware Strengthens Digital Strategy and Campaign Services with Strategic Hire

Lynne DeRoché Joins as Vice President of Strategic Solutions

Whereoware, an award-winning full-service digital agency, is strengthening their digital strategy and campaign services offering with the new addition of Lynne DeRoché as Vice President of Strategic Solutions. DeRoché will lead and mentor Whereoware’s media, creative, delivery and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals.

Our clients rely on us to guide them through the ever-changing digital landscape. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021.” said Whereoware CEO Michael Mathias.

DeRoché brings over two decades experience in both traditional and online marketing. Most recently, DeRoché was Vice President, Digital & Social Marketing, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program. While at Marriott, DeRoché also led global marketing efforts for Marriott Rewards, and defined the company’s approach to online performance marketing as Vice President, Digital Acquisition Marketing.

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Cuisinart Wins Big at 2020 MarCom and dotCOMM Awards

Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware

Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the AirFryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.

MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishing excellence in web creativity and digital communication.

“We’re honored to be recognized by the MarCom and dotCOMM community for our customer-centered website and digital marketing campaign,” said Mary Rodgers. “The awards are a testament to the high-quality digital services delivered by our agency partner Whereoware to consistently drive our digital transformation.”

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Cuisinart Adds Direct-to-Consumer Sales on New E-commerce Website

Profiled in Digital Commerce360 and MarTech Today.

A division of the Conair Corporation, Cuisinart‘s new e-commerce website was featured in Digital Commerce360 and MarTech Today.

The website, built by Whereoware, offers multiple ways to shop, including easy access to retail partners and direct-to-consumer sales. Built to empower Cuisinart’s internal teams, the website gives Cuisinart’s marketers better control of their product data and search engine optimization, while reducing the manual effort of making updates through extensive data integrations.

Hear from Mary Rodgers, Director of Marketing at Cuisinart, on the decision to add direct-to-consumer sales in Digital Commerce 360.

“This is new territory; this is a new place we’re going to. Is there growth in front of us? Absolutely, there’s growth available. It just depends on what we decide to do and how much we decide to invest in it,” she says.

Cuisinart’s online, direct-to-consumer revenue for 2020 so far is up 103% compared with 2019, Rodgers adds. “The growth is a combination of both organic and horizontal growth attributable to digital marketing programs and expanding product offerings on the site over the past 12 months,” she says. For 2021, Cuisinart expects 14% year-over-year growth, not including added sales that might come from adding new products to the website.

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Whereoware Appointed to Episerver Partner Advisory Board to Help Drive Strategic Growth

The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often  

Episerver Platinum Partner Whereoware has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereoware has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer adoption of digital marketing technologies and a broad understanding of the needs of a variety of key industries.

Whereoware offers more than 20 years of experience as a full-service digital agency, driving smart growth for clients through digital marketing strategy and activation. Whereoware is a two-time Episerver Partner of the Year, and five-time award-winner for Episerver Commerce and CMS websites. Whereoware differentiates its Episerver practice through:

  • Full-service solutions from project inception through ongoing strategy, support, optimization, and marketing of a client’s Episerver website – ensuring it successfully and continuously drives business objectives, user needs and expectations, revenue, and conversions.
  • Successful implementations across Episerver’s Digital Experience Platform (DXP), for diverse clients spanning B2B manufacturing, retail, consumer package goods, furniture, financial services, health, insurance, sports and recreation, and more.
  • In-house teams (website and mobile development, marketing, creative design, user experience (UX) optimization, SEO/PPC, analytics, project management)
  • 100% backend developers certified on Episerver Content Cloud
  • Pioneers in multi-channel online personalization

Most recently, Whereoware launched a new website on Episerver’s DXP for long-time customer, Cuisinart, a division of the Conair Corporation, and built and designed two new websites hosted on DXP for Yamaha WaterCraft Group: www.yamahaboats.com and www.yamahawaverunners.com.

“Whereoware is honored to serve on the Episerver Partner Advisory Board, joining our distinguished industry peers,” said Joe Harris, Chief Revenue Officer at Whereoware and their representative on Episerver’s Partner Advisory Board. “We are excited to share our extensive Episerver experience and lessons learned from hundreds of website and marketing projects to drive continued success for Episerver customers.”

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Yamaha Continues Digital Transformation with New Websites and Mobile Apps

Coinciding with their 2021 product launch, Yamaha WaterCraft Group launched redesigned websites for YamahaBoats.com and YamahaWaveRunners.com and two integrated mobile applications, both built by Whereoware, a full-service agency driving smart growth for clients through digital marketing strategy and activation.

The immersive online experiences guide customers through a personalized buying journey, furthering Yamaha’s digital transformation ambition of selling a lifestyle, not just a product.

The new websites, built on the powerful Episerver Digital Experience Platform, feature bold design and an elevated user experience (UX). Streaming video, animations, and high-quality photography show off every angle of the boats and WaveRunners®, helping users visualize themselves out on the water. Streamlined content makes it easy to compare different models within a series and download specs, while selecting the “Share” feature lets users email product pages to friends and family, without leaving the website.

“By partnering with Whereoware, we deliver an engaging online experience that closely connects our customers to Boats and WaveRunners that elevate their on the water lifestyle. With the 2021 WaterCraft launch, the new websites and apps celebrate the phenomenal interest and demand in our products and guide customers down the path to purchase, while streamlining the sale for our dealership partners.” said Andrew Cullen, Sr. Manager, Digital Marketing and Communications, Yamaha WaterCraft Group.

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