To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process.
In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers.
To read the full article, visit CustomerThink here.
Navigating today’s digital landscape as an e-commerce
retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared
his advice on Retail
Tips from Joe include:
Create experiences around selling your products
Customize the customer journey
Implement AI technology
Optimize for mobile
Harris’s advice is simple: “focus wholly on your customer,” he
He explains that concentrating on your customers creates a
brand experience that matches up with your ideal audience. Harris explains
deeper into how you can keep up in this always-changing digital age, read the
full article at Retail
This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforce, only half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.
In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.
“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias.
Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king.
To read the full article, visit Digital Commerce 360 here.
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.
Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.
The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!
“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”
IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.
The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.
Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!
Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.
Gift + Stationery 40 Under 40 Awards
The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.
Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40honorees representing all facets of the gift and stationery industry.
We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.
Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)
Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”
Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.
What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.”
This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.
We co-presented a stand-out speaking session with Yamaha on Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy. The presentation covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.
Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.
Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.