Category Archives: News

2019 Advanced Search Summit

The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!

Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.

Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.

Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.

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Whereoware Makes 2019 Inc. 5000 List

Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.

The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!

“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”

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IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

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Viva Las Vegas Summer Market!

Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!

Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.

Gift + Stationery 40 Under 40 Awards

The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.

Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40 honorees representing all facets of the gift and stationery industry.

We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.

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Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

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How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

We co-presented a stand-out speaking session with Yamaha on Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy. The presentation covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

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Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

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Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Pharos Digital Showroom
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Whereoware Wins a 2018 Timmy Award for DC’s Best Tech Work Culture

We’re excited to share Whereoware WON the 2018 Timmy Award for the DC Best Tech Work Culture! The competition was fierce with more than 60 local Timmy Award nominations and nine other finalists in our category.

We’re excited to be recognized as a leader in Washington DC’s technology industry for our smart and playful corporate culture. We’re proud of the fun, diverse, and inventive employees we celebrate each and every day.

2018 Timmy Awards
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2018 DC DogFest Walk ‘N Roll

This October, Whereoware was a local partner for the 5th Annual DogFest Washington DC Walk ‘N Roll to benefit Canine Companions for Independence (CCI)! The event raised over $68,000 in funds to support CCI’s mission to provide expertly trained service dogs to change the lives of individuals living with disabilities.

DogFest DC celebrates the community of people and dogs that make it possible for Canine Companions to place assistance dogs with children, adults, and veterans free of charge.

Furry friends and families of the greater DC metro area joined together to trot for a great cause at the Reston Town Center in Reston, VA.

DogFest 2018
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2018 GHTA Conference



We’re headed to sunny Arizona for the 2018 Gift and Home Trade Association (GHTA) Annual Conference – THE PLACE to exchange ideas and collaborate with the diverse group of vendors, retailers, sale agencies, and industry leaders moving the Gift and Home Industry forward.

We’re offering an exciting giveaway at our booth, and our CEO Eric Dean is moderating a star studded panel. Get the details below!
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