Category Archives: News + Culture

Local Event: Email Breakfast Workshop with IBM and Ferguson – September 19

Email drives more engagement and revenue than almost any other channel, but consistently designing and sending effective emails is tough.

Local digital agency Whereoware is partnering with Ferguson Enterprises and IBM to host a comprehensive, but intimate, email workshop to help you boost email performance, while streamlining your email process.

In this free breakfast workshop, learn everything from email basics, to email process, to advanced topics – and get back to your office before lunch. (See our speaker lineup below!)

You’ll get:

  • A blueprint of email optimization fundamentals (from subject lines to email layout, to calls-to-action, and more).
  • An under-the-hood look at how Ferguson Enterprises developed a practical and effective email process to streamline email creation from inception through deployment.
  • An overview of Artificial Intelligence and Machine Learning, and how email marketers can prepare for the future – presented by IBM Watson Marketing.

When: Tuesday, September 19
8:30 AM – 10:30 AM

Where: Whereoware HQ
14399 Penrose Place, Suite 450
Chantilly, VA 20151

Cost: Free!

One last thing — breakfast and coffee is on us!

Save Your Spot 

Continue reading Local Event: Email Breakfast Workshop with IBM and Ferguson – September 19

Behind the Glasses – Jack Hisky

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For August, we get to know Jack Hisky, our Help Desk Support Specialist, a little better.

WHO:

What’s your name?  John E. Hisky (Jack)
Job title:  Help Desk Support Specialist

BACKGROUND:

Favorite food:   There isn’t much I won’t try! Italian, Hispanic, and Chinese food are at the top of my list.
Hidden talents:   I coach ice hockey at the youth and high school levels. I also enjoy chess, ping-pong, writing code, playing video games, and reading books and articles about technology, sports psychology, finance, politics, and data analytics.
If there were a movie of my life, I’d be played by:  Dave Franco – my girlfriend tells me I look just like him!
One item you would bring with you to a desert island and why: It’s a toss-up between my MacBook Pro and a book by Malcolm Gladwell or Robert Greene.
My earliest memory: Playing street hockey and baseball with my neighbors in Catonsville, Maryland!
In a zombie apocalypse, my weapon of choice would be: Running away? Hopefully I will never have to worry about this in real life.

NERD QUIZ:

Facebook or Twitter: Twitter.
iOS or Android:   iOS.
‘Nerd’ or ‘Geek’:   Either/or. “Computer boy” always makes me laugh too.
Star Wars or Star Trek?  Star Wars.

What’s the best part about working at Whereoware? 

The fun work environment, sense of comradery, and team are second to none. Not only do we all work hard for the company, but we also push each other to succeed and improve in our roles. Since my first day, I’ve felt like I was part of something bigger than myself.

Behind the Glasses – Jenna

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For July, we get to know Jenna Tea, our Mobile Apps Project Coordinator, a little better.

WHO:

What’s your name?  Jenna Tea
Job title:  Mobile Apps Project Coordinator

BACKGROUND:

Favorite food: Snacks
Hidden talents: Organizing groups of people trying to decide where to eat
If there were a movie of my life, I’d be played by: Natalie Portman
One item you would bring with you to a desert island and why: A margarita machine, so I could make friends with the locals
In a zombie apocalypse, my weapon of choice would be: Dragon glass

NERD QUIZ: 

Facebook or Twitter: Facebook
iOS or Android: iOS
‘Nerd’ or ‘Geek’: Geek
Star Wars or Star Trek? Star Wars

What’s the best part about working at Whereoware?

The learning and growth opportunities! Not only does the company provide many opportunities through its innovation, but the people at Whereoware are really willing to help each other succeed.

Digital Dialogs: Your 2020 Digital Strategy

Digital-Dialogs-BannerThank you to everyone who came to our AmericasMart Digital Dialogs breakfast session: Your 2020 Digital Strategy.

If you missed the session or would like a refresher:

Get Your Presentation Slides here >>

Whereoware’s Digital Dialogs is an educational breakfast series geared towards Gift and Home industry vendors. Led by Whereoware and select industry leaders, these sessions simplify tough digital concepts in a casual and collaborative environment, and offer practical and actionable takeaways vendors can implement right away to grow their business.

Today, Whereoware and Eller Enterprises introduced the changed B2B sales landscape: how the acceleration of technology and evolving B2B buyer expectations are restructuring sales teams and displacing traditional sales channels; all in a race to achieve a consistent buying experience online and offline. The conversation centered on common challenges, huge opportunities, and simple, concrete steps every business can take to thrive in a digital-first sales environment.

Get the Presentation slides here or contact us for more information.

Behind the Glasses – Erin

Each month, we interview one of our awesome Whereoware employees. For June, we get to know Erin Alemdar, our Digital Marketing Manager, a little better.

Erin-Alemdar

WHO:

What’s your name? Erin Alemdar (fun fact: no middle name)
Job title: Digital Marketing Manager

BACKGROUND:

Favorite food: Anything Spicy
Hidden talents: Finding the bright side / silver lining
If there were a movie of my life, I’d be played by: A cartoon version of myself
One item you would bring with you to a desert island and why: A boat to get me back to the mainland

NERD QUIZ:

Facebook or Twitter: Instagram
iOS or Android: iOS
‘Nerd’ or ‘Geek’: Nerd
Star Wars or Star Trek? Star Wars

What’s the best part about working at Whereoware?

Being around people who get just as nerd-ily excited as I do about tech and marketing. There’s also a really robust learning environment here. We’re in a rapidly changing and highly competitive field, so making training and development a priority is a must!

2017 Whereoware Awards and Recognition

We’ve been slow to toot our own horn on some recent award wins and recognition. Today, we’re making up for lost time and updating you on a few exciting happenings at Whereoware.

via GIPHY

Best B2B Agency at the Ace Awards

Whereoware Wins Ace Awards Best B2B AgencyWe’re proud to announce that Whereoware won a Ragan & PR Daily 2016 Ace Awards in the Best B2B/Business Services Agency category.

Announced in May 2017, the Ace Awards honor excellence in communications and marketing.

See all the winners here.

2017 Washington Executive Management Award, SmartCEO Magazine

Whereoware’s VP of Finance & Administration Frank Policastro won a SmartCEO Magazine 2017 Washington Executive Management Award!

IBM Beacon Award Finalist

Whereoware was also a finalist for a 2017 IBM Beacon Award for Outstanding Smarter Commerce Solution (we won this award in 2015).

The IBM Beacon Award recognizes an omni-channel solution developed for client Mud Pie, that combines a personalized, data-driven website, email marketing, digital advertising, and a mobile app.

See an example of Whereoware’s Mud Pie work here.

Whereoware is a 2017 IBM Beacon Award Finalist

Episerver’s North American Ascender of the Year award for 2016

Whereoware Wins Episerver Ascender Partner of The Year sign 250Whereoware won Episerver’s Ascender of the Year award for North America, as part of Episerver’s 2016 North America and Asia Pacific (APAC) Partner Awards, announced in March 2017.

As an Episerver Partner, Whereoware increased net new business 154%, one of the highest growth rates of any North American partner in 2016, and increased revenue over 685% year-over-year.

Whereoware also certified nine developers in Episerver over the past year and contributed to competitive lead generation goals. Read more about it here.

Congratulations to all the Winners

It’s been an exciting couple of months around here.

It’s gratifying to see our hard work recognized among some serious top-tech-talent. Congratulations to all the other winners!

Behind the glasses – Nicolas

Each month, we interview one of our awesome Whereoware employees. For May, we get to know Nicolas Sam, our Junior Front End Developer, a little better.

Whereoware Junior Front End Developer Nicolas Sam

WHO:

What’s your name? Nicolas Sam
Job title: Junior Front End Developer

BACKGROUND:

Favorite food: Steak
Hidden talents: I am a classically-trained pianist.
If there were a movie of my life, I’d be played by: Will Smith.
One item you would bring with you to a desert island and why: A phone, to get off the desert island!
In a zombie apocalypse, my weapon of choice would be: A hatchet! Portable, not too heavy, easy to clean, and maintain.

NERD QUIZ:

Facebook or Twitter: Twitter
iOS or Android: Android
‘Nerd’ or ‘Geek’: Nerd
Star Wars or Star Trek? Eh. The Matrix?

What’s the best part about working at Whereoware?

Definitely the people. I feel like I have great support, and everyone wants to succeed and help others.

Getting Started With SEO Checklist + Slides

Thank you to everyone who joined our webinar: Getting Started with SEO. We hope you have a solid basis of what SEO is and how you can make easy changes to your website to increase your search result page positioning.

If you missed the webinar or need a refresher:

Review the slides  HERE
Watch the Webinar:

Download the 5 Step checklist below:


2017 Gartner Magic Quadrant for Digital Commerce report

Whereoware Partner Episerver is named a Challenger in the 2017 Gartner Magic Quadrant for Digital Commerce. Episerver is now the highest placed Microsoft .NET-based solution in the Magic Quadrant.

The Gartner Magic Quadrant report evaluates 21 providers of digital commerce platforms to provide context and clarity to organizations considering vendors and platforms. Read the full report here: Gartner Magic Quadrant for Digital Marketing 2017.

Gartner awarded Episerver top marks for the critical capabilities of Agility, Customer Experience, Time to Productivity, and Total Cost of Ownership. They are the single platform listed in the “Challenger” category.

Episerver within Magic Quandrant

“A large majority of reference customers found it easy or very easy to implement and customize, whereas all reference customers reported high overall satisfaction with both Episerver and its digital commerce platform” Gartner Research, April 2017

Episerver Digital Experience Cloud provides integrated web content management, commerce, marketing and personalization capabilities. The platform provides the ability to leverage content for commerce and marketing functions and personalization/product recommendations as a core of the functionality.

Read the full report here: Gartner Magic Quadrant for Digital Marketing 2017.

Whereoware + Episerver

“Whereoware recognized a huge opportunity partnering with Episerver back in 2013. We’ve consistently been impressed with the platforms’ flexibility, innovation, and performance,” said Joe Harris, Whereoware Partner and Head of Development. “It’s gratifying to see Gartner recognize Episerver as a significant digital commerce Challenger.”

Whereoware is a longstanding Episerver partner. As the winner of Episerver’s 2016 North American Ascender of the Year award, 2015 Commerce Site of the Year award, and 2014 Best Digital Marketing Site award, Whereoware maximizes the Episerver platform to produce huge rewards for clients. See examples of our work here.