We’re doing our happy dance and throwing our hands in the air like we just don’t care! We’re thrilled to announce Whereoware’s placement on the 2018 Inc. 5000 list of fastest-growing private companies in America for the second year in a row.
Set your alarms! Amazon Prime day begins July 16, 2018.
Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.
Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.
Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.
Here is a customer appreciation email example from Gathre last month:
Survey + Win
So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).
Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.
UrbanStems did a great job of this recently:
Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.
Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.
Here are some examples we love from Apartment Therapy and Brit + Co:
This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.
What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!
If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!
Session:A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.
Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.
In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.
Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.
A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.
“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.
In Their Words: The American Home Furnishings Hall of Fame Foundation
“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”
The Website Redesign
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.
The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.
The website is responsive, so visitors receive a consistent and pleasant user experience from every device.
The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.
About The American Home Furnishings Hall of Fame Foundation The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.
The 2017 Episerver Digital Commerce Partner of the Year in North America award recognizes the top-performing partners for their success in driving joint opportunities and the strategic contribution to the positioning and delivery of the Episerver platform to support digital commerce. This award is a testament to Whereoware’s success in implementing best practices and guiding digital strategy to ensure clients meet their unique objectives.
“We are proud to congratulate Whereoware for the Digital Commerce Partner of the Year achievement,” said James Norwood, Executive Vice President of Strategy and CMO at Episerver. “The award speaks to Whereoware’s commitment to our mutual customers, creating fast and feature-rich websites. We look forward to continuing this strong partnership and sharing the incredible customer journeys this relationship creates for consumers who crave better online interactions with brands and reward the companies that provide them.”
The North America Customer Website Award recognizes the personalized websites Whereoware developed for Yamaha WaterCraft Group that feature a new look and feel, personalized content, enhanced user experience (UX), high resolution product imagery, streaming video, and more.
“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in a way that replicates the fun and excitement our customers have on the water.”
“We are honored to be chosen as the 2017 Episerver Digital Commerce Partner of the Year North America and to win a North America Customer Website Award in the same year,” said Bill Haskitt, Partner at Whereoware. “We built WOWCommerce and WOWCMS, accelerator packages to bring consistent, incremental revenue growth to Episerver websites. They get new Episerver websites to market faster and enables our vision: to build authentic personalized relationships online. We’re a proud Episerver partner and couldn’t be more pleased to accept these awards.”
In addition to the 2017 Episerver Digital Commerce Partner of the Year and North America Customer Website Award, Whereoware is the winner of the 2016 Episerver Ascender Partner of the year, 2016 IBM Beacon Award, 2016 DMA Innovation Award, 2016 EEC Email Marketing Program Award, 2015 Episerver Commerce Site of the Year Award, and 2014 Episerver Best Digital Marketing Site Award. Whereoware was also a 2017 IBM Beacon Award finalist, 2017 IRCE B2B Site of the Year Finalist, and a 4-time Silverpop Partner of the year.
About Yamaha WaterCraft Group
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce, and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.