None of us, in life or in business, are immune to crisis. As the Covid-19 Coronavirus outbreak evolves, our norm is rapidly adapting – we’re social distancing, working from home, stockpiling hand sanitizer and paper goods. We’re stressed over our loved ones’ health, closed schools, and cancelled events.
It may not be business as usual, but for many, business moves forward. Some companies are sharing with customers how Covid-19 is transforming business operations. Many brands don’t have an update, but feel compelled to jump on the bandwagon – resulting in subscribers being inundated by very similar (and largely irrelevant) messages.
Cancel everything is not a path forward. Instead, marketing during the Coronavirus means treading carefully. What’s the right chord between sensitivity, timeliness, and relevance? Should you be making a statement, what type of statement, and what else should you do in the weeks the world’s at a standstill?
Pause and plan, but don’t panic: every business right now must ask and answer these questions, with their unique customers’ needs and interests in mind. We hope our strategic recommendations will help you navigate these murky waters and communicate more effectively.
Whereoware CEO Michael Mathias recently spoke with CMSWire about customer acquisition in 2020 and beyond. Mathias discusses purposeful growth and how to strategically attract new business.
“Growth for growth’s sake can lead to unintended consequences, such as acquiring customers who ultimately have undesirable lifetime value or attrition rates, or who just aren’t that profitable,” said Mathias.
Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales.
Pickersgill’s arrival comes after a strong year of growth, as the company plans to expand its client services in 2020 and beyond.
“We’re excited to have Paul on the Whereoware team. He has an exceptional record of building high performance, consultative sales teams that understand the complexities of today’s digital marketing,” said Whereoware CEO Michael Mathias.
To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process.
In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers.
To read the full article, visit CustomerThink here.
Navigating today’s digital landscape as an e-commerce
retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared
his advice on Retail
Tips from Joe include:
Create experiences around selling your products
Customize the customer journey
Implement AI technology
Optimize for mobile
Harris’s advice is simple: “focus wholly on your customer,” he
He explains that concentrating on your customers creates a
brand experience that matches up with your ideal audience. Harris explains
deeper into how you can keep up in this always-changing digital age, read the
full article at Retail
This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforce, only half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.
In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.
“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias.
Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king.
To read the full article, visit Digital Commerce 360 here.
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.
Whereoware announces executive team changes, distinguishing digital agency from software products.
Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.
Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.
He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.
Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.
The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.
Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!
“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”