Category Archives: News + Culture

IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

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Viva Las Vegas Summer Market!

Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!

Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.

Gift + Stationery 40 Under 40 Awards

The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.

Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40 honorees representing all facets of the gift and stationery industry.

We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.

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Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

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How Yamaha Uses Personalized Journeys to Motivate Customers to Buy

This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.

We co-presented a stand-out speaking session with Yamaha on Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy. The presentation covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.

Get the Session Slides >>

Get the Session Slides

Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.

Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.

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Furniture, Gift, and Home Veteran Joins Whereoware’s Executive Team

Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.

She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

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Whereoware’s Pie-A-Partner Fundraiser Event

CSR Presents the Pie-A-Partner Fundraiser

Whereoware celebrated April Fool’s Day with a Pie-A-Partner special fundraiser to support local food pantry, Dulles South Food Pantry.

Presented by Whereoware’s Corporate Social Responsibility (CSR) Committee, the event encouraged our WOW employees to donate money to the jar belonging to the Partner they hoped to get smashed. The Partner jar with the most dough at the end of the donation period was the target for the pie-in-the-face throwdown.

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Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

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Whereoware March Events Recap

Whereoware had an eventful March, jammed full of exciting company events, speaking engagements, and more. See how we kept busy below.

Fairfax County Economic Development Authority Roundtable

Senior Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young professionals, Erin shared her insights into the Northern Virginia talent and career options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!

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Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Pharos Digital Showroom
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Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

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