Category Archives: News + Culture

Whereoware March Events Recap

Whereoware had an eventful March, jammed full of exciting company events, speaking engagements, and more. See how we kept busy below.

Fairfax County Economic Development Authority Roundtable

Senior Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young professionals, Erin shared her insights into the Northern Virginia talent and career options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!

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Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Pharos Digital Showroom
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Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

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Whereoware October Events Recap

Whereoware had an eventful October jammed full of exciting company successes, festivities, parties, and more. Check out a recap of all the award-winning and action-packed activities our WOW family enjoyed!

2018 Timmy Awards

Hip, hip, hooray! Whereoware won the DC Best Tech Work Culture Award at Tech in Motion’s 4th Annual Timmy Awards! We couldn’t be more proud of our talented geek-chic team, and the fun, diverse, and innovative culture we celebrate every day.

Learn more about the Timmy’s and our shiny new trophy!

2018 Timmy Awards
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Whereoware Wins a 2018 Timmy Award for DC’s Best Tech Work Culture

We’re excited to share Whereoware WON the 2018 Timmy Award for the DC Best Tech Work Culture! The competition was fierce with more than 60 local Timmy Award nominations and nine other finalists in our category.

We’re excited to be recognized as a leader in Washington DC’s technology industry for our smart and playful corporate culture. We’re proud of the fun, diverse, and inventive employees we celebrate each and every day.

2018 Timmy Awards
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2018 DC DogFest Walk ‘N Roll

This October, Whereoware was a local partner for the 5th Annual DogFest Washington DC Walk ‘N Roll to benefit Canine Companions for Independence (CCI)! The event raised over $68,000 in funds to support CCI’s mission to provide expertly trained service dogs to change the lives of individuals living with disabilities.

DogFest DC celebrates the community of people and dogs that make it possible for Canine Companions to place assistance dogs with children, adults, and veterans free of charge.

Furry friends and families of the greater DC metro area joined together to trot for a great cause at the Reston Town Center in Reston, VA.

DogFest 2018
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2018 GHTA Conference



We’re headed to sunny Arizona for the 2018 Gift and Home Trade Association (GHTA) Annual Conference – THE PLACE to exchange ideas and collaborate with the diverse group of vendors, retailers, sale agencies, and industry leaders moving the Gift and Home Industry forward.

We’re offering an exciting giveaway at our booth, and our CEO Eric Dean is moderating a star studded panel. Get the details below!
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Whereoware Named to 2018 Inc. 5000 List

We’re doing our happy dance and throwing our hands in the air like we just don’t care!  We’re thrilled to announce Whereoware’s placement on the 2018 Inc. 5000 list of fastest-growing private companies in America for the second year in a row.

Recognized for excellence in marketing, development and design services, Whereoware ranked #3317 on Inc Magazine’s prestigious Inc. 5000 list, up from #3409 in 2017.
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2018 Gartner Magic Quadrant Reports

It’s that time of year again, the Gartner Magic Quadrant Reports are out!

Download the full 2018 reports here:

Episerver, a Whereoware Partner, is named a Challenger in the 2018 Digital Commerce report, a Leader in the 2018 Web Content Management report, and a Visionary in the Personalization Engines.

Gartner has recognized Episerver’s commerce platform for robust functionality and ease of use.

Want more information on the report and how Episerver stacked up last year? Check it out. 

Digital Commerce:

Gartner Magic Quadrant 2018

 

Web Content Management:

Web Content Management Matrix

 

Personalization Engines:

Personalization Matrix

 

 

Piggyback Your Promotions with Amazon Prime Day

Set your alarms! Amazon Prime day begins July 16, 2018.

Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.

Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.

Daily Deals

Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.

Here is a customer appreciation email example from Gathre last month:

Gathre - Appreciation Week

Survey + Win

So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).

Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.

UrbanStems did a great job of this recently:

UrbanStems - Survey

Amazon-centric Content

Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.

Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.

Here are some examples we love from Apartment Therapy and Brit + Co:

Apartment TherapyBrit+Co

 

Takeaways

This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.

What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!