Category Archives: Press Releases

Whereoware Welcomes Paul Pickersgill as VP of Sales

Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales.

Pickersgill’s arrival comes after a strong year of growth, as the company plans to expand its client services in 2020 and beyond.

“We’re excited to have Paul on the Whereoware team. He has an exceptional record of building high performance, consultative sales teams that understand the complexities of today’s digital marketing,” said Whereoware CEO Michael Mathias.

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Whereoware Announces Strategic Changes to Executive Team

Whereoware announces executive team changes, distinguishing digital agency from software products.

Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.

Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.

He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.

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IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

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Furniture, Gift, and Home Veteran Joins Whereoware’s Executive Team

Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.

She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

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Uttermost Launches New B2B Website, Built by Whereoware

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

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Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

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Whereoware redesigns new website for Paragon

Wall art and home décor manufacturer Paragon has launched a newly redesigned website at www.paragonpg.com.

Website Redesign Paragon

Whereoware designed and built the site, which “marries a simple interface with a stylish modern design employing brand new, interactive features.”

Intuitive navigation and robust search and sorting options allow users to find items by style, subject, product type or designer. Large product imagery, quick-view and zoom options magnify product details to appeal to retailers and designers. The site also includes look books, design tips and a store locator that allows visitors to find retailer locations and print directions using Google Maps.

See the press release on Home Accents Today for all the features + updates.

Evergreen Enterprises releases Spotlight Salesforce automation app built by Whereoware

WASHINGTON D.C., April 9, 2013 – Evergreen Enterprises, Inc. announces the completion and pending deployment of an Enterprise iPad-focused Salesforce Automation app, Spotlight, developed by Whereoware. This exciting new app was tailored to meet the demands of Evergreen’s sales processes, while providing Evergreen’s territory managers with a more efficient tool capable of taking orders and working with customers on the road and during industry shows.

“When Evergreen’s new Online Retailer Center website debuted in 2012, our rep and retailer base embraced its many valuable features,” said John Toler, COO at Evergreen. “We wanted to extend these capabilities to our face-to-face time with customers. With Spotlight, our territory managers across the U.S. and Canada now have the added ability to help their customers find the right products anywhere, at any time.”
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NetProspex Launches Workbench: Instant, Online Data Management Platform for B2B Marketers

New Tool Facilitates Marketing Database Health Assessment, Segmentation Analysis, Cleansing, Appending, and Growth

WALTHAM, MA, March 14, 2013 – B2B data services firm NetProspex announced today the availability of Workbench, a new online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach. Featuring a suite of services based in the cloud, Workbench allows marketers to:

  • Upload a B2B database file to conduct a Data HealthScan, the first-ever online tool for assessing database health
  • Assess hundreds of thousands of contacts from their sales and marketing database directly within this cloud-based tool
  • View the results of a Data Healthscan online or as a PDF to share results and build consensus around next steps
  • Organize and store files and assessments within Workbench, protected with SSL128-bit encryption. Files are used for the assessment and are not shared or added to the NetProspex database
  • Take actions to clean, enrich, and grow a B2B marketing database

The announcement comes on the heels of the company’s landmark Marketing Data Benchmark Report, which revealed the unreliable and risky state of B2B marketing data across companies of all sizes. A significant reason for the poor state of data quality is the lack of tools and framework for improving B2B databases. Workbench introduces a way for marketers to manage their data easily, giving them the resources they need to stand up to dirty or incomplete data without adding considerable time and resources.
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Silverpop customers honored for delivering behaviorally-triggered campaigns with Engage Programs

Digital marketing technology provider announces winners of first Crawl, Walk, Run Programs Competition

ATLANTA, Dec. 19, 2012 – SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the winners of its first Crawl, Walk, Run Programs competition. Throughout November, Silverpop customers shared successful implementations of Engage Programs and a winner was selected in each of four categories. The submissions ranged from novice users setting up their first automated Program to more experienced users creating multi-track, behaviorally triggered campaigns.

“Today’s marketers are challenged with delivering relevant, engaging content that moves their contacts through a purchase decision,” said Karen Marchione, director of customer marketing with Silverpop. “Engage Programs allows marketers to easily set up paths to distribute messages based on a recipient’s behaviors – delivering content when their brand is already top-of-mind. We were thrilled with the number of entries we received in our first Programs contest as it confirms that our customers are using our tool to not only increase internal efficiencies, but also improve the relationships with their customers, ultimately driving more revenue.”

Engage Programs enable marketers to build sophisticated campaigns that incorporate behavior-based rules, whether it’s a triggered message delivered on a recipient’s birthday or a nurture email designed to nudge prospects through the buying process.

The four categories in which customers could enter included the following: Crawl, for Programs beginners; Walk, for customers who have experienced recent success using Programs and; Run, for customers who successfully implemented a sophisticated Program within the last 12 months; and Agency, for Programs implemented on behalf of a client. Among the more than 70 entries, the four campaigns below were recognized as winners:

  • Crawl – CaringBridge.org: CaringBridge is a nonprofit social network that relies on donations to support its free services. In a program designed to cultivate donor relationships, the CaringBridge marketing team established one track with three email steps. The series begins two weeks after a first-time donation and ends by asking for a second gift.This is CaringBridge’s first online attempt at creating long-term engagement and loyalty based on donor behavior. On average, nonprofit fundraising emails experience a 12 percent open rate and 0.47 percent click-through rate – the CaringBridge Program achieved average open and click rates at least three times those measures.
  • Walk – Cardinal Health: Cardinal Health is using marketing automation and behavioral-based actions to create online lead generation, reach a new target call point for sales, educate contacts who may not be familiar with what their Nuclear Pharmacy Services business offers and provide high-value leads to its sales team.The Cardinal Health Program incorporates multiple tracks, Engage Web forms and Dynamic Content and acts on a user’s interaction with prior campaign assets. This is the company’s first attempt with an automated email and online Program. The results included above-average Web form conversion rates and increased activity for its sales team.
  • Run- Nevada State Bank, a Zions Bancorporation affiliate: Nevada State Bank wanted to create an onboarding experience designed to cross-sell five or more distinct online banking products, to re-engage and grow its online customer base and to track customer interaction with its online offering and email campaigns. In the last six months, as a result of the bank’s automated Program, more than 5,000 consumer onboarding emails were distributed and internet banking enrollment increased by 6 percent.
  • Agency- Whereoware on behalf of PaperStyle.com: PaperStyle.com is an online invitation and stationery company. To help nurture and potentially upsell the company’s existing customers, Silverpop partner Whereoware designed the email creative and developed and executed a Program around baby shower invitations, one of PaperStyle.com’s more popular product types. Users interested in baby shower products are targeted based on past purchase history captured in relational tables, website behavior, Web form data and behavioral click tracking within emails. The program has a 216 percent higher open rate and a 389 percent higher click-through rate than the average email send.

 

About Silverpop:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit at silverpop.com.