Whereoware, an award-winning full-service digital agency, announced the addition of Paul Pickersgill as VP of Sales.

Pickersgill’s arrival comes after a strong year of growth, as the company plans to expand its client services in 2020 and beyond.

“We’re excited to have Paul on the Whereoware team. He has an exceptional record of building high performance, consultative sales teams that understand the complexities of today’s digital marketing,” said Whereoware CEO Michael Mathias.

Whereoware announces executive team changes, distinguishing digital agency from software products.

Michael Mathias joins Whereoware as Chief Executive Officer, with Eric Dean assuming the role of Chairman of Whereoware, while taking a day-to-day role overseeing the Pharos suite of software products.

Mathias comes to Whereoware with an impressive track record accelerating growth for companies at all stages, with expertise spanning marketing, software, professional services, big data, analytics, and technology.

He brings an increased focus on measurable customer results through a culture of innovation, comprehensive digital marketing, and flawless performance.

Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.

In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.

She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.

Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.

Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.