Lynne DeRoché Joins as Vice President Strategic Solutions

Whereoware, an award-winning full-service digital agency, is strengthening their digital strategy and campaign services offering with the new addition of Lynne DeRoché as Vice President of Strategic Solutions. DeRoché will lead and mentor Whereoware’s media, creative, delivery and digital strategy teams, responsible for rigorous strategic planning, data-driven digital roadmaps, continuous optimization, and measurable achievement of client acquisition, retention, and maximization goals.

“Our clients rely on us to guide them through the ever-changing digital landscape. We’re thrilled to add an executive of Lynne’s caliber and experience to lead our team of strategists and marketers activating 360-degree digital roadmaps to drive continuous growth for our clients in 2021.” said Whereoware CEO Michael Mathias.

DeRoché brings over two decades experience in both traditional and online marketing. Most recently, DeRoché was Vice President, Digital & Social Marketing, for Marriott International, where she focused on introducing industry-leading capabilities and standardizing social and digital marketing practices across 30 hotel brands and the Marriott Bonvoy loyalty program. While at Marriott, DeRoché also led global marketing efforts for Marriott Rewards, and defined the company’s approach to online performance marketing as Vice President, Digital Acquisition Marketing.

Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware

Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.

MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishing excellence in web creativity and digital communication.

“We’re honored to be recognized by the MarCom and dotCOMM community for our customer-centered website and digital marketing campaign,” said Mary Rodgers. “The awards are a testament to the high-quality digital services delivered by our agency partner Whereoware to consistently drive our digital transformation.”

The Exclusive Partner Advisory Board Collaborates with Episerver Early and Often  

Episerver Platinum Partner Whereoware has been named to the Partner Advisory Board (PAB) of Episerver™, the customer-centric digital experience company. Episerver’s PAB is an exclusive set of Episerver partners selected to advise Episerver on product strategy, market intelligence and overall go-to-market strategy. Whereoware has been selected based on its extensive knowledge of Episerver’s portfolio, the key market demands driving customer adoption of digital marketing technologies and a broad understanding of the needs of a variety of key industries.

Whereoware offers more than 20 years of experience as a full-service digital agency, driving smart growth for clients through digital marketing strategy and activation. Whereoware is a two-time Episerver Partner of the Year, and five-time award-winner for Episerver Commerce and CMS websites. Whereoware differentiates its Episerver practice through:

• Full-service solutions from project inception through ongoing strategy, support, optimization, and marketing of a client’s Episerver website – ensuring it successfully and continuously drives business objectives, user needs and expectations, revenue, and conversions.
• Successful implementations across Episerver’s Digital Experience Platform (DXP), for diverse clients spanning B2B manufacturing, retail, consumer package goods, furniture, financial services, health, insurance, sports and recreation, and more.
• In-house teams (website and mobile development, marketing, creative design, user experience (UX) optimization, SEO/PPC, analytics, project management)
• 100% backend developers certified on Episerver Content Cloud
• Pioneers in multi-channel online personalization

Most recently, Whereoware launched a new website on Episerver’s DXP for long-time customer, Cuisinart, a division of the Conair Corporation, and built and designed two new websites hosted on DXP for Yamaha WaterCraft Group: www.yamahaboats.com and www.yamahawaverunners.com.

“Whereoware is honored to serve on the Episerver Partner Advisory Board, joining our distinguished industry peers,” said Joe Harris, Chief Revenue Officer at Whereoware and their representative on Episerver’s Partner Advisory Board. “We are excited to share our extensive Episerver experience and lessons learned from hundreds of website and marketing projects to drive continued success for Episerver customers.”

New website adds direct-to-consumer e-commerce sales and supports retail partners

Cuisinart, a division of the Conair Corporation, launched the new Cuisinart.com: a data-driven e-commerce website, built by award-winning full-service digital agency Whereoware. (Whereoware is also Cuisinart’s agency for data optimization and email marketing services.)

The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales.

“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart.

To Earn Distinction, Whereoware Has Satisfied Premium Sales, Training, Certification and Specialization Requirements from Episerver

Whereoware, an award-winning, full-service agency driving smart growth for clients through digital marketing strategy and activation, today announced it has been certified as a Platinum Partner of Episerver, the customer-centric digital experience company. Whereoware is one of only three Platinum Partners in the United States.

Whereoware completed a thorough certification process including Episerver Education training and having a significant quantity of Episerver Certified Developers and multiple Episerver Specializations to earn the prestigious Platinum Partner status in Episerver’s Partner Success Program and to join as a qualified, value-add seller of Episerver’s Customer-Centric Digital Experience Platform (DXP). As a Platinum Partner, Whereoware has comprehensive competency and implementation experience, comprehensive product expertise, and a large number of certified resources and specializations in Episerver solutions.

Whereoware, an award-winning full-service digital agency, announces the addition of John Schneider as Chief Technology Officer (CTO). Schneider will lead and mentor Whereoware’s web development and technical services team, ensuring the highest technical excellence, project management, and quality assurance are built into every website and technology project.

“I’m thrilled to add John to our Executive team at this pivotal moment. For many, digital is the only channel to connect with their customers right now.  Our Technology Services are the backbone of how we drive smart growth for our clients through digital marketing strategy and activation, and I’m confident John’s strong leadership will be extremely impactful,” said Whereoware CEO Michael Mathias.

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.