Category Archives: Press Releases

Silverpop customers honored for delivering behaviorally-triggered campaigns with Engage Programs

Digital marketing technology provider announces winners of first Crawl, Walk, Run Programs Competition

ATLANTA, Dec. 19, 2012 – SilverpopTM, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces the winners of its first Crawl, Walk, Run Programs competition. Throughout November, Silverpop customers shared successful implementations of Engage Programs and a winner was selected in each of four categories. The submissions ranged from novice users setting up their first automated Program to more experienced users creating multi-track, behaviorally triggered campaigns.

“Today’s marketers are challenged with delivering relevant, engaging content that moves their contacts through a purchase decision,” said Karen Marchione, director of customer marketing with Silverpop. “Engage Programs allows marketers to easily set up paths to distribute messages based on a recipient’s behaviors – delivering content when their brand is already top-of-mind. We were thrilled with the number of entries we received in our first Programs contest as it confirms that our customers are using our tool to not only increase internal efficiencies, but also improve the relationships with their customers, ultimately driving more revenue.”

Engage Programs enable marketers to build sophisticated campaigns that incorporate behavior-based rules, whether it’s a triggered message delivered on a recipient’s birthday or a nurture email designed to nudge prospects through the buying process.

The four categories in which customers could enter included the following: Crawl, for Programs beginners; Walk, for customers who have experienced recent success using Programs and; Run, for customers who successfully implemented a sophisticated Program within the last 12 months; and Agency, for Programs implemented on behalf of a client. Among the more than 70 entries, the four campaigns below were recognized as winners:

  • Crawl – CaringBridge.org: CaringBridge is a nonprofit social network that relies on donations to support its free services. In a program designed to cultivate donor relationships, the CaringBridge marketing team established one track with three email steps. The series begins two weeks after a first-time donation and ends by asking for a second gift.This is CaringBridge’s first online attempt at creating long-term engagement and loyalty based on donor behavior. On average, nonprofit fundraising emails experience a 12 percent open rate and 0.47 percent click-through rate – the CaringBridge Program achieved average open and click rates at least three times those measures.
  • Walk – Cardinal Health: Cardinal Health is using marketing automation and behavioral-based actions to create online lead generation, reach a new target call point for sales, educate contacts who may not be familiar with what their Nuclear Pharmacy Services business offers and provide high-value leads to its sales team.The Cardinal Health Program incorporates multiple tracks, Engage Web forms and Dynamic Content and acts on a user’s interaction with prior campaign assets. This is the company’s first attempt with an automated email and online Program. The results included above-average Web form conversion rates and increased activity for its sales team.
  • Run- Nevada State Bank, a Zions Bancorporation affiliate: Nevada State Bank wanted to create an onboarding experience designed to cross-sell five or more distinct online banking products, to re-engage and grow its online customer base and to track customer interaction with its online offering and email campaigns. In the last six months, as a result of the bank’s automated Program, more than 5,000 consumer onboarding emails were distributed and internet banking enrollment increased by 6 percent.
  • Agency- Whereoware on behalf of PaperStyle.com: PaperStyle.com is an online invitation and stationery company. To help nurture and potentially upsell the company’s existing customers, Silverpop partner Whereoware designed the email creative and developed and executed a Program around baby shower invitations, one of PaperStyle.com’s more popular product types. Users interested in baby shower products are targeted based on past purchase history captured in relational tables, website behavior, Web form data and behavioral click tracking within emails. The program has a 216 percent higher open rate and a 389 percent higher click-through rate than the average email send.

 

About Silverpop:

Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop’s commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit at silverpop.com.

Reich meet-and-greet for early Gift & Home CEO Summit registrants announced

LAS VEGAS – Gift and home executives who register no later than Jan. 4, 2013 for the inaugural Gift & Home CEO Summit during Winter 2013 Las Vegas Market will have exclusive access to former Labor Secretary Robert Reich at a special breakfast event on Thurs., Jan. 31.

The two-day CEO Summit, co-produced by International Market Centers and Eller Enterprises, is Jan. 31 and Feb. 1 at World Market Center.

Reich will join CEO Summit participants for an invitation-only breakfast gathering immediately preceding his Thursday morning keynote address. His presentation, which will address international currency and geopolitical issues, will be followed by a Q&A moderated by Bob Maricich, CEO of IMC.

“This event offers a rare opportunity to personally meet one of the United States’ top economic strategists and thought leaders,” said conference organizer Randy Eller, president of Eller Enterprises. “We’re delighted to be able to offer this additional, and exclusive, benefit to our earliest CEO Summit supporters.”
Continue reading Reich meet-and-greet for early Gift & Home CEO Summit registrants announced

Whereoware show survey reveals 5 key tech trends in Gift and Home industry

WASHINGTON D.C., October 17, 2012 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to vendors and retailers at the 2012 summer Gift and Home shows.

Survey findings were then combined with data from Whereoware’s own base of over 100 Gift and Home clients, as well as outside sources, and 5 key trends emerged:

  1. Websites: e-commerce continues grow in use and importance for wholesalers
  2. Email: smarter ‘triggered’ emails are effective, yet not widely used
  3. Mobile: traffic is growing strong (are vendors prepared?)
  4. Social media: it isn’t just for kids!
  5. Tablets: these devices are changing the way we shop and sell

See all the trends below.

“The overall message is clear: vendors are finding it a struggle to keep up with all the different ways retailers want to interact with them,” said Eric Dean, President of Whereoware. “Our data about the increased use of tablets, mobile, and social media demonstrates that Gift and Home retailers are actually more advanced than commonly perceived. However, technology changes so quickly that it is difficult to know where to invest. This research provides some direction to vendors looking to get a better sense of where to dedicate their resources.”

Continue reading Whereoware show survey reveals 5 key tech trends in Gift and Home industry

IMC announces sponsors, micro site for Gift & Home CEO Summit

LAS VEGAS — International Market Centers and Eller Enterprises have confirmed sponsors for the debut Gift & Home CEO Summit at World Market Center Las Vegas. The summit organizers also launched a micro site providing conference information and updates and unveiled a new tagline — “Elevating the industry. Securing the future.”

The inaugural two-day event will take place Jan. 31-Feb. 1, 2013, in conjunction with the Winter 2013 Las Vegas Market.

“The industry has embraced the CEO Summit concept, and initial response from sponsors and potential attendees has been overwhelming,” said conference organizer Randy Eller, president of Eller Enterprises. “Our newly adopted tagline, ‘Elevating the industry. Securing the future.’ aptly represents the event’s purpose and the benefits of participation.”

Nine suppliers of industry services, sales agencies and manufacturers of gift and home products have confirmed their sponsorship of the CEO Summit. Confirmed sponsors to date include Brandwise, Demdaco, Eller Enterprises, Evergreen Enterprises, Giftjobs.biz, Global Views, OneCoast, Whereoware and Yankee Candle.
Continue reading.

Evergreen Enterprises, Inc. partners with Whereoware on online resource center

WASHINGTON D.C. & RICHMOND, VA, September 4, 2012 – Evergreen Enterprises, Inc. (“Evergreen”) officially launched a rebuilt online resource center, developed jointly with Whereoware, LLC (“Whereoware”). The site, which completely replaces Evergreen’s existing site at www.myevergreen.com, was designed to better service the needs of the company’s business-to-business customers.

“We recognize that a seamless online experience is a vital part of doing business today,” said John Toler, Evergreen’s Chief Operating Officer. “This update represents an important step forward in streamlining the way customers do business with us by providing them the tools they need to be successful.”

The new website aims to facilitate the process of conducting business with Evergreen by providing a user-friendly interface as well as an advanced set of new and improved features. Customers will be able to browse thousands of items with powerful search and filter tools, group selected products into separate shipments, and see promotional discounts automatically.
Continue reading.

Whereoware makes mobile email easy

Dell’s mobile-friendly email gets results
B2B Online, April 9, 2012

Web strategy, design and development provider, Whereoware knew it needed to make its clients’ email marketing campaigns mobile-friendly. “If you’re seeing that 10% or 15% of customers are using mobile devices, then you need to address them,” said Teya Tuccio-Flick, marketing director at the company.

Working with email service provider Silverpop, Whereoware simplified its emails by creating straightforward calls to action and using limited text in larger fonts. It also shortened subject lines and limited design to one column, Flick said, and it made sure call-to-action buttons were larger and padded with 10-to-15 pixels of white space, so recipients can select them easily. For one client, making an email mobile-friendly doubled the number of visits the website got from mobile devices, Flick said.
Continue reading Whereoware makes mobile email easy

SilverLining Network connects customers with more than 40 technology, consulting and agency partners

ATLANTA, January 24th, 2012/PR Newswire – Less than six months after launching its SilverLining Partner Network Silverpop,™ the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces 20 percent of its new business in 2011 was tied to partner relationships. Additionally, a third of current Silverpop customers are now using at least one Silverpop partner to complement their marketing efforts through Engage.

“In addition to delivering top-notch features and functionality, we are also committed to ensuring that our clients have easy access to some of the industry’s most knowledgeable experts in areas such as CRM, Web analytics, e-commerce, email and marketing automation strategy and more,” said Will Schnabel, senior vice president of international business development for Silverpop. “Our most successful clients are those who become experts on our technology and also take advantage of our extensive partner network—taking their programs to the next level, but doing so as efficiently as possible.”

In addition to helping customers extend the value of Silverpop Engage through complimentary partner offerings, the SilverLining Network also serves as a lead generator and value add for participating companies. Since its launch in August, the partner network has already played a direct role in driving new business to several participants.
Continue reading SilverLining Network connects customers with more than 40 technology, consulting and agency partners

NASAO launches new website

WASHINGTON D.C., January 17th, 2012 – After struggling with an inefficient website designed more than a decade ago, the NASAO staff and members greet the New Year with a new website located at www.nasao.org.

NASAO Chairman Debbie Alke of Montana said, “We are very pleased with how the new site showcases aviation in the states in a content rich and visually attracive manner.”

The new cutting-edge site is designed to be more helpful, informative, and easier to navigate for all users. Looking for information regarding a specific NASAO member? Click on the member state on the map. Need to search all of the state aviation system plans at one time? Search for what you are looking for in the state aviation system plan library.

NASAO teamed with Whereoware – an online strategy, design, development and marketing firm based in Herndon, Virginia – to create a site with a fresh feel appealing to a wide audience while at the same time providing powerful search capability of NASAO resource library content.
Continue reading NASAO launches new website

Whereoware’s Smart Blink allows users to personalize websites

Site marketers can now alter the message displayed on a website based upon visitor characteristics

WASHINGTON D.C., January 6th, 2012 – Whereoware’s Smart Blink, a Flash substitute, now provides an easy way to personalize websites. Site marketers can now alter the message displayed on a website based upon visitor characteristics. Smart Blink makes it simple to keep home pages fresh and create a more relevant and compelling online experience for site visitors.

Smart Blink, built on the Active Merchandiser platform, changes based upon visit frequency, geographic region, or area of interest. It detects which type of visitor is on the site and then displays the correct message. “New Visitors,” for example, can be shown a welcome message, while “Occasional Visitors” may be enticed to purchase again with a discount. “Frequent Visitors,” by contrast, may be interested in seeing what new products have arrived.

Users can also personalize a Smart Blink to meet differing customer needs based on geography. For example, shipping prices may vary depending on whether a customer is on the West Coast or the East Coast. The Smart Blink can be tailored to display different shipping promotions to each region. The same can be done based upon area of interest. If a customer has purchased lamps and lampshades in the past, Smart Blink can recognize this attribute and display an image with lamps and related promotions. This helps to create a personalized experience for each visitor.
Continue reading Whereoware’s Smart Blink allows users to personalize websites

Ganz selects Whereoware for iPad Sales Force Automation and online marketing

WASHINGTON D.C., January 4th, 2012 – Ganz today announces a new digital agreement with Whereoware covering sales force automation, website development, online marketing, and catalog production software. Ganz will equip their U.S. and Canadian sales teams with Whereoware’s Spotlight Enterprise iPad app, a full sales force automation solution.

Reps can use Spotlight’s Photostack and sophisticated filter and search tools to quickly and easily find and present product. In addition, Reps can quickly access customer account information, sales history, order status, account analysis and more.

“Our sales force is a tremendous asset for Ganz, and we want to equip them with the most effective sales tools. Whereoware’s Spotlight app maximizes the power of the iPad, giving our reps the information, data and images they need to best sell the Ganz line. ” said Howard Ganz, President of Ganz .
Continue reading.