Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.

For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.

The holidays can make or break the entire sales year for many retailers.  More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas.
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