Category Archives: Sales tip

The 2019 B2B Buying Report, Straight from AmericasMart!

The Whereoware team is back from Atlanta, where we had the honor of opening our new showroom at AmericasMart earlier this month. AmericasMart is one of the biggest Gift and Home Markets of the year, bringing together leading Gift and Home brands and retailers.

This AmericasMart in our brand-new showroom, we debuted our 2019 B2B Buying Report: the results of a Whereoware-administered survey of 5,000+ B2B buyers, covering preference trends and how brands can adapt their sales strategy to fit the needs of today’s buyers.

Whereoware CEO Eric Dean and Partner Joe Harris cut the ribbon at the brand-new Whereoware showroom at AmericasMart

We’ve been Gift and Home’s leading digital agency for 20 years, elevating e-commerce, marketing, and sales solutions to assist our clients in meeting their business goals.

Now that we’re back from Atlanta, we’re sharing our exclusive findings with you! Download the report here.

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Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.

Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16.  This year, major retailers Target, Walmart, and eBay are joining in on the fun.

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Sales Tip: Help Your Retailers with Holiday Planning

Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.

For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.

The holidays can make or break the entire sales year for many retailers.  More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas.
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