Category Archives: SEO + PPC

Amazon: Optimize Product Data for the Holidays



Feeling the pressure to compete with leading marketplaces this holiday season, like Amazon?

While there’s huge opportunity to drive online sales during the holidays, stiff competition from other e-commerce sites and the growing array of third-party marketplaces makes it harder for your products to shine.

According to NetElixer Inc., 42 percent of shoppers say they’re most likely to buy a holiday gift on an online marketplace. Last year, some of the most popular marketplaces nearly doubled, and in some cases, tripled their web traffic during Black Friday and Cyber Monday.

Marketplace Holiday Web Traffic

Whether you’re selling on these marketplaces or sticking to your own site, how do you motivate a customer to choose your product over an alternative to fulfil their wish lists? The answer is simple: compelling, descriptive product data and eye-catching imagery.

Today, we’re sharing a few tips on enhancing your product data to help your products grab attention during the holiday hustle and bustle. Get our Winning on Amazon Checklist to boost your Amazon success and make your products optimized to sell, sell, sell this season.
Continue reading Amazon: Optimize Product Data for the Holidays

New Google Ad Suite Branding

In June, Google announced changes to their Google Ad suite branding, effective July 2018.

To streamline the user experience across both small- and enterprise-level businesses, and simplify their brands, Google consolidated their current offerings into three new ad brands. The new ad suite includes: Google Marketing Platform, Google Ad Manager, and Google Ads.

Let’s quickly review each.
Continue reading New Google Ad Suite Branding

How to Build a Holiday Facebook Ad

If you’re marketing on Facebook, you likely hang out in one of two camps. You run a successful Facebook Business Page with an engaged, excited audience, or like too many businesses, your Facebook Business Page exists, but interaction is few and far between.

Facebook Advertising offers many ways to tap into those 1.47 billion people logging into Facebook each day and increase engagement on your business page, as well as drive holiday traffic and sales on your website.

Today, we’ll walk through building a simple holiday Facebook Ad from your Business Manager Ad Account.

How to Build a Facebook Ad

Step 1: Navigate to your Ad Account in Facebook Business Manager.

Continue reading How to Build a Holiday Facebook Ad

PPC Tip – 7 Steps to Enhance PPC for the Holidays

Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!

Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.

1. Lookback to Last Year

First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?

Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.

Last Year's Paid Search Strategy

Continue reading PPC Tip – 7 Steps to Enhance PPC for the Holidays

2018 Holiday Digital Ads Toolkit

It’s beginning to look a lot like….the busiest shopping season of the year! Is your paid search plan in place to develop successful holiday ads and increase conversions this season?

Don’t skip this hugely profitable channel! Adobe reported that organic and paid search brought in the most revenue during the 2017 holiday season.

Holiday PPC Tips

We’re here to help you maximize paid search for holiday shoppers. Our 2018 Holiday Digital Ads Toolkit includes a guide to help you optimize your PPC strategy, a how-to for creating a Facebook ad, and a quick case study of a successful holiday ads campaign that generated a 954% return on ad spend (ROAS).

Get the Resources:



 

 

4 Facts About Facebook Advertising

This week, we welcome a guest post from our Search Marketing Associate, Gaby Dagata.

Gaby is responsible for managing Facebook Ads, pay-per-click (PPC) services, and search engine optimization (SEO) for our clients. She conducts account audits, optimizes ongoing campaigns, and works closely with clients to reach their advertising goals.

Are you one of the 93% of marketers regularly advertising on Facebook? With Facebook’s extensive reach, the benefits of advertising outweigh the negatives.

Whether you’re new to Facebook advertising, or an old pro, we’ve highlighted four things to know about Facebook advertising.

Continue reading 4 Facts About Facebook Advertising

SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

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3 Tips to Boost AdWords Performance with a Little Cleaning

Are you using Google AdWords to reach the right people at the right time? It’s common for campaigns and keywords to quickly accumulate, causing your ads to show up in irrelevant locations instead of in front of your target audience.

Start 2018 off on the right foot in by cleaning your AdWords account. We’ll cover how to clean up your campaigns and ad groups, keywords, and extensions.

Continue reading 3 Tips to Boost AdWords Performance with a Little Cleaning

Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend



Who:

Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.

Challenge

Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.

Solution

Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.

SEO Tip – Introducing Google Similar Items Search

Have you ever browsed through Google Images and found a picture of a model or celebrity wearing a dress or a jacket that you want? Did you then try to search for a dress in that same print, or for a jacket in that same style, but been unsuccessful? If you answered “yes” to either of those questions, today is your lucky day!

Introducing Google Similar Items
Using Machine Vision Technology, Google now lets you search “Similar Items” on both mobile web and Android Search app to find similar products to those in image search.

Machine Vision Technology can differentiate between the various accessories within an image, and show you similar items online.  You can find apparel and even accessories like handbags, shoes, and sunglasses. Continue reading SEO Tip – Introducing Google Similar Items Search