PPC is another way to connect B2B businesses to customers increasingly researching services or products online. When executed correctly, organic and paid traffic work together to offer valuable customer insights, drive customer acquisition, and increase B2B sales.
What’s the Key Benefit of B2B PPC Over SEO?
A critical benefit of B2B PPC over search engine optimization (SEO) is speed.
As buyer demographics change, B2B marketers have had to shift priorities to adapt. According to Hubspot, 61% of marketers consider improving search engine optimization (SEO) and growing their organic presence to be their top priority.
The rise of digital-native decision makers has highlighted the need for B2B experiences to reflect modern B2C shopping. One thing that hasn’t changed is that first impressions are of the utmost importance. What has changed, however, is where those impressions are happening. For this new batch of buyers, search results are the new elevator pitch.
More than 70% of B2B decision-makers say they start researching their purchase though a generic search. Accordingly, search engine optimization has been an important pillar of B2C marketing for some time now, and with changing buyer behaviors and preferences, it’s no longer viable for B2B brands to sit on the sidelines.
SEO is the practice of attracting high-quality traffic and increasing visibility for a website through search engine results. Search engines employ bots to crawl webpages to determine factors such as expertise, authority, and trustworthiness. These factors establish the rank of the website, impacting where on a search engine results page (SERP) the site will appear.
Anyone who has ever used Google knows how intimidating the pages upon pages of search results can be, so trying to ensure you’re ranking high on the list can be daunting. Luckily, B2B brands can learn from the experience of B2C brands to start implementing SEO best practices to reach the right customers, and drive consistent, high-quality traffic.
SEO can be broken down into three fundamental categories: on-page SEO, off-page SEO, and technical SEO. We’re going to dive into on-page SEO – an essential factor to start improving your website’s search rankings, visibility, and value.
Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.
In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.
Watch the recording below and download ourchecklist for five steps to get started with SEO today.
Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.
In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.
Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.
The Whereoware team had a blast participating in the Advanced Search Summit conference, right here in our backyard of Washington, DC!
Did you miss our session or need a refresher? In our presentation, Smashing Siloes: Combine Email, Search, Social, and Display to Optimize Success/Spend Across Channels, SEM & Digital Advertising Manager, Gabrielle Dagata, covered tips and tactics for growing digital marketing strategy beyond search.
Download the slides to discover actionable strategies and takeaways for optimizing your paid search success across channels.
Follow along to dive into how we combine search engine marketing (SEM), social advertising, display ads, and email to drive brand awareness, nurture leads, and increase revenue, throughout the customer journey.
Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.
Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.
Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.
Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.
Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.
Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.
This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.
Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.
Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).
Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).
Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.
SEO (Search Engine Optimization) is a collection of best practices to help popular search engines (like Google) understand and boost your webpage to the top of search results. This is vital – Hubspot found that 75% of users never scroll past the first page of search results.
Are you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.