This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.

Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.

Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).

Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).

Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.

SEO (Search Engine Optimization) is a collection of best practices to help popular search engines (like Google) understand and boost your webpage to the top of search results. This is vital – Hubspot found that 75% of users never scroll past the first page of search results.

Are you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

Continue reading SEO Tip – 5 Steps to SEO Victory →

Feeling the pressure to compete with leading marketplaces this holiday season, like Amazon?

While there’s huge opportunity to drive online sales during the holidays, stiff competition from other e-commerce sites and the growing array of third-party marketplaces makes it harder for your products to shine.

According to NetElixer Inc., 42 percent of shoppers say they’re most likely to buy a holiday gift on an online marketplace. Last year, some of the most popular marketplaces nearly doubled, and in some cases, tripled their web traffic during Black Friday and Cyber Monday.

Whether you’re selling on these marketplaces or sticking to your own site, how do you motivate a customer to choose your product over an alternative to fulfil their wish lists? The answer is simple: compelling, descriptive product data and eye-catching imagery.

Today, we’re sharing a few tips on enhancing your product data to help your products grab attention during the holiday hustle and bustle. Get our Winning on Amazon Checklist to boost your Amazon success and make your products optimized to sell, sell, sell this season.

If you’re marketing on Facebook, you likely hang out in one of two camps. You run a successful Facebook Business Page with an engaged, excited audience, or like too many businesses, your Facebook Business Page exists, but interaction is few and far between.

Facebook Advertising offers many ways to tap into those 1.47 billion people logging into Facebook each day and increase engagement on your business page, as well as drive holiday traffic and sales on your website.

Today, we’ll walk through building a simple holiday Facebook Ad from your Business Manager Ad Account.

How to Build a Facebook Ad

Step 1: Navigate to your Ad Account in Facebook Business Manager.

Continue reading How to Build a Holiday Facebook Ad →

Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!

Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.

1. Lookback to Last Year

First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?

Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.

Continue reading PPC Tip – 7 Steps to Enhance PPC for the Holidays →

Are you using Google AdWords to reach the right people at the right time? It’s common for campaigns and keywords to quickly accumulate, causing your ads to show up in irrelevant locations instead of in front of your target audience.

Start 2018 off on the right foot in by cleaning your AdWords account. We’ll cover how to clean up your campaigns and ad groups, keywords, and extensions.

Continue reading 3 Tips to Boost AdWords Performance with a Little Cleaning →