This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.

Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.
Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).
Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).
Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.
Continue reading Google Images Joins the Search Network – What It Means for You