Category Archives: Web tip

User Experience (UX) Tips for Better Webforms

Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.

If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.

Webforms are, however, vital to engaging your customers and communities online. Not only do they increase both B2B and B2C account registration (which is, by the way, an important KPI for new websites) and email capture for marketing, but forms also offer the convenience for users to sign in from anywhere and proceed through checkout more easily.

There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.

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Get Ready for Amazon Prime Day: One of the Biggest Online Shopping Days of the Year!

Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.

Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16.  This year, major retailers Target, Walmart, and eBay are joining in on the fun.

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How To Create User Personas


One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.

Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.

It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.

User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.

Getting your personas right and successfully personalizing the customer experience is a huge opportunity.

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Sell More with Smart Product Recommendations

This week, we welcome a guest post from our Senior Digital Strategist, Brittany Moreland.

Brittany helps our e-commerce clients utilize data to deliver omni channel marketing automation experiences. She specializes in combining data analytics, customer journey mapping, and research-based insights to develop scalable and profitable digital marketing solutions.

Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it’s essential that brands engage existing and potential customers with hyper-relevant personalized experiences.

One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.

Today, we’re digging in on how Episerver Perform helps enhance product discovery and increase cart value with smart product recommendations. Learn how Episerver Perform helps you achieve a 24/7 personalized buying experience across all channels.

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Optimizing Website Speed and Performance

One of the biggest frustrations web users face is waiting for a page to load (ain’t nobody got time for that!). With so many alternative sites available at their fingertips, online shoppers don’t have the patience to suffer slow websites. Today’s digital world moves fast, and your website should too.

If your pages don’t load like lightning, users move on and you lose the opportunity to convert clicks into sales. In fact, according to top web influencer Neil Patel, 47% of consumers expect pages to load in two seconds or less. Every second counts – 40% of visitors will abandon a page that takes over three seconds to display.

Don’t leave your visitors waiting! Follow our four steps for identifying performance issues and optimizing your website.

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4 Basics to Improve User Experience (UX)

The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment.

Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, they frequently get in the way. Great user experience (UX), requires planning, testing, and investing in strategic design resources up front, but a well-designed and well-defined user interface reduces rework and wasted development time, decreases customer support calls, and, most importantly, increases customer retention rates and sales.

In fact, according to Forbes, every dollar devoted to user experience returns $10 to $100. Forrester agrees, finding that visit-to-lead conversions can be 400% higher on sites with a “superior user experience.”

Don’t turn off your prospects and customers with a sub-par, friction-filled website. Follow our 4 simple UX principles and best practices to improve your site’s ease-of-use, solve customer pain points, deliver memorable brand experiences, and increase conversions.

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Introduction to User Experience (UX)

Your website is an essential channel to reach customers and prospects 24 hours a day, seven days a week. Your site drives sales, captures new leads, and provides customers valuable information about your products and services.

Intro to User Experience (UX)

Too often, though, brands prioritize impactful design or trends over website user experience. The result is an expensive and aesthetically pleasing, but confusing and friction-filled website that bleeds users and skyrockets bounce rates.

We all want our digital brand representation to have a WOW factor – to capture audience attention and help us stand out from the competition.

Today, we’ll explain what User Experience (UX) is and why it’s good business.

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How Pharos Helps B2B Businesses Serve Today’s Customer

The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.

Pharos by Whereoware

Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?

Pharos by Whereoware is an affordable, mix-and-match product suite for your entire organization. Check out a few ways that Execs, E-com Marketers, and Sales Teams use Pharos to build an enjoyable digital presence, deepen customer relationships, and increase sales. (Can’t wait? Contact Us to get a Pharos Demo!) Continue reading How Pharos Helps B2B Businesses Serve Today’s Customer

3 Homepage Tips for a Winning Website

As Danish usability consultant, Jakob Nielsen says, “your homepage is often your first — and possibly your last — chance to attract and retain each customer.”

What does your website homepage say about your company? Is it the “face” you want users to first meet? Does it put new users at ease and create a lasting impression? If you answered “no” to these questions, follow our three homepage tips for a winning website.

1. Your Homepage At-A-Glance

Are you a trendy footwear retailer? Do you offer face-painting services for parties? Is your homepage tailored to your unique audience? It takes a user a rapid 0.05 seconds to form an opinion about your website.

Your homepage should clearly state what your company does, why your user should explore further, what differentiates you from the competition, and what action you’d like the user to take. Try to keep your messaging simple, but impactful and descriptive, especially when it comes to headlines and calls-to-action (CTAs).

Photography is your friend here! Photography goes a long way to communicate your business objectives and values. Include simple lifestyle and product photography to draw attention, without looking too staged (stock photos) or cluttered. If you sell services instead of products, use environmental or human-interest (lifestyle) photography.

Step it up a notch by using GIFs or quality video content. Regardless of the medium, ensure the imagery makes sense and furthers your brand’s story.

Visitors to Hello Fresh’s website, instantly learn Hello Fresh is a home cooking service that provides simple recipes and pre-measured ingredients. The call-to-action to “view our plans” is front and center.

Hello Fresh Homepage Tips
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Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

I was finishing up a craft project recently, when I realized I needed spray sealant stat – even Amazon same-day delivery wouldn’t cut it. What’s a crafty gal to do! Fortunately, I saw on Michaels.com that they stocked spray in a nearby store, so I panic purchased (we’ve all done this) the spray online to pick it up later that afternoon. I’ve been an “order online, pick up in store” convert ever since.

Ecommerce

According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. Not only that, more than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available!

If same day shipping isn’t feasible for you, consider offering the option to pick up in store for online purchases. While this also requires infrastructures in place to ensure the product is at the specific store, it allows the customer to receive the product within 24 hours of purchase, with no shipping or handling fees.

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