Category Archives: Web tip

Key Considerations When Replatforming Your Website

Originally published in Retail IT Insights.

When it’s time to replatform, how do you find the right tools and service provider to fit your business goals?

In an article published on Retail IT Insights, Whereoware’s Chief Revenue Officer, Joe Harris, covers key considerations when choosing a new website platform—particularly for users moving off of Magento 1.

Choosing a new website platform is a major process that most businesses go through at some point, and should be considered two-fold: you’re choosing both a new platform and service provider to help you design, develop, and frequently, maintain your new website.

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Scaling Your Ecommerce Startup in the Age of Amazon

Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?

In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.

“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.

To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.

According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.

To read the full article, visit The Next Web here.

Tactics for Enhancing Website Search and Navigation

As digital commerce continues to evolve, standards for user experience are on the rise. Why? Technology that creates personalized, seamless customer experiences (CX) across channels keeps raising the bar.

In fact, in a survey of more than 8,000 B2C and B2B buyers around the world, 73% said just one really good experience with a company raises their expectations of other companies. That’s great news for companies who are already providing extraordinary experiences, but for the many that aren’t, this poses a new set of challenges.

One thing customers expect when visiting a company’s website is to find what they need—and fast. Whether they’re looking for a specific product, information on your service offerings, or user reviews to help them make a buying decision, ease of access is essential.

But many websites fall short when it comes to helping customers find what they’re looking for. Some even (unwittingly) make the process more difficult. We’re sharing tips for improving your website navigation and search to enhance user experience (UX) and stand out against the competition.

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2020 Gartner Magic Quadrant Report

Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.

Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.

“Leaders have ample ability to support a variety of DXP use cases and consistently meet customers’ needs over substantial periods. Leaders have delivered significant product innovation in pursuit of DXP requirements, and have been successful in selling to new customers across industries,” according to Gartner.

Episerver’s customer-centric digital experiences have been recognized for the past three years as challengers, and we congratulate our partner in celebrating their first year being distinguished as a leader by Gartner.

Gartner’s Magic Quadrant Report includes

  • A comprehensive look at the current leaders in the industry
  • Strong points and caveats of each DXP vendor
  • Evaluation of each recognized vendor’s ability to execute and their vision

Download the full 2020 report here: Gartner Magic Quadrant for Digital Experience Platforms

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Does Your B2B Site Give Millennial Buyers What They’re Looking For?

59% of all B2B buyers are millennials

B2B buyer demographics are changing. A 2019 TrustRadius study found that 59% of all B2B buyers are millennials, with nearly 30% of them serving as lead buyers for their organization.

To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process. 

In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers. 

To read the full article, visit CustomerThink here.

3 Reasons Magento 1 Customers Transfer to Episerver

3 Reasons Magento 1 Customers Transfer to Episerver

Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock.

Magento 1 loses all service and support to the platform in June 2020, leaving thousands of businesses with the choice to either rebuild on a new platform, or risk security breaches.

If you’re considering a platform switch, first compare the complete suite offering against your near- and long-term goals. Does the platform offer features and flexibility to scale alongside your company and withstand the test of time?

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The Ever-Changing Digital Landscape: What E-commerce Businesses Need to Know

Originally published in Retail Customer Experience.

Whereoware’s Chief Revenue Officer Joe Harris.

Navigating today’s digital landscape as an e-commerce retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared his advice on Retail Customer Experience.

Tips from Joe include:

  • Create experiences around selling your products
  • Customize the customer journey
  • Implement AI technology
  • Optimize for mobile

Harris’s advice is simple: “focus wholly on your customer,” he said.

He explains that concentrating on your customers creates a brand experience that matches up with your ideal audience. Harris explains deeper into how you can keep up in this always-changing digital age, read the full article at Retail Customer Experience.

ADA Compliant Ecommerce Sites Face Less Risk, More Sales

Web Accessibility

Unless you live with a disability, noticing when business websites don’t comply with the Americans with Disabilities Act (ADA) may not be on your radar. But for the one in four Americans with some type of disability, ADA compliance determines which companies they can and can’t do business with – in-store and online.

The ADA turns 30 this year. Since it took effect, Americans with disabilities have brought staggering numbers of lawsuits against businesses for violations like employment discrimination and lack of customer accommodation. Because many of those suits focused on noncompliance in the workplace and in physical stores, it’s been easy for online merchants to forget that the ADA applies to their websites. But recent litigation is changing that.

Late last year, the United States Supreme Court ruled in favor of a blind customer who sued popular pizza chain Domino’s because the company’s website and app didn’t accommodate screen-reading software used by many people with vision impairments. The case put ecommerce on notice: it’s time to make your online stores accessible.

Eliminating liability for noncompliance is incentive enough to comply, but maintaining an accessible website or app offers other benefits, too. Accessibility improvements can boost site performance and deliver a positive user experience (UX) to customers of all abilities.

To help you achieve ADA compliance with ease, we’re breaking down the benefits and best practices for making accessibility a top priority for your ecommerce site in 2020.

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Five Easy Solutions to Holiday E-Commerce Trends

Between time with their families, festive errands, and the hypnotizing distraction of perpetual holiday music, trying to capture the attention of holiday shoppers can be daunting for independent retailers. With 42% of consumers planning on shopping with Amazon, you may be wondering how you can stand out against the competition.

Our partners at Episerver just released their Online Shopping Trends of 2019 Report, and we took an in depth look to find easy-to-implement solutions that will help you stay ahead of the herd.

Trend #1: Searching for Deals

As the days tick down to Christmas, customers switch into goal-oriented shopping mode. It becomes a subconscious game, and completing the mission is the main objective. Shoppers adamantly search for the best deals online, scouring the web in hopes of finding something special.

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Creative Co-Op Increases Online Sales with Product Recommendations

Get the case study to see how Whereoware helped Creative Co-Op optimize their e-commerce website with personalized, data-driven product recommendations, increasing revenue 13%.


Who: Creative Co-Op is a B2B home and seasonal décor, candle, jewelry, and fashion accessories company.

Solution: Creative Co-Op makes it easier for customers to discover, browse, and shop the 10,000+ products sold on their e-commerce website (built by Whereoware) by adding personalized product recommendations, using Episerver Perform.


Want to learn more? Download the full case study to see how smart product recommendations display the most compelling products for every shopper, increasing overall revenue 13%.

Need help getting personal?

Contact us to learn how you can optimize your website to sell more.