Category Archives: Web tip

Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

I was finishing up a craft project recently, when I realized I needed spray sealant stat – even Amazon same-day delivery wouldn’t cut it. What’s a crafty gal to do! Fortunately, I saw on Michaels.com that they stocked spray in a nearby store, so I panic purchased (we’ve all done this) the spray online to pick it up later that afternoon. I’ve been an “order online, pick up in store” convert ever since.

Ecommerce

According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. Not only that, more than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available!

If same day shipping isn’t feasible for you, consider offering the option to pick up in store for online purchases. While this also requires infrastructures in place to ensure the product is at the specific store, it allows the customer to receive the product within 24 hours of purchase, with no shipping or handling fees.

Continue reading Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

5 Website Quick Fixes Checklist



Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.

Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.

Whereoware Redesigns Website for The American Home Furnishings Hall of Fame Foundation

We recently partnered with The American Home Furnishings Hall of Fame Foundation to revamp their website, pro bono. The new website features an elegant design and streamlined navigation.

A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.

“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.

The American Home Furnishings Hall of Fame Foundation Homepage in Desktop

In Their Words: The American Home Furnishings Hall of Fame Foundation

“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”

The Website Redesign

The American Home Furnishings Hall of Fame Foundation Homepage Comparison
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.

The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.

The website is responsive, so visitors receive a consistent and pleasant user experience from every device.

The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.

About The American Home Furnishings Hall of Fame Foundation
The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.

Webinar: 5 Website Quick Fixes

5 Website Quick Fixes

Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help. Join our free webinar to get 5 simple website fixes and updates to reduce visitor friction, increase conversions, and improve your website marketing today.

In this webinar, you’ll learn:
– 5 Website Quick Fixes and Best Practices
– See website “Before + After’s”
– Tips for Optimizing for Mobile

Save Your Spot >>

When: Wednesday June 20 – 11 AM – 12 PM EST

Can’t join us? Register anyway and we’ll send you the webinar slides and recording after the webinar!

Speakers:
– Erin Alemdar, Digital Strategist, Whereoware
– Sarah Carlsen, Project Manager, Whereoware

4 Facts About Facebook Advertising

This week, we welcome a guest post from our Search Marketing Associate, Gaby Dagata.

Gaby is responsible for managing Facebook Ads, pay-per-click (PPC) services, and search engine optimization (SEO) for our clients. She conducts account audits, optimizes ongoing campaigns, and works closely with clients to reach their advertising goals.

Are you one of the 93% of marketers regularly advertising on Facebook? With Facebook’s extensive reach, the benefits of advertising outweigh the negatives.

Whether you’re new to Facebook advertising, or an old pro, we’ve highlighted four things to know about Facebook advertising.

Continue reading 4 Facts About Facebook Advertising

Webinar Recap: 15 Min Webinar – Facebook Advertising 101

Thanks to everyone who joined us for our first 15 Minute Webinar on Facebook Advertising 101. We dipped our toes in Facebook advertising ad types and audiences, and hope you’re excited to get started creating compelling ads.

Missed the webinar or need a refresher? Get the slides.

Watch the webinar recording:

Get the Assets:
How to Create Your First Ad

Ad Placements 101

Facebook Ad Design and Tech Specs

How Mud Pie Generated a 954% Return on Ad Spend

3 Order Tracking Platforms Optimizing the Post-Purchase Experience

Ecommerce

Do you think the party’s over once your customer purchases? Wrong!  Keep the customer engaged with your brand by continuing the conversation. We’re talking about optimizing order tracking pages to maintain the same seamless user experience you’ve worked so hard to achieve.

Shipping confirmation emails often include plain text and a simple tracking number linking directly to USPS, UPS, FEDEX, or DHL. Yawn. Did you know many platforms allow you to customize the order tracking page with images, email sign-ups, promotions, and branding?

We’re sharing some of our favorite brands’ optimized order tracking pages.

Continue reading 3 Order Tracking Platforms Optimizing the Post-Purchase Experience

4 Social Media Trends and Brand Inspiration

Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.

Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).

Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.

Continue reading 4 Social Media Trends and Brand Inspiration

5 404 Error Page Wins and Fails

“Oops! The page you are looking for no longer exists.” We’ve all landed on a website’s 404 error page when trying to find a product or information. Error pages are an important opportunity to motivate browsers to stay on the website and search for a new item, instead of jumping ship and searching for another site.

We’ve rounded up our picks for best and worst 404 error pages. The error page wins are clever, on-brand, and entice us to keep exploring the website. The error page fails need to be overhauled – fast.

Winning 404 Error Pages:

These error pages get an “A” for on-brand design, copy that made us chuckle, and clear calls-to-action (CTAs).

Website:
World Market
What’s working:
World Market extends an uninterrupted user experience with a branded landing page, clear CTA, and product category imagery, making it super easy and compelling to continue shopping.

World Market Error Page

Continue reading 5 404 Error Page Wins and Fails

4 Features That Turn “Eh” Product Category Pages to “Yeah!”

Let’s say you’re an online retailer selling a variety of products, and the only navigation option on your website is “Shop.” With no further breakdowns or filters, shopping your website is overwhelming and frustrating.

A clean design and easy-to-follow navigation is one way to help website visitors find your products without getting frustrated. Another often overlooked step is streamlined and intuitive product categories.

Products grouped by category help customers find what they’re looking for. Your products could be categorized by product type (“candles” or “frames”), by room (“living room” or “kitchen”), by mood (“cozy comforts”), or by color (“blue” or “earth-tones”).

Once you’ve created product categories that make sense for your offerings and audience, how do you make a great category page? To help you brainstorm, we’re sharing creative features we love on product category pages.

Continue reading 4 Features That Turn “Eh” Product Category Pages to “Yeah!”