Ecommerce brands face stiff competition. How do you compete in the age of Amazon dominance?
In an article published in The Next Web, Whereoware CRO Joe Harris reveals how you can distinguish your business and deliver consistent, customer-centric experiences that impress.
“To survive and grow your business in this new environment, you don’t need to match Amazon’s prices and free shipping policy. Instead, focus on the customer and how seamless your online experience is, so they buy from you rather than elsewhere,” said Harris.
To rise above and stand out among your competitors, Harris shares actionable strategies for leveraging data to amplify the customer journey and customize the shopping experience to meet (and exceed) their needs.
According to Harris, the key to thriving in the tough market is to stay hyper-focused on offering real value, satisfying customer expectations with exceptional service, and converting visitors into loyal brand advocates.
To read the full article, visit The Next Web here.
As digital commerce continues to evolve, standards for user experience are on the rise. Why? Technology that creates personalized, seamless customer experiences (CX) across channels keeps raising the bar.
In fact, in a survey of more than 8,000 B2C and B2B buyers around the world, 73% said just one really good experience with a company raises their expectations of other companies. That’s great news for companies who are already providing extraordinary experiences, but for the many that aren’t, this poses a new set of challenges.
One thing customers expect when visiting a company’s website is to find what they need—and fast. Whether they’re looking for a specific product, information on your service offerings, or user reviews to help them make a buying decision, ease of access is essential.
But many websites fall short when it comes to helping customers find what they’re looking for. Some even (unwittingly) make the process more difficult. We’re sharing tips for improving your website navigation and search to enhance user experience (UX) and stand out against the competition.
Choosing a digital experience platform (DXP) is a necessity for application leaders to create connected customer experiences. Gartner’s 2020 Magic Quadrant report gives a comprehensive look at digital market leaders and innovators to demonstrate where they stand in this fragmented and ever evolving marketplace.
Whereoware’s longtime partner Episerver is recognized for the first time as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms. This makes Episerver one of the most trusted DXP solutions in the industry.
“Leaders have ample ability to support
a variety of DXP use cases and consistently meet customers’ needs over
substantial periods. Leaders have delivered significant product innovation in
pursuit of DXP requirements, and have been successful in selling to new
customers across industries,” according to Gartner.
Episerver’s customer-centric digital experiences have been
recognized for the past three years as challengers, and we congratulate our
partner in celebrating their first year being distinguished as a leader by
Gartner’s Magic Quadrant Report includes
A comprehensive look at the current leaders in the
Strong points and caveats of each DXP vendor
Evaluation of each recognized vendor’s ability
to execute and their vision
To effectively engage this new wave of decision-makers, businesses need to understand how their behavior and preferences are influencing the B2B buying process.
In an article published in CustomerThink, Whereoware CEO Michael Mathias explains why trustworthiness and delivering customer-centric experiences are essential for gaining the loyalty of millennial customers.
To read the full article, visit CustomerThink here.
Are you an undecided Magento 1 customer feeling the pressure to upgrade to Magento 2 or find another website platform? Choosing the right e-commerce platform to support and grow your business is critical, but if you’ve been procrastinating, you’re racing against a ticking clock.
Magento 1 loses all service and support to the platform in June 2020, leaving thousands of businesses with the choice to either rebuild on a new platform, or risk security breaches.
If you’re considering a platform switch, first compare the complete suite offering against your near- and long-term goals. Does the platform offer features and flexibility to scale alongside your company and withstand the test of time?
Navigating today’s digital landscape as an e-commerce
retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared
his advice on Retail
Tips from Joe include:
Create experiences around selling your products
Customize the customer journey
Implement AI technology
Optimize for mobile
Harris’s advice is simple: “focus wholly on your customer,” he
He explains that concentrating on your customers creates a
brand experience that matches up with your ideal audience. Harris explains
deeper into how you can keep up in this always-changing digital age, read the
full article at Retail
The ADA turns 30 this year. Since it took effect, Americans with disabilities have brought staggering numbers of lawsuits against businesses for violations like employment discrimination and lack of customer accommodation. Because many of those suits focused on noncompliance in the workplace and in physical stores, it’s been easy for online merchants to forget that the ADA applies to their websites. But recent litigation is changing that.
Late last year, the United States Supreme Court ruled in favor of a blind customer who sued popular pizza chain Domino’s because the company’s website and app didn’t accommodate screen-reading software used by many people with vision impairments. The case put ecommerce on notice: it’s time to make your online stores accessible.
Eliminating liability for noncompliance is incentive enough to comply, but maintaining an accessible website or app offers other benefits, too. Accessibility improvements can boost site performance and deliver a positive user experience (UX) to customers of all abilities.
To help you achieve ADA
compliance with ease, we’re breaking down the benefits and best practices for
making accessibility a top priority for your ecommerce site in 2020.
Between time with their families, festive errands, and the hypnotizing distraction of perpetual holiday music, trying to capture the attention of holiday shoppers can be daunting for independent retailers. With 42% of consumers planning on shopping with Amazon, you may be wondering how you can stand out against the competition.
Our partners at Episerver just released their Online Shopping Trends of 2019 Report, and we took an in depth look to find easy-to-implement solutions that will help you stay ahead of the herd.
Searching for Deals
As the days tick down to Christmas, customers switch into goal-oriented shopping mode. It becomes a subconscious game, and completing the mission is the main objective. Shoppers adamantly search for the best deals online, scouring the web in hopes of finding something special.
Get the case study to see how Whereoware helped Creative Co-Op optimize their e-commerce website with personalized, data-driven product recommendations, increasing revenue 13%.
Who: Creative Co-Op is a B2B home and seasonal décor, candle, jewelry, and fashion accessories company.
Solution: Creative Co-Op makes it easier for customers to discover, browse, and shop the 10,000+ products sold on their e-commerce website (built by Whereoware) by adding personalized product recommendations, using Episerver Perform.
Want to learn more? Download the full case study to see how smart product recommendations display the most compelling products for every shopper, increasing overall revenue 13%.
Need help getting personal?
Contact us to learn how you can optimize your website to sell more.
Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.
If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.
Webforms are, however, vital to engaging your customers and
communities online. Not only do they increase both B2B and B2C account
registration (which is, by the way, an important KPI for new websites) and
email capture for marketing, but forms also offer the convenience for users to
sign in from anywhere and proceed through checkout more easily.
There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.