Get your geek chic on with our newsletter full of website + marketing tips.
Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.
Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.
We recently partnered with The American Home Furnishings Hall of Fame Foundation to revamp their website, pro bono. The new website features an elegant design and streamlined navigation.
A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.
“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.
In Their Words: The American Home Furnishings Hall of Fame Foundation
“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”
The Website Redesign
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.
The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.
The website is responsive, so visitors receive a consistent and pleasant user experience from every device.
The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.
About The American Home Furnishings Hall of Fame Foundation
The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.
This week, we welcome a guest post from our Search Marketing Associate, Gaby Dagata.
Gaby is responsible for managing Facebook Ads, pay-per-click (PPC) services, and search engine optimization (SEO) for our clients. She conducts account audits, optimizes ongoing campaigns, and works closely with clients to reach their advertising goals.
Are you one of the 93% of marketers regularly advertising on Facebook? With Facebook’s extensive reach, the benefits of advertising outweigh the negatives.
Whether you’re new to Facebook advertising, or an old pro, we’ve highlighted four things to know about Facebook advertising.
Product detail pages make or break the shopping experience and directly impact conversions. Today, we’re highlighting 5 retailers exceeding our product detail page expectations with easy-to-scan and relevant product details, interesting imagery, and clever upsell features to enhance the customer purchase experience.
Sizing
We’ve all been there: you find the perfect item online, but you’re unsure of how it will fit. Should you order your normal size, a size down, and a size up just in case? Anthropologie, PinkBlush, and Asos feel your pain and are taking some of the guess work out of online sizing.
Anthropologie
Anthropologie is a brand under Urban Outfitters’ umbrella, focused on women’s wear and home décor. Their product detail pages are clean, utilizing easy to read fonts, colors, and multiple images.
What caught our eye is a quick statement underneath the size options – “Customers say Runs a Little Large”. This fit prediction comes from the mix of “True to Size” and “Runs Large” comments from reviewing customers, offering important real-time feedback to help unsure shoppers. In this case, we’d get our size and the size down.
PinkBlush
PinkBlush carries women’s maternity and non-maternity apparel.
We like that PinkBlush’s product detail page includes a “Model Stats” section under “Size and Fit.” It’s not new for a retailer to include the model’s clothing size, but what sets PinkBlush apart is they include both the model’s picture (so you can double check the model is the same one featured in the product images) and the model’s measurements. Customers can compare their own measurements to the model’s , making it easier to assess the item’s fit.
Asos
Asos is a men and women’s wear company based in the UK. They recently started testing a new feature within their product images for a select group of products.
You may not notice at first glance, but they’re showing models with different body shapes and skin colors to reflect the products’ wear on diverse customers (yay!). Similar to PinkBlush, a “Model Stats” section breaks down the models’ height and size (UK, EU, US sizing).
Sale End Dates + Discounts
Bauble Bar
Bauble Bar is a women’s jewelry online retailer, hosting frequent sales and games to engage customers.
The product detail pages for final sale items has a lot of thoughtful information, but we love how they call out sale details. The sale deadline is prominently displayed above the price in red, with copy under the CTA calling out “Psst: You’re Saving 64%”.
There’s no way a customer will overlook the red font and other need-to-know details! We also like the clever “Psst” text under the CTA, enticing the customer to buy more.
Personal Shopper
Nordstrom
Nordstrom is currently testing a new feature on their product detail pages that builds a complete head-to-toe outfit based on the item you’re viewing This interactive feature allows customers to view different options within the outfit, based on style and price.
We took this feature for a test spin. The top of the maxi dress product detail page looks normal , but scrolling down under the product specifications reveals a new section showing a head-to-toe outfit idea built around the dress. Shop the items shown without leaving the page, or “refresh” the page to see another outfit idea.
Check out the product page for yourself here.
Simple to Sophisticated
Are you ready to test-run any of these ideas on your own product detail pages? Adding a sale end date or percentage off are fairly simple adds, while photographing multiple models or adding a full-outfit feature like Nordstrom is more sophisticated.
Think about how to ease friction for your customers and provide all the information necessary to compel them to convert from the product page.
Thanks to everyone who joined us for our first 15 Minute Webinar on Facebook Advertising 101. We dipped our toes in Facebook advertising ad types and audiences, and hope you’re excited to get started creating compelling ads.
Missed the webinar or need a refresher? Get the slides.
Watch the webinar recording:
Get the Assets:
Do you think the party’s over once your customer purchases? Wrong! Keep the customer engaged with your brand by continuing the conversation. We’re talking about optimizing order tracking pages to maintain the same seamless user experience you’ve worked so hard to achieve.
Shipping confirmation emails often include plain text and a simple tracking number linking directly to USPS, UPS, FEDEX, or DHL. Yawn. Did you know many platforms allow you to customize the order tracking page with images, email sign-ups, promotions, and branding?
We’re sharing some of our favorite brands’ optimized order tracking pages.
Continue reading 3 Order Tracking Platforms Optimizing the Post-Purchase Experience
Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.
Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).
Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.
Continue reading 4 Social Media Trends and Brand Inspiration
“Oops! The page you are looking for no longer exists.” We’ve all landed on a website’s 404 error page when trying to find a product or information. Error pages are an important opportunity to motivate browsers to stay on the website and search for a new item, instead of jumping ship and searching for another site.
We’ve rounded up our picks for best and worst 404 error pages. The error page wins are clever, on-brand, and entice us to keep exploring the website. The error page fails need to be overhauled – fast.
These error pages get an “A” for on-brand design, copy that made us chuckle, and clear calls-to-action (CTAs).
Website: World Market
What’s working:
World Market extends an uninterrupted user experience with a branded landing page, clear CTA, and product category imagery, making it super easy and compelling to continue shopping.
Let’s say you’re an online retailer selling a variety of products, and the only navigation option on your website is “Shop.” With no further breakdowns or filters, shopping your website is overwhelming and frustrating.
A clean design and easy-to-follow navigation is one way to help website visitors find your products without getting frustrated. Another often overlooked step is streamlined and intuitive product categories.
Products grouped by category help customers find what they’re looking for. Your products could be categorized by product type (“candles” or “frames”), by room (“living room” or “kitchen”), by mood (“cozy comforts”), or by color (“blue” or “earth-tones”).
Once you’ve created product categories that make sense for your offerings and audience, how do you make a great category page? To help you brainstorm, we’re sharing creative features we love on product category pages.
Continue reading 4 Features That Turn “Eh” Product Category Pages to “Yeah!”
User experience (UX) is a vital component of every successful website. A poorly designed website is disastrous for brand credibility. Users decide within seconds whether to stay on your site, or abandon for an alternative, based on design and experience.
In fact, a Forrester study found well-designed user interface could raise your website’s conversion rate by up to a 200% and a better UX design could yield conversion rates up to 400%.
User testing, the process of watching and listening to users while they interact with your website, helps get UX right and allows you to stay ahead of your competition. User testing should occur before the project starts, during development phases, and after project completion. This exercise unearths site issues, like broken links, complicated navigation, or confusing checkout processes.
By identifying what works and what doesn’t early-on, you gain guidance, inspiration, validation, and discover areas of improvement, ultimately reducing development time and user friction. Ready to add user testing to your website development and maintenance strategy? Get started with our 5 tips for successful user experience testing.
Continue reading Web Tip – 5 Tips for Successful User Experience Testing
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