Category Archives: Webinar

Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Case Study - Resource, Marketing, Webinar

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30-minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

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Webinar Recap: Dark Mode for Email 101

Email Automation, Marketing, Webinar

Thank you to all who joined us for our webinar, Dark Mode for Email: What Do You Need to Know?

In our 20-minute webinar, we covered what dark mode is and how it benefits your email subscribers.

Watch the webinar recording to learn why subscribers are making the switch, common misconceptions and limitations of the trend, and tips for designing and building emails for dark mode.

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Webinar Recap: 4 Steps for Multichannel Marketing Success

Marketing, SEO + PPC, Webinar

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

Watch the Webinar Recording:

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Webinar Recap: Changing B2B Buyer Preferences

Webinar

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

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Webinar Recap: Google Analytics 101

Analytics, Webinar

Thank you to all who joined us for our webinar, Google Analytics 101.

In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.

Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.

Need some hands-on help? Set up a free 30-minute consultation with a data expert on our Customer Insights team. Limited time offer expires on September 25.

Below, you’ll find the webinar recording, slides, and checklist.

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Webinar Recap: Acoustic Campaign Features You’re Missing

Webinar

Thank you to all who joined us for our webinar, Acoustic Campaign Features You’re Missing.

In our 30-minute webinar, we covered our favorite (but all-too-often overlooked) email, automated programs, personalization, and reporting tips available in Acoustic Campaign and other automation tools.

Watch the webinar recording below for tips and tools for working smarter (not harder) and getting the most out of your go-to marketing automation platform.

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Webinar Recap: SEO Success Made Simple

SEO + PPC, Webinar

Thank you to all who joined us for our webinar, SEO Success Made Simple.

In our 30-minute webinar, we covered SEO basics for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

Watch the webinar recording below to get SEO tips for boosting search rankings, gaining visibility, and outshining the competition.

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Watch Now Webinar: Five Ways to Fix Email Deliverability

Email Automation, Webinar

We co-hosted a 30-minute webinar with Cuisinart and IBM Watson Marketing to share Five Ways to Fix Email Deliverability and optimize inbox placement.

According to Statista, approximately 48% of emails end up in a subscriber’s SPAM folder. The problem is real for marketers, and most don’t even know it. IP health, email design, and other key factors significantly impact deliverability. But how do you overcome these challenges?

Learn how Cuisinart worked with IBM Business Partner Whereoware and Watson Marketing to quickly right their boat when they found themselves in a deliverability storm. We share a detailed story about taking an email marketing program with many deliverability issues and turning it into the world class email marketing it is today.

Do you have a deliverability problem? It’s never too early or late to fix your email deliverability. Watch the on-demand webinar here.

Webinar Recap: B2B Personalization, Simplified

Webinar

Thank you to all who joined us for our webinar, B2B Personalization, Simplified.

We covered how to build buyer-focused B2B features into your website to overcome common challenges, deliver a customer-centric buyer experience, and boost sales.

Watch the webinar recording below to get simple how-to’s for getting started on delivering a best-in-class online journey, tailored to every customers’ behavior, preferences, and interests.

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