Wednesday, June 17 | 11:00 AM – 11:30 AM EST

Whether COVID-19 caused you to pause your email programs or ramp up the send frequency, many marketers are seeing declining open rates, rising unsubscribe rates, and increased spam complaints – risking harm to their email deliverability.

Register now to learn steps for protecting your sender reputation and improving inbox placement. In 30 minutes, we’ll cover how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

We co-hosted a 30-minute webinar with Cuisinart and IBM Watson Marketing to share Five Ways to Fix Email Deliverability and optimize inbox placement.

According to Statista, approximately 48% of emails end up in a subscriber’s SPAM folder. The problem is real for marketers, and most don’t even know it. IP health, email design, and other key factors significantly impact deliverability. But how do you overcome these challenges?

Learn how Cuisinart worked with IBM Business Partner Whereoware and Watson Marketing to quickly right their boat when they found themselves in a deliverability storm. We share a detailed story about taking an email marketing program with many deliverability issues and turning it into the world class email marketing it is today.

Do you have a deliverability problem? It’s never too early or late to fix your email deliverability. Watch the on-demand webinar here.