Category Archives: Webinar

Free Webinar: Website Must-Haves to Drive Online and Offline Sales

Wednesday, December 2 | 12:00pm – 12:30pm EST

A challenging 2020 proved once and for all that a strong website experience is critical.

Overnight, websites became the only channel growing during the pandemic, causing many businesses to question their existing strategy. What does your website need to deliver the simple and enjoyable experience customers expect? Could your website better drive online and offline sales for retailer/dealer partners?

Register now for our 30-minute webinar, where we’ll share website must-haves to drive online and offline sales. We’ll cover actionable tips for delivering the easy and impressive website experience your customers demand.

In our free webinar, you’ll learn:

  • Website must-haves to meet (and exceed) customers’ expectations
  • Ideas to drive offline revenue and support retailer/dealer partners
  • How to measure and improve customers’ online experience

Plus, attendees will receive our updated Website Checklist and Google UX Checklist for step-by-step directions on enhancing your website to provide a seamless and stand-out online journey.

Continue reading Free Webinar: Website Must-Haves to Drive Online and Offline Sales

Webinar Recap: Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?

Thank you to all who joined us for our webinar, Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?.

In our 30-minute webinar, co-presented by our partners at Episerver, we shared updates you can make today to ready your website for Google’s important change and protect your search rankings.

Watch the recording below to learn actions to take now for aligning with Google’s Page Experience signals, Core Web Vitals, and existing search signals. Tune in to discover tools to measure and maximize your website’s User Experience (UX), as well as tactical tips for better usability and content optimization.

Watch the Recording

Continue reading Webinar Recap: Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?

Webinar Recap: Amplifying Lead Acquisition and Nurture

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

Continue reading Webinar Recap: Amplifying Lead Acquisition and Nurture

Webinar Recap: 3 Steps to Safeguard Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Safeguard Email Deliverability.

In 30 minutes, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Email deliverability is challenging in the best circumstances, but is recently at-risk by marketers abruptly changing their email cadences due to COVID-19.

Read on to get the resources and quick tips to protect your sender performance and thoughtfully adapt your email marketing strategy.

Continue reading Webinar Recap: 3 Steps to Safeguard Email Deliverability

Webinar Recap: SEO 2020 – Your Competitive Advantage

Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.

In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.

Watch the recording below and download our checklist for five steps to get started with SEO today.

Continue reading Webinar Recap: SEO 2020 – Your Competitive Advantage

Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

Continue reading Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Webinar Recap: Dark Mode for Email 101

Thank you to all who joined us for our webinar, Dark Mode for Email: What Do You Need to Know?

In our 20-minute webinar, we covered what dark mode is and how it benefits your email subscribers.

Watch the webinar recording to learn why subscribers are making the switch, common misconceptions and limitations of the trend, and tips for designing and building emails for dark mode.

Continue reading Webinar Recap: Dark Mode for Email 101

Webinar Recap: 4 Steps for Multichannel Marketing Success

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

Watch the Webinar Recording:

Continue reading Webinar Recap: 4 Steps for Multichannel Marketing Success

Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

Watch the Webinar Recording:

Continue reading Webinar Recap: Changing B2B Buyer Preferences

Webinar Recap: Google Analytics 101

Thank you to all who joined us for our webinar, Google Analytics 101.

In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.

Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.

Need some hands-on help? Set up a free 30-minute consultation with a data expert on our Customer Insights team. Limited time offer expires on September 25.

Below, you’ll find the webinar recording, slides, and checklist.

Watch the Webinar Recording:

Continue reading Webinar Recap: Google Analytics 101