Category Archives: Webinar

Free Webinar: Digital Strategy Mistakes You’re Making and How to Fix Them

Thursday, January 28 | 11:00am – 11:30am EST

Last year, marketing strategies were put to the test. We see it too often: businesses fail to set meaningful goals, deliver customer-centered experiences, and optimize for continuous success. With 2020 now behind us, it’s time to take your digital strategy off autopilot for 2021 and beyond.

Register now for our 30-minute webinar, where we’ll uncover common digital strategy pitfalls and how to recalibrate your efforts and use data-driven insights for a winning marketing plan. Join 20-year digital strategy veteran, Lynne DeRoché, VP of Strategic Solutions at Whereoware, and Whereoware’s Senior Digital Strategist and SEO expert, Anna Yunker, to learn step-by-step how to create and execute a smart multichannel strategy that bridges the gap between your business goals and customers’ evolving needs.

In our free webinar, you’ll learn how to:

  • Build a clearly defined, yet flexible digital strategy
  • Maximize your marketing tactics across channels
  • Optimize your digital strategy to consistently improve results

Can’t join us? Register anyway, and we’ll email you the recording and resources after the webinar.

Webinar Recap: Website Must-Haves to Drive Online and Offline Sales

Thank you to all who joined us for our webinar, A Better Customer Experience in 2021: Website Must-Haves to Drive Online and Offline Sales.

In 30 minutes, we shared website must-haves to increase online and offline revenue, as well as actionable tips for delivering the easy and enjoyable website experience your customers demand.

Watch the recording and get the webinar slides below to learn web essentials for a stronger website strategy that meets (and exceeds) customer expectations. Discover how to measure and improve your customers’ digital experience, and ideas to drive offline sales and support your retailer/dealer partners.

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Webinar Recap: Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?

Thank you to all who joined us for our webinar, Google Makes UX a Search Ranking Factor in 2021 – What Do You Need To Do Now?.

In our 30-minute webinar, co-presented by our partners at Episerver, we shared updates you can make today to ready your website for Google’s important change and protect your search rankings.

Watch the recording below to learn actions to take now for aligning with Google’s Page Experience signals, Core Web Vitals, and existing search signals. Tune in to discover tools to measure and maximize your website’s User Experience (UX), as well as tactical tips for better usability and content optimization.

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Webinar Recap: Amplifying Lead Acquisition and Nurture

Thank you to all who joined us for our webinar, Amplifying Lead Acquisition and Nurture.

In 30 minutes, we shared ideas to supercharge your lead acquisition and nurture strategy using tools you already have – your website, content, and marketing platform.

Watch the recording to discover best practices to expand and engage your email list, tactics to nurture and convert prospects to customers fast, and tips for delivering “hot” leads to your Sales team.

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Webinar Recap: 3 Steps to Safeguard Email Deliverability

Thank you to all who joined us for our webinar, 3 Steps to Safeguard Email Deliverability.

In 30 minutes, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.

Email deliverability is challenging in the best circumstances, but is recently at-risk by marketers abruptly changing their email cadences due to COVID-19.

Read on to get the resources and quick tips to protect your sender performance and thoughtfully adapt your email marketing strategy.

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Webinar Recap: SEO 2020 – Your Competitive Advantage

Thank you to all who joined us for our webinar, SEO 2020: Your Competitive Advantage.

In 30 minutes, we covered search engine optimization (SEO) basics, how COVID-19 is changing search behavior, and impactful steps you can take today to improve your search rankings and drive consistent, qualified traffic to your business.

Watch the recording below and download our checklist for five steps to get started with SEO today.

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Virtual Town Hall Recap: B2B Marketing During the Coronavirus

Thank you to all who joined us for our virtual town hall, focused on B2B Marketing During the Coronavirus: What Gift, Home, and Furniture Marketers Need to Know.

In 30 minutes, we covered actionable recommendations for your digital strategy, website, and marketing. We answered your questions on how to communicate thoughtfully while continuing to drive revenue and engagement across channels.

Watch the recording and download the two tactical resources to learn what can you do today and what should you do tomorrow, to successfully navigate these uncertain times.

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Webinar Recap: Dark Mode for Email 101

Thank you to all who joined us for our webinar, Dark Mode for Email: What Do You Need to Know?

In our 20-minute webinar, we covered what dark mode is and how it benefits your email subscribers.

Watch the webinar recording to learn why subscribers are making the switch, common misconceptions and limitations of the trend, and tips for designing and building emails for dark mode.

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Webinar Recap: 4 Steps for Multichannel Marketing Success

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

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Webinar Recap: Changing B2B Buyer Preferences

Thank you to all who joined us for our webinar, Changing B2B Buyer Preferences.

In 30-minutes, we shared exclusive research on the changing B2B buyer, a step-by-step roadmap to succeed in today’s digital sales environment, and tools to deepen relationships and increase sales across touchpoints.

Watch the webinar recording below for retailer trends and strategies for growing your business and impressing your buyers everywhere – online, at market, in sales meetings, and on Marketplaces.

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