Creative Co-Op – How a Redesigned Website Enhances the Retailer Shopping Experience


Creative Co-Op is a home and seasonal décor, candle, jewelry and fashion accessories company.


Creative Co-Op wanted to update their website to improve product discovery, offer sophisticated B2B tools and features, and better engage their active customer base.


Creative Co-Op’s new website streamlines product discovery with enhanced navigation, filtering, and search options to help retailers find the best products for their store. Large, high resolution lifestyle imagery and alternative views show off product details and an integrated Instagram campaign featured on the homepage enriches audience engagement.

The new site offers a suite of B2B tools and features. A Retailer Portal makes it easy and enjoyable to fulfil inventory, while a visual indicator tracks retailers progress toward their Advantage Status, Creative Co-Op’s loyalty program. A multi-line shopping cart feature separates retailers’ cart items and invoices by product line to personalize promotions and logistics (shipping/order minimums).

Download the case study to see how Creative Co-Op’s redesigned website increased transactions 19%.