Crystorama launches its redesigned website

HERNDON, VA – As a leader and trendsetter in the lighting industry for more than 50 years, Crystorama, tapped Whereoware to redesign its website, creating a fresh, user-driven experience for all its web visitors.

Crystorama tasked Whereoware with creating an environment to support their retailers, designers and home decorators. Whereoware provided the design and development for the website which features their latest products and catalogs, video and design ideas, and a retailer locator. All of which support Crystorama in communicating effectively with their customers and showcasing their Fashion Forward designs.

“Our new website is a large part of our Artistic Illuminations campaign, consisting of three key pillars – Enhanced Communication, Fashion Forward designs, and overall Brand Building.” says Crystorama’s President Brad Kleinberg. “We aim to use our website as a tool to communicate more effectively with our customers, bring our trend setting designs to life and build our brand.”

Launched at the 2011 Dallas Market, the new site experience allows retailers to view, interact with and purchase Crystorama’s latest designs. Plus retailers, along with designers and home decorators, can learn design tips and ideas. Whereoware worked to expand the content offerings, including informative videos and fantastic visuals, while improving navigation and ease of purchase. All of which allow retailers opportunities to interact with Crystorama all year long. Built for long term success, Whereoware’s content management system allows Crystorama to edit and add new content to their site ensuring their ability to respond and grow with their customer base.

“Working with Crystorama, we wanted to capture Crystorama’s beautiful designs and fashion forward branding in a visually captivating site”, said Joe Harris, Vice President of Whereoware. “We also knew the site needed to be more than just visually stimulating, it needed to work as a practical business tool for their customers. We believe that delicate balance was met with Crystorama’s new website.”

Explore the new site at

About Crystorama

In 1958, Abraham Kleinberg founded Crystorama in Brooklyn, New York with the vision of enlightening people’s lives through the creation of beautiful crystal chandeliers. More than 50 years later, the company remains a family-owned business and continues his vision, expanding the business to become a dominant producer of Crystal, Brass and Wrought Iron chandeliers in North America with an unsurpassed reputation for design, craftsmanship and value.

About Whereoware

Whereoware is a web strategy, design, development and marketing company. With proven success and endorsements from leading players, Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contact or visit