Ferguson Enterprises’ Digital Campaign Drives Event Engagement

Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.

The new online format required a series of interactive website landing pages and email marketing campaigns (before, during and after the event) to allow Ferguson to share details with vendors, without sacrificing engagement and participation.

Solution: Ferguson partnered with digital agency Whereoware to execute a holistic digital experience, including developing a series of nine unique emails and six landing pages, to engage its audience at every touchpoint throughout the 2018 Marketing Connections event.

Want to know more? Download the full case study to see how Ferguson’s best-in-class digital campaign boosted event registration and participation, while decreasing event costs and increasing positive attendee feedback.

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