Today, we welcome a guest post from Whereoware’s Senior Search Manager Jay Markwood. Jay specializes in search engine optimization (SEO) and executes search, display and remarketing campaigns for paid search clients.
Jay walked us through how he optimized client
Barcode-arena.com’s website for organic search, ultimately growing revenue 701%. See all the steps by downloading the case study, below.
Barcode-arena.com is an online retailer of Motorola barcode scanners and peripherals.
Launched in February 2014, Barcode-arena.com’s website experienced steady traffic and revenue growth through mid-2015.
Due to increased competition from other online barcode scanner websites, Barcode-arena.com’s traffic and revenue plateaued in July 2015.
Barcode-arena.com brought in Whereoware in early March 2016 to manage their pay-per-click (PPC) accounts and optimize their website for organic search traffic, conversions, and increased market share.
Get the case study to see how Whereoware identified missed opportunities and executed search engine optimization (SEO) best practices, growing revenue 701% and moving Barcode-arena.com to the first page of search engine results pages (SERPs).