Mobile Tip – Update on Mobilegeddon

We did it! It’s now 2017 and we survived Google’s mobilegeddon in 2015. How has the transition to mobile first design changed your day to day or business overall? We first wrote about why responsive is the best mobile friendly design and you can read that here. But have you heard? There’s a new Mobilegeddon for 2017 and here’s what you need to know:

Click-to-Message Ads

Late 2016, Google released a new feature for mobile users in Google Ads – click-to-message. Never heard of it? Maybe you’ve seen it. Some ads now give the option for mobile users to text the company for more information about their products, reservations, or availability. Using a message extension, users can get quick answers via text and never have to physically call for questions or more information.

According to Pew Research Center, 96% of smartphone owners text. With so many mobile users preferring to text instead of calling, allowing this click-to-message option is a smart adaptation by Google. This feature provides a “paper trail” for users and companies to refer back to at a later time. Additionally, users who are hearing impaired may prefer to use this option.

(Image from Google)
clicktomessage-ads-mobile

Interstitials

We wrote a blog post about Google and interstitials before it went into effect and you can read it here. But to reiterate, as of January 10, 2017, Google will demote any website that uses an interstitial,or pop-over, when users click on a website link from the search results page while on a mobile device. There are a few exceptions to the rule, such as age limits, country cookie legalities, or small pop-overs that do not take up the entire screen. Improve user experience on mobile and improve rankings within Google by removing or redesigning your pop-overs.

Google Updates iOS App

Google enhanced the user experience of their iOS app with three features:
1) You can now watch YouTube videos right in your feed – no need to open an external page or YouTube app
2) Hotel pricing and booking information is now within the search result page all in one place
3) Restaurant menus can now be viewed instantly in the search results – no need to open an external page

What Does This Mean For You?

Hopefully you have recovered from Mobilegeddon 2015 and have transitioned to a mobile responsive website, but in case you haven’t, we know a thing or two about it and would love to talk it through with you. If you have made the transition, think about how you can improve the mobile user experience with your brand. Whether that be by trying click-to-message capabilities in your ads, optimizing your interstitials for mobile, or something else. See how you can use this time in the beginning of the new year to improve your website experience overall.