Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.
Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.
By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.
Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.