Pay-Per-Click Tip – How Mud Pie Generated a 954% Return on Ad Spend



Who:

Mud Pie is a B2B and B2C retailer of trendy and seasonal baby clothes, women’s apparel, gifts, home décor and more.

Challenge

Mud Pie wanted to execute an omni channel marketing strategy for their annual Christmas Closeout sale.

Solution

Whereoware promoted the Christmas Closeout sale on Mud Pie’s website and in PPC and email campaigns.

Additionally, Whereoware developed a targeted Facebook advertising campaign, using both Facebook’s standard and retargeting ads. The successful campaign generated additional revenue from previously untapped sources.

The Facebook ads proved to be the second highest source of website traffic for the entire Christmas Closeout campaign, second to email. Even better – 70% of those website visits were new visitors.

See how Whereoware accomplished this task, along with more stats.