National Stationery Show launching mobile app

White Plain, NY – The National Stationery Show® (NSS) is excited to announce the launch of its first mobile application, designed to help attendees of the May 15-18, 2011 event navigate the Show more efficiently. The application allows users to instantly search for exhibitors or products by name, product line, product category, or description, with real-time results including company names and booth locations.

This mobile application is the latest of many resources the NSS offers to ensure buyers make the best use of their time on the Show floor,” said Patti Stracher, show manager. “Within seconds, retailers now have an organized list of exhibitors specific to their needs – literally at their fingertips.” Other features of the NSS mobile app include the complete seminar schedule, special events, shuttle bus schedule and the floorplan. In addition, it connects to attendees’ online Walking List, which can be created pre-Show using the NSS exhibitor and product search feature available at http://search.nationalstationeryshow.com/mobile.aspx.

“We’re excited to be working with GLM to build mobile apps that improve the attendee experience at the Show and help them quickly find booths, exhibitors and products,” said Eric Dean, president of Whereoware. “The NSS attendee base has already proven to be adept at using digital tools to help their business, as shown by the success of the online product search feature and Online Catalog Gallery. As smart phones and iPad usage grows, it is natural to offer the same tools on mobile.”

The application is compatible with Android, iPhone and Blackberry devices, and can be used in Airplane mode, eliminating the need for Wi-Fi. It is available for download beginning May 1, through iTunes and http://search.nationalstationeryshow.com/mobile.aspx.

About The National Stationery Show

The National Stationery Show is owned and managed by GLM. For exhibitor information, contact Kelly P. Bristol, sales manager, at GLM, 1133 Westchester Avenue, White Plains, NY 10604. Telephone (914) 421-3228. Fax (914) 948-2918. E-mail kbristol@glmshows.com. Attendee information is available by contacting GLM’s Customer Relations Department, at (800) 272-SHOW or (603) 665-7524, or by email, at customer_relations@glmshows.com. Additional information and registration is available online, at www.nationalstationeryshow.com.

About Whereoware

Whereoware is a web strategy, design, development and marketing company. With proven success and endorsements from leading players, Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware is located at 505 Huntmar Park Drive, Suite 200 in Herndon, VA 20170. For additional information about Whereoware call 703-889-1200, contact sales@whereoware.com or visit www.whereoware.com.