New online tools, including an improved exhibitor search with a walking list and heat map download function, are some of the benefits for buyers in the New York International Gift Fair’s recently improved website.
NYIGF described its online upgrades as “a combination of state-of-the-art technology and old-fashioned personalized customer service” that have been installed in time for the August 2010 New York International Gift Fair event.
The new navigation features are aimed at facilitating pre-show planning, and onsite, clear and consistent way-finding graphics and information stations, supplemented by teams of “greeters” will help attendees navigate the fair this summer and beyond.
Beginning June 11, search.nyigf.com, “a more robust and dynamic search engine,” NYIGF said, will allow visitors to locate current vendors and find and sort resources by keyword, company name, division, category and venue. Search.nyigf.com, which was developed in consultation with and exclusively for the NYIGF by Whereoware, allows searches to be filtered, saved, and printed along with an accompanying floor plan. The tools are fully integrated with NYIGF’s Online Catalog Gallery, which is powered by Whereoware’s Active Merchandiser digital catalog tools.
And come Aug. 1, a new mobile application will allow users to access the exhibitor search function on a handheld device for easy onsite reference. The application will be integrated with all major smartphone platforms, including iPhone, Blackberry, and Android. In addition, the nyigf.com site will be adapted for easier mobile access before, during, and after the market.
“Last year, NYIGF was ahead of the curve by allowing buyers pre-show access to extensive online product catalogs and vendor information,” said Dorothy Belshaw, NYIGF director and GLM senior vice president. “These new improvements, added functionality and the addition of a mobile app will exponentially improve our exhibitor and product search and will enable retailers to orient themselves and adapt quickly and easily to on-going floorplan changes.”
On site, a new “Information Station,” which will be located in the Crystal Palace lobby of the Jacob K. Javits Convention Center, will clearly outline changes to the Fair and offer navigational tips. Four assisted self-search kiosks will provide access to the exhibitor search function and the ability to purchase seminar and event tickets, and a team of NYIGF greeters – armed with iPads – will be stationed at satellite kiosks at entrances to the show floor at Javits and on both Piers to help attendees find exhibitors, on the fly, and to direct traffic. And the new and improved way-finding methods have been developed to help NYIGF participants navigate show floor changes resulting from the introduction of new product divisions, reorganization of existing divisions and construction within the Javits Center.