As Danish usability consultant, Jakob Nielsen says, “your homepage is often your first — and possibly your last — chance to attract and retain each customer.”
What does your website homepage say about your company? Is it the “face” you want users to first meet? Does it put new users at ease and create a lasting impression? If you answered “no” to these questions, follow our three homepage tips for a winning website.
1. Your Homepage At-A-Glance
Are you a trendy footwear retailer? Do you offer face-painting services for parties? Is your homepage tailored to your unique audience? It takes a user a rapid 0.05 seconds to form an opinion about your website.
Your homepage should clearly state what your company does, why your user should explore further, what differentiates you from the competition, and what action you’d like the user to take. Try to keep your messaging simple, but impactful and descriptive, especially when it comes to headlines and calls-to-action (CTAs).
Photography is your friend here! Photography goes a long way to communicate your business objectives and values. Include simple lifestyle and product photography to draw attention, without looking too staged (stock photos) or cluttered. If you sell services instead of products, use environmental or human-interest (lifestyle) photography.
Step it up a notch by using GIFs or quality video content. Regardless of the medium, ensure the imagery makes sense and furthers your brand’s story.
Visitors to Hello Fresh’s website, instantly learn Hello Fresh is a home cooking service that provides simple recipes and pre-measured ingredients. The call-to-action to “view our plans” is front and center.
Each month, we’ll be going beyond the glasses to get a glimpse of the personal experiences of our fab employees here at Whereoware. For October, we get to know about Bryan Sauka, our Business Analyst, outside of the office a little better.
What’s your name? Bryan Sauka Job title: Business Analyst
Where did you go?
Gates of the Arctic, Alaska. This 2-week journey started at the top of the Brooks Range, 110 miles north of the Arctic Circle. Without a guide, I explored 145 miles of untouched Alaskan wilderness, hiking and pack-rafting through the most brutal conditions I ever experienced.
Feeling the pressure to compete with leading marketplaces this holiday season, like Amazon?
While there’s huge opportunity to drive online sales during the holidays, stiff competition from other e-commerce sites and the growing array of third-party marketplaces makes it harder for your products to shine.
According to NetElixer Inc., 42 percent of shoppers say they’re most likely to buy a holiday gift on an online marketplace. Last year, some of the most popular marketplaces nearly doubled, and in some cases, tripled their web traffic during Black Friday and Cyber Monday.
Whether you’re selling on these marketplaces or sticking to your own site, how do you motivate a customer to choose your product over an alternative to fulfil their wish lists? The answer is simple: compelling, descriptive product data and eye-catching imagery.
Today, we’re sharing a few tips on enhancing your product data to help your products grab attention during the holiday hustle and bustle. Get our Winning on Amazon Checklist to boost your Amazon success and make your products optimized to sell, sell, sell this season. Continue reading Amazon: Optimize Product Data for the Holidays→
Whereoware headed to 2018 Litmus Live Boston this week, where our Lead Technical Marketer, Chris Grouge, presented a session on 100% responsive background images.
We had a great time networking and collaborating with such a brilliant group of email professionals and industry experts. Jam-packed with worthwhile workshops, in-depth breakout sessions, knowledgeable speakers, and awesome attendees, this year’s Litmus Live was one to remember. We can’t wait to put into action the real-world advice and best practices we absorbed.
To all you fellow email nerds who attended, we hope you enjoyed Chris’ presentation on Developing Better Emails With Background Images. Relive the experience and download the presentation slides and get his code snippet, via the webform.
For those who missed it, are you feeling a little FOMO? Don’t worry. Read more about what Chris covered and get the inside scoop on how to create more flexibility in your email designs, ensure a smoother customer experience, and enhance email performance and results with 100% responsive background images.
B2B vendors are already in the holiday marketing swing to help their retailers fulfill inventory, while B2C brands are brainstorming and executing holiday campaign strategy for their stores, websites, emails, and more.
Everyone wants a piece of that huge holiday pie. Last year, holiday sales during November and December increased 5.5% over 2016 to $691.9 billion.
A smart digital strategy is step one to getting a big, fat piece of that seasonal spending. Of course, the best way to map out a winning digital strategy is to first look back at what worked last year.
To get started, we’ve outlined 3 Google Analytics metrics to benchmark from last season to help you develop this year’s marketing plan.
Conversions + most popular shopping days
First, identify the days your website saw the highest conversions last year.
To benchmark high-level conversion numbers from last season in Google Analytics, navigate to Conversions > Ecommerce > Overview.
The Overview graph at the top of the page displays the E-commerce Conversion Rate by default, but can be modified by clicking the dropdown. You can click “Select a Metric to add additional metrics, like Average Order Value, Quantity, Revenue, Transactions, and Unique Purchases. We selected Revenue and E-commerce Conversion Rate.
Each month, we’ll be interviewing one of our fab employees here at Whereoware. For September, we get to know Madison Herbert, our Internal Marketer, a little better.
What’s your name? Madison Herbert Job title: Internal Marketer
Favorite food: Korean BBQ. I’ve never met a bulgogi I didn’t like. Hidden talents: I’m a wiz in the kitchen and I can sing every word to almost any 80’s greatest hit (I’m really a 90’s kid, but an 80’s kid at heart). Oh, and sorting M&M’s by color (#OCDproblems). If there were a movie of my life, I’d be played by: Zooey Deschanel. She’s my spirit animal. One item you would bring with you to a desert island and why: Hermione’s enchanted purse. It’s the perfect survivor kit, obviously. In a zombie apocalypse, my weapon of choice would be: The cloak of invisibility (yes, another HP reference). I’m just not cut out for blood and guts and zombie slaying. I think my greatest chance of survival would be to live my best post-apocalyptic life under the radar. Continue reading Behind the Glasses: Madison→
In June, Google announced changes to their Google Ad suite branding, effective July 2018.
To streamline the user experience across both small- and enterprise-level businesses, and simplify their brands, Google consolidated their current offerings into three new ad brands. The new ad suite includes: Google Marketing Platform, Google Ad Manager, and Google Ads.
Last month, we announced that Google AdWords is becoming Google Ads. Starting today, you will begin to see the new Google Ads brand reflected across our product, Help Center, and other channels. This will take several months to roll out fully. Learn more: https://t.co/E2rqPY3AJ2pic.twitter.com/V6KB0xoRJg