The Ever-Changing Digital Landscape: What E-commerce Businesses Need to Know

Originally published in Retail Customer Experience.

Whereoware’s Chief Revenue Officer Joe Harris.

Navigating today’s digital landscape as an e-commerce retailer can be difficult. Whereoware’s Chief Revenue Officer Joe Harris shared his advice on Retail Customer Experience.

Tips from Joe include:

  • Create experiences around selling your products
  • Customize the customer journey
  • Implement AI technology
  • Optimize for mobile

Harris’s advice is simple: “focus wholly on your customer,” he said.

He explains that concentrating on your customers creates a brand experience that matches up with your ideal audience. Harris explains deeper into how you can keep up in this always-changing digital age, read the full article at Retail Customer Experience.

CCPA: Understanding California’s New Privacy Law

California Consumer Privacy Act (CCPA)

You’ve probably heard of the European Union’s General Data Protection Regulation (GDPR), but what is the CCPA?

The California Consumer Privacy Act (CCPA) took effect January 1, and although it’s a state law, it holds companies around the world accountable for the customer data they collect. New year, new privacy regulations.

Here’s a quick look at the new law, who must comply, and how to ensure your business is compliant.

Continue reading CCPA: Understanding California’s New Privacy Law

Webinar Recap: 4 Steps for Multichannel Marketing Success

Thank you to all who joined us for our webinar, 4 Steps for Multichannel Marketing Success.

In our 30-minute webinar, we covered how to combine email automation, search engine marketing (SEM), social advertising, and display ads to drive brand awareness, nurture leads, and increase sales.

Watch the webinar recording and download the slides to learn how to implement a 360-degree approach and apply lessons learned from one channel to the next for more personalized customer experiences and deeper engagement.

Watch the Webinar Recording:

Continue reading Webinar Recap: 4 Steps for Multichannel Marketing Success

ADA Compliant Ecommerce Sites Face Less Risk, More Sales

Web Accessibility

Unless you live with a disability, noticing when business websites don’t comply with the Americans with Disabilities Act (ADA) may not be on your radar. But for the one in four Americans with some type of disability, ADA compliance determines which companies they can and can’t do business with – in-store and online.

The ADA turns 30 this year. Since it took effect, Americans with disabilities have brought staggering numbers of lawsuits against businesses for violations like employment discrimination and lack of customer accommodation. Because many of those suits focused on noncompliance in the workplace and in physical stores, it’s been easy for online merchants to forget that the ADA applies to their websites. But recent litigation is changing that.

Late last year, the United States Supreme Court ruled in favor of a blind customer who sued popular pizza chain Domino’s because the company’s website and app didn’t accommodate screen-reading software used by many people with vision impairments. The case put ecommerce on notice: it’s time to make your online stores accessible.

Eliminating liability for noncompliance is incentive enough to comply, but maintaining an accessible website or app offers other benefits, too. Accessibility improvements can boost site performance and deliver a positive user experience (UX) to customers of all abilities.

To help you achieve ADA compliance with ease, we’re breaking down the benefits and best practices for making accessibility a top priority for your ecommerce site in 2020.

Continue reading ADA Compliant Ecommerce Sites Face Less Risk, More Sales

Mud Pie’s Redesigned Abandoned Cart Email Increases Revenue 203%

Get the case study to see how a redesign of their abandoned cart email by Whereoware helped Mud Pie increase their email revenue by 203%.

WHO

Mud Pie is a lifestyle brand that creates delightful gifts to inspire all of life’s sparkling moments. The company’s designers create delightful products for the fashion forward gals, the entertainers, the home decorators, the mommas and their little ones, and most importantly, for the ladies that enjoy the finer moments in life. Mud Pie has something for everyone across its three lines of product: Fashion, Kids, and Home.

THE CHALLENGE

According to Experian, transactional emails have 8x more opens and clicks than any other type of email. Unfortunately, Mud Pie’s wholesale Abandoned Cart email was obsolete and did not align with design trends and best practices.

SOLUTION

Mud Pie turned to Whereoware, their go-to digital agency for more than 10 years, to enhance their Abandoned Cart email to fully capitalize on their revenue potential and re-engage customers.


Want to learn more? Download the full case study to see how Mud Pie doubled the average order value (AOV) on their Abandoned Cart email.

Need help?

Get in touch with one of our digital marketing automation experts to get the most out of your emails.

Behind the Glasses: Beau Alexander Castro

Behind the Glasses

Each month, we interview one of our out-of-sight employees here at Whereoware. For January, we get to know Beau, our Account Coordinator, a little better.

Beau Alexander Castro

WHO:

Name: Beau Alexander Castro

Job title: Account Coordinator

Describe yourself in three words: Driven, Dependable, Honest

Words to live by: Be fearlessly and relentlessly true to yourself.

Continue reading Behind the Glasses: Beau Alexander Castro

4 Tips for Optimizing Transactional Emails

Transactional emails are one of the most effective touchpoints for engaging customers. In fact, Experian found that their open rates are 8x higher than traditional marketing emails. Even more, according to Campaign Monitor, they generate 6x more revenue. Still, many marketers underestimate and underutilize the opportunities offered by these seemingly run-of-the-mill messages.

But transactional emails don’t have to be dull or daunting. We’re sharing four quick tips on how to optimize these important automated notifications to improve customer experience and provide the helpful information your customers need (and expect).

Transactional Emails: The Basics

Before we dive in, let’s first go back to the basics. Transactional emails have one purpose: to relay important information to your customers.

Triggered by a specific action taken by a customer on your site, these one-to-one, post-purchase touchpoints are crucial in customer satisfaction and retention. However, transactional emails are all too often “set it and forget it” programs. From order and shipping confirmations, to purchase receipts and tracking updates, cart abandonment reminders and more, context is key for these timely, triggered emails.

Get started with a few simple guidelines to ensure your transactional emails inform and impress:

  • Are you setting the stage? Craft a strong subject line and header that reflects the purpose of the transactional message.
  • Are you prioritizing the right content? Transactional content should appear first, while commercial content comes second.
  • Are you providing a cohesive customer experience? Transactional emails often feel dated, off-brand, and deliver an inconsistent customer experience from other marketing efforts.
  • Are you adding value? A compelling transactional email is informative, personalized, and customer service focused.
  • Are you driving the customer’s next step? Include calls-to-action to encourage customers to reengage post-purchase.

Enhancing your transactional emails enables you to extend your company’s relationship with a customer throughout every interaction, while awarding the opportunity for cross-sells or upsells. Follow along to discover how to boost customers’ post-purchase experience by optimizing your brand’s transactional emails.

Continue reading 4 Tips for Optimizing Transactional Emails

Eastern Alliance Insurance Group’s Personalized Website Sees 47% Increase in Visitors

Get the case study to see how Whereoware helped Eastern Alliance Insurance Group’s increase their visitor total by 47%.

WHO

Eastern Alliance Insurance Group is a best-in-class provider of workers’ compensation products and services built on supportive relationships, superior service, and providing agents and clients with tools and resources to win with integrity.

THE CHALLENGE

Eastern Alliance’s website included outdated architecture, content, and design, and an inconsistent user experience. To stay competitive in an increasingly online industry, they needed a full update to their website and user experience.

SOLUTION

Eastern Alliance teamed up with digital agency Whereoware to implement a brand new and wholly improved website. The design and features of the new website modernized Eastern’s web presence and helped visitors understand gain access to available products and resources.


Want to learn more? Download the full case study to see how supplying a simplified and secure web experience helped increase web traffic by 47%.

Need help?

Contact us to learn how you can optimize your website to ensure better customer experiences.

2020 Trends: Advances in Marketing, Content, and AI Transform Ecommerce

This new decade brings together marketing and e-commerce, breaking down old ways of creating siloed marketing strategies. According to Salesforceonly half of marketing and commerce teams share common goals and metrics. Putting the focus back on marketing alignment is a primary goal for companies to adopt in the new year and beyond.

In an article published on Digital Commerce 360, Whereoware CEO Michael Mathias shares his thoughts on customer expectations for 2020.

“In 2020, businesses will apply a lot more operational rigor in pursuit of connected customer experiences, and this will play out across five main trends,” said Mathias. 

Mathias goes into detail about the importance of AI technology, investing in customer-facing personnel, and the continued importance of content remaining king. 

To read the full article, visit Digital Commerce 360 here.