Whereoware celebrated April Fool’s Day with a Pie-A-Partner special fundraiser to support local food pantry, Dulles South Food Pantry.
Presented by Whereoware’s Corporate Social Responsibility (CSR) Committee, the event encouraged our WOW employees to donate money to the jar belonging to the Partner they hoped to get smashed. The Partner jar with the most dough at the end of the donation period was the target for the pie-in-the-face throwdown.
Each month, we’ll be going beyond the glasses to get a glimpse of the personal experiences of our fab employees here at Whereoware. For May, we get to know Jacob McCollum, our Lead Front End Developer, a little better outside of the office.
What’s your name? Jacob McCollum Job title: Lead Front End Developer
What is Cypher V?
Cypher V is the 5th installment of the College of William & Mary’s annual computer science hack-a-thon. Over the course of 37 sleep-free hours, teams of students collaborate to create projects that solve real world problems, improve quality of life, entertain, and more. (All skill levels are welcome!)
At the end of the weekend, the teams present their projects to a panel of judges, who award prizes in multiple categories like Innovation and Complexity.
Get the case study to see Ad Council’s March “Adness” Interactive Campaign In Action, and learn how they create responsive, on-brand emails in minutes with Code Perfect.
Who: The Ad Council is where creativity and causes converge. We use the power of communications to tackle the country’s toughest issues, and we are the only national nonprofit that brings together the brightest minds in media, tech, advertising and marketing to develop campaigns that inspire action — and improve lives.
What: In the spirit of March Madness, the Ad Council’s March “Adness” email campaign pins the year’s top 16 public service announcements (PSAs) against one another in a “bracketology” competition.
Thank you to all who joined us for our webinar, 3 Steps to Improve Email Deliverability.
In our webinar, we covered how to use IP warming, authentication, data cleansing and validation, and email best practices to reduce deliverability issues and reach your target subscribers.
Don’t miss your chance to receive a free mini email marketing audit! Choose from three options to fit your email needs. Get in touch for more information and to sign up for the exclusive offer by May 31.
Email Deliverability Audit: we’ll uncover your deliverability issues and outline a plan to help you get your email into the inbox
Email Design Audit: you’ll get concrete recommendations to refresh and optimize your emails to align with email best practices and trends
Email Performance Audit: we’ll assess your email campaign performance and recommend steps to increase engagement and conversions
Uttermost, a manufacturer of home accessories and furniture, reports strong growth in traffic and online transactions through their new e-commerce website, released in January.
Uttermost worked with gift and home furnishings digital agency Whereoware to design and build the website on WOWCommerce, a specialized B2B e-commerce website package for feature-rich and personalized Episerver websites. Whereoware also built previous websites for Uttermost in both 2011 and 2006.
Email is a fan favorite marketing channel to drive website traffic, boost engagement, deliver proactive customer service, increase sales, and support just about any business objective.
Customers prefer email’s non-obtrusive brand touch and businesses love the frequent audience outreach, while remaining low cost. In fact, a 2019 Litmus study found email’s return on invest increased over last year to $42:1 ($42 dollars returned for every $1 invested).
Email marketers will be the first to tell you, though, coding high-quality, error-free emails that render effectively across the variety of mobile devices, tablets, desktops; email clients; and email service providers is complex.
Though tried and true email rules are elusive and heavily dependent on the mood swings of ESPs and audience choice, today we’re sharing our lead technical marketer and guest blogger Chris Grouge’s five favorite tips for coding “code perfect” emails.
The process of thoughtfully improving a website or digital product’s ease-of-use and user flow through customer-focused design, is half science, half art, but it’s key to retaining and converting visitors, and maximizing your website investment.
Aesthetically-pleasing design and flashy trends won’t safeguard your site from usability issues or guarantee a valuable customer journey. In fact, they frequently get in the way. Great user experience (UX), requires planning, testing, and investing in strategic design resources up front, but a well-designed and well-defined user interface reduces rework and wasted development time, decreases customer support calls, and, most importantly, increases customer retention rates and sales.
In fact, according to Forbes, every dollar devoted to user experience returns $10 to $100. Forrester agrees, finding that visit-to-lead conversions can be 400% higher on sites with a “superior user experience.”
Don’t turn off your prospects and customers with a sub-par, friction-filled website. Follow our 4 simple UX principles and best practices to improve your site’s ease-of-use, solve customer pain points, deliver memorable brand experiences, and increase conversions.
had an eventful March, jammed full of exciting company events, speaking
engagements, and more. See how we kept busy below.
Fairfax County Economic
Development Authority Roundtable
Digital Strategist Erin Alemdar participated in a roundtable hosted by the Fairfax County Economic Development Authority. Alongside local young
professionals, Erin shared her insights into the Northern Virginia talent and career
options, and why she chooses to live and work in Fairfax. Check out Erin and her fellow panelists!
This week, we welcome a guest post from our Digital Advertising Associate, Carter Poore.
Carter specializes in Google Ads, search engine optimization (SEO) services, and paid social advertisements. He is responsible for optimizing ongoing campaigns and works closely with our clients to reach their advertising goals.
Google recently announced that Google Images is now part of the Search Network by default for Shopping ads. Previously, advertisers had to enable the Search Partner Network during campaign setup to display on Google Images (the popular image-specific Google search option).
Listen up e-commerce companies! Including Google Images in the Search Network is a significant change, and savvy marketers stand to benefit from increased search traffic at lower cost-per-click. This will impact all Google Shopping campaigns and any retailer or agency running Product Listing Ads (PLAs) (a.k.a Shopping Ads or Google Shopping Ads).
Read the full Google announcement below, and see how the addition of Google Images to the Search Network will impact your campaign performance and economy.
Each month, we go beyond the glasses to get to know our fab Whereoware employees even better. For April, meet Grant Kenny, an Account Executive and aspiring voice actor.
What’s your name? Grant Kenny Job title: Account Executive
THE SIDE HUSTLE: VOICE ACTOR
How’d you get started in voice acting? What’s the journey been like?
I’m still at the beginning stages! I started with coaching and online training through a Studio in New York. My coach was the voice of a popular Saturday cartoon called Yu-Gi-OH.
Since then, I’ve trained with multiple coaches and made a lot of connections. I now have a website and an agent based in Atlanta.
I’ve worked on a few commercials for car and RV dealerships, a YouTube Web trailer series, and some professional narrations.
I also help run a conference every other year – the Mid-Atlantic Voiceover Conference, or MAVO for short. It’s based in Herndon, Virginia and brings voice actors from all over to meet and work with the pros. It’s a huge success, and I love being a part of it.