3 Valentine’s Day Emails We Love

L, is for the way you look… at an email. Okay, that’s not how the song goes, but Valentine’s Day is a great day for brands to share the love with their customers. Brands got creative this Valentine’s Day, not only by offering discounts, but creating new content specifically for the holiday.

Fall in love with our favorite Valentine’s Day emails. We’ve rounded them up to share what we love.

Curated Content

This Valentine’s Day, BHLDN (Anthropologie’s bridal line) skipped a discount promotion and instead, focused on what they and their customers know best: love.

Their CTA links to collected stories and photo collages of their favorite stylists and bloggers wearing BHLDN on their wedding day. The quick read shows a photo collage, blurb about the couple’s relationship, and links to the specific dress or items worn in the photos.

BHLDN-Email

Continue reading 3 Valentine’s Day Emails We Love

4 Social Media Trends and Brand Inspiration

Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.

Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).

Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.

Continue reading 4 Social Media Trends and Brand Inspiration

How Automated Emails Reduced Customer Churn 14%



Who

GVTC Communications provides phone, TV, security, and fiber-internet to businesses and residents living in the greater San Antonio Metropolitan region.

Challenge

GVTC needed a way to inform customers before their monthly subscription rates expired, so they could choose a new service plan in the online portal.

Solution

Whereoware designed and built automated emails to send in advance of price increases and provide customers a direct link to their website’s online portal.

Results

GVTC saw 14% of campaign recipients purchase a new plan, either through the online portal or call center.

Download the case study to get the full story.

Combining Predictive Analytics and Email to Win Back At-Risk Customers



Challenge

Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.

Solution

Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.

By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.

Results

Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.

SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

Continue reading SEO Tip – 5 Steps to SEO Victory

Creative Co-Op – How a Redesigned Website Enhances the Retailer Shopping Experience



Who

Creative Co-Op is a home and seasonal décor, candle, jewelry and fashion accessories company.

Challenge

Creative Co-Op wanted to update their website to improve product discovery, offer sophisticated B2B tools and features, and better engage their active customer base.

Solution

Creative Co-Op’s new website streamlines product discovery with enhanced navigation, filtering, and search options to help retailers find the best products for their store. Large, high resolution lifestyle imagery and alternative views show off product details and an integrated Instagram campaign featured on the homepage enriches audience engagement.

The new site offers a suite of B2B tools and features. A Retailer Portal makes it easy and enjoyable to fulfil inventory, while a visual indicator tracks retailers progress toward their Advantage Status, Creative Co-Op’s loyalty program. A multi-line shopping cart feature separates retailers’ cart items and invoices by product line to personalize promotions and logistics (shipping/order minimums).

Download the case study to see how Creative Co-Op’s redesigned website increased transactions 19%.

Webinar: Deep Dive into SEO

Deep Dive into SEO Webinar

Still playing hard to get? When potential customers search Google for your products or services, does your company return on the first page of search results? Are you leveraging social media and PR together to attract new leads and get your business featured on TV, radio, in magazines, newspapers, and more?

Join Whereoware and PR for Anyone to learn how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience.

SAVE YOUR SPOT

Continue reading Webinar: Deep Dive into SEO

5 404 Error Page Wins and Fails

“Oops! The page you are looking for no longer exists.” We’ve all landed on a website’s 404 error page when trying to find a product or information. Error pages are an important opportunity to motivate browsers to stay on the website and search for a new item, instead of jumping ship and searching for another site.

We’ve rounded up our picks for best and worst 404 error pages. The error page wins are clever, on-brand, and entice us to keep exploring the website. The error page fails need to be overhauled – fast.

Winning 404 Error Pages:

These error pages get an “A” for on-brand design, copy that made us chuckle, and clear calls-to-action (CTAs).

Website:
World Market
What’s working:
World Market extends an uninterrupted user experience with a branded landing page, clear CTA, and product category imagery, making it super easy and compelling to continue shopping.

World Market Error Page

Continue reading 5 404 Error Page Wins and Fails

3 Tips to Boost AdWords Performance with a Little Cleaning

Are you using Google AdWords to reach the right people at the right time? It’s common for campaigns and keywords to quickly accumulate, causing your ads to show up in irrelevant locations instead of in front of your target audience.

Start 2018 off on the right foot in by cleaning your AdWords account. We’ll cover how to clean up your campaigns and ad groups, keywords, and extensions.

Continue reading 3 Tips to Boost AdWords Performance with a Little Cleaning