Imagine: you’re on a webpage with an enticing offer. You’re excited and ready to go when suddenly, a long, bulky webform form with several required fields appears.
If we’re being honest, most of us are unlikely to stick it out and finish the form, and you wouldn’t be alone. In fact, according to The Manifest, a whopping 67% of users will permanently abandon a form if they encounter complications.
Webforms are, however, vital to engaging your customers and
communities online. Not only do they increase both B2B and B2C account
registration (which is, by the way, an important KPI for new websites) and
email capture for marketing, but forms also offer the convenience for users to
sign in from anywhere and proceed through checkout more easily.
There are many factors that contribute to user frustration, so follow the tips below to start addressing the usability issues on your forms.
Amazon Prime Day (the summer’s “Black Friday” holiday boasting tons of discounts on popular items for Amazon Prime members) started as a 20th Anniversary promotion in 2015 but has since become a shopping phenomenon across Amazon and competitive online shopping sites.
Amazon will hold its longest Prime Day yet—48 hours of deals—from July 15 to July 16. This year, major retailers Target, Walmart, and eBay are joining in on the fun.
This year’s Internet Retailer Conference and Exhibition (IRCE 2019) in Chicago was a blast! We enjoyed awesome speakers, fun networking opportunities, and more during our visit to the Windy City.
Our session with client Yamaha, Selling a Lifestyle: How Storytelling Motivates Different Customer Types to Buy, covered proven techniques for segmenting different customer types—from first-time visitors to your highest-value clientele—and online personalization approaches to drive brand loyalty and sales. Download the Persona Worksheet and get the presentation slides to get started on building personalized customer journeys.
Did you miss our session or need a refresher? We’re recapping how Yamaha develops user personas and combines email and website personalization to deliver every prospect and customer a relevant and compelling brand experience.
Don’t just sell your products. Follow our 4-step guide to brand storytelling, selling a lifestyle, and gaining lifetime customers.
One-size-fits-all marketing is a thing of the past; your customers expect a personalized experience everywhere they interact with your brand.
Your messages and incentives should be tailored to each individual: relevant to their needs, addressing their concerns, demonstrating your value, and persuading them to convert—all at an appropriate time in their individual purchase cycle.
It may seem impossible to cater to each customer’s individual needs, but one way to simplify this process is to develop user personas.
User personas are fictional characters representing different segments of your core audience, so you can engage individuals with the right approach, timing, and messaging to move them down the conversion path.
Getting your personas right and successfully personalizing the customer experience is a huge opportunity.
This week, we welcome a guest post from our Senior Digital Strategist, Brittany Moreland.
Brittany helps our e-commerce clients utilize data to deliver omni channel marketing automation experiences. She specializes in combining data analytics, customer journey mapping, and research-based insights to develop scalable and profitable digital marketing solutions.
Personalization is vital to the success of any marketing strategy. As e-commerce becomes more and more competitive, it’s essential that brands engage existing and potential customers with hyper-relevant personalized experiences.
One way to provide a memorable personalized customer journey is through user-specific product recommendations. According to Accenture, 91% of consumers are more likely to shop with brands who provide relevant offers and recommendations.
Today, we’re digging in on how Episerver Perform helps enhance product discovery and increase cart value with smart product recommendations. Learn how Episerver Perform helps you achieve a 24/7 personalized buying experience across all channels.
Get the case study to learn how Ferguson Enterprises executed a successful digital campaign to deliver a seamless and valuable event experience, from start to finish.
Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.
Challenge: Each year, Ferguson hosts events to excite current and prospective vendors across business units about upcoming programs, strategic goals, and partnership opportunities. In its fifth year, Ferguson Enterprises hosted Marketing Connections as a virtual conference experience, instead of an in-person, multi-day event as in years past.
Whereoware, a digital agency for the Furniture, Gift, and Home industries for 19 years, recently announced that it has named Randi Mohr as Vice President of Customer Success and Marketing.
In her new role, Mohr will partner with Whereoware clients to deliver the best possible customer experience, while helping them identify and implement digital solutions to achieve unique business objectives.
She’ll also oversee Whereoware’s brand messaging and marketing efforts to accelerate sales growth of both digital services and Pharos, Whereoware’s B2B software suite.
According to Statista, approximately 48% of emails end up in a subscriber’s SPAM folder. The problem is real for marketers, and most don’t even know it. IP health, email design, and other key factors significantly impact deliverability. But how do you overcome these challenges?
Learn how Cuisinart worked with IBM Business Partner Whereoware and Watson Marketing to quickly right their boat when they found themselves in a deliverability storm. We share a detailed story about taking an email marketing program with many deliverability issues and turning it into the world class email marketing it is today.
Do you have a deliverability problem? It’s never too early or late to fix your email deliverability. Watch the on-demand webinar here.