Webinar Recap: Google Analytics 101

Thank you to all who joined us for our webinar, Google Analytics 101.

In our 20-minute webinar, we covered actionable tips on using Google Analytics to effectively analyze your business data.

Watch the webinar recording to learn must-know terminology, best practices for maximizing your data, and easy-to-use reports for harnessing the insights you need to better to measure your marketing and website success.

Need some hands-on help? Set up a free 30-minute consultation with a data expert on our Customer Insights team. Limited time offer expires on September 25.

Below, you’ll find the webinar recording, slides, and checklist.

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Whereoware Makes 2019 Inc. 5000 List

Inc. Magazine announced that Whereoware made its annual Inc. 5000 list, the most prestigious ranking of America’s fastest-growing private companies.

The list represents a unique look at the most successful companies among America’s independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora, Timberland, LinkedIn, Yelp, Zillow, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.

Recognized for excellence in marketing, development, and design services, Whereoware has ranked on the list for three consecutive years!

“We’re honored by the continued recognition of Inc. 5000 and our inclusion as a Fastest Growing Private Company among so many important and transformative brands,” said Eric Dean, Whereoware CEO. “We walk in every day committed to helping our clients succeed and reach their next objective, and this promise of customer excellence will continue to drive our growth in the future.”

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Webinar Recap: Acoustic Campaign Features You’re Missing

Thank you to all who joined us for our webinar, Acoustic Campaign Features You’re Missing.

In our 30-minute webinar, we covered our favorite (but all-too-often overlooked) email, automated programs, personalization, and reporting tips available in Acoustic Campaign and other automation tools.

Watch the webinar recording below for tips and tools for working smarter (not harder) and getting the most out of your go-to marketing automation platform.

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O’Grady’s Landscape Increases Conversions 41% With SEO

Get the case study to see how Whereoware optimized all aspects of O’Grady’s on-site and local search strategy, ultimately increasing conversions 41%.

Who: Established in 1991, O’Grady’s Landscape started as a mowing service. Over the past 25 years, their Northern Virginia landscaping company has grown to become a thriving design, build, and maintenance firm that focuses entirely on the residential segment.

Challenge: O’Grady’s Landscape moved the company headquarters twenty miles west from their original Falls Church, Virginia location to Sterling, Virginia. Relocating the headquarters significantly impacted their local search traffic and lead conversions.

Solution: O’Grady’s Landscape hired Whereoware to improve their local search efforts by increasing relevant local website traffic and lead capture.

Whereoware performed an in-depth analysis of the website architecture, load time, page titles, meta descriptions, local search issues and more, to pinpoint opportunities to improve organic search and conversions.

Download the case study to see how a SEO audit identified opportunities to improve O’Grady’s rankings in SERPs and fix technical SEO issues.

3 Social Media Mistakes You’re Making—and How to Avoid Them

While social media marketing has come a long way over the last decade, its goal remains the same: to foster interactive platforms for individuals to share, discuss, and co-create content.

When done the right way, social media has big-time potential to build your community, grow your customer reach, boost engagement, and drive traffic to your website (and conversions too!). In fact, according to Sprout Social, when consumers follow a brand on social, 87% say they’re likely to visit that brand’s site or app.

Social media is no longer just a “nice-to-have” for enhancing your online presence. After all, it’s where your existing and potential customers and buyers hang out the most. But sometimes, your social media efforts can do more harm than good if you’re not sending the right message, participating on the channels in a meaningful way, or are failing to collect and track data effectively.

Do any of these not-so-rare social media cardinal sins sound like you?

Are you:

  • … guilty of throwing content out into the universe without a clue of who you’re talking to? You might be a Community Crapshooter.
  • …employing a “more is more” strategy (or lack thereof), by posting as much as possible in an attempt to stay relevant? You might be an Over Sharer.
  • …using social channels as a soapbox for your brand and failing to truly engage your followers? You might be an Anti-Social Ghost.

If so, you may have fallen into an impersonal social media vortex that many brands find themselves in. Fortunately, we have some tips for how to break the cycle and put the “social” back in your social media.

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Behind the Glasses: Devon Attends the 2019 Women’s World Cup

Each month, we go beyond the glasses to get a glimpse of the personal experiences, interests, and accomplishments of our fab employees here at Whereoware. For August, we get to know Devon Martin, our Product Designer, a little better.

WHO:

What’s your name? Devon Martin

Job Title: Product Designer

KICK IT WITH DEVON:

Whereoware’s resident soccer fanatic, Devon, headed to France to watch team USA take the 2019 FIFA Women’s World Cup. Catch a glimpse of her experience in Europe!

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IMAX Releases New Website, Built by Whereoware

IMAX Worldwide Home, leading manufacturer of home accessories and furniture, releases their new e-commerce website, designed and developed by Whereoware.

The new website, featuring a modern, minimalist design, provides an enhanced and personalized user journey. Replete with powerful functionality and intuitive navigation, it delivers a streamlined online shopping experience for retailers, designers, and sales representatives.

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Viva Las Vegas Summer Market!

Whereoware’s sales and client services teams stayed busy this Las Vegas Market, meeting with clients, demoing our Pharos E-commerce Suite, and of course, socializing!

Las Vegas Market features a number of prestigious panel discussions, receptions, award ceremonies, and special events.

Gift + Stationery 40 Under 40 Awards

The team’s visit kicked off with the presentation of the Gift + Stationery 40 Under 40 class of 2019, honoring the gift and stationary industry’s next generation of leaders.

Whereoware’s own Teddy Pekalski, Sales Manager, was recognized at the reception on Sunday as one of the Gift + Stationery 40 Under 40 honorees representing all facets of the gift and stationery industry.

We’re so proud of Teddy for this important honor and congratulate him and the other honorees for propelling the entire gift and stationery industry forward.

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Meet Acoustic (Formerly IBM Watson Marketing)

Whereoware is excited to introduce Acoustic, the newest iteration of the IBM Watson Marketing suite of tools, released on July 15. The release follows Centerbridge Partners’ acquisition of IBM Watson Marketing software (the marketing automation suite Whereoware specializes in and has used daily for the last decade.)

Born from the desire to focus solely on marketers, Acoustic is dedicated to building products that “bring humanity back to marketing.”

Marketing is Acoustic’s number one priority, rather than an add-on feature to a larger technology suite.

Why Acoustic?

What’s in a name? In the words of Mark Simpson, Acoustic’s CEO, “our new name is a symbol of our ability to create environments that draw people in, inviting closer and more personal connections. By providing purpose-built solutions, we can empower marketers to make these true human connections. Only by listening carefully to consumers can marketers make themselves heard.

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Webinar Recap: SEO Success Made Simple

Thank you to all who joined us for our webinar, SEO Success Made Simple.

In our 30-minute webinar, we covered SEO basics for positioning your site in search engine results and optimizing your content for increased engagement and conversions.

Watch the webinar recording below to get SEO tips for boosting search rankings, gaining visibility, and outshining the competition.

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