Partner Webinar Recap: Getting E-Commerce Sales Tax Right

Avalara

Thanks to everyone who joined our partner Avalara‘s webinar: Getting E-commerce Sales Tax Right: Everything You Need to Know.

They shared everything from sales tax basics to the latest tax changes made this year. Learn how to keep your business compliant in the ever-changing tax landscape.

Missed the webinar or need a refresher?

Watch the Webinar Recording:

5 Website Quick Fixes Checklist



Your website is one of the most important channels to engage customers, capture leads, and sell products. You have just 7 seconds to grab a visitor’s attention on your website, according to Tribute Media. Whether your website is outdated, underperforming, or in need of a little love, we can help.

Follow our simple 5 Website Quick Fixes Checklist to reduce friction and increase conversions on your website.

Piggyback Your Promotions with Amazon Prime Day

Set your alarms! Amazon Prime day begins July 16, 2018.

Are you ready? Amazon Prime Day is the “Black Friday” of the Summer. If you’re a retailer with a presence on Amazon, Prime Day could be your busiest shopping day of the Summer. It’s time to get all your ducks in a row! Last year, we shared tips to boost sales on Amazon – check it out here.

Think you’re off the hook, because you don’t sell on Amazon? Think again. According to Criteo, brands sales on sites other than Amazon jumped 30% on Prime Day 2017 too! With about 2 weeks left until the big day, follow our three ideas to piggyback the Amazon Prime shopping event.

Daily Deals

Prime Day runs just over one full day, so why not extend your shopping deals over multiple days? Daily deals or customer appreciation weeks are a fun way to engage and show your appreciation for your loyal base. Tap multiple channels, such as email, website banners, and social media, to generate excitement in the weeks leading up to and during the shopping event.

Here is a customer appreciation email example from Gathre last month:

Gathre - Appreciation Week

Survey + Win

So… tell me what you want, what you really, really want! Have you been kicking around the idea of surveying your customers (and now, singing this song on repeat)? Surveys are a great way to gauge what your customers like and dislike and hear what they want from your company in the future. Surveys help customers feel a personal connection to your company, like their voice matters (which it should!).

Dovetail your survey release around Prime Day, by offering the chance to win an Amazon gift card for submitting feedback.

UrbanStems did a great job of this recently:

UrbanStems - Survey

Amazon-centric Content

Content is king! Take advantage of Amazon-centric content to increase readership and lead generation.

Everyone’s setting up their game plans for Prime Day, why not help them out? Create product round-ups, highlights, or gift guides. Think up what you would normally do for the Fall and Winter holidays, and shift the focus to Amazon.

Here are some examples we love from Apartment Therapy and Brit + Co:

Apartment TherapyBrit+Co

 

Takeaways

This global shopping day is one of the biggest of the season, if not the year, so don’t miss out! Build on the frenzy around Amazon Prime Day, whether you sell products on Amazon or not.

What ideas has your team come up with to take advantage of Prime Day? Share with us in the comments below!

Sign Up For a Free Pharos Demo at AmericasMart

Pharos Demo at AmericasMart

The first 15 people signed up for our quick product demo
receive 50% off setup in July! The offer ends July 31, 2018. 

Fill out the form below to indicate what times you’re available for a free Pharos demo at AmericasMart and one of our reps will follow-up with you to confirm your slot!



Webinar Recap: 5 Website Quick Fixes

Thanks to everyone who joined us for our June webinar: 5 Website Quick Fixes. We shared simple updates you can make to your website to reduce friction and increase conversions. Below, you’ll find the webinar recording, slides, and a 5 Website Quick Fixes checklist.

Watch the Webinar Recording:

Get the Resources:

 

 

 

How Ferguson Enterprises Increased Email Capture 188%



Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Despite running sophisticated email marketing campaigns, Ferguson was missing email addresses for approximately 70% of their large, national customer base. Ferguson realized requiring associates to capture customer email addresses equated to a multi-million-dollar opportunity, but entailed a huge procedural change across their nationwide organization.

Solution: Ferguson Enterprises teamed with digital agency Whereoware to make customer data quality a company-wide priority, but needed an effective and compelling communications strategy to get internal stakeholders, associates, and customers on board with the procedural change.

Download the case study to see how Ferguson Enterprises executed a three-tiered communication strategy, ultimately increasing email capture 188%.

Want more? See how Ferguson Enterprises took a modular approach to email and cut their email design and build time in half. 

2018 IRCE B2B Workshop Recap

If you missed our B2B workshop session or need a refresher, get the persona worksheet and session slides below!

Session: A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth.

Mud Pie

Abstract: As a successful B2B wholesaler for 30+ years, how do you consistently up your marketing game? You combine new tactics and technologies, while staying flexible to respond to evolving customer expectations, trends, and requirements.

In this session, retailer and digital personalization veteran Mud Pie will walk through how it reaches customers at each stage of the journey. It builds on simple email personalization with persona-driven website personalization, and then with more sophisticated email campaigns triggered by real-time events.

Predictive analytics identify “at-risk-to-churn” customers, and automated email marketing plus the field sales force work to intercept and retain these customers. Together, these examples demonstrate how to build on successful marketing tactics in sequence to achieve a seamless multi-channel customer journey.

B2B Workshop Presentation Slides

Persona Worksheet

2018 IRCE Roundup

This year’s Internet Retailer Conference and Exhibition (IRCE 2018) in Chicago did not disappoint! We enjoyed awesome speakers, informative sessions, fun networking opportunities, and ate a ton of fresh popcorn at our booth.

2018 IRCE Roundup

The four-day conference featured two days of workshops and two days of general sessions, with an all-star cast of keynote speakers: Warby-Parker, Seth Godin, Houzz.com, and Eloquii. We had a great session in the B2B workshop on Friday speaking with our client Mud Pie, A Wholesaler’s Winning Formula for Year-After-Year E-commerce Growth. (Did you miss our B2B workshop session? Get our slides and the persona worksheet here.)

Continue reading 2018 IRCE Roundup

Whereoware Redesigns Website for The American Home Furnishings Hall of Fame Foundation

We recently partnered with The American Home Furnishings Hall of Fame Foundation to revamp their website, pro bono. The new website features an elegant design and streamlined navigation.

A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.

“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.

The American Home Furnishings Hall of Fame Foundation Homepage in Desktop

In Their Words: The American Home Furnishings Hall of Fame Foundation

“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”

The Website Redesign

The American Home Furnishings Hall of Fame Foundation Homepage Comparison
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.

The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.

The website is responsive, so visitors receive a consistent and pleasant user experience from every device.

The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.

About The American Home Furnishings Hall of Fame Foundation
The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.