Wouldn’t it be cool to interact with website content, answer a survey, RSVP to an event, or schedule an appointment without ever leaving your Gmail inbox? Imagine the opportunities for increased interactions with your audience, if they could convert directly within an email. Well, it’s your lucky day. Google announced Accelerated Mobile Pages (AMP) will be released for Gmail later this year.
Today, we’ll talk through how email marketers can prepare for Gmail AMP.
Do you think the party’s over once your customer purchases? Wrong! Keep the customer engaged with your brand by continuing the conversation. We’re talking about optimizing order tracking pages to maintain the same seamless user experience you’ve worked so hard to achieve.
Shipping confirmation emails often include plain text and a simple tracking number linking directly to USPS, UPS, FEDEX, or DHL. Yawn. Did you know many platforms allow you to customize the order tracking page with images, email sign-ups, promotions, and branding?
We’re sharing some of our favorite brands’ optimized order tracking pages.
The 2017 Episerver Digital Commerce Partner of the Year in North America award recognizes the top-performing partners for their success in driving joint opportunities and the strategic contribution to the positioning and delivery of the Episerver platform to support digital commerce. This award is a testament to Whereoware’s success in implementing best practices and guiding digital strategy to ensure clients meet their unique objectives.
“We are proud to congratulate Whereoware for the Digital Commerce Partner of the Year achievement,” said James Norwood, Executive Vice President of Strategy and CMO at Episerver. “The award speaks to Whereoware’s commitment to our mutual customers, creating fast and feature-rich websites. We look forward to continuing this strong partnership and sharing the incredible customer journeys this relationship creates for consumers who crave better online interactions with brands and reward the companies that provide them.”
The North America Customer Website Award recognizes the personalized websites Whereoware developed for Yamaha WaterCraft Group that feature a new look and feel, personalized content, enhanced user experience (UX), high resolution product imagery, streaming video, and more.
“Our products ignite a passion and a drive for amazing experiences in our customers, and we wanted our digital, mobile and web experience to exude that same energy,” said Bryan Seti, general manager of Yamaha’s Watercraft Group. “Working with Whereoware allowed us to tap into the latest technology and development platforms, along with a world class design and UX team, to bring our products to life in a way that replicates the fun and excitement our customers have on the water.”
“We are honored to be chosen as the 2017 Episerver Digital Commerce Partner of the Year North America and to win a North America Customer Website Award in the same year,” said Bill Haskitt, Partner at Whereoware. “We built WOWCommerce and WOWCMS, accelerator packages to bring consistent, incremental revenue growth to Episerver websites. They get new Episerver websites to market faster and enables our vision: to build authentic personalized relationships online. We’re a proud Episerver partner and couldn’t be more pleased to accept these awards.”
In addition to the 2017 Episerver Digital Commerce Partner of the Year and North America Customer Website Award, Whereoware is the winner of the 2016 Episerver Ascender Partner of the year, 2016 IBM Beacon Award, 2016 DMA Innovation Award, 2016 EEC Email Marketing Program Award, 2015 Episerver Commerce Site of the Year Award, and 2014 Episerver Best Digital Marketing Site Award. Whereoware was also a 2017 IBM Beacon Award finalist, 2017 IRCE B2B Site of the Year Finalist, and a 4-time Silverpop Partner of the year.
About Yamaha WaterCraft Group
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., is responsible for the sales, marketing and distribution of Yamaha WaveRunners and Boats in the United States. For more information, visit www.YamahaWaveRunners.com and www.YamahaBoats.com.
Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce, and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Founded in 1994, Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, Poland, the Netherlands, Spain, South Africa, Singapore, Vietnam and the UAE.
Our client needed greater transparency into their nationwide sales organization’s activity and progress against goals, but their data was housed in separate tools.
Our Client teamed with digital agency Whereoware to identify a solution to integrate, house, and analyze their mobile sales app data and sales reports in a single location. Enter Domo, a business intelligence and predictive analytics engine.
Management monitors sales rep performance by region, territory, manager, and individual rep. They see the products individual reps show, the media libraries and catalogs they access, items added to carts, and more.
Meanwhile, each sales rep has their own highly-personalized sales dashboard, accessible when they’re on the road, in a sales meeting, or at an event via their Spotlight mobile app.
Now, weekly, quarterly, and annual reports are in an easy-to-use dashboard and are no longer manually exported, combined, and shared.
Thanks to everyone who joined us for our March webinar: Deep Dive Into SEO. We shared how to combine your website, marketing outreach, social media, and PR to boost organic reach and gain visibility in front of your target audience.
L, is for the way you look… at an email. Okay, that’s not how the song goes, but Valentine’s Day is a great day for brands to share the love with their customers. Brands got creative this Valentine’s Day, not only by offering discounts, but creating new content specifically for the holiday.
Fall in love with our favorite Valentine’s Day emails. We’ve rounded them up to share what we love.
This Valentine’s Day, BHLDN (Anthropologie’s bridal line) skipped a discount promotion and instead, focused on what they and their customers know best: love.
Their CTA links to collected stories and photo collages of their favorite stylists and bloggers wearing BHLDN on their wedding day. The quick read shows a photo collage, blurb about the couple’s relationship, and links to the specific dress or items worn in the photos.
Skipping social media, because it’s just for millennials? Think again. According to Pew Research, 78% of Americans age 30-49 use at least one social media platform; followed by 64% of Americans aged 50-64 and 37% aged 65 and up.
Social media offers a huge opportunity to build your brand, grow your audience, and encourage customers to show off your products (an implied testimonial).
Whether you’re a social media novice or expert, everyone can use a little social media inspiration. To help, we’ve rounded up our favorite examples of brands going the extra mile on social media and tips for creating your own social campaigns.
Mud Pie knew a small subset of their customers churn, resulting in lost revenue. Mud Pie teamed with Whereoware to proactively identify these customers, so they could engage them differently and retain consistent repeat revenue.
Whereoware worked with leading technology companies DOMO and the Big Squid Predictive Toolkit (PTK) to design a sophisticated predictive model to identify customers likely to churn.
By coupling this solution with automated email marketing, at-risk customers were intercepted, and engaged in a personalized email campaign.
Download the case study to see how Mud Pie identified at-risk customers and converted 10% of this group.