3 Must-Send Emails This Holiday Season

It’s no secret that Black Friday doorbusters and Cyber Monday steals are essential in driving online sales and boosting foot traffic in stores. Adobe Analytics reported that consumers spent nearly $20 billion online from Thanksgiving Day through Cyber Monday in 2017. This 15 percent increase in e-commerce sales from 2016 is sure to continue to skyrocket this coming season-of-giving.
Thanksgiving Weekend Online Sales

While there’s no sign of the biggest shopping weekend of the year losing its luster, retailers must work harder than ever to bring holiday cheer to customers. The highly-anticipated kickoff to the holidays is now a five-day shopping spree full of discounts and perks, with the competition getting stronger and stronger. Similarly, buyers are savvy and efficient, searching for the best deals at the best times.

Worried about how you’re going to stand out amongst the flurry of ugly sweater party invitations, festive e-cards and competitor promotions? Need some holiday hacks to send your 2018 sales soaring?

We’re sharing our 3 must-send emails to help make it your best year yet:

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Webinar Recap: Holiday Marketing Quick Wins

Thank you to all who joined us for the webinar.

Below, you’ll find the webinar recording, slides, and holiday marketing resources.

Watch the Webinar Recording:

Get the Slides and Resources:

Holiday Marketing Webinar Slides
Marketing Naughty or Nice Checklist
7 Steps to Optimize PPC for the Holidays How to Build a Holiday Facebook Ad Mud Pie Facebook Ads Case Study

How to Build a Holiday Facebook Ad

If you’re marketing on Facebook, you likely hang out in one of two camps. You run a successful Facebook Business Page with an engaged, excited audience, or like too many businesses, your Facebook Business Page exists, but interaction is few and far between.

Facebook Advertising offers many ways to tap into those 1.47 billion people logging into Facebook each day and increase engagement on your business page, as well as drive holiday traffic and sales on your website.

Today, we’ll walk through building a simple holiday Facebook Ad from your Business Manager Ad Account.

How to Build a Facebook Ad

Step 1: Navigate to your Ad Account in Facebook Business Manager.

Continue reading How to Build a Holiday Facebook Ad

PPC Tip – 7 Steps to Enhance PPC for the Holidays

Holiday planning is already underway for busy wholesalers and retailers. If you haven’t started yet, it’s time to map out your winning pay-per-click (PPC) strategy!

Don’t skip paid search – Adobe found last year that organic and paid search brought in the most revenue during the 2017 holiday season, with search driving 44.8% of all online holiday visits (paid search at 23.5% and organic at 21.3%). To help, we’ve outlined seven steps to optimize your PPC plan to increase ROI this holiday season.

1. Lookback to Last Year

First, take a look back to last year’s paid search strategy. What combination of keywords, bids, and timing worked best?

Note the keywords, ad copy, and promotions that targeted the most relevant traffic, and the time of day or day of the week traffic times peaked. Use this combination of keywords and timing to bundle the perfect paid search plan and adjust your budgets for bidding.

Last Year's Paid Search Strategy

Continue reading PPC Tip – 7 Steps to Enhance PPC for the Holidays

Sales Tip: Help Your Retailers with Holiday Planning

Holiday planning starts earlier and earlier each year. B2B commerce brands start in summer, spending August through October strategizing and executing their holiday sales strategy.

For many B2B vendors, the fall season is their biggest sales window of the year, as they help retailers fulfil inventory for their busy holiday sales season. If retail sales growth is any indication, they’re doing everything right. The National Retail Federation saw holiday sales during November and December increase 5.5 percent over 2016, to $691.9 billion.

The holidays can make or break the entire sales year for many retailers.  More than restocking shelves, retailers are looking for that consultative partnership from their sales reps. They need to understand the best product mix or best sellers to carry, identify trends, and brainstorm merchandising and promotion ideas.
Continue reading Sales Tip: Help Your Retailers with Holiday Planning

2018 Holiday Digital Ads Toolkit

It’s beginning to look a lot like….the busiest shopping season of the year! Is your paid search plan in place to develop successful holiday ads and increase conversions this season?

Don’t skip this hugely profitable channel! Adobe reported that organic and paid search brought in the most revenue during the 2017 holiday season.

Holiday PPC Tips

We’re here to help you maximize paid search for holiday shoppers. Our 2018 Holiday Digital Ads Toolkit includes a guide to help you optimize your PPC strategy, a how-to for creating a Facebook ad, and a quick case study of a successful holiday ads campaign that generated a 954% return on ad spend (ROAS).

Get the Resources:



 

 

Whereoware Named to 2018 Inc. 5000 List

We’re doing our happy dance and throwing our hands in the air like we just don’t care!  We’re thrilled to announce Whereoware’s placement on the 2018 Inc. 5000 list of fastest-growing private companies in America for the second year in a row.

Recognized for excellence in marketing, development and design services, Whereoware ranked #3317 on Inc Magazine’s prestigious Inc. 5000 list, up from #3409 in 2017.
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Shipping Options to Compete with Amazon: Order Online, Pick Up In Store

I was finishing up a craft project recently, when I realized I needed spray sealant stat – even Amazon same-day delivery wouldn’t cut it. What’s a crafty gal to do! Fortunately, I saw on Michaels.com that they stocked spray in a nearby store, so I panic purchased (we’ve all done this) the spray online to pick it up later that afternoon. I’ve been an “order online, pick up in store” convert ever since.

Ecommerce

According to Invesp, 49% of shoppers say that same-day delivery makes them more likely to shop online. Not only that, more than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available!

If same day shipping isn’t feasible for you, consider offering the option to pick up in store for online purchases. While this also requires infrastructures in place to ensure the product is at the specific store, it allows the customer to receive the product within 24 hours of purchase, with no shipping or handling fees.

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Behind the Glasses: Estefania Weinbach

Each month, we’ll be interviewing one of our fab employees here at Whereoware. For July, we get to know Estefania Weinbach, our Web and Print Designer, a little better.

WHO:

What’s your name? Estefania Weinbach
Job title: Web and Print Designer

BACKGROUND:

Behind The Glasses - Stefa

Favorite food: Steak from Argentina; Burgers from Colombia; and Pizza from New Haven.
Hidden talents: Painting with any media (watercolor, oil, acrylics, etc.). I’m also very good at playing board games!
If there were a movie of my life, I’d be played by: Gal Gadot (she’s very beautiful, haha), but probably someone with a strong latina accent.
One item you would bring with you to a desert island and why: A knife. I could try to make a fire, hunt fish, and open coconuts. But, why would I go to a desert island in the first place? I would prefer a vacation in Jamaica.
My earliest memory: My mom used to bring me to kindergarten on her motorcycle. I remember from the couple of burns I have on my legs.

NERD QUIZ:

Facebook or Twitter: Instagram.
iOS or Android: Android.
‘Nerd’ or ‘Geek’: Geek, completely.
Star Wars or Star Trek? Star Wars.

What’s the best part about working at Whereoware?

My co-workers and especially my team. We are like family. We always support each other when looking for the best solutions for our projects. Also, the opportunities to get more experience and learn every day about our client’s different industries.

Getting the Most Out of Your CRM

Whether you’re looking to maintain relationships with existing customers or engage prospects throughout the sales cycle, it’s impossible for even the most talented sales rep to remember every customer interaction, so they can follow up at the right time with the right message.CRM

As businesses strive to give a personal and genuine touch to every customer, tracking sales activity and follow up is critical. Yet, customers interact with businesses across multiple channels and at fleeting moments – how can a rep effectively monitor and keep track of it all? Including interactions with others, such as customer service.

Continue reading Getting the Most Out of Your CRM