Pharos by Whereoware Launches AmericasMart Showroom

This January, the Whereoware Team headed to Atlanta for
AmericasMart, one of the biggest Gift and Home Markets of the year. AmericasMart brings together Gift and Home exhibitors, retailers, and solution providers for a week-long event to show new products, fulfill industry, mingle at showroom celebrations, and brainstorm on innovating and improving their business.

Today, we’re going behind-the-scenes of our Pharos Digital Showroom, where we launched our new affordable and scalable mix-and-match product suite.

Pharos Digital Showroom
Continue reading Pharos by Whereoware Launches AmericasMart Showroom

Ferguson Enterprises Dives Into Real-Time Data With Domo



Download the case study to learn how Ferguson Enterprises uses business intelligence tool Domo to replace hours of manual reporting with actionable insights in minutes.

Who: Ferguson Enterprises is the largest U.S. distributor of plumbing supplies, PFV, waterworks, and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services.

Challenge: Like many large, omnichannel organizations, Ferguson captures online customer activity and data in different systems – making it difficult to analyze the vast amounts of data created each day to effectively and completely measure marketing success.

Ferguson Enterprises needed to integrate data sources from different tools and store them in a single system to achieve a single source of truth, cut down hours spent manually pulling reports and combining data, and increase time spent on analyzing and acting on the data. Most importantly, the data needed to be actionable (inform their next action or trigger a corresponding email marketing activity), automated, and shareable across their large organization.

Download the case study to see how Ferguson uses Domo to transform their reporting and email marketing strategy. 

Need help maximizing your data, reducing reporting time, or gaining a universal truth for your business? Contact us to speak to one of our data experts.

Webinar – SEO 101

Getting Started with SEO

SEO (Search Engine Optimization) is a collection of best practices to help popular search engines (like Google) understand and boost your webpage to the top of search results. This is vital – Hubspot found that 75% of users never scroll past the first page of search results.




SEO Tip – 5 Steps to SEO Victory

barcode-case-study-graphicAre you playing hard to get? If someone searches for your company on Google, does it return on the first page of search results? If not, follow our handy, 5-step checklist to learn how to get started with search engine optimization (SEO) today. You’ll start by creating great content, learn how to optimize that content for the web, and end with measuring success.

Continue reading SEO Tip – 5 Steps to SEO Victory

Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

Continue reading Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

Today’s customers are empowered with endless product choices and alternatives.  Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels.

According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands if a company fails to deliver personalized interactions.

How do you achieve the level of personalization customers expect? Pharos by Whereoware equips Marketing and E-com teams with simple, but powerful tools to amplify and personalize their marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.

Pharos Product Suite
Continue reading How Pharos Helps Marketing and E-com Teams Deliver Personal Customer Experiences

How Pharos Helps B2B Businesses Serve Today’s Customer

The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.

Pharos by Whereoware

Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?

Pharos by Whereoware is an affordable, mix-and-match product suite for your entire organization. Check out a few ways that Execs, E-com Marketers, and Sales Teams use Pharos to build an enjoyable digital presence, deepen customer relationships, and increase sales. (Can’t wait? Contact Us to get a Pharos Demo!) Continue reading How Pharos Helps B2B Businesses Serve Today’s Customer

Webinar Recap: Gift and Home 2020

Thank you to all who joined us for our Gift and Home 2020 webinar.

In our webinar, Eric Dean shared how the Gift and Home Industry is changing, how retailers are going digital, and how the Pharos Product Suite helps B2B vendors meet retailers’ heightened sales expectations.

Watch the Webinar Recording:

Continue reading Webinar Recap: Gift and Home 2020

Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

In today’s hyper-connected world, consumers are looking to top workout gurus, beauty vloggers, foodie fanatics, mom blogs, and everyone in between, for advice, stories, and product suggestions. The resurgence of word-of-mouth marketing in the form of digital “influencers” wields significant power, motivating consumer purchasing decisions and brand engagement.

According to MarketingProfs, 94% of marketers who use influencer marketing find it an effective practice, with results that generate up to 11 times the ROI of traditional advertising.

Social media mavens and digital superstars serve as an extended tribe for product recommendations, brand loyalty, and more authentic online interaction. As a result, these content creators—from celebrities and bloggers, to niche-market personalities—continue to be a driving force for exponentially increasing brand following and audience reach.

Marketers and technology giants alike are taking notice of the power-of-the-pack digital strategy. The world’s largest social network is staking its own claim on the world of influencer marketing. Facebook’s recently released Brand Collabs Manager is connecting brands and influencers, and redefining how brands conceptualize and create branded content on the popular platform.

Facebook Brand Collabs Manager
Continue reading Facebook’s Brand Collabs Manager Platform Embraces Influencer Marketing

Email Tip – Updated Email Optimization Checklist



We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.

According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.

We strive to always give you the most up-to-date, reliable email marketing advice. Today, we’re excited to share the 3rd edition of our famous Email Optimization checklist, updated in 2018 to reflect the latest email best practices.
Continue reading Email Tip – Updated Email Optimization Checklist