We got big news from Atlanta yesterday. As you may have heard, our partner Silverpop announced their acquisition by technology giant IBM. It was just a matter of time before Silverpop was acquired, as we’ve seen similar large technology companies acquire big players in the marketing automation space: Adobe and Neolane, Salesforce and ExactTarget, Oracle and Eloqua, and others.
We are thrilled for Silverpop and excited to see what’s in store for us as Silverpop’s largest agency partner. IBM offers the increased investment capacity, technologies, global reach, industry expertise, and support to take Silverpop to the next level. IBM, meanwhile, just landed the best group of visionaries in the marketing automation space.
What does it mean to you, as a Whereoware customer?
We are feeling extremely positive about this news and you should too. We think the additional resources will only improve an already exceptional product. Silverpop will have a deep pool of resources and expertise to help them accelerate product development, sales, and marketing. Whereoware will, of course, continue to keep abreast of all the latest and greatest in marketing automation in general, and Silverpop in particular, and we’re confident our clients will benefit as we grow with Silverpop. For specifics on the benefits of the combined IBM – Silverpop offering see:
No short or intermediate term changes are expected at this time. We won’t have acquisition specifics until the deal closes. We have our ears to the ground and have already extended ourselves to Silverpop leadership to help them make this acquisition a home run in every way we can.