Tag Archives: Awards

Creative Co-Op Wins a MarketingSherpa Email Excellence Award

Creative Co-Op was recently named a national award winner of the MarketingSherpa Email Awards for its innovative Closeout marketing campaign developed in conjunction with digital agency Whereoware. Using marketing automation and personalization technology, Whereoware developed a B2B closeout email campaign that moves excess inventory, minimizes profit loss, and protects the brand. This campaign was one of the company’s highest revenue-producing programs, producing an 808% ROI in the first month and continuing to deliver traffic and sales month after month.

The marketing automation campaign matches individual retailers with specific items they previously purchased, giving them first choice when these items move to closeout. The timeliness, as well as a focus on personalized product recommendations, led to a 255% month-over-month increase in closeout items sold in the first month of the campaign. The Closeout campaign continues to be a success for both Creative Co-Op and its retailers. In addition to the big lift in closeout sales, 84% of items purchased from the campaign were non-closeout items purchased with the special items.

The winners will be honored at the 11th Annual MarketingSherpa Email Summit 2014, taking place February 17-20 at the Aria Resort & Casino in Las Vegas.

Check out other MarketingSherpa award winners and their innovative marketing campaigns.

To read more about the structure and successes of Creative Co-Op’s Closeout campaign, get the two-page case study.

About Creative Co-Op

Creative Co-Op designs, imports, and distributes home decorative accessories, gift, and seasonal categories for retailers around the world. The company was founded in 2001 and has extensive experience in offshore sourcing focused on design, workmanship, finishing and timely delivery. Creative Co-Op is based in Memphis, Tennessee and has permanent showrooms in Atlanta, Dallas, Las Vegas, and Memphis. Additional information may be found at the company’s website, www.creativecoop.com.

About Whereoware

Whereoware is a web strategy, design, development and marketing company with experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals.

Whereoware has been serving manufacturers in the Gift, Home and Lighting Industries for over 10 years. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the complex operational and marketing challenges within the industry. It turns that expertise into smart solutions for today’s manufacturers.

Whereoware Wins ICON Honors for Technology Applications

GDA Staff — Gifts and Dec

ATLANTA,July 11, 2013 – Recognizing Innovation, Contribution and Achievement in the gift and home industry, the Icon Honors were presented Thursday night, July 11, during a gala affair held at the Marriott Marquis. The honors recognize achievements across the industry, including those of individuals, manufacturers, retailers, sales reps and service providers and were presented in front of a filled ballroom of hundreds of industry colleagues. Grammy-winning musician Peter Frampton entertained the crowd, and former CNN anchorwoman Lynne Russell helped to emcee the event alongside Americasmart president and COO Jeffrey L. Portman Sr.

Winners of 2013 Icon Honors are:

INNOVATION

Innovative Technology Applications

Whereoware wins Silverpop’s 2013 consulting partner of the year

ATLANTA, May 23, 2013 – Silverpop, the only digital marketing technology provider that unifies marketing automation, email, mobile and social, today announces its 2013 North American Partners of the Year. The awards were presented at Amplify, Silverpop’s eleventh annual customer conference, in front of more than 700 customers and partners. The awards went to EPiServer for technology partner of the year, Maritz Loyalty Marketing for agency partner of the year and Whereoware for consulting partner of the year.

“Silverpop’s partner network plays a critical role in helping us make our vision of behavioral marketing automation a reality,” said Will Schnabel, senior vice president of global business development at Silverpop. “Today’s buyers expect highly relevant, personalized content, and this year’s award recipients have gone above and beyond to ensure Silverpop customers have every tool at their disposal to effectively incorporate buyer behavior into their marketing efforts. We’re thrilled to formally recognize EPiServer, Maritz Loyalty Marketing and Whereoware for the work they’ve done to help ensure our customers’ success.”
Continue reading Whereoware wins Silverpop’s 2013 consulting partner of the year

Gift for Life Honorees Refresher: Whereoware

Twice each year, Gift for Life selects individuals who have had a significant, positive impact on the gift and home industries, then recognizes them with prestigious awards reflecting their unique contributions. It’s a pretty exclusive club, including industry luminaries, visionaries, and creatives that raise the bar high with their generosity of heart and kindness of spirit.

This year’s first honorees will be celebrated at our annual winter fundraiser, Party for Life in New York on Sunday, January 27, 2013. Our second Party for Life Honorees are….

Whereoware

Trailblazer Award

For over 13 years, leading vendors have entrusted Whereoware with building, managing and marketing their online businesses. Whereoware has experience implementing a large scope of marketing tactics and development services including: sales force automation, pay-per-click, SEO, mobile development, and CRM portals. Founded by Gift and Home Industry veterans, Whereoware has unique insights into the Industry’s complex operational and marketing challenges and turns that expertise into smart solutions for today’s manufacturers.

Don’t have your tickets yet? It’s not too late…. Click here to be part of the celebration, and here to see a list of our fan-tab-u-lous sponsors.