Tag Archives: How To’s

Google Analytics: exporting and emailing reports

ladymagnifying2Google Analytics can be instrumental for measuring all aspects of your online business. Its fantastic reports provide concrete figures, like the number of new visitors to your website last week or how much revenue your e-commerce site generated last month. There are times, however, when you may want to export Google Analytics reports to manipulate the material on your own or copy it into presentations. In other instances, you may want to email analytics reports and schedule recurring report emails for key stakeholders or clients.  We’ll show you how!

Getting started:

Pull up your favorite report in Google Analytics. You will notice in the main navigation bar, underneath the name of the report, two buttons to Email or Export. Both of these buttons let you share your analytics data.

Google Analytics reports can be exported into a variety of formats to suit your needs, but the most common formats are comma-separated values (CSV), which will allow you to manipulate your data in excel, or a PDF, which you could provide to a client or key stakeholders.
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Marketing automation tip: energize email with background images

Customers’ inboxes are bursting at the seams. We are all fighting – kicking, biting, and clawing, it seems – to get to the top of the inbox heap and entice customers to open our emails, click to our websites, and purchase our products or services. Are your email’s killer content and graphics fading into a lackluster background? A simple, strategic background image may be just the je ne sais quoi you need to shake things up and compel your customers to read, instead of delete, your email.

Enhancing readability and combatting image blocking. 

Effective emails balance live text and design elements to attract customers’ attention, ensure messaging is easy to read, and combat image blocking. (Need a reminder? Brush up on Whereoware’s email effectiveness checklist, complete with explanations and definitions.)

Many email clients and reader preferences turn images off by default, requiring the reader to “click to display images.” It’s impossible to stand out from the crowd with a blank email! Emails must be visually appealing when images are displayed, but also readable when images are disabled.

Coton-Colors

Continue reading Marketing automation tip: energize email with background images

Marketing automation tip: automate the tactical

“Hello Account #XYZ, thank you for clicking/calling/writing…”

Form emails and letters are a personal pet peeve for many people. The format is rote and clearly interchangeable among recipients. Even referencing a specific topic of interest would go a long way towards winning them over. But in the modern world how can a company possibly do this with so many clients and so little time? As paradoxical as it may seem, using automation to personalize services makes logical sense.

Online behavior is, by its very nature, a personal act. A person in search of web design services may browse a site for a while, landing on pages about design, images of your designers, previous work and client portfolios…the possibilities are endless. These destinations are telling: a marketer could infer that this person is interested in design rather than a social media campaign.Robot Fistbump

With one customer, this makes sense – but what about inferring the interests of the hundreds of leads that are potentially beating down your door? That’s where you run into trouble. Continue reading.

Google analytics tip: user permission updates

The Google wizards have done it again! You now have greater control over what users can access and manipulate within your account. Google Analytics user permissions were updated with important changes: you can set user permissions at the account, property, and view levels, and you have more options of the types of access you can grant. These improved user permission settings ensure every employee, teammate, and vendor is granted a granular viewpoint of exactly the information they need to help you grow your business. Continue reading.

Google analytics tip: save time with dashboards

As a Google Analytics user you know your way around reports and the many ways they make your life easier (see Google analytics tip: getting started with custom reports). We know you’re busy so we’re going to help save you time with Google Analytics dashboards.

Google analytics dashboardsGoogle Analytics - dashboard

Conveniently, Google has created a standard dashboard to help you get started. On the left hand side navigate to Dashboards>Private>My Dashboard.

When you look in the main content area you’ll see something similar to the screenshot below. Continue reading.

Google analytics tip: using secondary dimensions

womain with magnifying glassWe gave you a sneak peek into Google Analytics dimensions and one way to use them in our Google analytics post: getting started with custom reports. Now that you have a handle on the basics, we know you’re eager to learn more ways to turn your Google analytics data into actionable information.

Say hello to secondary dimensions!

This feature is available in just about every report from the Secondary dimension dropdown menu which is just above your first column of data.

Filling in blanks with a secondary dimension

According to Google, “The Secondary Dimension feature allows you to define a primary dimension and then view that data by a secondary dimension within the same table.”

Well that’s a mouthful! Let’s translate it into English for you. Primary dimension is a fancy way of saying the main focus of the report. So whatever you select from the left sidebar navigation menus is your primary dimension. The secondary dimension is simply an additional piece you select for a more granular view of your report data. Continue reading.

Google analytics tip: getting started with custom reports

We love Google analytics and think it’s the best thing since the invention of nerd glasses. While it has tons of pre-formatted reports that help us analyze data, even the gurus at Google can’t think of every possible report we may need. That’s where custom reports come in handy.

As you can probably guess, there is no end to the number of custom reports you can create to gain additional insight into your online data. This can be a little overwhelming so we’ll use a simple scenario to help break it down for you. Continue reading.

Silverpop how-to: setting up a birthday email program

faithThis week we welcome a guest post from one of our Senior Online Marketing Managers, Faith Albers. Faith is Silverpop Certified and played an integral role in setting up the PaperStyle.com campaign that won Silverpop’s Crawl, Walk Run Programs competition. Here, she shows you the easiest way to set up a birthday campaign – even if you’re not collecting birth dates!

Hopefully you already have a “Birthday” field in your database. If you haven’t been collecting birthdays, don’t worry – it’s not too late! Start collecting birthdays on your email sign up form or email preferences form. You can always send an email asking the subscriber to share their birthday. Here’s an example from B2C Retailer, Mud Pie:

Mud Pie birthday email

Setting up the actual birthday campaign takes 4 easy steps: Continue reading.

Marketing automation tip: Whereoware’s email effectiveness checklist

Capture, convince, and close.  Those three words define the goal of every email: capture your audience, convince them of your message, and close the sale.  But it’s difficult to do this if your email is sub-par.  Here at Whereoware, we use a checklist to review every email we create, in order to assess its overall effectiveness.  In doing so, we consider things like:

  • Is the Sender name recognizable and trustworthy?
  • Has the preview pane been optimized?
  • What about the call to action – is it informative? Clickable?

Sound like something you could use?  We’ve created a handy .PDF copy of our checklist complete with explanations and definitions. Feel free to check it out for yourself; it’s never too late to start optimizing your emails!

Get a copy of Whereoware’s email creative/effectiveness checklist:


Silverpop how-to: using web tracking to drive dynamic content

michelleThis week, we welcome a guest post from one of our Senior Web Marketing Managers, Michelle Graves. Michelle is Silverpop Certified and works with some of our most high-profile clients. Here, she walks us through using website behavior to create relevant personalized emails.

Nowadays, there’s no excuse for one-size-fits all email marketing. There are tools that make it easy to identify online user behavior right down to the topic or page they visited. With this type of information at your fingertips, it’d be silly NOT to target emails towards customer interests!

Think about this concept in your own life: would you rather a store employee help you find clothes in your size and style, or just haphazardly throw all sorts of garments in your cart? This is a light-hearted example, but it’s representative of a larger pattern. Automated, targeted messages have become all the rage for one crucial reason: your customers like them. Continue reading