Tag Archives: Infographic

Whereoware 2013 show survey reveals five key online trends in Gift and Home industry

WASHINGTON D.C., May 13, 2013 – Whereoware, an online strategy, design, development, and marketing company, recently released the results of a survey given to B2B Gift and Home vendors and retailers at the 2013 winter shows. With the addition of data from Whereoware’s own base of over 100 Gift and Home clients, some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: targeted emails have high open rates, but most vendors are not sending
  3. Catalogs: retailers still want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but devote only a few hours per week

See all the trends in an infographic here.

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Infographic: trends in Gift + Home 2013

Inspired by the success of the 2012 Gift and Home show survey, Whereoware once again conducted a survey of retailers and vendors at this year’s shows, looking for information on their social, technological, and selling habits. Once collected, this information was combined with data from our own clients, and some key patterns arose:

  1. Tablets: retailers prefer personal interaction – tablets can facilitate this process
  2. Email: triggered campaigns have high open rates, but are vendors sending them?
  3. Catalogs: retailers want them, but most vendors still don’t use online shoppable catalogs
  4. Mobile: traffic + revenue are soaring, but vendors are slow to invest
  5. Social: a majority of vendors use social accounts, but do they devote enough time?

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Blog favorites: top 5 blog posts of 2012

Top 5 Post ItAs 2012 draws to a close, we’ve enjoyed taking a look back at some of our most read + circulated blog posts from the past year. Some are no-brainers: with more marketers setting up automated campaigns, more consumers searching sites on mobile devices, and more companies rising to meet those demands, it’s inevitable that these types of information would be widely disseminated.However, some posts came as a surprise – one of our most read blogs was even a light-hearted interview with one of our Marketing Managers (we’re trying not to let it go to her head)!

Whatever the reason for the traffic, we’re grateful to each + every one of our readers for keeping us excited about these topics, and for inspiring us to continue writing into the New Year and beyond. Here’s a round-up of our top 5 blog posts from 2012 – hopefully you’ll enjoy the re-read as much as we did!
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Web tip: the Whereoware e-com brief

We recently took stock of a number of our Gift and Home B2B clients. Along the lines of the Dow Jones Index, the E-com Brief provides a benchmark for overall online activity in the Gift and Home industry. Take a look and see what we found!

The measurements

To qualify for the E-com Brief, companies must have annual online B2B sales of $500,000 and have had an active website for over a year. This removes the volatility associated with new sites and gives a better view of B2B e-commerce trends within the Gift and Home Industry as a whole. In order to get a better picture of trends over time, we compared revenue and traffic numbers from these customers in Q1 2011 versus Q1 2012. Our results are illustrated below.

The brief

ecom-brief2

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