Today’s customers are empowered with endless product choices and alternatives. Their buyer loyalty must be earned by delivering a personal and pleasant brand experience across channels.
According to Linkedin, 53% of customers are more likely to purchase when a brand personalizes its digital communication across channels. Similarly, Salesforce found that 52% of consumers are likely to switch brands if a company fails to deliver personalized interactions.
How do you achieve the level of personalization customers expect? Pharos by Whereoware equips Marketing and E-com teams withsimple, but powerful tools to amplify and personalize their marketing efforts across channels, deliver proactive customer service, deepen customer relationships, and increase sales.
The B2B sales environment is changing, and buyers are taking control of the buying process. According to Forrester, 68% of today’s buyers prefer to research online on their own; and 62% say they develop selection criteria based solely on digital content.
Empowered by technology and endless alternatives, today’s retailers want their B2B vendors to know their business and product interests, and offer a helpful, consultative sales experience. How can your B2B business deliver the consistent, omni-channel experience your customers crave?