Email Tip – Updated Email Optimization Checklist



We’ve all read the misleading predictions: email marketing is “old school,” “outdated,” and even “dead.” However, email still reigns as king of the marketing kingdom.

According to Litmus’ 2018 State of Email Survey, the return on investment for email marketing is 38:1 on average. Through powerful personalization, advanced automation, turbocharged targeting, and innovative interactivity, email techniques are more evolved and profitable than ever.

We strive to always give you the most up-to-date, reliable email marketing advice. Today, we’re excited to share the 3rd edition of our famous Email Optimization checklist, updated in 2018 to reflect the latest email best practices.

Our Email Optimization checklist itemizes tried and true techniques for capturing attention, connecting with audiences, and convincing users of your message. Use it to check every email deployment to reduce send anxiety and increase email quality.

Download the checklist to ensure your email marketing continues to be one of the top performing tactics in your digital toolbox. Get the open, get the click, and feel confident every time you hit send.