Uttermost’s Redesigned B2B Website Grows Revenue 20%

Get the case study to learn how Uttermost’s B2B website redesign improved product discovery and user experience (UX), while increasing revenue 20%.

Who: Uttermost is a family owned and managed home accessories and furniture manufacturer with over forty-three years of expertise in the industry. Uttermost offers a broad range of styles reflecting the unique tastes of prestigious retailers.

Challenges: Uttermost wanted to modernize their website to improve product discovery and the user experience (UX).

“We view our customers as family and strive to be their best possible partner. This was our goal throughout every aspect of our website redesign: to make it easy for our customers to discover the right products, place orders, manage their business, and deepen their relationship with the Uttermost brand.” — Mac Cooper, President, Uttermost

Solution: Whereoware redesigned Uttermost’s website, built on Episerver, to make it easier for retailers to find products, place orders, and gain inspiration.

The multi-brand, B2B e-commerce website provides retailers, designers, and sales representatives separate, on-brand shopping experiences for Uttermost and Revelation product lines.

Rich product presentation and discovery, customer-focused user experience (UX), and responsive design for mobile users were primary focuses of the website redesign.

Download the case study to deep dive into Uttermost’s feature-rich and customer-focused B2B website.

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