Pharos Featured in Gifts and Decorative Accessories, Home Accents Today, and Home Furnishings News

Pharos by Whereoware is an affordable, mix-and-match product suite built for B2B Gift and Home sales, marketing, and customer service teams.

Whereoware will launch its new Pharos Product Suite this January at AmericasMart. Find the Pharos Digital Showroom in Building Two,
12th Floor, Room 1230B.

Gifts & Decorative Accessories

Pharos is a product suite built specifically for Gift and Home companies to amplify and target their marketing across channels and 3rd party marketplaces (like Amazon), deliver proactive customer service, deepen customer relationships, equip consultative sales reps, and increase sales.

“Our industry is increasingly embracing technology to solve the problems of today and tomorrow. A strong e-commerce presence and effective digital sales tools are no longer nice-to-have’s, they’re expected by retailers.” said Eric Dean, Whereoware CEO.

We built Pharos to make it easy and affordable for B2B vendors to embrace the technology age and secure a powerful digital foundation, without the complexities or high costs often associated with high tech.”

Home Accents Today

The digital showroom will feature comfortable and intimate meeting spaces for vendors and manufacturers to test out the products and gain insights into modernizing their business.

“We built Pharos to be an affordable solution to the challenges facing today’s big and small Gift and Home companies,” explained Joe Harris, Partner at Whereoware. “We chose AmericasMart to make it easy for vendors and manufacturers to steal a few minutes and explore the product offering in an informal and low-pressure setting.”

Home Furnishings News

Built specifically for B2B product companies, Pharos by Whereoware is a simple one-stop-shop to future-proof your business. The Pharos Product Suite includes:

  • Pharos CRM – a product-focused CRM for 360-degree views of customers and sales (with special features for Inside Sales teams)
  • Pharos Sales – a sales app for presenting products and taking field and show orders
  • Product FastLane – a PIM system for managing product data and images on your website, catalogs, 3rd party marketplaces, and sharing product data with your retailers
  • Pharos Web – a B2B website platform to elevate your product presentation and grow online sales
  • Code Perfect – a responsive email build tool for mobile-friendly emails in minutes
  • Pharos Create – an interactive digital catalog and personalized presentation creation tool.

All Pharos products connect and share data, making them more powerful together. Get started with one product or the whole suite. Visit the Pharos Digital Showroom in Building Two, 12th Floor, Room 1230B.