Whereoware Redesigns Website for The American Home Furnishings Hall of Fame Foundation

We recently partnered with The American Home Furnishings Hall of Fame Foundation to revamp their website, pro bono. The new website features an elegant design and streamlined navigation.

A focus on improving and enhancing user experience (UX) ensures website visitors easily find membership information, extensive photo and video galleries, oral interviews from industry experts, information on Hall of Fame inductions, and more.

“We redesigned The American Home Furnishings Hall of Fame Foundation website with user experience and information discovery in-mind, to support their mission of preserving the home furnishings industry and recognizing industry leaders. It’s a great cause and we’re honored to be involved,” said Eric Dean, CEO of Whereoware.

The American Home Furnishings Hall of Fame Foundation Homepage in Desktop

In Their Words: The American Home Furnishings Hall of Fame Foundation

“We thank the Whereoware team for helping us create a new website, robust with information,” says Jeff Child, president of the foundation board of directors. “The Hall of Fame is dedicated to telling our story through video, oral interviews and memorabilia, as well as promoting this year’s induction celebration. As we roll out the leadership initiative, it will offer a highly informative experience as we work to generate not just future leaders but future hall of famers who exemplify exceptional leadership.”

The Website Redesign

The American Home Furnishings Hall of Fame Foundation Homepage Comparison
The American Home Furnishings Hall of Fame Foundation’s previous website was content heavy, leading to a difficult user experience. It was also not mobile-friendly, and required developer support to update content.

The redesigned website is visually appealing and features large-scale imagery and video. A streamlined navigation and site architecture enhances content discovery, and integrations with Eventbrite and PayPal eliminate resource-intensive manual processes, like purchasing tickets and sending email confirmations.

The website is responsive, so visitors receive a consistent and pleasant user experience from every device.

The American Home Furnishings Hall of Fame Foundation can now easily update website copy and imagery to promote industry news, events, interviews, and other foundation happenings. The website has been well received, and was recently featured in Furniture Today. Read more about it here.

About The American Home Furnishings Hall of Fame Foundation
The American Home Furnishings Hall of Fame Foundation is a nonprofit organization focused on preserving the home furnishings industry and honoring its leaders. The organization researches and preserves cultural, economic, and artistic history. Each year, The American Home Furnishings Hall of Fame Foundation holds a Hall of Fame induction celebration, where they choose three to five innovators of home furnishings in the United States. The celebration is held at High Point Market.